www.pen.

org

or: My adventures in the not-for-profit world of the PEN American Center.

WEEK 7
 My project briefs have devolved into just the
copy for what I have to design. Everyone’s too
busy for me to make an issue about it, but I
gently mention to an increasingly overworked
Antonio that the Project Briefs are helpful
guides when I do my work.

PEN American Center

All contributions are tax-deductible to the fullest extent allowed by law. Please
make your check payable to PEN American Center and mail our gift in the en-
closed envelope.

Enclosed is my special year-end contribution to PEN American Center.

¨ $50 ¨ $100 ¨ $500 ¨ $1,000 PEN President’s Circle

Receive invitations to an annual

reception and other special events

Tuesday, Nov 17 - Wednesday, Nov 18: It’s the end of

¨ Other $_____
the year and things are getting hectic, with the annual
report and various odds and ends related to that. ¨ Check
The major priorities are the Annual Newsletter, which I
finished last week, and donation solicitation form. These ¨ Credit Card
are purely exercises in layout and functionality, and my
background in publishing ensure that I can get these
done quickly and without too much difficulty. VISA/MasterCard/American Express
The problem is that Robyn, the finance officer, is
responsible for giving me the copy, and she’s in a Card number ___________________
meeting all day. I don’t get it until just before I leave on
Tuesday. Not feeling like banging it out in 45 minutes
before closing time, I put it off till the next day. Robyn
Expiration date _________________
and Meghan are thrilled with the design, with Robyn
repeatedly saying how pretty it looks. But because of Security code __________________
various meetings, Robyn doesn’t get back to me until
the next day. Periodically throughout Thursday and ¨ Check here to receive information about PEN Associate Membership
Friday I juggle with the revisions for the form between
classes. This is above and beyond what an unpaid
intern should be expected to do, but it’s worth it for how (Please provide your contact information or mark any changes below)
well people treat me. Plus, it’ll give me license to take
the week off when I have to present my thesis. Name [name]

Address [address 1]

[address2]

Telephone

E-mail
 Enclosed is my special year-end contribution to PEN American Center. To contribute online: www.pen.org/support
$50 $100 $500 $1,000 PEN President’s Circle Other $ ___________________________
Receive invitations to an annual
Check reception and other special events

www.pen.org Credit Card: VISA MasterCard American Express Name as it appears on card ___________________________________________________________

Card Number _______________________________________________________________ Expiration Date (Mo/Yr) _____/_____ Security Code ___________

Billing Address (if different from below) _________________________________________________________________________________________________

Check here to receive information about PEN Associate Membership

All contributions are (Please provide information below or mark any changes to the address at right)
tax-deductible to the Name _____________________________________________________
fullest extent allowed
by law. Please make Address _____________________________________________________
your check payable to
PEN American Center __________________________________ State/Zip ____________
and mail your gift in
the enclosed envelope. Telephone _____________________ E-mail ___________________________

Robyn DesHotel Adrian Camoens

to me, Antonio, Meghan to Antonio, Meghan, rdeshotel

show details Nov 19 show details Nov 19

Hi Meghan,
Adrian- Attached is the revised form, with the corrections below. I’m going to be away from my
computer for most of the night, if there are any changes most likely I won’t be able to do
We have several changes to make to the reply slip, but I think these are comprehensive them till tomorrow. Thanks.
and we shouldn’t have anything more.

1. Upper right, in gold, (maybe right justified on the same line as “enclosed is my…”), done
please add “To contribute online: www.pen.org/support”. Or, if there isn’t enough space,
just the url “www.pen.org/support”
2. Lower left gold text should say “your gift” instead of “our gift”, as in “Please make done
your check payable to PEN American Center and mail your gift in the enclosed enve-
lope.”
3. Make more space for the Card Number line by abbreviating “(Month/Year)” to “(Mo/ done
Yr)” and shortening the lines for the expiration date.
4. The font needs to be changed to conform with our letterhead. We will send you the done -As I mentioned over the phone, I couldn’t open the font file that I got. I substituted
font as soon as we get it from the printer. a different version of the same font - Cheltenham Bold Condensed. Please let me know if
5. Above the name block, delete “your contact” and leave the remainder “(Please pro- this is acceptable.
vide information below…)” Designer’s 2 cents: this is a terrible font for a form.
6. Reduce the width of the name block and increase the size of the colored box lower
right as much as possible to fit the space available. The bottom of the box should be done
aligned with the bottom of the name block. Our constraint here is that the printer can-
not print past ½” of the bottom and ¼” of the edge of the slip, so we need the inside left done - I also moved the bottom of the form up to the 1/2” margin, so that nothing gets cut
corner of the box to be as high & left as possible. off.
7. Delete the lines that delineate one reply slip from the next. As long as the slips are
equally placed on the page, the printer will cut the page into thirds. done

Even though I’m headed to a meeting shortly, Meghan will be here and knows about
these changes if I’ve been unclear.

When you’re out of class, let us know when we can expect a new draft from you. Thanks
a mil’. R
Robyn DesHotel
to me, Meghan, Antonio

show details Nov 20

Adrian-

Thanks v much for making the changes. A last set of changes, and we’re done:

1. Upper left, delete “www.pen.org” if you can (if it’s not part of the logo), which is re-
petitive with the URL upper right.
2. We hear you on the font problem. The Cheltenham font along the border conforms
with the letterhead, so that seems like it ought to stay. Given that, would you recom-
mend that we use a different font for the rest of the form? We’re using Times New Roman
in the body of the letter (on letterhead), and on the update itself you used your favorite
font, so we’re already using 3 different fonts. What would you recommend?
3. Note: the green portions of this slip will be printed first (and separately from the
black), so we need 1 version of the slip with only the green (today) and another only
with the black (by Tuesday).

Call me if we need to discuss further x102. Thanks, R

Adrian Camoens
to Robyn, Antonio

Enclosed is my special year-end contribution to PEN American Center. To contribute online: www.pen.org/support show details Nov 20

$50 $100 $500 $1,000 PEN President’s Circle Other $ ___________________________
Receive invitations to an annual Hi Robyn,
Check reception and other special events
Attached are the files, compensated with a top/bottom margin of 1/2 an inch.
Credit Card: VISA MasterCard American Express Name as it appears on card ______________________________________________

Card Number ______________________________________________________ Expiration Date (Mo/Yr) _____/_____ Security Code ___________
I don’t know much about the cutting, but if they’re happy then I’m happy.
Billing Address (if different from below) _____________________________________________________________________________________________
Let me know if I missed anything. Thanks!
Check here to receive information about PEN Associate Membership

All contributions are (Please provide information below or mark any changes to the address at right)
tax-deductible to the
Name _____________________________________________________
fullest extent allowed
by law. Please make Address _____________________________________________________
your check payable to
PEN American Center __________________________________ State/Zip __________
and mail your gift in
the enclosed envelope. Telephone _____________________ E-mail __________________________
Robyn DesHotel
to me

show details Nov 20

Hi all, Adrian-
Attached is the revised form, with a few notes:
You are my hero du jour. Thanks for your quick turnaround on this. I’ll let you know if
1) In general when using smaller type, it’s better to use a sans-serif font. So for the body anything else comes up. If not, then have a great weekend. R
of the form, I’d prefer to use the Futura font that’s in the 2009 update. It’s not really a
problem to have all the type that’s green-gold to be Cheltenham, as it sort of belongs to-
gether (logo, solicitation, etc), but I would encourage the use of the sans serif font for the
rest of the form. Times New Roman wouldn’t be too terrible, but Futura is better.

Additional clarification: so when I prepare this for production, I’ll actually be sending in
two different files: one with just the green-gold elements (x3) and one with all the black
elements (x3)?

Thanks.
 Nick and Stacy,
This is the Beyond Margins flyer in colour.
Let me know if I missed
anything. Thanks!

--
adriancamoens.com the wizard of awesome

Nick Burd
to me, Stacy, Antonio

show details Nov 17

I think this looks great. Stacy, your
thoughts?

Nick Burd
Manager of Membership and Literary
Awards

Stacy Leigh
to me, Nick, Antonio

show details Nov 17

This is JUST RIGHT. No doubt about it.

SAL

Stacy gave me a big thumb’s up as I

passed by her office. I have no idea
where/how this flyer is being sent around,
as PEN doesn’t have money to do colour
xeroxes. Was considering blowing it up to
poster size and showing it at Survey.