Press Release:

Largest human chain to mark breast cancer awareness drive

~iamHER2 campaign observedagathering of over 300 people
Mumbai, October 13, 2014: The city on Monday witnessed the
about Breast Cancer the need for early diagnosis and
morning with the formation of a human chain
signifying a ray of hope in the fight against breast cancer
The iamHER2 is a social initiative, which promises to provide
the right resources to manage their condition
wearing their specially designed T-shirts and carrying placards printed with
observedparticipants associated with Sorento Healthcare giving away
The initiative wasalso joinedbytwo eminent Oncologists, namely Dr
in the interest of the cause.
The primary objective of the iamHER2 initiative is to bring together wom
breast cancer and women who have survived it. The experiences of the
to cope up better. The initiative intends to be a
share their inspiring stories, said Susan Josi, Managing Partner, S
the iamHER2 campaign.
We also want to encourage early testing for a quicker diagnosis.
better prognosis in the long run. Overall, the initiative aims to help patients get the right resources to manage their conditions
anincreased awareness, breast cancers are diagnosed early, which helps in better medical outcomes
Largest human chain to mark breast cancer awareness drive
gathering of over 300 people, forming the human versionof the movements pink ribbon ~
The city on Monday witnessed theformation of thelargest human chain, created to
early diagnosis and advanced treatment. The campaign called iamHER2
human chain at Link Road, Mindspace, Malad. It observed a gathering of around 300 people
signifying a ray of hope in the fight against breast cancer.
which promises to providepeople withauthentic information about their disease and
e their condition. On October 13, participants from Sorento Healthcare came out in large numbers,
shirts and carrying placards printed with the message supporting the initiative. The event
orento Healthcare giving away leaflets, briefly describing the initiative and
two eminent Oncologists, namely Dr. Ganpathi Bhat and Dr. Sumeet Shah, extending their suppo
iamHER2 initiative is to bring together women diagnosed with the advanced
breast cancer and women who have survived it. The experiences of thesesurvivors can definitely help women undergoing treatment
to be an avenue for patients and their families to better understand the disease and to
Susan Josi, Managing Partner, Sorento Healthcare Communications Pvt. Ltd and Spokesperson of
esting for a quicker diagnosis. Treatment parameters change upon diagnosis,
nitiative aims to help patients get the right resources to manage their conditions
breast cancers are diagnosed early, which helps in better medical outcomes, added Susan Josi.
Largest human chain to mark breast cancer awareness drive
of the movements pink ribbon ~
largest human chain, created to spread awareness
iamHER2, kicked off Monday
gathering of around 300 people
their disease andaccess to
from Sorento Healthcare came out in large numbers,
g the initiative. The event
, briefly describing the initiative and the call for action.
Sumeet Shah, extending their support
en diagnosed with the advanced HER2 positive type of
survivors can definitely help women undergoing treatment
for patients and their families to better understand the disease and to
ns Pvt. Ltd and Spokesperson of
change upon diagnosis, which lead to
nitiative aims to help patients get the right resources to manage their conditions. With
, added Susan Josi.
As a part of their social initiative iamHER2, Sorento Healthcare Communications has raised concerns over the higher incidence of
breast cancer in India. The organization believes that creating awareness is the only way for women to undergo preventive health
checkups. Recent reports note, the country that is home to 17 percent of the worlds population has begun to experience higher
rates of breast cancer. Worse, the trend lines are continuing to rise, especially among younger women. An analysis of cancer rates,
conducted by The Indian Council of Medical Research showed that 10 out of every 100,000 women living in Delhi, Mumbai, Chennai
and Bangalore were diagnosed with breast cancer about 10 years ago, compared with 23 women per every 100,000 today.
For more information please contact:
Bhaskar Tare @ 9833365798 / Nikita Kamdar @ 9869600499