MARKETING PLAN

2014
I. EXECUTIVE SUMMARY

WONTECHPHIL INTL. CORP is a manpower and recruitment agency located
in Clark Freeport Zone, Pampanga, Philippines. It was incorporated in December 14,
2010. It was formed and organized by people who are industry leaders to work and
build a lasting relationship with its clients especially in semiconductor companies and
also other Industrial companies, that gives Wontech a chance to extend another
growth advantage to carry on the business of subcontracting job, contracting all
types of work services including promotion of goods and the supply of manpower
services locally.

The company aims to be the leading manpower services provider not only in
Clark area but all other places locally. It recruits individuals who are competent,
proficient and with strong commitment to the job before sending to the client. The
companys HR department studies the individuals background through interviews
and evaluations of resumes then choose the qualified one.

The company wants to establish high visibility through print advertisements
which will create service awareness to its target market, telemarketing which will
allow the company to be introduce, familiarization and create an appointment with
the target client, field marketing which will involve face-to-face communication to the
possible client. This will build a strong image and encouraging the potential clients to
avail the companys services.

The business is an excellence-oriented company dedicated to bring a high
quality of service to the client which will attain the highest level of performance that
will meet client satisfaction in mind. With this performance, the companys image will
become a word of mouth to the public build connections and achieve its objective to
be the countrys best manpower service provider and in the future it aims to be
known internationally.
II. Company Overview

Business Description

Wontechphil Intl Corp. is a fast growing manpower and recruitment
agency in the Philippines. It specializes in well-experienced individuals, who
are competent and professional enough to contribute their skills at the same
time practice and improve their experiences in the field of expertise.

Business Name

Wontechphil Intl Corp. is a concept that from the word won means
as much as we want to win potential clients like you, we want you to win
competent and proficient individuals! or also applicable as much as the
competent job seekers want to win the job, the client also wants to win them.
From this concept, the companys tagline bringing you high quality of service
was developed to deliver excellence to job seekers and potential clients.

Mission and Vision

Mission: Our mission is to make your mission successful.

To be the leading provider of IT Infrastructure consultancy and
construction, supplier of clean room consumable products and cater
requisite manpower services to Companies in adherence to work ethics
and confidentiality.
We believe that our success is best reflected through the success of
our clients. Our beliefs and values define what we stand for and
determine how we work.
To be the leading manpower services provider not only in Clark area
but all other places in the land.






Vision:

High quality of service
Customer/Client Support
Commitment
Integrity
Nourish Valued Client Relationship

At WONTECHPHIL INTL. CORP., we intentionally set our standards high. To
us, quality is defined as delivering excellence, doing and delivering it on time,
sending competent and proficient manpower. We continually challenge
ourselves to attain the highest level of performance, with complete client
satisfaction in mind, together with our subcontractors we will follow and stick
to our core values that will serves as our strength to become the countrys
best manpower service provider.

























III. Current Marketing Situation

Market Situation

In many businesses, the things bought and sold are tangible. A manpower
agency, on the other hand, deals in human capital, pairing skilled workers with
businesses in need of their specialized abilities. Manpower agencies can provide
numerous services, ranging from job placement to matching temporary workers
with corporations struggling to handle an unexpected invasion of business.

In the Philippines, unemployment rate has reached 7% in the first quarter of
2014, representing 2.92 million unemployed Filipinos according to DOLE. With the
countrys abundant supply of jobseekers starting a manpower business could very
well spell profit. The service will be market is the skill and labor of the workforce of
which there is more than an abundant supply in the country. However, the kind of
workers needed is rapidly changing. More and more of the job orders locally are for
those with professionals or even if non-professionals, at least skilled workers who
are highly competent and proficient enough to work in the corporate world. These
individuals can be found mostly in job fair activities conducted in schools, malls,
barangays and other places locally.

The company believes that knowing an individuals past will protect the
clients future and it is one of the most essential part for achieving the greatest
success of finding the right candidates. As for the success in this field of business
is all about making connections, that will have to spend a lot of time getting the
companys name out there and crafting relationships as starting this business.

Service Situation

In todays industry most of the firms with mass hiring of individuals are in need
of services from a manpower agency. The manpower agencies make sure that
their manpower supply will offer a talented and smart individual that matches the
firms mission and objectives. Of course, these agencies would prefer to be number
one in terms of their services so they do a lot of activities that will help them
encourage their prospective client to negotiate and avail their services, like
promoting it through different kinds of advertisement.

WONTECHPHIL INTL CORP. is an agency that is dedicated on focusing the
employers needs of personalized services and transparency. Providing
personalized services is understanding the clients needs and perception of service
they want. It helps the clients business increase flexibility, agility, cost
effectiveness, and competitive advantage. This will meet the expectations and
satisfaction which are the main benefits that the clients are seeking.

The company believes that its success is best reflected through the success
of its clients. Its intention of giving high quality of service is delivering excellence
through consistency and accuracy. Unlike some agencies where customer service
and dedication tend to be focused only on the employer, Wontech believes that the
candidates are to be its clients as well. Through recognition of a job well done and
incentives of perfect attendance such as corporate giveaways for personal use,
groceries, certificates or the like which will served as reward for their performance
and a remembrance from the company will make them stay longer.

Each manpower agency has its own recruitment process. As for Wontech, its
not just focused on the routine of the process. They do extensive screening of
individuals during the interviews, pushing them to let their best come out through
challenging question and answer, and boosting their self-confidence. This will also
help them have the higher chance of getting into the job that they wish to win. At
the same time, on the side of the client, its an advantage to have a talented and
competent individual which will contribute to the accuracy of their business
operation and success in the future. As a convenience for the client, Wontech
provides monitoring each of the individuals regarding their performance to be able
to meet the clients expectations. This is done by sending a staff coordinator of
Wontech to the clients organization.

IV. Opportunity and Issue Analysis

A. Opportunities
Higher demand of job orders/vacancies
Income level is at a constant increase
New products and services
Growth rates and profitability

B. Threats
Global Economy
Increasing labor costs
Growing competition and low profitability
Tax changes
Government regulations
Unexpected problems

C. Strengths
Provides employment for Filipino jobseekers
High profitability and revenue
Practices high quality delivery of service
Open to a personalize service
Hires competent skilled workers which are very in demand in the
industry

D. Weaknesses
Competitive market
Investments in research and development
High cost of promotional material
Lack of more connections

V. Objectives

Marketing Objectives

Spreading of leaflets and flyers as means of advertisement.
To inform the target clients through field marketing about the services
and its competitive advantage
To analyze the needs of the clients and embark on internal and
external sourcing to ensure that its organization has the right people to
achieve its business goals.
To align the best people with the available job opportunities
Create connections through social networks

VI. Marketing Strategy

Target Client

The company has decided to focus its business operation within the
area of Clark Freeport Zone, Angeles City, Pampanga. Its huge potential
target clients are manufacturing companies which specialize in production of
electronics, semiconductor, garments and other related industrial companies.
These companies have a mass hiring of production workers wherein the
intention of Wontech meets the needs of the clients which is to help them
increase flexibility and productivity in their business.

The company comes up to think that Clark Freeport Zone is a best
place to be the target location, because it is a place where investors usually
put up their business. It will have a lot of opportunity to attract these investors.
As the company continuously growing and more success in the future, it aims
to target other location in the Philippines and soon will reach international.




Market Audience and Niche

In the current economic situation, where the rate of unemployment is in
all-time high, the market for manpower agency is potentially enormous and full
of prospects. In other hand, companies are downsizing and closing down so
the number of job offers is scarce and reduced. The combination of these two
factors can lead to the unbalance of clients and impose a difficult situation to
the company.

The niche that the agency will focus is a college level at least two years
or even graduates who are competent and proficient individual. These young
adult candidates range from ages 18 to 29 years old have a strong desire to
succeed and are eager to learn and apply the skills and knowledge received.

Wontechphil will provide the link between these two institutions and will
guarantee that both sides feel successful in their choices.

Marketing Strategy and Action Program

It is imperative to understand that a manpower agency has two distinct
types of client: the companies that will hire the services and pay for them and
the job prospects which are the individuals that will fulfill the positions opened
for these companies. Therefore, different approaches should be taken to
reach each one of them effectively.

The following Marketing Strategies should be applied:

A. Website Development
To start attracting more clients and prospects, website development is
a crucial part of the implementation and success of the business. This will be
easier for them to find the agency. If a client or candidate does a Google
search for manpower agencies or vacancies in the sector, the agency or job
going is on amongst the top of the search results. The website should
compromise of three different access or portals:

For job prospects a link of interaction with the agency and to search
for the offered jobs. The link will have a place for personal information
and curriculum vitae entry. This tool will put the agency in geographic
advantage to competitors and attract more clients due to easy access.
For potential clients a link of interaction with the agency as well as
interface with potential job applicants.
For the agency the link will interact with both prospects and clients
link and provide a cross reference of both clients needs and searches.

Another feature of the website will be a strong connection with social
networks such as Facebook and twitter and will give the option of linking
social network profiles to the website so the information shared is more
complete and easily distributed. The easier the access and the more user
friendly it is, the more people will be inclined to join and to use the link,
creating a large opportunity of job prospects. Companies will be able to
advertise in the website as well, generating a combination of service
provided.

The creation and development of the website will be provided by an
independent company, who will provide data storage and technical support
to the website.


B. Field Marketing
Field marketing is one of the traditional marketing disciplines within the
marketing mix, working to target clients directly, engaging with them through
negotiating service agreement, demonstration and indeed face-to-face
communication.
Often thought of as a one-way communication tool, staff employed by a
brand for field marketing activity will give out promotional material, brand-
related promotional tools, without the necessary knowledge of the services
offered, or its messages, to engage in two-way communication with clients.
The main aspect of field marketing that differentiates it from other
forms of direct marketing is its face-to-face nature, making it far more
effective at engaging directly with clients, allowing a brand of service to better
assess and address the needs and wants of prospective clients, leading to
better tailor messages and offerings which will result in better return on
investment not only from field marketing activity, but also across the entirety
of marketing strategy.
To do this kind of strategy the following steps should be applied:
Effective research of target companies and study about their
profile.
Send business proposal to their e-mail.
Build a relationship with them such as making a call every week
or every month then smoothly follow up the status of proposal to
them; it doesnt have to be in a rush.
Set up an appointment if theres the sense that its already
possible to present the company to them.
For the job prospects, spreading leaflets and flyers to foot traffic
locations, and if possible, radio advertisement. In the future,
magazines and television will be considered.


C. Telemarketing
Telemarketing is the most interactive marketing medium
available. Telemarketing allows the telemarketer to answer prospects
questions, address their concerns, and overcome their objections.
Telemarketing is the only marketing medium that allows a
telemarketer to adjust the strategy midstream and make any changes
at any time necessary to increase results. With telemarketing,
telemarketers can change both the offer and audience with just one
phone call. Telemarketing scripts can be edited with a moments
notice. And telemarketing calling hours can be adjusted.
Following these steps would result to an effective telemarketing:
Cold Calling Etiquette:
Goal: Get an appointment with Marketing/HR Managers to sell
manpower services.
INTRODUCTION: formal and brief, introduced the company,
give a reason for the call
Ask a PROBING QUESTION: is open-ended, helps qualify an
opportunity, encourages the person to talk
Offer PROMOTIONS/SERVICES: this is a hook section, it was
brief, tell the client whats in it for them
CALL TO ACTION: tell the client that if they are interested, the
company could set an arrangement schedule for them,
explained the next step
When setting an appointment: keep suggesting times, get clear
commitment from the client, tell the client to expect a
confirmation of the meeting
While having the client on the phone ask a QUALIFYING
QUESTION in which the marketer would have a better
understanding of their business. This will further qualify the
opportunity.
CLOSE SECTION: polite, thank the client for their time, remind
the client to expect a meeting confirmation
D. Print and Outdoor Advertising

Print and outdoor advertisements relay information to prospects
through physical means. Print advertisements are ads placed in
publications, such as newspapers, brochures, newsletters and
magazines. Outdoor advertising includes billboards, flyers, signs and
posters. Direct mail is another physical advertising tool that involves
mailing printed materials such as leaflets and catalogs directly to
prospects. Print and outdoor advertising can direct consumers to other
advertising channels, including company websites and social media
platforms.

To do effective advertising the following steps should be applied:

Since field marketing is part of the marketing strategy, one of the
duties is to do market research of location where outdoor
advertising such as billboards, signs and posters would be
effective.

Looking for a print advertising manufacturer who provides high
quality of printing with reasonable price is also important in this
activity.

E. Internet Job Advertisement

Job posting through free job sites for recruiting potential
candidates and for their easy access of job opportunities. This
would also be easier for the company to browse for the
candidates applied online that matches the qualifications
needed for the job vacancies and make a scheduled interview
for them.

VII. COMPETITIVE ADVANTAGE

WONTECHPHIL INTL CORP. has the competitive advantage, because it
doesnt only end with the recruitment process. It has self enhancement training
for candidates that would boost their self-confidence and bring out their best
before endorsing them to the client. A part from that the company provides staff
coordinators that would closely monitor to the individuals hired by the client. This
would increase flexibility and cost effectiveness to the clients business. With the
marketing strategies to be implemented, it could increase and enhance the
competitive advantage of the company and would not be left behind by its
competitors.