A SUMMER TRAINING REPORT

ON

CUSTOMER PREFERENCE TOWARDS VOLKSWAGEN CARS

(Submitted in partial fulfillment of the degree of requirement for the award of
Bachelor of Business Administrator BBA Kurukshetra University, Kurukshetra)


PAPER CODE: BBA-307A


PROJ ECT SUPERVISOR: SUBMITTED BY:
Mrs. Monika Mehta Surjeet Singh Mann
Asst.Prof. Class Roll No. 5323
AIMT Class: BBA-5
th
sem
University Roll No ..




SESSION 2012-2015
DEPARTMENT OF MANAGEMENT





SHRI ATMANAND JAIN INSTITUTE OF MANAGEMENT
AND TECHNOLOGY, AMBALA CITY





PREFACE

Summer training is the bridge for a student that takes from his theoretical knowledge world to
practical industry world. The main purpose of industrial visit is to expose for industrial and
business environment, which cannot be possible in the classroom.

The advantage of this sort of integration, which promotes guide to corporate culture, functional,
Social and norms along with formal teaching are numerous. To bridge the gap between theory
and practical. To install the feeling of belongingness and acceptable. To help the student to
develop the better understanding of the concept and question already raised or to be raised
subsequently during their research period.

The present report gives a detailed view of the entitled Customer awareness and Preference
towards Volkswagen Cars a study conducted at Volkswagen. The research is definitely going to
play an important role in developing an aptitude for hard self-confidence.




























ACKNOWLEDGEMENT


Gratitude is the hardest of emotions to express and one often does not find adequate words to
convey what one feels and trying to express it

The present project file is an amalgamated of various thoughts and experiences. The successful
completion of this project report would have not been possible without the help and guidance of
number of people. I take this opportunity to think all those who have directly and indirectly
inspired, directed and help me toward successful completion of this project report.

I would like to convey thanks to Prof (Dr.) P.K. MEHTA, and Mrs. MONIKA MEHTA (ASST,
PROF.), for there ready assistance, keen interest and valuable suggestion. Last, but not the least, I
am extremely thankful to my parents, and all my friends for their unconditional support and ready
assistance.

There are several other people who also deserve much more than a mere acknowledgement at
their exemplary help. I also acknowledge with deep sense of gratitude and all hearted help and
corporation in tended to me by them.



SURJ EET SINGH MANN








DECLARAION BY CANDIDATE



I Surjeet Singh Mann hereby declare that, the project entitled CUSTOMER PREFERENCE
TOWARDS VOLKSWAGEN CARS (a study conducted at Volkswagen) assigned to me for
the partial fulfillment of BBA degree of Kurukshetra University, Kurukshetra. The work is
originally completed by me and information provided in the study is authentic to the best of my
knowledge.

This study has not been submitted to any other institution or university for the award of any
degree.


SURJ EET SINGH MANN



SUPERVISORS CERTIFICATE


This is to certify that the research work entitled CUSTOMER PREFERENCE TOWARDS
VOLKSWAGEN CARS ( a study conducted at Volkswagen ) undertaken by Surjeet Singh
Mann , a student of Bachelor of Business Administrator , Shri Atmanand J ain institute of
Management and Technology, Ambala City , was carried out under my guidance and supervision.
The research works is candidates original work, and this project report has not been submitted to
any other university for any course.



Monika Mehta
Asst. Prof.
AIMT



TABLE OF CONTENTS



Chapters

Page no.
Chapter-1
Introduction to Automobile Industry
Volkswagen
Customer Preference
1 - 23
Chapter-2
Research Methodology
Research Design
Data Collection
Objectives of the study
Scope of Study
Limitation of the study

23 - 28

Chapter-3
Analysis and Interpretation of Data
29 - 43
Chapter-4
Findings, Conclusion and Suggestions
44 47
Bibliography
Annexure







Chapter-1
INTRODUCTION


























CHAPTER - 2

RESEARCH
METHODOLOGY



























CHAPTER - 3
DATA ANALYSIS
AND
INTERPRETATION


















CHAPTER-4

FINDINGS, CONCLUSION
AND SUGGESTIONS


















BIBLIOGRAPHY

Reference Books:
V.S.Ramaswamy and S.Namakumari (MARKETING MANAGEMENT)

Kothari C.R.( RESEARCH METHODOLOGY)

Belch E. George & Belch A. Michael (ADVERTISING AND PROMOTION)


Websites:

www.volkswagen.com

www.volkswagenindia.com

www.wikipedia.com

www.google.com

http://www.strategicmanagementinsight.com




























ANNEXURE





Questionnaire


We would appreciate your completing the following information to help us classify your responses:


Name:

Gender:


Date of Birth ..

Address..

Contact no: .

Designation/occupation: .

E-Mail-id: ..


1. Where have you seen different advertisement of Volkswagen?

a) Television
b) Newspaper
c) Auto Magazine
d) Others


2. Which car (fuel based) do u prefer?

a) Petrol

b) Diesel

c) L.P.G.



M F


3. What do you feel great about your car when compared to other cars in the

market?

a) Fuel efficiency

b) Durability

c) Low maintenance

d) Sound quality

e) Safety


4. What kinds of offers do you like or expect from the dealer?

a) Free insurance

b) Special discount on sale of cars

c) Extending the service period

d) Finance availability with 0% interest


5. What more do you expect from your dealer?

a) Information about new cars

b) Information about service and mileage

c) Assistance regarding loans and insurance

d) Understanding customer needs



6. Where do you get your car serviced regularly?

a) At authorized service Centre

b) At a local workshop near my home





7. Do you know the meaning of Das Auto?

a) Yes

b) No

8. What other brand(s) will you seriously consider before making this car purchase?

a) Honda

b) MERC

c) SKODA

d) Volkswagen


9. Can you share your experience with after sale service support?

a) Very much satisfied

b) Satisfied

c) Ok

d) Not satisfied


10. What do you think that cars of Volkswagen are capable to attract todays generation?

a) Yes
b) No
c) Cannot say

11. Whats your opinion on a Brand Ambassador for the cars?

a) Very necessary

b) Not needed

c) Waste of money for manufacturer





12. Whats your opinion on the price list of VOLKSWAGEN cars?

a) Affordable by common man

b) Affordable only by rich man

c) Cant say


13. What are you consider as the reason for your satisfaction?

a) Less transit time
b) Advance furnishing of documents
c) Keeping customer fully informed
d) Timely clearance
e) Good after Sales service

14. What are you consider as reason for dissatisfaction?
a) High cost of spares
b) Delay in delivery
c) Sale service are not Good

15. How would you rate your experience to accessibility and response of Volkswagen
Representative through questionnaire?

a) Excellent
b) Very good
c) Good
d) Fair
e) Poor