AdSpecs

AdSpecs
Were here to help - (415) 738-0573 | info@retargeter.com
Were here to help - (415) 738-0573 | info@retargeter.com
www.retargeter.com
www.retargeter.com
All fle types must be less than 40kb in size.
Animation cannot exceed 30 seconds.
Audio must begin only upon user click.
Interested in third party advertising?
Ask us if we're compatible with your third
party ad server.
Why are multiple ad
sizes important?
Having an ad in each of the
standard sizes means your
ads can appear in more
locations around the Web. If
you only have ads in one of
the standard sizes, you will
limit the number of times
your ads can appear.
Creatives must have a distinct border to clearly identify where the page ends and the advertisement
begins.
Any offers made on your landing page must match the offer being made in the creative.
If your creative mentions any free offerings, you must include a disclaimer within the creative, such as
conditions apply.
Creatives may not have nonfunctional elements such as fake scroll bars, fake forms, or text input.
Creatives must contain suffcient brand notifcation, which means creatives must include a logo, a landing
page URL, or a distinct brand name that could not be confused for any other, non-branded text.
300x250
468x60
728x90
120
x
600
160
x
600
(all sizes in pixels)
Note: We recommend that you provide ads for all six
accepted ad sizes. You may provide up to three (3) different
ads per size.
ReTargeter.com does not accept retargeting ads for the following products: adult products (flms, magazines, websites, toys, etc.), drugs/drug paraphernalia, lotteries (other than offcial state
lotteries sponsored by a U.S. state, e.g. Illinois State Lottery), online casinos, gambling portals, gambling educational sites, degrees for sale or offered by non accredited universities or programs,
frearms, ammunition, freworks, loan products that require upfront fees, products/services that claim to repair bad credit, securities (stocks, bonds, notes, warrants, options, etc), insider tips on a
particular stock or commodity products containing ephedra, ma huang, chitosan or human growth hormones, comfrey, or pyruvate, or other products/elements/ingredients as may be designated by
ReTargeter at any time at its sole discretion.
ReTargeter reserves the right to request additional changes to submitted ads or reject any ad unit at its sole discretion.
General Content Guidelines
Creative Specifcations
Creative Sizes
GIF GIF JPG JPG PNG PNG
SWF SWF HTML5 HTML5
ReTargeter accepts the following fle formats:
180
x
150
!"#$%&#' !"#$%&&' )*#+",-$
!"#$%&#' !"#$%&&' )*#+",-$
.$/0$ +$0$ 1& +$23 4 56789 :;<4=8:;
.$/0$ +$0$ 1& +$23 4 56789 :;<4=8:;
>>>?0$1"0-$1$0?#&@
>>>?0$1"0-$1$0?#&@
A !"#$%&&' #0$"1BC$ BD #&@30BD$E &F 1+0$$ #&@3&,$,1DG ", B@"-$H " 1B12$ 1+"1 EBD32"ID "%&C$ 1+$
B@"-$H ",E %&EI 1$*1 1+"1 EBD32"ID %$2&> &0 1& &,$ DBE$ &F 1+$ B@"-$?
)*+,%'
Muat be 99x72 pixeIa
PNG, ]PG and GIF fiIe formata
-./0%'
Muat be between 1 and 25 charactera, incIuding apacea, with no word having more than 20
#+"0"#1$0D?
Can contain onIy aIphanumeric charactera, punctuation, and apacea.
Can contain no more than two conaecutive punctuation marka.
12"3 /%4/'
Muat be between 1 and 90 charactera, incIuding apacea, with no word having more than 20
#+"0"#1$0D?
Can contain onIy aIphanumeric charactera, punctuation, and apacea.
Can contain no more than two conaecutive punctuation marka.
5+6".6, 7+,%#'
Creative can Iink to either an externaI webaite or a Facebook Fan Page.
The text and image muat Iink to the aame Ianding page.
AII ad componenta muat be reIevant to the product or aervice being offered.
The producta or aervicea promoted in the ad muat be repreaented in the Ianding page.
'Hot button' poIiticaI or aociaI iaauea may not be expIoited for commerciaI uae.
Animated or FIaah ada are not aupported.
Here ia an exampIe:
ReTargeter.com doea not accept retargeting ada for the foIIowing producta: AduIt producta (fiIma, magazinea, webaitea, toya, etc.), druga/drug paraphernaIia, Iotteriea (other than officiaI atate
Iotteriea aponaored by a U.8. atate, e.g. IIIinoia 8tate Lottery), onIine caainoa, gambIing portaIa, gambIing educationaI aitea, degreea for aaIe or offered by non accredited univeraitiea or
programa, firearma, ammunition, fireworka, Ioan producta which require upfront feea, producta/aervicea that cIaim to repair bad credit, aecuritiea (atocka, bonda, notea, warranta, optiona, etc),
inaider tipa on a particuIar atock or commodity, producta containing ephedra, ma huang, chitoaan or human growth hormonea, comfrey, or pyruvate; or other producta/eIementa/ingredienta
aa may be deaignated by ReTargeter at any time at ita aoIe diacretion.
ReTargeter reaervea the right to requeat additionaI changea to aubmitted ada, or reject any ad unit at ita aoIe diacretion.
72px
99px
Image
Body Text
TitIe
8%6%9+0 :+&%;22< !" 8=."%0.6%#
:+&%;22< >9%+/.?% @$%&.A.&+/.26#
!"#$%&#' !"#$%&&' )$*+ !$$,
!"#$%&#' !"#$%&&' )$*+ !$$,
-$./$ 0$/$ 1& 0$23 4 56789 :;<4=8:;
-$./$ 0$/$ 1& 0$23 4 56789 :;<4=8:;
***>/$1"/?$1$/>#&@
***>/$1"/?$1$/>#&@
A !"#$%&&' )$*+ !$$, #/$"1BC$ B+ #&@3/B+$, &D 8 #&@3&E$E1+F "E B@"?$G " @$++"?$ 10"1 ,B+32"H+ "%&C$ 10$
B@"?$G "E, " 1B12$ "E, %&,H 1$I1 10"1 ,B+32"H+ 1& 10$ /B?01 +B,$ &D 10$ B@"?$>
AII ad componenta muat be reIevant to the product or aervice being offered.
The producta or aervicea promoted in the ad muat be repreaented in the Ianding page.
'Hot button' poIiticaI or aociaI iaauea may not be expIoited for commerciaI uae.
Animated or FIaah ada are not aupported.
)%*%+,- .,&%/001 !" )23"%-3*%#
4%523+%6%*7#
.,&%/001 8%9# .%%" :+%,73;% <$%&3=3&,730*#
Here ia an exampIe:
Another Headline!
yourwebsite.comfaddress
This is where you would put a short
description of the page you are linking to or
whatever you'd like.
J==IJ== K@"?$
!"#$%&' )&*+,-"&.
yourwebsite.comfaddress
This is where you would put a short
description of the page you are linking to or
whatever you'd like.
Body Text
Another Headline!
/#0'1&23-$&45#67*++'&33
This is where you would put a short
description of the page you are linking to or
whatever you'd like.
L"E,BE? M"?$
4%>,+?%7%+ +%#%+;%# 7@% +3?@7 70 +%52%#7 ,""3730*,- &@,*?%# 70 #2/6377%" ,"#A 0+ +%B%&7 ,*C ," 2*37 ,7 37# #0-% "3#&+%730*D
ReTargeter.com doea not accept retargeting ada for the foIIowing producta: AduIt producta (fiIma, magazinea, webaitea, toya, etc.), druga/drug paraphernaIia, Iotteriea (other than officiaI
atate Iotteriea aponaored by a U.8. atate, e.g. IIIinoia 8tate Lottery), onIine caainoa, gambIing portaIa, gambIing educationaI aitea, degreea for aaIe or offered by non accredited univeraitiea
or programa, firearma, ammunition, fireworka, Ioan producta which require upfront feea, producta/aervicea that cIaim to repair bad credit, aecuritiea (atocka, bonda, notea, warranta, optiona,
etc), inaider tipa on a particuIar atock or commodity, producta containing ephedra, ma huang, chitoaan or human growth hormonea, comfrey, or pyruvate; or other
producta/eIementa/ingredienta aa may be deaignated by ReTargeter at any time at ita aoIe diacretion.
E%##,?%'
Maximum of 500 charactera incIuding apacea
No word may contain more than 20 charactera
>37-%'
Maximum of 55 charactera incIuding apacea, with
E& *&/, 0"CBE? @&/$ 10"E J= #0"/"#1$/+>
Can contain onIy aIphanumeric charactera,
punctuation, and apacea.
Can contain no more than two conaecutive
punctuation marka.
May not begin with punctuation.
F6,?%'
Muat be 200x200 pixeIa
Image muat not be more than 20 text
PNG, ]PG and GIF fiIe formata
G0"C >%H7'
Maximum of 145 charactera incIuding apacea, with no word
0"CBE? @&/$ 10"E J= #0"/"#1$/+>
Can contain onIy aIphanumeric charactera, punctuation,
"E, +3"#$+>
Can contain no more than two conaecutive punctuation marka.
May not begin with punctuation.
I,*"3*? J,?%#'
Creative can Iink to an externaI webaite
The text and image muat Iink to the aame Ianding page.
URL can be a maximum of 2000 charactera.
URL muat not be a facebook.com domain.
Landing page muat not contain video content (e.g. YouTube)