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Project proposal on Monday. Time line.

Theme : Camouflage
Mood/emotion: energetic; urban nightlife; alive, dynamic, movement.
Keywords: intricate; mysterious; vivid; brilliant; illusionary/visual trickery.
Colour: based on citys light colours and building at night (yellow, orange; baby
blue; grey; black; blue/vibrant green)
Design elements: Urban Camouflage; shapes : abstract; dots; curve line.
_instead of carrying the motif of urban; Ill try to make how its more
communicating visually by using specific materials.
Concept: Semiotic relationship between the function and meaning of
camouflaging changing within the environment then becoming outstanding / different
by changing the environment (no more fit in into the environment) . (ccs)
How does your concept reflect you as a design student? Creating something new
and exciting; by blending into environment for a while; yet when its move to the
different environment it will be outstanding (fashion; people always wanted to be
outstanding and extraordinary)
Visually communicate the mood; theme and concept; by adopting the colours
and the shape of the urban environment as similar and harmonious as it could be
done; supported with materials and textile technology.
Materials: plastics; acrylic; aluminum; highly reflect-able materials; neon ink
(glow in the dark ink); glitters; sheer fabrics
Produce for the final outcome, why? Product: collection of shoes; why; its
cohesive with the Peranakan product as collection of urban camouflage; target
market is for shoe lovers whos like crazy and unusual shoes; from the shape of the
shoe; pattern; highly detailed; and the fetishism of the shoes; they would buy an
unoriginal design. The shoe will be made from mixed acrylic with textile base inside
the shoe for the platform part (and highly textile based on top part somehow like
couture looking shoe). The purpose of the acrylic it is because the material is helps
the product to camouflage into environment; shoes fetish loves the glass material/
nude colour/ black on their feet and it has to be high heels/ platform. (collection of
shoes)
Purpose outcome interesting / contemporary/ directional/ new/ unique/ exiting; it
will be exciting because of the colours in the collection is very aesthetic and vivid
though the contrast of the colors.
Where will you source ideas and inspiration to ensure your proposal is ahead of
trends; couture fashion magazine; shoes designer (Christian louboutin is a famous
fetish shoe designer), Hussein Chalayan, Alexander McQueen
What design issues surround your chosen concept?
Design issue: technologies; modernism; inorganic element in this era keep
growing up; lesser people actually cares about eco and green environment; higher
humans obsession about futurism and new-era environment; they are looking
forward for more technologies involves their life-style; therefore; humidity becoming
lesser and lesser into nature but modernism; lesser communication to each other
causing high-ego and selfishness generation and on the next state; everyone will
becoming invisible to each other.
Why people wants to blending into environment; yet in fashion, people always
wanted to be outstanding and different? How semiotic relation of function and
meaning of the concept camouflaging is changing because it changing the
environment?
How does this relate to contemporary society?
What academic texts support your concept?
How has CCS influenced your design proposal, design research and idea
generation?
Select four quotes from CCS and explain how they relate to you creative
project proposal?
Do you have a design ethos or philosophy?
Which designers do you admire? Alexander McQueen, Tex Saverio, Valentino,
Versace; Basso and Broke
Why? What is it that appeals to you?
Because their designs are highly textured; couture-ish; garments based are
textiles. For Basso and Broke; its more to the prints. Their designs also quite
significant.
How can does this inspiration visually reference your proposal with these
design companies?
Analyse your inspiration; what materials and techniques do they use?
Hussien Chalayan; LED; electric materials; un-wearable materials (condoms;
woods; ballon plastic; ..)
Who is your target market / end consumer / clientele?
End customers: women with age range 22-38; who would spend their money
for avant garde stuffs; very limited and specifically for a big event like fancy concert
or big wedding event or some Hollywood events; they would like to be outstanding
and original.
Is your proposal commercial / applied arts / couture / interactive / collaborative?
Couture?
Which Primary research methods will you use?
What is your market segment? Fashion / Interior / Surface / Product?
Fashion; focusing on collection of shoes; considering collaborating with product
designer.
How will scale, proportion, drape, fabric, fibres, handle, cut and finish affect
your final outcome?
What innovative processes will you use?
New outcome with mixing techniques (marbling/printing on acrylic sheets)
Melting the acrylics and create a new silhouette/ texture by using hot gun
water; during the process I will mix the marble into it.

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