IMS-63314-INTERNAT

TIONAL E- BUS
SINESS
Cou
urse MARKKETING
Professsor Tevfikk Dalgic
T
Term Springg
PLEAS SE CHECK UTD
U CLASSROOM ALLOCATIONS
Meetiings
AT TH HE UTD WEBB SITE

Profeessor’s Conta
act Informatiion
one 972-883
Office Pho 3 2770
Other Phoone
Office Locatiion SOM 4.416
Email Addreess tdalgic@
@utdallas.eduu
Office Houurs Please send
s me an e-mail to set upp an appointm
ment
Otther Informatiion Please check
c your E--Learning e-mmail regularly for updates and
a other infoo

General Course Information

Pr e-requisites, Co-
C
reequisites, & otther IMS-63310 and MKT
TG 6310
restrictions
This is a graduate coourse to underrstand the inteernational asppects of e-
Course Descripttion
businesss within the context
c of gloobal marketinng.

This coourse emphassizes that anyy company willl be able "to do d better" in
servingg its customerrs around the globe, if it efffectively appliies the princip
ples
of Globbal E-businesss marketing and
a its method ds by taking into account of o
differen
nces, variation
ns and changges in Macro-e environmenta al factors.

The ultimate course objective is tot provide a fooundation com mposed of thee
essential concepts required
r for th
he use and ap pplication of systems
s and
technollogies found in the Global E-business environment
e in
n general andd
internattional marketing in particullar. More deta
ailed objectivees include:

1. To appreciate the e changes in organizationa

o l opportunities and
expecta ations createdd through the use of Globa al E-business marketing
processses enabled by b integratingg information systems,
s telecommunicatio ons
and inteernet-based technologies
t t
towards their international business
objectivves.
Leaarning Outcom
mes
2. To understand wh hat a Global E-business
E syystem is, what the compon nents
are, and how Globall E-business systems
s interract with and support all
aspectss of internatio
onal marketing g activities.
3. To gain an undersstanding of th he functions of o the various types of
hardwa are, software and
a telecomm munications and a their usess to enable an nd
supportt integrated, Global
G E-busiiness processses in internattional markets.
4. To im
mprove criticaal thinking skillls in terms off how computters interface with
an interrnational orga
anization, andd how such an n organization n can gain a
sustainable competitive advantag ge globally thrrough the app plications of
technollogy to Globa al E-business processes.
5. To gain practice inn communica ating ideas bo oth in oral andd in written forrms
(Class discussions, class Internett applicationss and Group research pape ers).
Please note that thiss is not a prog
gramming cou urse, neither a course
intendeed to provide technical
t detaails. Its main approach is fromf the
internattional businesss administration point of view.
v
 There is no single textbook in this field yet, we will use articles, news and other
Required Texts &
updated reading materials ,distributed during the term. This course is an advanced
Materials
seminar class.

Assignments & Academic Calendar

[Topics, Reading Assignments, Due Dates, Exam Dates]
PLEASE NOTE THAT THIS SYLLABUS IS A GENERIC ONE AND WILL BE
ADAPTED ACCORDING TO THE UTD CALENDAR DURING THE FIRST
CLASS.
The main heading of the course will be composed of:

1-The Nature of E-Business; marketing strategy and international

business environment. Business-to-business marketing online.
2-The Internet and its impact on international business in general,
marketing in particular: Buyer behavior in online environment.
3-The Internet and E-Value Chain-Market Targeting, market information.
Is E-Business a paradigm shift or just a technology change?
4-International Marketing Strategy and E-Business; foreign market entry,
internationalization.
5-International Competitive Strategy in electronic environment-
applicability of traditional competitive models to the Internet.
6-Relationships, networks and strategic alliances in an Internet world-
management of relationships and trust, Internet networks and physical
networks, strategic alliances in market place.
7-The International Environment of E-Business-Legal and tax issues,
intellectual property rights, The Internet and taxation.
8-The Political Minefield of Market Space-Impact on Government of
market space transactions, international trade diplomacy, The Internet
and national sovereignty.
9-Accomodating culture in international business strategy-dimensions of
culture and the Internet, Hofstede, Trompenaars, other thinkers and
Internet adoption, Cultural aspects of consumer behavior and the Internet.
10-Marketing Tactics and the E-Business-products, services and pricing
and the Internet, adapting the offerings to global E-business.
11-International E-business distribution and logistics-international Internet
exchanges and auctions, value chain configurations decisions in E-
business distribution.
12-Effective International promotion strategies using the Internet-
communication models, promotional strategy, effective web sites,
promoting the web site, promotion on the web, direct marketing via the
web.

The Course Professor has a right to make changes in the syllabus

according to the new developments and time-table requirements

COURSE EVALUATION METHOD

1-Group Projects-An Internet-based marketing plan for a company and
presentations-50 percent
2-Internet applications in the class-20 percent
3-Study enhancement Quizzes-(unannounced, short quizzes)-10
3-Attendance-10 percent
4-Class participations and open discussions-10 percent.