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FARIS FITNESS GYM CLUB
Healthy life, Strong nation
BUSINESS PLAN
By
GUL-E-FARIS ZAMAN
&
MUHAMMAD E1AZ
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APPROVAL SHEET
To Whom It May Concern
I Lecturer Arslan as the business plan supervisor of Gul-e-Faris Zaman and Muhammad
Eja recommended that this business plan be accordin! to official pattern issued by "arhad
#olle!e of #ommerce$ %aripur& 'his interpretation is ori!inal by nature and has least factor
of pla!iarism&
(ish you best of luc)
Supervisor Signature
*********************
Lecturer +ate,---------------------------
"arhad #olle!e of #ommerce %aripur
Examiner Signature
*********************
%aripur -niversity +ate,---------------------------
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ACKNOWLEDGEMENT
All the praises are for Allah .ho is the master of the jud!ment day and .ho is merciful$
beneficent to his creation .e have the pairs of eyes to admire blessin! of the compassionate
because of the .ords are bound$ )no.led!e is limited and time is short to e/presses his
di!nity&
(e offer our humblest than)s from the deepest core of our heart to the Holy Prophet
(Peace Be upon Him) .ho is forever a model of !uidance and )no.led!e of humanity&
(e .ish to e/press our deep sense of !ratitude to our .orthy teacher Sir Arslan$ for there
co-operation valuable !uidance and supervision under .hich this project has been
completed&
(e specially ac)no.led!e all the persons specially teachers of "arhad #olle!e and friends
.ho helped and support us in re!ard to provide data and valuable information for our project
directly or indirectly&
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PREFACE
0ractice ma)es man perfect& 'heoretical )no.led!e is not enou!h& It is useful .hen it is
implemented& 'hat1s .hy .e ma)e a business plan after findin! the opportunity in mar)et
and .e decided that after completion of BBA pro!ram to do some practical .or) li)e that
project and this project help us to choose best opportunity&
Business play very important role in the commerce and economic development of a country&
'his business plan is a part of our course 2Entrepreneurship3& 'his business plan .as
conducted the mid of the year 4564&
(e .ant to !ive than)s to all of those that have in one .ay or another ta)en part in the
process of ma)in! this business plan& (e also than)s to "ir Arslan$ for revie.in! and !ivin!
thou!htful feedbac)&
'hat business plan !ives us a chance to implement all concepts .hich .e studyin! durin!
BBA 7%ons8&
7
th
, 1une 2012
Gul-E-Faris Zaman
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DEDICATION
BEST REGARDS
TO
9espected 0arents$ Brothers$ 'eachers and Friends
.ho Love$ Affection 0rayers have been a source of
Inspiration and encoura!ement for me and their
support has !reat contribution in my carrier
development&
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EXECUTIVE SUMMARY
Follo.in! si/ )ey elements are includin! in e/ecutive summary:
Venture defined
(ith technolo!ical and social chan!es e/ercise is becomin! less and less part of our day
to day activities& ;ur cultures have moved from physically intense .or) over to .or)in!
mostly in offices all day lon!& 'his has led people to see) out e/ercises li)e attendin!
trainin! at fitness centers& In these past years health consciousness has also been
increasin! and a.areness of the benefits of a healthy lifestyle have further increased the
demand from the society for more e/ercise options$ some options for everybody& "o .e
decided to start a ne. venture of FARIS GYM CLUB&
Products and Services
Exercise Facilities:
It includes daily e/ercise pro!rams by .hich they .ill be able to maintain their
fitness levels&
Medical Checkups:
(ee)ly or monthly medical chec)ups .ill be done and a complete health profile of the
client .ill be maintained& It .ill save their time in a .ay that they .ill not have to !o to
hospitals or clinics for the basic necessary chec)ups&
Diet Plans:
(e .ill offer the customie diet plans to our clients$ desi!ned by diet planers .hich .ill
ma)e them healthy&
Place for Hangout:
(e .ill provide a place for han!out .here they can ma)e chit chat .ith their fello.s$ share
their e/periences$ play !ames of their o.n interests and can listen music&
Recreational Activities:
(e .ill or!anie different outin! pro!rams to hill stations$ historical places etc& .e .ill
or!anie small parties and dinners etc&
Market characteristics
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In our country especially in <halabat 'o.n "hip$ there is no such a club or fitness center
that is providin! their services accordin! to the needs and the re=uirements of these
people& Fulfillment of these needs can have !reat impact on the lives of the people and
indirectly to.ards .hole society& 'here .as a hu!e opportunity !ap found in our research$
.e came to )no. that bundle of people .anted a place .here they can do e/ercises$ have
health pro!rams and !uidance$ have medical treatments$ and other healthy activities li)e
sharin! e/perience$ havin! chit chat .ith their fello.s$ playin! indoor !ames of their
interest and the place .here they can rela/ their mind but they didn1t find any suitable
place& "o here is a !reat opportunity for openin! up such a fitness !ym centre for people&
+emanded people are main feature of this mar)et for us&
In order to select out the tar!et mar)et .e had se!mented the .hole mar)et on the
basis of Geo!raphic re!ion$ "ocial #lasses in economy$ Gender and a!e !roup& "o by
doin! the mar)et se!mentation .e are no. able to describe our tar!et mar)et .hich is
mostly youn! a!e !roup6> to ?5a!e&
Entrepreneurial team
(e have e/perienced and =ualified mana!ement team that .ill help FARIS FITNESS
GYM CLUBto provide =uality services and to perform all the operation of the business in a
smooth .ay&
Mr. QASIR ZAMAN (CEO) MBA in Mar)etin! from Faisalabad -niversity:
Mar)etin! Mana!er in a health care center for @ years
Mr. MUHAMMAD E1AZ (Director Finance): MBA in finance from %AZA9A
-AIBE9"I'C: 4 years e/perience as a finance mana!er
Mr. AKASH ABBASI (Director Marketing/HR): MBA in mar)etin! and advertisement
from Faisalabad -niversity: D year e/perience .ith an advertisin! a!ency and ? year
e/perience as a mar)etin! mana!er in a multinational company
Mr. SAAD ISHFAQ (Director Operations): MBA in 0roduction and operation
mana!ement from E-AI+-E-AZAM -niversity: @ years e/perience in different
0roductionFservice based or!aniations as an operational mana!er
Mr. GUL-E-FARIS ZAMAN (Director Recreat i ons ): BBA 7 %ons 8 f r om
%a ar a -ni ve r s i t y&
Mr. SYED HAMMAD RAZA (Medical Specialist): MBB" from -<&
Brief Summary of the Financial Projections
'otal operatin! e/penses for 2013, 2014, 2015, 2016 and 2017 .ill be 4$??6$?55$
4$G6G$H5 5 $ 4$GDD$GID$ 4$D>D$H65$ and 4$?@5$5D5 respectively&
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#ompany is sho.in! initial profit 6$6>G$D?? after payin! ta/ and profit in ne/t year1s
.ill be 6$?@?$465$ 6$@G6$46 @ $ 6 $ @IH$>?6$ and 6$I44$554 in 2014, 2015, 2016 and 2017
respectively& 'otal assets are increasin! and these are H$6 > G$D??$ H$>@6$5@D$
@$D45$>>G$ @$I6I$G46$ and >$DIG$H>? for the first ? years&
'he value of e=uity .ill be increasin! as business .ill start yieldin! profits and it .ill
be 9s& @$5?4$6>D at the end of 2017 .hich .as 9s& ? $ 4I?$>HD in 2013& (e have assumed
that revenues .ill increase by 5; salaries .ill increase by 7, utilities by 10.
Bud!et for mar)etin! and advertisement is ta)en 14 of the capital ori!inally invested
for the first year then reduced to 7 for the 4
nd
year$ 5 for the third year and in the lon!
run it .ill be bet.een 3-4 of the e=uity&
Business is !ivin! net cash inflo.s in all projected ? years .hich is a !ood si!n for
start up business& ;n the basis of these future cash flo.s .e have found the Aet 0resent
Balue of these cash flo.s .hich has come NPV +9,800,410 & Internal rate of return
of this investment is 63.153.
Description of What Our Business Needs
'he amount of capital needed and .hat the capital .ill be used for$ if the plan is !oin! to a
potential investor& ;ur business needs ? canals of buildin! .hich .ill be provided by our
doctor 7member of mana!ement team8& 'otal initial investment re=uired by the business is
Rs.50, 00,000& 'otal start up cost is Rs.41, 35,000 and remainin! balance is Rs865, 000 to
meet the initial operatin! e/penses of the business& 'otal fi/ed assets include
machineryFe=uipment$ furnitureFfi/tures and others and total cost of these is Rs.31, 00,000&
'he Rs.700000 .ill be spendin! in renovatin! the buildin! and appro/imate Rs35000 .ill
be needed for recruitment and le!al e/penses&
TABLE OF CONTENTS
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Unit Content Name Page No.
1 INTRODUCTION OF VENTURE
0reliminary "tudy
Introduction of Business
11
12
2 BUSINESS CONCEPT
0urpose of Benture
Mission "tatement
Bision "tatement
14
15
15
2 PRODUCT AND SERVICES
0roduct and "ervices
Euality #ontrol
16
17
4 MARKET RESEARCH & ANALYSIS
Industry "ie
Industry Attractiveness
0rofit 0otential
Industry Life #ycle
'ar!et Mar)et
Mar)et "e!mentation
#ompetition
18
18
18
19
19
20
21
5 MARKET PLAN
"(;' Analysis
0orters Models
Mar)et strate!ies to compete
0roduct "trate!y
0ricin! "trate!y
#hannels of +istribution
22
23
24
24
25-27
28-31
32
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0romotion throu!h product life cycle
6 OPERATIONS
Method of service delivery
Availability of =ualified labor pool
33
34-36
7 MANAGEMENT TEAM
0rofile of Founders
;r!aniational "tructure
Mana!ement Ability and E/perience
Le!al "tructure
Intellectual property
37-39
40
41
42
42
8 FINANACIAL DOCUMENTATION
#apital 9e=uirement
"tartup #ost

E/pected 9evenue #ollection in 6

st
Cear
"alaries and -tilities E/penses
Income "tement 70rojected8
Balance"heet 70rojected8
#ash Flo. "tatement 70rojected8
A0B
I99
<ey Assumptions
9atio Analysis
43
44
45
46
47
48
49
49
49
50
50
CONCLUSION
51
REFERENCES
52
LIST OF ABBRIVATION
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<'" <halabat 'o.n "hip
Gym7noun8 !ymnasium$ athletic facility
e=uipped for sports or physical
trainin!
UNIT # 01
INTRODUCTION
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Preliminary Study
(e observed that in <halabat to.n ship there is no !ym club .hich meet the re=uirement or
demand of the community$ some !ym that are only provide environment of e/ercise but not
provide =uality services .hich or ri!ht of customers& Mostly youn! !eneration of <halabat
to.n ship is usin! dru!s$ ci!arette$ and other alcoholic drin)s .hich affect the health of
users and also harmful for society& "o .e ta)e one step to launch ne. venture .hich provide
healthy environment to peoples&
Fitness$ medical and recreation need of the people should be clearly addressed& -sually
0eoples spend their time in their homes and have fed up from their routine activities and
have nothin! for amusement by .hich they can release their tensions and enjoy their
hale and hearty lives that created disappointment for them&
In our country and especially in <'" there is no such a club or fitness center that is
providin! their services accordin! to the needs and the re=uirements of these people&
Fulfillment of these needs can have !reat impact on the lives of the people and indirectly
to.ards .hole society .e have not found some institutions or clubs in <'" .hich are
providin! Euality health services and fitness facilities&
'here .as a hu!e opportunity !ap found in our research$ .e came to )no. that bundle of
people .anted a place .here they can do e/ercises$ have health pro!rams and !uidance$
have medical treatments$ and other healthy activities li)e sharin! e/perience$ havin!
chit chat .ith their fello.s$ playin! indoor !ames of their interest and the place .here
they can rela/ their mindJ but they didn1t find any suitable place& "o here is a !reat
opportunity for openin! up such a fitness centre for people&
Introduction of Business
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+ue to the technolo!ical advancement and social chan!es people1s life are busy& "ome
Coun!man1s .or) .hole day in computer and children play !ames& "o that effect their
health because lac) of any physical e/ercise& ;ur cultures move from physically intense
.or) over to .or)in! mostly in offices all day lon!& 'his has led people are demanded that
any physically system .hich ma)e them healthy& +ifferent activities li)e ci!arette etc are
increasin! in <halabat 'o.nship .hich affects the health of peoples&
By )eepin! these need and problem in mind .e decided to open fitness !ym club$ medical
and recreation centre or a club& (e .ill provide a place .here people can have daily
e/ercises$ routine chec)ups by medical specialist$ have health pro!rams and !uidance$ and
a place for han!out .here they can have other healthy activities li)e sharin! e/perience$
havin! chit chat .ith their fello.s$ playin! indoor !ames of their interest so they can rela/
their mind& Faris Fitness Gym #lub .ill not be a just a normal fitness centerFclub but
.ill be fitness$ medical and recreation centre .hich in addition to basic fitness facilities
.hich it .ill provide to its client to ma)e them ener!etic throu!h .hich they can release
their tensions and can lives happy and jaunty life&
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KTS (Haripur)
Life Style
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UNIT # 02
BUSINESS CONCEPTS
2.1 Purpose of Venture
'he main purpose of faris club venture is to provide healthy environment to the society&
Mostly youn! peoples are involve in bad habits that leads to unhealthy life and become the
cause of illness& "o .e thin) that throu!h that club$ .e ta)e one step to prevent the bad
habits of people li)e smo)in!$ alcoholic drin)in!$ dru!s and others thin!s .hich are not
beneficial for our health& "o faris club provide a healthy environment that become a cause of
minimiin! other bad habits&
2.2 Objectives of Venture
'he secondary objective of Faris #lub is to increase the investor1s value .hich is possible
throu!h providin! =uality services&
'o create a name in the field of health that represents the people .ho are clients&
'o provide the diet and nutrition a.areness&
'o maintain their fitness even in their old a!es&
'o provide them healthy and blissful environment&
'o provide healthy and jaunty life
'o provide a central place .here the people share their e/periences&
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MISSION STATEMENT
(%A' I" ;-9 B-"IAE""K
VISION STATEMENT
(%A' (E (AA' '; BE#;MEK
To provide healthy
environment to the
community through highly
trained staf with latest and
innovative exercises
programs and facilities with
peace of mind that comes
from medical supervision.
To be the eading !ym "lub
of #a$istan which provide
health life to its customers or
users.
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UNIT # 03
PRODUCT AND SERVICES
3.1 Product and Services
(e provide e/ercise instruments and also provide =uality juices and s.immin! pools&
Follo.in! are facilities that .e .ill offer at FA9I" GCM #L-B:
Exercise Facilities:
It includes daily e/ercise pro!rams by .hich they .ill be able to maintain their
fitness levels&
Medical Checkups:
(ee)ly or monthly medical chec)ups .ill be done and a complete health profile of the
client .ill be maintained& It .ill save their time in a .ay that they .ill not have to !o to
hospitals or clinics for the basic necessary chec)ups&
Diet Plans:
(e .ill offer the customie diet plans to our clients$ desi!ned by diet planers .hich .ill
ma)e them healthy&
Place for Hangout:
(e .ill provide a place for han!out .here they can ma)e chit chat .ith their fello.s$ share
their e/periences$ play !ames of their o.n interests and can listen music&
Recreational Activities:
(e .ill or!anie different outin! pro!rams to hill stations$ historical places etc& (e .ill
or!anie small parties and dinners etc&
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3.2 Quality control
FA9I" FI'AE"" GCM #L-B .ould stress on the Euality of "ervices .ith .hich .e
al.ays concern much about the customer satisfaction&
(e .ould li)e to present you some 0oints of Faris Fitness Gym #lub that .ill sho. you
that ho. .e .ill ensure the Euality of "ervice for our clients&
Healthy environment:
;ur !ym .ill provide a healthy environment to the customers .here they can be
more ener!etic and fit&
Imported and reliable exercises machines:
All e/ercise machines and other e=uipments .ill hi!hly reliable and of e/cellent =uality&
Quality management:
All the staff members at Faris Fitness Gym #lub are !raduates from reno.ned institutes&
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UNIT # 04
MARKET RESEARCH AND INDUSTRY ANALYSIS
4.1 Industry Size
"ie of the industry can be described .ith the number of competitors in the mar)et and
.ith the number of customers of that particular industry& Fitness and health care industry
is very .ide and has a vast scope& In 0a)istan this industry is underserved& It is bein!
served by the small !yms or fitness centers that are providin! services in the to.n streets
throu!hout the country& 'hese are just fitness centers .here only daily e/ercises are
performed and no special health care consultancy is provided& 'here are fe. numbers of
or!aniations or clubs in the 0a)istan that are providin! the =uality services to their
clients but there is no such specialied club for people&
It seems to be a small industry as number of competitor are lo. but on the other hand
the presence of hu!e number of potential customers ma)es it lar!e industry& It has a
lot of potential as it can be described as a !ro.in! industry&
4.2 Industry Attractiveness
An industry is said to be the attractive industry if it is Bein! lar!e L !ro.in!$ Bein!
fairly youn! rather than older L more mature$ not bein! cro.ded and more receptive to
ne. entrants and ne. products introduction& Fitness and health care industry proves to be
an attractive industry as it is lar!e$ not bein! cro.ded and is a !ro.in! industry& 'his
industry contains a lar!e number of potential customers that creates an opportunity for a
start up to attract more customers in order to !enerate hi!h profits&
4.3 Profit Potential
0rofitability of the FA9I" FI'AE"" GCM #L-B is !oin! to be hi!h as this industry is
attractin! .ith lot of potential customers and numbers of customers is lo.& (e are
providin! uni=ue set of services that are accordin! to the need and demands of our
customers&
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4.4 Industry life cycle
In industry life cycle %ealth care industry is at the !ro.th sta!e$ .hich reflects hi!h
return on investment& 'here are hi!h profits in this industry$ but there is still need to
create a.areness amon! the public to appreciate this industry to ta)e it maturity sta!e&
4.5 Target Market
Target Market Calculation
Population of Khalabat town ship
Female 7?6M8
832000
7D4DG458
Male 7DIM8
Above a!e ?5 76GM8
D5@H>5
?G555
Male ?5 and BEL;( 7>@ M8
MI+ Lo. class !roup 7DDM8
7G?DH>58
7455H?8
FARIS FITNESS GYM CLUB
Target Market
176124
Maturity Stage
Decline Stage
Beginning Stage
Growth stage of
health care Industry
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Target Market and Venture Niche
Aiche Mar)et 7household8
"e!mentation 7-pper Middle L Elite #lass8
'ar!et Mar)et 7households$ students$ and limited
mens8
4.6 Market segmentation
In order to select out the tar!et mar)et .e had se!mented the .hole mar)et on the basis of:
Geo!raphic re!ion
"ocial #lass
A!e !roup
Gender
a) Geographical segmentation:
;n the basis of the !eo!raphical se!mentation .e selected to open up our club in
<halabat to.n ship because majority of families member in forei!n li)e in -<$ "audi
Arabia$ Napan etc$ so their children prefer to !o such service business&
b) Social class:
Further .e have se!mented the mar)et on the basis of social classes e/istin! in the
economy& 'hese classes include -pper #lass$ Middle class$ lo.er middle class and lo.er
class& (e .ill serve the
Lo.er middle class
Middle class
-pper class
'hat are Business class e/ecutives$ Industrialists$ 9etired !overnment and army
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officers$ 0rofessionals$ (or)in! people$ "mall business men etc&
c) Age Group
Further .e se!mented our tar!et mar)et on the basis of A!e& (e are tar!etin! the people
.ho have a!e 6> or above&
d) Gender
After se!mented on the basis of A!e .e se!mented our tar!et mar)et on the basis of
!ender& (e are tar!etin! only men&
4.7 Description of target market
By doin! the mar)et se!mentation .e are no. able to describe our tar!et mar)et .hich is
the citiens of <halabat 'o.n "hip of middle income !roup$ havin! !ender male and the
a!e of 6> or above&
4.8 Competitive position with target market/ Expected competition
FA9I" FI'AE"" GCM #L-B has no as such direct competitors it has some indirect
competitors
Indirect competitors
FA9I" FI'AE"" GCM #L-B has very fe. indirect competitors& 'hese competitors are
offerin! very fe. services& ;nly t.o or three !ym club that not fulfill the need of clients&
UNIT # 05
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MARKET PLAN
5.1 SWOT Analysis
In t er n al F a c t s
E x t ernal F a c t s
S TRENGT H
'here is no as such other
fitness and recreational
centre especially for old
a!e people& 0rovide
combination of facilities
under sin!le place&
(e have a first mover
advanta!e&
E/cellent mana!ement
team&
%ealthy environment&
Intellectual property&
W EA K NE SS
Limited 'ar!et mar)et&
Lo. financial resources&
(ea) brand name&
O P PO RTUN ITI E S S.T STARTEGIES W.O STRATEGIES
'here is a lot of mar)et$ yet
to be captured Gro.in!
industry&
#an create a stron! brand
name as a first mover&
An unfilled customer need&
Ae. .ays of maintain
health can be introduce&
Mar)et penetration
strate!y
0ull strate!y
-se 0romotional Mi/ as
a mar)etin! tool
%ealth a.areness
pro!rams throu!h
e/hibition or
seminars&
A.areness campai!n
Lo. cost structure&
Bariety of pac)a!es&
T H REAT S S.T STRATEGIES W. T. STRATEGIES
Bad economic conditions&
'hreat of ne. entrant&
0oor responses from the
mar)et as it ne.ly
introduce&
Intensive customer
support strate!ies&
Focus on brandin!
0ersonal sellin!
campai!n
Lo. cost structure&
5.2 Porter`s model
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'hreat of ne. entrants
Bar!ainin! po.er of buyer
Bar!ainin! po.er of supplier
9ivalry amon! competitors
Threat of New Entrant (HIGH)
'hreat of ne. entrants for Faris Fitness Gym #lub is hi!h& 'his is because health care
industry is a !ro.in! industry$ .ith lar!e numbers of profits& 'his attracts the ne.
entrants to !et enter into this Industry&
Rivalry among Competitors (Low)
Faris Fitness Gym #lub has lo. rivalry amon! its competitors because it has no as such
direct competitors in the industry$ .hich can create intense competition&
Threat of substitute product (Low)
"ubstitutability for our Faris Fitness Gym #lub is lo. because no one in the <'" is
providin! all such facilities under sin!le vicinity&
Bargaining power of Buyer (Low)
Bar!ainin! po.er of the buyer .ith Faris Fitness Gym #lub is lo. because there are no
as such substitutes available in the mar)et and the competition prevailin! in the industry
is also very lo.&
Bargaining Power of the Supplier (LOW)
Bar!ainin! po.er of the supplier is lo. because Faris Fitness Gym #lub has no some
specific suppliers on .hich it has to rely consistently&
5.3 Market strategies to compete
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Product Feasibility and strategy
a) Product strategy
Follo.in! are the services .hich .e .ill provide
Exercise Facilities:
It includes daily e/ercise pro!rams by .hich they .ill be able to maintain their
fitness levels&
Diet Plans:
(e .ill offer the customie diet plans to our clients$ desi!ned by diet planers .hich
.ill ma)e them health&
Medical Checkups:
(ee)ly or monthly medical chec)ups .ill be done and a complete health profile of
the client .ill be maintained& It .ill save their time in a .ay that they .ill not have
to !o to hospitals or clinics for the basic necessary chec)ups&
Place for Hangout:
(e .ill provide a place for han!out .here they can ma)e chit chat .ith their
fello.s$ share their e/periences$ play !ames of their o.n interests and can listen
music&
Recreational Activities:
(e .ill or!anie different outin! pro!rams to hill stations$ historical places etc& .e
.ill or!anie small parties and dinners etc&
Follo.in! is the list of recreational activities .hich .e .ill provide:
#hess
#ards
Music
'able 'ennis
0ool
Badminton
Mini Golf
Movie club
#reational tours&
5.4 Pricing Strategy
Faris Fitness Gym #lub is focusin! on providin! a uni=ue set of services at a sin!le place
for the first time for the people in <'"& It has as such no direct competitor but are
indirect competitor .hich are just a fitness centre and not providin! any facility li)e ours
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or the club .hich are just providin! sports facilities not too much as .e are providin!
and secondly .e had added more recreational and health care stuff to our business&
;ur pricin! strate!y is not !enerally affected by others& (e had observed that ho.
much fee these fitness centers or sports clubs are char!in! for different facilities& 'his
had helped us in estimatin! that .hat is the ran!e that .e can !o for char!in! the
membership fee for different facilities to attain !ood profit& (e .ill offer our services in
different bundles or pac)a!es and .ill !ive memberships on the basis of these pac)a!es&
'he detail of these pac)a!es is belo.&
Recreational Activities:
Category 1(R.C.1) O #hess P cards P Music P Badminton&
Category 2(R.C.2) O #hess P cards P Music P 'able 'ennis P 0ool P Badminton P
Movie club&
Category 3(R.C.3) O #hess P cards P Music P 'able 'ennis P 0ool P Badminton P
Mini Golf P movie club P 9ecreational tours&
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Packages
Prices (Rs.)
P a c k ag e 1
Basic E/ercise
9&#& 6
1500
P a c k ag e 2
Basic E/ercise
9&#& 4
4000
Pa ckag e 3
Basic E/ercise
Medical facility
9&#& 6
2500
Pa ckag e 4
Basic E/ercise
Medical facility
9&#& 4
5000
Pa ckag e 5
Basic E/ercise 7under supervision of fitness coach8
+iet 0lans
9&#& 6
2500
Pa ckag e 6
Basic E/ercise 7under supervision of fitness coach8
+iet 0lans
9&#& 4
5000
Pa ckag e 7
Basic E/ercise 7under supervision of fitness coach8
+iet 0lans
Medical chec)ups
9&#& 6
3500
Pa ckag e 8
Basic E/ercise 7under supervision of fitness coach8
+iet 0lans
Medical chec)ups
9&#& 4
6000
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Pa ckag e 9
Basic E/ercise 7under supervision of fitness coach8
+iet 0lans
Medical chec)ups
9&#& G
8000
Pa ckag e 10
Basic E/ercise 7under supervision of fitness coach8
+iet 0lans
Medical chec)ups
"team bath
9&#& 4
7500
Pa ckag e 11
Basic E/ercise 7under supervision of fitness coach8
+iet 0lans
Medical chec)ups
"team bath
9&#& G
10,000
5.5 Channels of distribution
FA9I" FI'AE"" GCM #L-B .ill provide all its services throu!h its o.n facility in the
<'"& It does not re=uire any distribution channel for deliverin! services&
%&'(S !)*
"+,
"lients -
users
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5.6 Promotions and Advertising
#hoosin! suitable means of promotion and advertisin! is important mar)etin! decision
.ithin any company&
Marketing communication strategy
(e .ill use pull strate!y .hich involves promotin! heavily to end users .hich .ill
create a demand by their self& A 2pull3 sellin! strate!y is one that re=uires hi!h spendin!
on advertisin! and consumer promotion to build up consumer demand for a product&
Advertisement
Channels of advertisement
Media
Internet 7.eb site8
(ord of mouth
0ersonal relation
;utdoor advertisement
1. Media
Print (Press and Publishing)
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'hou!h the rise of electronic media is often mentioned .ith the decline of
classic press$ it remains a si!nificant means of promotion& Because the price of
national press tends to be too hi!h$ .e .ill be more interested in usin! re!ional or
vocational media&
Newspapers
(e .ill advertise throu!h this D ne.spaper that are +aily Aaj$ Nan!$ E/press
Ae.s and A.a-e-.a)t& (e .ill ma)e a contract .ith them on on!oin! basis but
initially .e .ill ma)e a contract of publishin! ads for G months&
2. Electronic media
Radio
9adio is another of the traditional media& #ompared .ith the print$ it is usually
cheaper 7re!ardin! the amount of listeners8 then the press&
(e .ill ma)e contract .ith Radi o Smiles Fm88.6 which operates from %aripur&
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Television
As a start up firm and secondly .e are tar!etin! only the residence of <'" so .e have no
need to advertise throu!h 'B channels that are operatin! nationally& It is of no use for us
and .ill increase our cost& (e .ill use a re!ional or cable 'B channel and cable operator&
For this purpose .e .ill ma)e a contract .ith local cable operators and local 'B channel
li)e cable operator of <&'&"&
3. Word of mouth
(ords of mouth are the bi!!est source of publicity as one person a.are of the product
.ould tell many people about it&
It is less e/pensive but at the same time hi!hly effective means of advertisement& (e .ill
!o tar!et people .ho .ould be an e/cellent source then .e are !oin! to e/plain them
about the Faris Fitness Gym #lub and its products and benefit and if they !et convinced
they are !oin! to promote it by the other people .ho mi!ht be in their nei!hborhoods or
family members& 'his basically includes families$ children etc*
4. Personal relations
(e are plannin! to publicie throu!h our personal relations also& It means usin! our o.n
lin)s .ith people to advertise and promote your product in the mar)et& 'hey .ill be our
Friends$ Family members$ 9elatives$ Family friends and friends of friends&
5. Outdoor advertising
By outdoor advertisin! .e .ill reach people .hile they are both out of .or) and out of
home Q basically$ they are outside& 'hese are the fe. .ays throu!h .e .ill advertise our
business&
Billboards
Ads on Buildin!s
"eats$ Benches$ si!ns and posters
%andouts
Personal Selling
Direct selling is the sale of products by face-to-face contact .ith the customer$ either by
havin! salespeople approach potential customers in person$ or throu!h any indirect
means&
A process of helpin! and persuadin! one or more prospects to purchase a !ood or service
or to act on any idea throu!h the use of an oral presentation&
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Fe. members of the staff .ill visit the mar)et and they by themselves ma)e oral
presentation about our services& After that our mar)etin! department .ill perform same
tas)s .hen our business .ill start runnin! this strate!y follo. the AI+A
model .hich:
A - Attention (Awareness): attract the attention of the
customer&
I - Interest: raise customer interest by focusin! on and
demonstratin! advanta!es and benefits 7instead of focusin! on
features$ as in traditional advertisin!8
D - Desire: convince customers that they .ant and desire the
product or service and that it .ill satisfy their needs&
A - Action: lead customers to.ards ta)in! action andFor
purchasin!
By usin! this strate!y .e .ill be much able to create a demand for
business&
SALES PROMOTION Exhibitions:
(e .ill or!anie some health e/hibition in our locality or in any other place in the start to
create a.areness amon! our tar!eted peoples& (e .ill be able to clearly e/press our
business to potential customers&
Coupon:
(e .ill issue coupon in local ma!aines and in ne.spaper .hich .ill be !ivin!
some percenta!e of discounts to those person .ho .ill come .ith up .ith that coupon on
membership pac)a!es&
Public relations (PR) and social marketing
(e .ill try to communicate not only .ith our tar!eted customers but .ith !eneral public
also& 0ositive perception of our company can brin! to us ne. loyal customers&
Other:
(e .ill promote use 9epresentative #ompany1s fleet 7promotion on cars etc&8 as a
promotion and advertisement tool&
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5.7 Promotion through the Product life cycle
As products move throu!h the four sta!es of the product lifecycle different
promotional strate!ies should be employed at these sta!es to ensure the healthy success
and life of the product "ta!es and promotion strate!ies employed&
Introduction
As a start up$ .e are ne. in a mar)et& ;ur main objective .ill be to inform the tar!et
audience of our entry& 'elevision$ radio$ ma!aine$ etc may be used at the introduction
sta!e of the lifecycle& 0ull "trate!ies .ill be used at this crucial sta!e&
Growth
As the product becomes accepted by the tar!et mar)et$ .e .ill .or) on the strate!y of
further increasin! brand a.areness to encoura!e loyalty at this sta!e of the lifecycle
them& (e .ill much focusin! on the brandin! of our services&
Maturity
At this sta!e .ith increased competition .e .ill follo. persuasive tactics to encoura!e
the consumers to purchase our product over our rivals& (e .ill use our differential
advanta!e to clearly communicate to the tar!et audience to inform them about our
benefit over our competitors&
Decline
As the product reaches the decline sta!e the or!aniation .ill use the strate!y of
remindin! people of the product to slo. the inevitable&
UNIT # 06
OPERATIONAL PLAN:
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6.1 Method of service delivery
FA9I" FI'AE"" GCM #L-B .ill provide all its services by itself& As .e are !oin! to
open up our fitness centre in <'"$ so all the customers have to come to our club .here
all the facilities and services .ill be provided& #ustomer comin! to club .ill be
reco!nied by their card 7different colors8 .hich .e .ill provide accordin! to service
pac)a!e .hich they .ill subscribe for First of all they have to sho. it to the security
Guard standin! at main !ate of the club&
After comin! inside of the club$ our staff at the counter .ill .elcome them and after that
he .ill start doin! daily e/ercise as planned by the fitness coach& If he .ill be havin!
some problem in doin! e/ercise$ the fitness coach assistant .ill help them and !uide ho.
to perform e/ercise on the machines properly& Fitness coach .ill be there all the time in
the e/ercise area and ne. comers .ill have to do e/ercise under the direct supervision of
the coach for G-D days and after that they .ill be =uite able to do their e/ercise by
themselves&
'hey .ill be allo.ed to do any activity for .hich they .ill subscribe for& ;ur recreational
staff in the han!out place .ill provide all the stuff .hich they .ill demand& All
the recreational activities .ill be in that area& 9efreshment facilities .ill also be there in
that area and .aiter .ill serve the clients& #ustomied music facility .ill also be
provided and for listenin! son!s of their o.n choice$ they .ill have to !o to our staff at
the counter .hich .ill ma)e a playlist for that person by searchin! the desired son!s
from the music store in the server computer and then he .ill point out the headphone
booth .here he .ould .e able to listen son!s&
A session of 4 hours .ill be normally fi/ed for the clients but at the ni!ht time it may
vary as per the pac)a!e selected by the clients& Mini !olf and table tennis facility .ill be
provided in the la.n area& "ession of appro/imately G5-D? minutes .ill be allo.ed to the
clients for these !ames if there .ill numbers of clients .ill .illin! to play.
(e .ill provide the su!!estion bo/ throu!h .hich they .ill provide us recommendation
and complaints&
6.2 Availability of qualified labor pool
Management Team
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#ustomer satisfaction is of prime importance to us& 'his could only be achieved
throu!h providin! hi!h =uality services to clients& (e have e/perienced and =ualified
Mana!ement team that .ill help Faris fitness !ym club to provide =uality services and
to perform all the operation of the business in a smooth .ay&
;ur mana!ement team .ill constitute of the follo.in! personals and their
=ualification and e/perience in related field is described belo.&
Mr. Qasiar Zaman (The President of Faris fitness gym club)
Qualification: MBA in mar)etin! and finance from Faisalabad&
Experience: Mar)etin! Mana!er in a health care center for @ years
Mr. Muhammad Ejaz (Director Finance)
Qualification: MBA in Finance from %aara -niversity&
Experience: @ years e/perience in different 0roductionFservice based
or!aniations as an operational mana!er
Mr. Saad Ishfaq (Director Operations)
Qualification: MBA in 0roduction and operation mana!ement from Euaid-e-
Aam -niversity&
Experience: ? years e/perience as a finance mana!er
Mr. Akash Abbasi (Director Marketing/HR)
Qualification: MBA in mar)etin! and advertisement from Faisalabad -niversity
Experience: D year e/perience .ith an advertisin! a!ency and ? year
e/perience as a mar)etin! mana!er in a multinational company
Mr. Gul-e-Faris Zaman (Director Recreations)
Qualification: Masters in 9ecreation Mana!ement from 2%aara -niversity3&
Experience: 6 year .or) e/perience as a recreation Mana!er&
Mr. Side Hammad Raza (Medical Specialist)
;nly 6 Medical "pecialist .ill be re=uired by the Faris fitness !ym club
Minimum education: MBB"
Experience: ?-@ years in any reco!nied hospital
Recreational Operatives
4 9ecreational ;peratives .ill be re=uired by the Faris fitness !ym club
Qualification: Intermediate
Experience: not re=uired
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Assistant Doctors
6 Assistant +octor .ill be re=uired by the Faris fitness !ym club
Minimum education: Must be !raduate
Experience: 4-G years e/perience in any clinic or hospital
Equipment handler
6 e=uipment handler .ill be re=uired
Minimum education: Intermediate
Experience: D-? years e/perience in machine handlin!
Fitness Coach
;nly 6 #oach .ill be re=uired by the Faris fitness !ym club
Required Qualification: Must be !raduate
Experience: ?-@ years e/perience in related field
Assistant Fitness coach
;nly 6 assistant .ill be re=uired
Required Qualification: Minimum Intermediate pass$ !ood verbal
communication
Experience: 4-G years
Refreshment Staff
4 persons .ill be re=uired by the Faris fitness !ym club
Qualification: Minimum Intermediate pass$ !ood verbal communication
Experience: 4-G years
Guards
4 !uards .ill be re=uired by the Faris fitness !ym club
Qualification: Minimum Metric$ trained to use .eapons and retired army
men are preferred&
Experience: D-? years
Sweeper:
6 s.eeper .ill be re=uired by the Faris fitness !ym club
Qualification: Aot specific
Experience: 4-G years
Receptionist
Qualification: Intermediate havin! !ood communication s)ills
Experience: 4-G years in relevant field
#ustomer satisfaction is of prime importance to us& 'his could only be achieved throu!h
providin! hi!h =uality services to clients& (e have e/perienced and =ualified
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mana!ement team that .ill help FA9I" FI'AE"" GCM #L-B to provide =uality
services and to perform all the operation of the business in a smooth .ay&
UNIT # 07
ENTREPRENEURAL TEAM
7.1 MANAGEMENT TEAM
Management Ability and Experience
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'he mana!ement team of FA9I" FI'AE"" GCM #L-B is very =ualified to control the
business affairs& .e have hired =ualified professional trainer$ physiotherapist and medical
specialist in addition up .ith mana!ement team that constitute of finance mana!er$
operational mana!er$ mar)etin! mana!er .ho have relevant e/perience in their field that
collectively ma)es it our stren!th&
Profile of founders
AAME EA"I9 ZAMAA
N;B 'I'LE #E;
E-ALIFI#A'I;A MBA 7Mar)etin!8
ER0E9IEA#E @ year
#ELL , 5GGD->G>ID>>
Mail address GulstarS655Tyahoo&com
AAME G-L-E-FA9I" ZAMAA
N;B 'I'LE 9ecreation +irector
E-ALIFI#A'I;A BBA 7%ons 8
ER0E9IEA#E 6 year
#ELL , 5GG6-?HD?H@G
Mail address GulstarS655Tyahoo&com
AAME Muhammad Eja
N;B 'I'LE +irector Finance
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E-ALIFI#A'I;A MBA
ER0E9IEA#E G year
#ELL , 5GGD->4GD?DG
Mail address ENAZS655Tyahoo&com
AAME A<A"% ABBA"I
N;B 'I'LE +irector Mar)etin!
E-ALIFI#A'I;A MBA
ER0E9IEA#E D year
#ELL , 5GGD->?G?GD4
Mail address A<A"%S655Tyahoo&com
AAME "AA+ I"%FAE
N;B 'I'LE ;perational +irector
E-ALIFI#A'I;A MBA
ER0E9IEA#E ? year
#ELL , 5GGD->D@D@H4
Mail address "AA+S655Tyahoo&com
AAME "yed %ammad 9aa
N;B 'I'LE Medical "pecialist
E-ALIFI#A'I;A MBB"
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ER0E9IEA#E @ year
#ELL , 5GGD->G>ID>>
Mail address .aleed)tsTyahoo&com
7.2 Organizational Structure of the~FARIS FITNESS GYM CLUB
Easiar Zaman
70resident8
SAAD ISHFAQ (DIRECTOR OPERATI ONS)
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AKASH ABBASI
(DIRECTOR
MARKETING)
MUHAMMAD
E1AZ
DIRECTOR
FINANCE)
GUL-E-FARIS
(DIRECTOR
RECREATION)
Profession
als
Staf
f
Equipme
nt
handler
Operativ
es
Accounta
nt
Operative
s
Operativ
es
Operatives
7.3 Management Ability and Experience
'he mana!ement team of FA9I" FI'AE"" GCM #L-B is very =ualified to control the
business affairs& .e have hired =ualified professional trainer$ physiotherapist and
medical specialist in addition up .ith mana!ement team that constitute of finance
mana!er$ operational mana!er$ mar)etin! mana!er .ho have relevant e/perience in their
field that collectively ma)es it our stren!th&
President
Mr& Easiar Zaman .ill be the president of Faris Fitness Gym #lub& %e did his MBA in
mar)etin! and finance from Faisalabad& After that he .or)ed for a health care centre
<arachi for @ years as mar)etin! mana!er& 'his e/perience help him understand ho. to
carryin! out this business&
Director Operations
Mr& "aad Ishfa= .ill be the director operations of Faris Fitness Gym #lub& %e has done
MBA in 0roduction and operation mana!ement from Euaid-e-Aam -niversity& %e has
a .or) related e/perience of @ years in different or!aniations&
Director Finance
Mr& M-%AMMA+ ENAZ .ill be the director finance of Faris fitness !ym club& %e has
done her MBA in finance from %aara -niversity &%e has a ? year e/perience related as
a finance mana!er& %e )no.s the financial aspects of the business very .ell&
Director Marketing
A)ash Abbasi .ill be the director mar)etin! of Faris Fitness Gym #lub& %e had done his
MBA in mar)etin! and advertisement from Faisalabad -niversity& %e has a D year
e/perience .ith an advertisin! a!ency and ? year e/perience as a mar)etin! mana!er of a
multinational company&
Director Recreations
Mr& Gul-e-Faris Zaman .ill be the director recreations of Faris Fitness Gym #lub& %e
%&'(S %(T./SS !)* "+,
H/&TH) (%/, ST'0.! .&T(0.
had done his Masters in 9ecreation Mana!ement from the %aara -niversity& %e has
a .or) e/perience as a recreation mana!er in 'he Institute of "port and
9ecreation&
Medical specialist
Mr& "yed %ammad 9aa .ill be the medical specialist of Faris Fitness Gym #lub& %e has
done his MBB" form Eueen Merry university London and H years .or) related
e/perience in ME; hospital Lahore 0a)istan&
Other Professionals
;ther professionals include:
'rainersFcoaches
0hysiotherapists
7.4 Legal Structure
LEGAL FORM OF OWNERSHIP
Faris Fitness Gym #lub is a partnership business& It is re!istered under the 0artnership Act
6IG4&
Ownership Status
Faris Fitness Gym #lub is a start up business and currently only one )ind of partners
in it&
Active Partners
Easiar Zaman$ A)ash Abbasi$ "aad Ishfa=$ "yed %ammad 9aa$ Muhammad Eja
and Gul-e-Faris Zaman are the active members .hich are the finance provider
and participatin! in the business by ma)in! intense efforts to ma)e it successful
and profitable&
Owners Liability
'he liability of the o.ner .ill be unlimited&
Continuity of the Business
All the issues that .ill create a =uestion on continuity of the business .ill be solved by
the terms and conditions mentioned in the partnership a!reement and as per the
partnership act 6IG4& 0rofit and loss of the business .ill be distributed amon! the partners
on the basis of their ratio of capital investment in the business&
Intellectual property

Symbol is
.ame is
trademar$
Slogan is
trademar$
UNIT # 08
FINANCIAL PLAN & FINANCIAL DOCUMENTATION
8.1 Capital Requirement
'he capital re=uirement for our project .ill be supplied partially by our investors and
by our mana!ement team&
Sources of Funds
'he source of funds is bifurcated into t.o head one is Funds provided by the capital-
ventures and Funds collected by the poolin! of mana!ement team
Uses of Funds
'he funds .ould be used in renovatin! the buildin!$ purchasin! the e=uipments$ furniture
and for advertisement and meetin! operatin! e/penses of the business& A list of
detailed initial poolin! of resources by the mana!ement team$ start up cost$ profit
distribution policy and list of operatin! e/penses for the first year are described belo.&
INITIAL RESOURCES
Qasiar Zaman (C.E.O.) 9s&6$555$555
Muhammad Ejaz (Finance Manager) 9s&6$555$555
Akash Abbasi (marketing manager) 9s&?55$555
Saad Ishfaq (HRM/operations Manager) 9s&?55$555
Gul-e-Faris Zaman (recreation Manager) 9s&?55$555
Hamad Raza (Doctor) 9s&?55$555
(Team contribution) 9s&D$555$555
Investors 9s&6$555$555
Grand Total Rs.50,00,000
EQUITY SHARE
;ur 'eam Investors 7K8
E=uity "hare 9s& D$555$555 9s&6$555$555
Total Initial Cash 4,000,000 +1,000,000 5,00 0,000
STARTUP COST
Building/furnishing cost Rs. 700,000
Building security 9s& G55$555
Recruitment/legal expense 9s&G?555
Others assets 9s&655555
Furniture/fixtures 9s&?55555
Machinery/Equipments 9s&4?$55$555
Total cost 9s&D6$G?$555
9emainin! balance Rs. 8,65,000
PROFIT DIVISION
'he profit division after payin! ta/ .ill be accordin! to the follo.in! formula&
65M of the profit .ill !o to the investors&
H?M of the profit amount .ill !o to the Faris fitness team&
4?M of the profit .ill be retained by the business for itself as retained earnin!s&
;ut of ??M the further split up amon! the Faris fitness team is as follo.s:
Qasiar Zaman 6?
Muhammad Ejaz 6?M
Akash Abbasi 65M
Saad Ishfaq 65M
Gul-e-Faris Zaman 65M
Hamad Raza D5M
Packages
Fee for
package
Expected
members
Total In
s!"ear#
per
mont$
% 1500 22 396000
33000
& 4000 11 528000
44000
' 2500 13 390000
32500
( 5000 4 240000
20000
) 2500 11 330000
27500
* 5000 4 240000
20000
+ 3500 7 294000
24500
, 6000 3 216000
18000
- 8000 3 288000
24000
%. 7500 5 450000
37500
%% 10000 4 480000
40000
87
3852000
321000
Expected Revenue Collection in 1
st
Year
Expected Revenue Collection in 1
st
Year3852000
SALARIES
EXPENSE
Items No. Pay/person Total/month Total/year
Fitness coach 6 6?555 6?555 6>5555
Asst. Fitness
coach
6 @555 @555 >D555
Receptionist 6 H555 H555 @4555
Recreation
Asst.
4 H555 64555 6DD555
Guards 4 ?555 65555 645555
Sweepers 6 D555 D555 D>555
Equipment
handler
6 ?555 ?555 H5555
Accountant 6 @555 @555 >D555
Asst. Doctor 6 D555 D555 D>555
Refreshment
staff
4 ?555 65555 645555
Total 80000 960000
UTILITY
EXPENSES
Items March to
October
November to
February
Total /
year
Electric bills
455555 H5555 4H5555
Gas bills G455 >555 66455
Water bills
Telephone bills
?555
Generator expense
655555 6>555 66>555
Total G5G455 >H555 GID455
PRO-FORMA INCOME
STATEMENT
AS OF YEAR END
ACCOUNT YEARS
Sales/revenue
2013 2014 2015 2016 2017
Less:
operating
expenses
3,852,000 4,044,600 4,246,830 4,459,172 4,682,130
Salary expense! IH5$555 6$54@$455 6$5II$65D 6$6@H$5D6 6$4?>$GHD
Utility expense GII$555 DG>$I55 D>4$@I5 ?G6$5HI ?>D$6@H
Advertisement expense @55$55
5
G?5$555 4?5$555 4?5$555 455$555
Miscellaneous expense
`
@5$555 665$555 64?$555 6D5$555 6D5$555
5. Depreciation 4>@$?5
5
4>@$?55 4>@$?55 4>@$?55 4>@$?55
6. Legal & recruitment G?$555 S S - -
7. Building renovation 655$55
5
655$555 655$555 655$555 655$555
Total operating 2,551,500 2,313,600 2,344,394 2,484,610 2,570,040
profit before tax 1,300,500 1,731,000 1,902,436 1,974,561 2,112,090
Less: income tax 66@5D? 6??@I5 6@646I 6@@@65 6I55>>
Profit after tax
1,183,455 1,575,210 1,731,217 1,796,851 1,922,002
Faris Fitness Gym Club
Projected Balance Sheet As
at December 31st
Year 2013 Year 2014 Year 2015 Year 2016 Year 2017
#urrent liability
+ividend payable >>@$?I6 6$6>6$D5> 6$4I>$D6G 6$GD@$HG> 6$DD6$?56
Total current liabilities >>@$?I6 6$6>6$D5> 6$4I>$D6G
1,347,63
8

1,441,!1
Capital
Team
Easiar Zaman 6$555$555 6$555$555 6$555$555 6$555$555 6$555$55
5
Muhammad Eja 6$555$555 6$555$555 6$555$555 6$555$555 6$555$55
5 A)ash Abbasi ?55$555 ?55$555 ?55$555 ?55$555 ?55$55
5
"aad Ishfa= ?55$555 ?55$555 ?55$555 ?55$555 ?55$55
5
Gul-e-Faris Zaman ?55$555 ?55$555 ?55$555 ?55$555 ?55$55
5
%amaad 9aa ?55$555 ?55$555 ?55$555 ?55$555 ?55$55
5 Investors 65$55$555 65$55$555 65$55$555 65$55$555 65$55$55
5
Total capital 5,000,000 5,000,000 5,000,000 5,000,000 5,000,00
0 Net profit 1,183,455 1,575,210 1,731,217 1,796,851 1,922,00
2
Retained earnings
"#,864
H>I$HHH 6$644$D@5 6$?@6$H>G 4$5?4$6>
D
Total Equity ?$4I?$>HD ?$H>I$HHH H$644$D@5 H$?@6$H>G @$5?4$6>
D
Equity + liability 6,183,455 6,871,074 7,420,883 7,919,321 8,493,68
Assets
Current Assets
Buildin! security G55$555 G55$555 G55$555 G55$555 G55$55
5
#ash at the end 4$D@5$I?? G$?DH$5@D D$D>G$G>G
,36#,3"
1
6,331,1
8
9enovation costU H55$555 ?55$555 D55$555 G55$555 455$55
5
Total current assets 3,370,955 4,346,074 5,183,383 5,969,321 6,831,18
5
Fixed Assets
FurnitureFfi/ture D@?$555 D?5$555 D4?$555 D55$555 G@?$55
MachineryFe=uipment 4$4?5$555 4$555$555 6$@?5$555 6$?55$555 6$4?5$55
5
;thers >@$?55 @?$555 H4$?55 ?5$555 G@$?5
5 Total fixed assets 2,812,500 2,525,000 2,237,500 1,950,000 1,662,50
0
Total assets 6,183,455 6,871,074 7,420,883 7,919,321 8,493,68
CASH FLOW STATEMENT
YEAR 2013 2014 2015 2016 2017
Cash On Hand >H?$555 4$D@5$I?? G$?DH$5@D 4,483,38
3
,36#,3
"1
Revenues G$>?4$555 D$5DD$H55 D$4DH$>G5 4,4#,17
"
4,68",1
3!
Total Inflow 4,717,000 6,515,555 7,792,904 8,942,555 10,051,45
1
Expenses
Advertising @55$555 G?5$555 4?5$555 "!,!!! "!!,!!
!
Salaries IH5$555 6$54@$455 6$5II$65D 1,176,!4
1
1,"8,3
64
Utilities GII$555 DG>$I55 D>4$@I5 31,!6# 84,17
6
Miscellaneous @5$555 665$555 64?$555 14!,!!! 14!,!!
!
income tax paid 66@$5D? 6??$@I5 6@6$46I 6@@$@66 6I5$5>>
Dividend paid 887,#1 1,181,4!
8
1,"#8,41
3
1,347,6
38
Total Out Flow 2,246,045 2,969,481 3,309,521 3,573,233 3,720,266
Net Cash at End of Period 2,470,955 3,546,074 4,483,383 5,369,321 6,331,185
NET PRESENT VALUE
Disc Value of future
2013 2014 2015 2016 2017
Cash flows
46>HH>H 4@@@5IH G65@45I G4IG65? GDGHG6D
Initial Investment 'otal +isc Balue of future #&F A0B
5,000,000 ?6D>55D65 PI>55D65
INTERNAL RATE OF RETURN (63.135)
Disc Value of future
2013 2014 2015 2016 2017
Cash flows
6DI4@?D 64ID6@I I>>DI> @6?6@? ?5ID?5
Initial Investment 'otal +isc Balue of future #&F A0B
5,000,000 ?$555$555 758
52
KEY ASSUMPTION
Category
6
st
year
4nd year M
increase
Grd year
Mincrease
Dth year
Mincrease
?th year
Mincrease
6& Increase in revenue
-
? ? ? ?
4& Increase in "alaries
-
@ @ @ @
G& Increase in -tilities
7Electricity F (ater F
Gas8
-
65 65 65 65
D& +epreciation - - -
RATIOS ANALYSIS
No. Ratios Formula 2013 2014 2015 2016 2017
6& #urrent
9atio
#urrent AssetsF#urrent
Liabilities
G&@I G&H@> G&II4 D&D4I D&@G>
4& Aet
(or)in!
capital
#urrent assets-#urrent
liabilitiesF'otal assets
5&D56 5&DH5 5&?4G 5&?>G 5&HGD
G& Aet 0rofit
Mar!in
Aet profitF "ales 5&G5@ 5&G>I 5&D5@ 5&D54 5&D65
D& 9eturn on
E=uity
Aet incomeF 'otal E=uity 5&6I6 5&4@H 5&4>4 5&4@G 5&4@4
?& 9eturn on
Assets
Aet IncomeF 'otal assets 5&6I6 5&44I 5&4GG 5&44H 5&4@4
52
CONCLUSION
In our country especially in <halabat 'o.n "hip$ there is no such a club or fitness center that
is providin! their services accordin! to the needs and the re=uirements of these people&
Fulfillment of these needs can have !reat impact on the lives of the people and indirectly
to.ards .hole society&
'here .as a hu!e opportunity !ap found in our research$ .e came to )no. that bundle of
people .anted a place .here they can do e/ercises$ have health pro!rams and !uidance$
have medical treatments$ and other healthy activities li)e sharin! e/perience$ havin! chit
chat .ith their fello.s$ playin! indoor !ames of their interest and the place .here they can
rela/ their mind but they didn1t find any suitable place& "o here is a !reat opportunity for
openin! up such a fitness !ym centre for people& +emanded people are main feature of this
mar)et for us&
After findin! the positive A0B and Mar)et research$ .e can say that our venture .ill succeed&
52
REFERENCES
www.google.com
0rinciple of Mar)etin! boo) of 0rof& <otler
www.smilefm.pk
...&dailyAaj&com&p) 7Ae.spaper .ebsites for mar)etin!8
'eachers of "arhad #olle!e of #ommerce %aripur
"ir 9ashid and "ir 'ari= 70ace #olle!e 'eachers8
THE END