Professional Documents
Culture Documents
n
h
c
k
h
e
l
G
a
m
e
l
C
u
c
s
n
g
s
l
G
i
o
d
c
-
N
g
h
n
g
h i p l T h
t
h
a
o
-
X
e
+
+
l
G
i
i
t
r
G
i
i
t
r
p
+
+
l
M
u
a
s
T
i
u
d
n
g
l T
n
g hp l
A
-C
la
s
s
l
G
i
a
n
h
c
k
h
e
l
G
a
m
e
l
C
u
c
s
n
g
s
l
G
i
o
d
c
-
N
g
h
n
g h i p l T h
t
h
a
o
-
X
e
+
+
l
G
i
i
t
r
G
i
i
t
r
p
+
+
l
M
u
a
s
T
i
u
d
n
g
l T
n
g hp l
A-C
la
s
s
l
G
i
a
n
h
c
k
h
e
l
G
a
m
e
l
C
u
c
s
n
g
s
l
G
i
o
d
c
-
N
g
h
n
g h i p l T h
t h
a
o
-
X
e
+
+
l
G
i
i
t
r
G
i
i
t
r
p
+
+
l
M
u
a
s
T
i
u
d
n
g
l T
ng hp l
A-C
la
s
s
l G
i
a
n
h
c
k
h
e
l
G
a
m
e
l
C
u
c
s
n
g
s
l
G
i
o
d
c
-
N
g
h
n g h i p l T h
t h
a
o
-
X
e
+
+
l
G
i
i
t
r
G
i
i
t
r
p
+
+
l
M
u
a
s
T
i
u
d
n
g
l T
ng hp l
A-Cla
s
s
l G
ia
n
h
c
k
h
e
l
G
a
m
e
l
C
u
c
s
n
g
s
l
G
i
o
d
c
-
N
g
h
n g h i p l T h t h
a
o
- X
e
+
+
l
G
i
i
t
r
G
i
i
t
r
p
+
+
l
M
u
a
s
T
i
u
d
n
g
l T
ng hp l
A-Clas
s
l G
ia
n
h
c
k
h
e
l
G
a
m
e
l
C
u
c
s
n
g
s
l
G
i
o
d
c
- N
g
h
n g h i p l T h t h
a
o
- X
e
+
+
l
G
i
i
t
r
G
i
i
t
r
p
+
+
l
M
u
a
s
T
i
u
d
n
g
l Tng hp l
A-Class l G
ia
n
h
S
c
k
h
e
l
G
a
m
e
l
C
u
c
s
n
g
s
l G
i
o
d
c
- N
g
h n g h i p l T h t h a o
- X
e
+
+
l G
i
i
t
r
G
i
i
t
r
p
+
+
l
M
u
a
s
m
T
i
u
d
n
g
l Tng hp l
A-Class l G
ia
n
h
S
c
k
h
e
l
G
a
m
e
l
C
u
c
s
n
g
s
l G
i
o
d
c - N
g h n g h i p l T h t h a o - X
e
+
+
l G
i
i t
r
G
i
i t
r
p
+
+
l M
u
a
s
m
T
i
u
d
n
g l Tng hp l
A-Class l G
ia
n
h
S
c
k
h
e
l G
a
m
e
l C
u
c
s
n
g
s
l G
i
o
d
c - N g h n g h i p l T h t h a o - X
e
+
+
l G
i
i t
r
G
i
i t
r
p
+
+
l M
u
a
s
m
T
i
u
dng l Tng hp l
A-Class l Gia nh S
c k
h
e
l G
a
m
e
l C
u
c
s
n
g
s
l G
i o d c - N g h n g h i p l T h t h a o - X e + + l G
i i t r
G
i
i t r
l
p
+
+
l M
u
a
s
m
Tiu dng l Tng hp l
10tag
19
CPM Buying
Standard
15.000
VN
Extra Standard
16.000
VN
Fiteye Banner
16.000
VN
Big Balloon
25.000
VN
H-Big Balloon
25.000
VN
Page Take-over
35.000
VN
Expandable
22.000
VN
Tag Aclass, Game: Unit cost x 1,33 Free of charge for design, hosting, supporting services
Excluding 10% VAT Min buying package 1000CPM
20
Super Balloon
40.000
VN
CPC Buying
VN
5.500/Click
Standard Banner 300x250
250px
300px
Tag Aclass, Game: Unit cost x 1,33 Free of charge for design, hosting, supporting services
Excluding 10% VAT Min buying package 1000CPM
21
CPA Buying
Phase 1: Pre-CPA
Trial running ads, evaluating results and estimating bidding cost
Executing advertisement with bidding cost in Phase 1
Buying type: CPM
Min buying package: 1000 CPM
Ta reach the best results, channels and ads are automatically assigned and monitored by Admicro
Maximum execution time: 1 week
tch hp sn h thng action tracking
After 1 week, providing a number of actions with clients budget => Offer bidding cost
Phase 2: CPA
2 PHASES
22
Tracking & Report system
Free sign-in account for tracking
Updating real-time report
Accept for reputed 3rd party tracking
23
Demo
Case Study - PONDS Acne Clear White
CHALLENGE
Pond's brand of Unilever has just launched a new product line, providing a
comprehensive skin care solutions, beating 10 problems of acne & oily skin.
Campaigns objective is to collect the target audiences data via submitting form
for trial samples
SOLUTION
Timing: 02-April-2014 to 20-April-2014
Format: H-Big Balloon (with submit form)
Channel: Entertainment, Women & Beauty
CPM Book: 5500CPM
Commited CPA: 0.36$
RESULTS
251% ROI
21,230 submissions for trial samples
$ 0.25 CPA (44% lower than commited CPA)
24
Demo
CHALLENGE
OPPO launched a new smartphone, OPPO N1 with superior features: Rotate 206
degrees Camera, O-touch Sensor, Oclick. Comprehensive and innovative solution
from a Real smartphone
SOLUTION
Timing: 16-December-2013 to 15-January-2014
Format: Big Balloon (with simulation of a real OPPO N1 with outstanding features
Channel: Hitech & Technology
CPM Book: 4000CPM
RESULTS
1.2% CTR
4.0M Ads views by the target audience
500,000 ads viewers (8 views/user/campaign)
Case Study - Oppo N1
25
Demo
CHALLENGE
SeaBank has just offered a new incentive package for mortgage, auto and
consumer with interest rate from 0%/year
SOLUTION
Timing: 14-April-2014 to 27-April-2014
Format: Page Takeover (with incidentally impressive 0%)
Channel: A-Class
CPM Book: 3300CPM
RESULTS
14.37% CTR (20x higher than the related campaigns, 10X higher
than the Balloon Ad format standard)
3.3M ads views
Case Study - Seabank
26
27