Paul Chan: Tommaso Speretta interviews the artist whose work mixes his knowledge of history and philosophy

with political and social reflections

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Published
1 October 2014
Location
Verona
Sections
News, Design
Keywords
.bijouets, .exnovo, 3D printing, accessories,
Cambiami, Desperate Architects Rome City,
DArc Studio, Industrial 3D Printing, jewellery,
Maker Faire Rome, Maker Faire Rome 2014,
sunglasses
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HSls young brands, .exnovo and .bijouets, are pioneers in
realization of the exclusive products through the use of the
Industrial 3D Printing technology.
The .exnovo creations include limited editions lamps,
vases and trays made out of polyamide (also known as nylon
fibre), sintered by professional 3D printing. The .bijouets
collections include designer jewels and accessories: necklaces,
rings, bracelets, earrings, brooches presented in Milan at White
and in Verona during Cersaie.
.bijouets
The young brand .exnovo joins .bijouets that declines 3D printing and traditional techniques in a range
of jewelery and accessories, including a line of customizable sunglasses.

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.bijouets, Beads necklace
During Maker Faire Rome .bijouets will presente also
Cambiami (change me), a line of customizable sunglasses made
with 3D printing technology and born from the desire to have a
product changeable and customizable, able to adapt to the daily
mood of each person.
Cambiami comes from an idea by Studio DArc (Desperate
Architects Rome City), an architecture and design practice
founded in Rome in 2007 by Rosa Topputo and Alessio
Tommasetti, in collaboration with Valentina De Santis. The
project was discovered thanks to the contest DesignWinMake 3D
Edition sponsored by MakeTank, the marketplace of Italian
Makers.
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.bijouets, Cambiami sunglasses
3D Printing or additive manufacturing is the process of
making a solid object directly from a 3D CAD file: these
technologies, along with hardware and software tools that are
easy to use even for amateurs and not just IT professionals, offer
opportunities that were unthinkable just a few months back in
terms of 360 creativity, socializing, new ways of working; they
integrate perfectly with the main on-line technologies, are
democratizing tools, but they are for open minds, minds that are
receptive to change, creative broadly speaking, and above all
young.
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.bijouets, Bracciale City
The global market scenario seems to be a simplified
model: 3D Printing is referred to in terms of self-production, as a
factory in a room, where an object is created, designed and
developed. It is an activity that doesnt appear to consider the
importance of added value. However, if this model is to remain
truly competitive in the long term even for micro companies, it
should not only be considered in terms of rapidity, versatility,
and accessibility but also in terms of competencies, strategies,
resources: simply put, the ability to be entrepreneurial and to do
business.
This is where 3D Printing by .bijouets comes into the
picture: an analog-digital industrial model where technology is a
tool that is placed at the service of master artisans, of experts
who are able to create on the one hand and to search for beauty
through technical perfection on the other, to transform know
how into art.
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