AN ORGANIZATIONAL STUDY OF

GASHA STEELS PVT. LTD

A PROJECT REPORT
Submitted by
RANJITH.T
In partial fulfillment for the award of the degree
Of
MASTER OF BUSINESS ADMINISTRATION
AJK INSTITUTE OF MANAGEMENT
COIMBATORE -641105
ANNA UNIVERSITY: CHENNAI 600 025
JULY 2014


ANNA UNIVERSITY: CHENNAI 600 025




BONAFIDE CERTIFICATE
Certified that this SUMMER TRAININGA ORGANIZATIONAL STUDY OF THE
GASHA STEEL PVT. LTD is the bonafide work of RANJITH,T,
720213631028 who carried out the project work under my supervision.

Dr. G.BHUVANESWARI G.U.DEEPIKA
DIRECTOR SUPERVISOR
AJK INSTITUTE OF MANAGEMENT AJK INSTITUTE OF MANAGEMENT
COIMBATORE -641105 COIMBATORE -641105


Project Viva-Voce examination held on_________________


---------------------- -------------------
Internal Examiner External Examiner



DECLARATION

I affirm that the SUMMER TRAINING titled AN ORGANIZATIONAL
STUDY OF GASHA STEELS PVT. LTD being submitted in partial fulfillment
for the award of MBA is the original work carried out by me. It has not
formed the part of any other project work submitted for award of any
degree or diploma, either in this or any other University.
I hereby declare that this report has not been submitted to any other
university for the reward of any other degree, fellowship any other similar
title.

Date: RANJITH.T
Place: Coimbatore 720213631028


I certify that the above declaration made by the candidate is true.



Dr. SUDHAKARAN
Director



ACKNOWLEDGEMENT
I owe a deep sense of gratitude forever of the lord almighty for blessing me
with abundance help through various sources and woes graces was the
moving spirit behind my effort in making this project report a reality.
My sincere thanks to Mr. Ajith Kumar Lal Mohan, secretary, AJK Institute of
management and the faculty in the department or having helped me in this
project.
I am thankful to Dr. Sudhakaran, Director, AJK Institute of management and
the faculty members in the department for having helped me in this
project.
I am grateful and owe a personal debt of gratitude to my research guide
Mrs. G. U. Deepika, MBA, Associate professor, AJK Institute of
Management, who has always been forthcoming with valuable support,
extraordinary guidance, patience and inspiration at all the stages of this
project work which offered new insight, that were inevitable during my
study and report writing.
I take great pleasure in thanking Mr. MUHAMMED YUSAF SHA (MANAGER)
who stretched his helping hands and constant support through each stages
of this project.


RANJITH.T



CONTENTS

Chapter
no.
TITLE PAGE NO
1 DECLARATION
CERTIFICATE
INTRODUCTION
1.1 Introduction
1.2 Title of the study
1.3 Objectives of the study
1.4 Scope of the study
1.5 Research problem
1.6 Research methodology
1.7 Tools used for the study
1.8 Period of the study
1.9 Limitations of the study
1.10 Chapter scheming

2
COMPANY PROFILE
The Gasha Steels Pvt.Ltd.- A profile

3 REVIEW OF LITERATURE
1.Review of literature
2.Theoretical framework

4 ANALYSIS AND INTERPRETATION OF DATA
5 FINDINGS , SUGGESTIONS AND
CONLUSIONS





LIST OF TABLES



LIST OF GRAPHS




LIST OF FIGURES
TABLE NO
TITLE
PAGE NO
4.1
4.2
4.3
PURCASE DEPATMENT
PRODUCTION DEPARTMENT
MARKETING DEPARTMENT



GRAPH NO
TITLE
PAGE NO
4.1
4.2
4.3
PURCHASE DEPARTMENT
PRODUCTION DEPARTMENT
MARKETING DEPSRTMENT

FIGURE
NO
TITLE PAGE NO
1
2
3
4
5
6
7
ORGANISATIONAL CHART
PURCHASE DEPARTMENT
PRODUCTION DEPARTMEN
FINANCE DEPARTMENT
HUMAN RESOURCE DEPARTMENT
MARKETING DEPARTMENT
SYSTEM DEPARTMENT










Chapter1
INTRODUCTION






CHAPTER 1
INTRODUCTION
Business refers to any economic activities in which people engage In to earn
profit. Such activities have an inherent element of risk and continuity in
them. An organization is defined as two or more people brought together by
one or more shared goals or an organization is a group of two or more
people working together in a predetermined passion to achieve a common
set of goals. Organization is the foundation upon which the whole structure
of management is built. Organization is related with developing a framework
where the total work is divided into manageable components in order to
facilitate the achievement of objective or goals.
This project report contains an organization study with special reference to
GASHA STEELS (P) LTD; the flagship division of the 1000 crore Kalliyath
group was established in the year 2001. The company work as a large scale
organization. This manufacturing facility at Kanjikode, Kerala produces
TMT bars of top quality and also produces high quality angles, squares and
all section of TOR steels.
Steel has been the key material with which the world has reached to a
developed position. All the engineering machines, mechanical tools and
most importantly building and construction structures like bars, rods,
channels, wires, angles etc are made of steel for its feature being hard and
adaptable. Earlier when the alloy of steel was not discovered, iron was used
for the said purposes but iron is usually prone to rust and is not so strong.



Steel is highly wanted alloy over the world. All the countries need steel for
the infrastructural development and overall growth. Steel has a variety of
grades i.e., above 2000 but is mainly categorized in divisions -steel flat and
steel long, depending on the shape of steel manufactured. Steel flat includes
steel products in flat, plate, sheet or strip shapes. The plate shaped steel
products are usually 10 to 200 and thin rolled strip products are of 1 to 10
mm in dimension. Steel flat is mostly used in construction, ship building,
pipes and boiler applications. Steel long category includes steel products in
long, bar or shape like reinforced rods made of sponge iron. The steel long
products are required to produce concrete, blocks, bars, tools, gears and
engineering products.
Indian steel industry plays a significant role in the countrys economic
growth. India has acquired a central position on the global steel map with its
giant steel mills, acquisition of global scale capacities by players continuous
modernization and backward Integration into global raw material sources
Currently ranked the worlds fourth largest crude steel capacity, India is
expected to become the second largest producer of crude steel in the world
by 2015 to 2016 .India is also the worlds largest producer of sponge iron
with host of coal based units located in its mineral rich states.

1.2 TITLE OF THE STUDY

AN ORGANIZATION STUDY OF GASHA STEELS PVT.LTD.





1.3 OBJECTIVES OF STUDY
The general objectives of the study are to gain practical knowledge and to
know overall function of the various departments of the organization.
These are the special objectives of the study
To study the overall organization and management of the
company.
To study the quality of the organization.
To study various functions of the organization.


1.4 SCOPE OF THE STUDY
The project titled AN ORGANISATION STUDY OF GASHA STEES
PVT.LTD. KANJIKODE made an attempt to analyze the different
functional areas of the company. The functional area where has to made an
improvement to attain the objective of the company and to attain the growth
of the organization.
1.8 PERIOD OF STUDY
The study is under taken for a period of five years from 31
st
march 2009 to
31
st
march 2013.






1.9 LIMITATIONS OF STUDY
Detailed analysis and in-depth study is not possible due to limited
time available.
The study is based on data relating to a period of 5 financial years
only.
Secondary datas are used for the study. So the study has limitations
of secondary data also.

1.11 CHAPTER SCHEMING
CHAPTER 1: Introduction (Organization profile, research problem,
objectives, scope, limitations of the study, research methodology etc..)
CHAPTER 2: Profile of GASHA Steels
CHAPTER 3: Departmental study
CHAPTER 5: Summary, findings and suggestions























Chapter 2

COMPANY PROFILE






CHAPTER 2
INDUSTRY PROFILE
Steel is crucial to the development of any modern economy and is
considered to be the back born of human civilization. The level of per capital
consumption of steel is treated as n important index of the level of socio
economic development and living standards of the people in any country. It
is a product of a large and technologically complex industry having strong
forward and backward linkages in terms of material flows and income
generation. All major industry economies are characterized by the existence
of a strong steel industry and growth of many of these has been largely
shaped by the strength of their steel industries in their initial stages of
development. Steel industry was in the vanguard in the liberalization of the
industrial sector and has made rapid strides since then. The new Greenfield
plants represent the latest in technology. Output has increased, the industry
has moved up in the value chain in exports have raised consequent to a
greater integration with the economy. The new plants have also bought
about a greater regional dispersion easing the domestic supply position
notably in the western region. At the same time, the domestic steel industry
faces new challenges. Some of these relate to the trade barriers in developed
markets and certain structural problems of the domestic industry notably due
to the high cost of commissioning of new projects the domestic demand too
has not improved to significant levels .The litmus test of steels industry will
be to surmount these difficulties and remain globally competitive



HISTORY OF STEEL
Steel was discovered by the Chinese under the reign of Han Dynasty in 202
BC till 220AD. Prior to steel, iron was a very popular metal and it was used
all over the globe. Even the time period of around 2 to 3 thousand years
before Christ is termed as Iron Age as iron was vastly used in the period in
each and every part of life. But, with the change in time and technology,
people were able an even stronger and harder material than iron that was
steel. Using iron had some disadvantages but the alloy of iron and carbon
fulfilled all that iron couldnt do. The Chinese people invented steel as it was
harder than iron and it could serve better if it is used in making weapons.
One legend says that the sword of the first Han emperor was made of steel
only. From China, the process of making steel from iron spread to its south
and reached India. High quality steel was being produced in southern India
in as early as 300BC. Most of the steel then was exported from Asia only.
Around 9
th
century AD, the smiths in the east developed techniques to
produce sharp and flexible steel blades. In the 17
th
century, smith in Europe
came to know about a new process of segmentations of produce steel. Also,
other new and improved technologies were gradually developed and steel
soon became the key factor on which most of the economies of the world
started depending.







THE GLOBAL STEEL INDUSTRY
The current global steel industry is its steel industry is in its steel industry is
in its best position in comparing to last decades. The price has been rising
continuously. The demand expectations for steel rapidly growing for coming
years the steel industry is also in a high price. The share of steel industry is
enjoying its 6
th
consecutive years of growth in supply and demand. And
there is many more merger acquisitions which overall the industry and
showed some good results. The supreme crisis has lead to recession in
economy of different countries, which may lead to have a negative effect on
whole steel industry in coming years. However steel production and
consumption will be supported by continuous economic growth.

CONTRIBUTION OF COUNTRIES TO GLOBAL STEEL
INDUSTRIES
The countries like China, Japan, India, and South Korea are in the top of the
above in steel production in Asian production. China accounts for the one
third of total production i.e. 419 MT, Japan accounts for 9%i.e. 118MT,
India accounts for 53 MT and South Korea is accounted for 49MT which all
totally become more than 501% of global production. Apart from this USA,
BRAZILE, UK accounts for the major chunk of the whole growth






Country wise crude steel production during the year of 2007-08
TABLE NO:2.1
Country crude steel production (MT pa.)
COUNTRY PRODUCTION
(MT Pa.)
CHINA 272.5
JAPAN 112.7
USA 98.9
RUSSSIA 65.6
SOUTH KOREA 47.5
F.R GERMANY 46.4
UKRAINE 38.7
BRAZIL 32.9
INDIA 32.6
ITALY 28.4



Production
Chaina
Japan
USA
Russia
S korea
Germany
Ukraine
Brazil
India



STEEL INDUSTRIES IN INDIA
At the time of independence , India had a small iron and steel industry with
production of about a million tons (MT).In due course ,the government was
mainly focusing on developing basic steel industry , where crude steel
constituted a major part of the total steel production .Many public sector
units were established and thus public sector had a dominant share in the
steel production till early 1990s .Mostly private players were in downstream
production which was mainly producing finished steel using crude steel
products Capacity ceiling measures were introduced.
Till early 1990s, when economic liberalization reforms were introduced,
ton; for additional capacity creation producers had to take license from the
government; foreign investment was restricted; and there were restrictions
on imports as well as exports.
Major developments that occur at the time of liberalization, they are;
Large plant capacities they were reserved for public sector were
removed
Import tariffs were reduced from 100% to 5%
Decontrol of domestic steel prices.
Foreign investment was encouraged and the steel industry was part of
the high priority industries for foreign investment and implying
automatic approval foreign equity participation up to 100%. And
System of freight ceiling was introduced in place of freight
equalization scheme.



As a result the domestic steel industry has since then become market
oriented and integrated with the global steel industry. This has helped
private players to expand their operations and bring in new cost effective
technologies to improve competitiveness not only in the domestic but also in
the global market. Recently the steel industry is receiving significant foreign
investment such as POSCO-south Korean steel producer, and Arcelor-mittal
group UK/Europe based steel producer announcing plans for establishing
about 12MT production unit in each in India. The Indian steel industry is
showing promising future growth, with a production of about 1 MT at the
time of independence, has come long way to reach the production of about
57 MT in 2006-2007.
Impressive development of the steel industry with active participation of
private sector and integration of Indian steel industry with the global steel
industry has also induced the govt. to come up with a national steel policy in
2005. The national steel policy 2005 was drafted with the aim of establishing
rod map and frame work for the development of the steel industry. The
policy envisages steel production to reach at 110mt by 2019-2020 with
annual growth rate of 7.3%. as later will show these expectations are not
excessively high.
The most recent addition is 3mt integrated steel plant with modern
technology at Visakhapattanam. Steel Authority of India (SAIL) accounts
for over 40% of Indias crude steel production. SAIL comprises of nine
plants including five integrated and four special steel plants. Of these one
was nationalized and two were acquired; several were set up in collaboration
with foreign companies. SAIL also owns mines and subsidiary companies.



MAJOR PLAYERS OF STEEL IN INDIA
PUBLIC SECTOR
STEEL AUTHORITY OF INDIA LIMITED(SAIL)
RASHTRIYA ISPAT NIGAM LIMITED(RINL)
METAL SCRAP TRAD CORPORATION (MSTC)
FERRO SCRAP NIGAM LIMITED(FSNL)
HINDUSTAN STEEL WORKS CONSTUCTION
LIMITED(HSCL)
MECON LTD.
PRIVATE SECTOR
TATA STEEL LTD.
ESSAR STEEL LTD.
JSW STEEL LTD.
JINDAL STEEL& POWER LTD.(JSPL)
ISPAT INDUSTRIES LTD.(IIL)









COMPANY PROFILE
GASHA STEELS PVT.LTD. , the flagship division of the 1000crore
Kalliyath group was established in the year 2001. This division with state of
the art facilities produces high quality TMT BARS, ANGLES, SQARES and
all section of TOR steels. By adopting highest manufacturing standards and
using cutting edge technology, this manufacturing facility at Kanjicode ,
Kerala produces TMT bars of top quality.
GASHA STEELS IS AN ISO 9001-2008 COMPANY
The company is engaged in the business of manufacturing TMT bars and
wire rods of various sizes and specifications according to the BIS standards
(ISI) and needs of the customers up to a capacity of 3000 tons per month on
double shift basis. The rolled products are steel rods (CTD/TMT) from 5mm
to 16mm. these rolled products, namely 5, 6, 8,10,12,16 bars are extensively
used in buildings and other civil construction work in Kerala. Our rolling
mill unit is spread over 4.5 acres of land with adequate infrastructure
facilities like power, transport and communication facilities. GASHA
STEELS steadily gross on its core ideals of quality management, innovation
and understanding customers needs, through continuous quality
improvements in steel products. GASHA STEELS were able to strength its
position as a market leader. The companys products command a good
premium over the market prices. Now GASHA emerging as top one among
the reputed rolling mills Kerala.




High quality thermo mechanically treated (TMT) bars are manufactured
using the most contemporary technology available worldwide and
supervised by qualified metallurgist and structural engineers. The products
are BIS approved and meet all the standards of ISI and marked ISI label. The
salient features of the rolling mill include an extensive billet /ingots yard
fore cast-wise (CHEMICAL) stacking of billets; this will help to get better
consistency in TMTbars.TMT steels bars are made using rapid quenching
and tempering technology. It allows the production of bars to be par with
BIS and international standards. Hot rolled bars from steel billets are
subjected to PLC-controlled online thermo- mechanical treatment; the bars
are made pass through heat treatment over three successive stages.
Quenching
Self tempering
Normalizing (atmospheric cooling).
After quenching process, the bars are cut to desire sizes with the auto
sharing machines and transferred to the cooling bed where in they are
naturally cooled to get the defined structure. Unlike conventional bars that
are subjected to force cooling cold twisting. TMT bars have high strength,
greater yield and elongation, uniform micro structure, toughness, ductibility
and greater weld ability. Hence they are equipped with the requisite
properties like outer rib arrangements as per the standard of BIS with CNC
machines to PULLOUT test of BIS, also to provide strengthen to concrete
structures for enduring natural hazards. Further, our quality controllers also
test each product at both, procurement and delivering stages. This helps in
avoiding any consistency at the client ends.



OBJECTIVES OF THE COMPANY
Improving customer satisfaction.
Ensure sale and environment friendly process through active
involvement.
Create awareness amongst the employees.
Encouraging our suppliers and contractors to adopt quality.
MISSION:
Identifying the needs of customers for product services and meeting
customers needs and supply.
Ensuring that the quality product to built at every stage of operations
Retaining customer confidence and loyalty by providing quantity
product and services.
Committed work force through continual enrichment of skill and
knowledge.
Contribution in quantity steel production of nation.

PRODUCT PROFILE
The company now manufactures 5mm, 6mm, CTD bars (cold twisted
deformed) 8mm, 10mm, 12mm TMT bars. The raw material for the unit is
steel ingots, billets which is readily available. In the state of Kerala, there are
five induction furnace units and one billet making unit without rerolling
facility and their total production is 7500ton of steel billets. The other input
and consumable like for furnace oil, rolls are readily available at economic
price in the domestic market.



PROCESS
Steel ingots used for the rolling are loaded into reheating furnace to heat
them to required rerolling temperature. The heated steel ingots or billets then
removed from the reheating furnace and rolled in proposed oiling mill
consisting of stands driven by high capacity motors.CTO bars rolled in the
mills be coiled by using coiler machine.





















ORGANIZATION CHART

Foreman
CHAIRMAN CUM MD
EXECUTIVE DIRECTORS
DIRECTORS
Accounts in
charge
Purchase in
charge
Stores in
charge
HRD in charge Production in
charge& MR
Accountant
1&2
Purchase
assistant
Store
assistant
Sales
assistant
Securities
Cashier Driver Office boy
Yard
supervisor
Mill shift in
charge
TM FILTERS
I/M FILTERS
F R FILTERS
FIREMAN
TM HELPERS
Mechanical
in charge
Mechanical
filters
Electrical in
charge
Workshop in
charge
TM filters TM contract
Electrical
helpers
Electrician
Mechanical
helpers
MILL HELPERS
TURNERS
SHADERMAN
WELDER
GAS CUTTER
HELPERS
TM
FILTERS
TM
contract
Mobile crane
operator
Loading
contractor
Unloading
contractor
Housekeeping
helpers












CHAPTER 3
DEPARTMENTAL STUDY










FUNCTIONAL AREAS OF ORGANIZATION
Purchase Department
Production Department
Finance Department
Human Recourse Department
Marketing Department
System Department
PURCHASE DEPARTMENT
Purchase department is responsible for purchase of scraps used in furnace.
Scraps are brought from domestic market and international market mainly
they are importing these scraps from various countries.
STRUCTURE OF PURCHASE DEPARTMENT


Purchase incharge
Purchase assistant
Officers
Supervisors



DOMESTIC:
Company purchase raw material from Kerala, Tamilnadu, Karnataka and
Andrapradesh . It get raw material for competitive prices. There are various
agencies for supplying these raw materials. So the company need not worry
for the availability of raw materials. Purchase department gives frozen
production schedule to the agents, so that the agents are able to provide raw
materials without interruption. The company gives permission for their
service at the fixed percentage of value of the raw materials.
IMPORT:
GASHA STEELS PVT. LTD. has been importing the various types of raw
materials to be used in the furnace division for manufacturing of TMT bars.
The importing of quality raw materials is done for quality manufacturing
products. Materials are imported from the following countries.
United Kingdom
Netherlands
United Arab Emirates
Mauritius
Switzerland
About 75% of import is made from UK and it is done through
containers. Containers capacity is about 3000tones. Agents are
appointed to perform import procedure they will be sending to
perform import procedure they will be sending to exporting country to
test the products quality.
No of agents 4
Period of the receipt 20-40 days



Import duty on raw materials 16%.
Port cochin
METHOD OF PAYMENT:
Through letter of credit pre-shipment facility for import with maximum of 6
month is available.
PORT OF CLEARANCE:
Cochin airport and clearance function takes place within 60 day of raw
material arrival.
TRANSPORTATION
Import scrap reaches the port and its transported to its production center
through Lorries. Transport agencies are used for this purpose.











Table no: 4.1 TABLE SHOWING RAW MATRIAL PURCHASED
DURING 2008-09 TO 2012-13

GRAPH SHOWING THE RAWMATERIAL PURCHASED DURING 2008-09 TO 2012-13


INTERPRETATION
The above table and graph shows the purchase of company during period
from2008-2009 to 2012-1013. The companys raw material purchase shows
an increase trend during these years except in 2011-12.
24527.335
31927.965
33909.73
32968.6
34897.765
0
5000
10000
15000
20000
25000
30000
35000
40000
2008-2009 2009-2010 2010-2011 2011-2012 2012-2013
YEAR RAWMATERIAL PURCHASED(Qty in MT)
2008-2009 24527.335
2009-2010 31979.965
2010-2011 33909.730
2011-2012 32968.60
2012-2013 34897.765



PRODUCTION DEPARTMENT
Production is the process by which raw material and other input are
converted into finished products. It requires the coordination of various
inputs like raw material, machineries and other materials. Production
management refers to the application of management principles to the
product functional factory. The proper implementation of this management
function in production process will implement continuous flow of
production.
The production management is an important function of the production.
Production must be carried out at the lowest costs and right quality goods are
produced at proper time. This can be ensured only through proper planning
and control of production.
The production department is in the control of production manager,
MUHAMMED YUSAF SHA. For production steel, the main raw materials
are ingots and billets which are purchased from various concerns. The
production target 150mt per day and input/output ratio is 100:93 which
means 93% of output is derived. Among rest 7% IS, 4% scrap and 3% is
loss. In production department there are around 150 employees.
FUNCTIONS:
To keep ISO quality products
Maximum production with high quality and quantity
To ensure high manpower productivity
To maintain good work environment in factory
To ensure safety and security to employees.



LOADING AND UNLOADING:
Loading and unloading is done in a semi-mechanical manner. Workers till
take the steel rods from the production place to the loading area. And from
there the machines will load those finished goods to and from the vehicles.
SCHEDULING:
The company is working in three shifts.
First shift 9:00 AM to 5:00 PM
Second shift 5:00 PM TO 8:00 AM
Third shift 1:00 AM to 8:00 PM
In the first shift there are 130 employees working with the concern. In the
second shift there are so employees working. And in third shift there are
so employees working with the concern.












PRODUCTION DEPARTMENT CHART



foreffman

PRODUCTION IN CHARGE
FOREMAN
YARD SUPERVISOR QUALITY CONTROL IN
CHARGE
CONTRACTORS
T/M FILTERS
T/M
CONTRACTORS
CHEMIST
SUB CONTRACTORS
MOBILE CRANE
OPERATORS
LOADING CONTRACTORS
UNLOADING
CONTRACTORS
HOUSEKEEPING
HELPERS
LAB ASSIST
MILL HELPERS


MILL SHIFT IN
CHARGE
R/M FITTERS
I/M FITTERS
DC FITTERS
FIREMAN
F/M HELPERS
MECHANICAL IN
CHARGE
MECHANICAL
FITTERS
MECHANICAL
HELPERS
ELECTRICAL
HELPERS
ELECTRICIAN
ELECTRICAL
INCHAGE
TURNERS
WORKSHOP
INCHARGE
SHAPERMAN
WELDERS
GAS CUTTERS
HELPERS




PLANT LAYOUT
Plant layout detailed with arrangement of machines and facility. Instead the
factory area, the machine should be arranged in such a way that production
flow smoothly. The type of plant layout adopted in GASHA STEELS
PVT.LTD. is process layout that is ,manufactures are arranged in such a
manner that production process is easily carried out in to machineries and it
is processed by cleaning, conditioning and milling. Process layouts are
found primarily in job shops or firm that produces customized, low volume
products that may be required different processing requirements and
sequences of operation of a similar nature of functions are grouped together.
TOTAL QUALITY MANAGEMENT TOOLS, POLICIES
Supply in time
Cost effectiveness
Adapting changes as required competing in the customer driven
market
Mentoring employees at all levels in reviewing quality and
productivity related objectives for continual improvement and
sustainable growth.
INVENTORY MANAGEMENT
As in the case of steel production in Kerala, there wont be any excess stock
because the whole steel manufacturing concern can only satisfies 80% of the
aggregate demand. But there is a stores department in the company which
deals with inventory management. This department will collect and store all



the raw material required and will supplies necessary material in time and
order necessary material required.
MATERIAL REQUIREMENT PLANNING
Material requirement planning is done by stores department and that order
will pass to the purchase department. As per their strategy they had a steady
demand for material so the stored materials. They have introduced new
machines and all the work gives faster than earlier and according to that they
have ordered and stocked more billets for an advance of one months
production.
QUALITY PRODUCTION:
The company has certified by:
ISO 9001-2008
ISI 789/2008
AUDITING AND INSPECTION:
The auditing for the certification of ISO and ISI is done in a particular
duration. That is:-
ISO- once in 6 months.
ISI- once in a year







SAFETY MEASURES:
All the safety measures that a company must follow under the companies act
are following by the concern. As the company is giving the due importance
to the human resource also; the concern is very keen in the health and safety
measures.
Fire and safety measures
Machinery safety
Machinery guards
Safety alarms etc.
MACHINARY MAINTANANCE:
As the company is having a number of machineries, all machineries are
maintained on different intervals. The minimum maintaining period is 6
months. And some machinery is maintained after1 year. There is mechanical
in charge and his helpers to look in to these maintenance affairs.
PRODUCT STANDARDS :
The company is having two certifications for the product standardization.
ISO 9001-2008
ISI 789/2008
The ISO certification is audited and inspected by quality management
system. The ISI certification is audited and inspected by bureau of Indian
standards.




PRODUCTION PROCESS FLOW CHART


















RECEIVING INGOTS/BILLETS FROM STORES AGAINST THE MATERIAL REQUIREMENT
INGOTS/BILLETS-PREHEATING IN FURNACE
REDUCTION PROCESS
PURCHASING 5mm, 6mm, 8mm, 10mm, 12mm (CTD& TMT) TO
THE COOLING BED
SIZE CUTTING AS PER OUR REQUIREMENT IN LENGTH
SHIFTING TMT OF 8mm, 10mm, 12mm TO YARD FOR
BENDING
PLAN-NIL, ANGLE-NIL, PLATES-NIL
STACKING AND LOADING TO THE TRUCK AS PER
CUSTOMER ORDER
ONLINE
Q.C
INSPECTION
COILING
5mm, 6mm
SHIFTING CTD OF
5mm, 6mm TO
TWISINGM/C BEDS
FOR TWICING
BENDING AND
BUNDLING



TABLE NO. 4.2
TABLE SHOWING THE PRODUCTION OF THE STEEL DURING
THE YEAR 2008-2009 TO 2012-2013


INTERPRETATION
The production during 2008-2009 to 2012-2013 shows an increasing trend
but during the financial year 2011-12 the production has slightly declined. It
may be due to less demand of the product in the market.

0
5000
10000
15000
20000
25000
30000
35000
40000
2008-2009 2009-2010 2010-2011 2011-2012 2012-2013
YEAR PRODUCTION(Qty in MT)
2008-2009 26478
2009-2010 31279
2010-2011 38096
2011-2012 37961
2012-2013 38733



FINANCIAL DEPARTMENT
Finance is the life blood of every organization. It is the fact that business
need finance to make more money. Financial management is that managerial
activity which is concerned with the planning and controlling of the firms
financial resources. The managers are interested in this subject because the
most critical decision of a business enterprise are very closely related to
finance and an understanding of the theory of financial management
provides them with conceptual and analytical insights to make those
decisions.
STRUCTURE OF FINANCE DEPARTMENT











ACCOUNTS INCHARGE
ACCOUNTANT 1
ACCOUNTANT 2
CASHIER



OBJECTIVES
The objective of financial management or goals of business finance is to
maximize the companys economic welfare. There are mainly two steps for
achieving this specific objective. They are;

PROFIT MAXIMIZATION
Profit earning is the main aim of every economic activity. No business can
survive without earning profit. Profit also serves as a protection aginst the
risk which cannot measure. Thus profit maximization is considered as the
main objective of the firm.
WEALTH MAXIMIZATION
This objective helps in increasing the value of shares in the market.
FUNCTIONS
Monthly accounting of invoice
Making correction in the price
Providing discount
Preparing and maintaining proper accounts
Retiring benefits
Salary distribution






MAIN REGISTERS USED
Cash book
Main general ledger
Purchase ledger
Sales ledger
Significant accounting policies used by the company are:-
Basis of preparation of financial statement:
The financial statement has been prepared under the historical cost
convention in accordance with the generally accounting principles and the
provisions of the companies act 1956. The company follows mercantile
system of accounting and recognizes significant items of income and
expenditure on accrual basis.
Fixed assets:-
Fixed assets are stated at cost of acquisition net of recoverable taxes
accumulated depreciation and impairment loss if any.
Depreciation:-
Depreciation on fixed assets has been provisions on straight line method at
rates prescribed in schedule XIV to the companys act1956. Depreciation on
addition to fixed assets made during the year is calculated on pro-rata basis
from the month of the addition.





Impairment of assets:
An asset is treated as impaired when the carrying cost of assets exceeds
its recoverable value. An impairment loss is charger to profit and loss
account in the year in which an asset is identified as impaired. The
impairment loss recognized in the previous accounting period is reversed
if there has been a change in the estimates of recoverable amount.
Foreign exchange transaction:
I. Transactions dominated in foreign currencies are recorded at the
exchange rates prevailing on the date of transaction or that
appropriate the actual rate at the date of transaction.
II. Monetary items dominated in foreign currencies at the yearend are
related at the yearend rates.
III. Non-monetary foreign currency items are carried at cost.
IV. Any income or expenses on account of exchange difference either
on settlement or an translation is recognized in the profit and loss
account except in case of long term liabilities, where they relate to
acquisition of fixed assets, in which case they are adjusted to the
carrying cost of such assets.
Ion of inventories
Long term investments are carried at cost. Provision for diminution in the
value of long term investment is made only if such a decline is other than
temporary.





Retirement benefits:
The companys contribution to provident fund and employees state
insurance are debited to profit and loss account. The company has made
provision for gratuity in respect of employees who have put in minimum
five years of contribution service with the company and the same is
debited to the profit and loss account. Regarding leave encashment, there
is no policy for the payment of the same is debited to the profit and loss
account. Regarding leave encashment, there is no policy for the payment
of the same, and hence no provision is made.
Valuation of inventories:
a) Raw materials are valued at the cost of purchase including
transportation expenses.
b) Finished goods are valued at the cost of production or realizable
value whichever is less
c) Work in progress is valued at the cost of production.
d) Scrapped rolls/moulds: as valued and certified by the managing
director.
e) Stores and spares are valued at the cost of purchase.
f) Scrap is stated at estimated realizable value.
Revenue recognition:
Revenue is recognized only when it can be reliably measured and it is
reasonable to expect ultimate collection. Revenue from operation
includes sales of goods but excludes value added tax, excise duty
adjusted for discount (net). Interest income is recognized on time



proportion basis taking into account the amount outstanding and rate
applicable.
Excise duty/value added tax:
Excise duty is accounted on the basis of payment made in respect of
goods cleared from the factory.
Borrowing cost:
Borrowing cost that is attributable to the acquisition or construction of
qualifying asset is capitalized as a part of the cost of such assets. A
qualifying asset is one necessarily takes substantial period of time to get
ready for its indented use. All other borrowing cost is charged to profit
and loss account.
Provision for current taxes and deferred tax:
Provision for current tax is made after taking into account consideration
benefit admissible under income tax, 1961. Deferred tax is recognized on
timing difference; being the difference between taxable incomes and
accounting income that originate in one period and are capable in one or
more subsequent periods.
Segment reporting:
The company does not have any reportable business or geographical
segments.





TYPES OF ASSETS AND LIABILITIES
ASSETS:
a) Share capital
b) Current assets
c) Fixed assets
d) Sundry debtors
e) Cash and bank balance
LIABILITIES:
a) Current liabilities and provisions
b) Loans and advances
c) Reserves and surplus
d) Sundry creditors
SOURCES OF FUND AND RESOURCES
Sources of fund
Share capital: 32500000
Reserves and surplus:59477389
Long-term fund:124613024
Total:216590413
FRINGE BENEFITS GIVEN TO EMPLOYEES:
Company car
Accommodation or reimbursement of rental charges
Medical bills reimbursement or free medical care for
employees(extending for the family as well as well and or children)



Gift in cash or kind of festivals
INTERNAL RATE OF RETURN:
The internal rate of return offered by company is 13%.

HUMAN RESOURCE DEPARTMENT
Human resource department is the most important asset of every company. It
is the backbone of every organization. The success and failure of every
company is depending upon its human resource. It is a fact that the people
are the main driving force behind any organization.
Employment of competent and specialized person at various levels is one of
the important reasons for the continuous success of GASHA. More over
employment of women at certain key areas of operations avoids reasonable
labor problems to an extent.
The key factor in the growth of GASHA is mainly the good and healthy
employer-employee relationship. About 300 employees are working with
one heart and institution, where 90% comprises men workers.








STRUCTURE OF HUMAN RESOURCE DEPARTMENT

OBJECTIVES
Man power planning
Recruitment
Trading and development
Induction
Wages and salary
Statutory compliance
Leave administration grievances redressed
Personal counseling
Compensation and benefit
Welfare
Performance evaluation
BORD OF DIRECTORS
CORPORATE HEAD
SENIOR MANAGER
OFFICERS



According to the guidelines of ISO the managers and supervisors shall have
enough knowledge of principles and practices to be able to judge potential
risks, take corrective action and ensure that effective monitoring and
supervision take place.
ACTIONS TAKEN
A 16 hours training to every workers
Induction to training
Proper documentation of various activities and it is revision whenever
needed
The department is responsible for making all the personnel aware of their
role and responsibility in protecting food from contaminators
.RECRUITMENT
Recruitment is the process of filling the vacancies. It is the first step in
selection process.
In GASHA direct recruitment method is used frequently for recruitment. The
firm places job advertisement in Malayalam and English news paper and in
TV, media and tries to attract as much as caliber people from the outside.
The companies also have internal recruitment for filling the post by efficient
and skilled workers from the rank; promotion and Panchayath are preferred
local candidate who belongs to surroundings.
SELECTION
In GASHA the selection processes only through direct interviews.




TRANSFER
Employees are transferred to the different departments on the basis of their
skills.
TRINING NEED ANALYSIS
GASHA STEELS are providing training and development to the employees.
Each supervisor will closely watch the requisite group of employees and
they will report it top management. This is the way how GASHA provides
training to employees.
TRAINING TO THE EMPLOYEES
ON THE JOB TRAINING
A. Job instruction training(JIT)
The JIT method is four step instructional process involving preparation and
performance try out and follows up. It is used primarily teach workers how
to do their current jobs. The four steps followed in JIT method are:
The trainee receives on interview of the job, its purpose and its desired
outcomes with a clear focus on the relevance of training.
The trainer demonstrates the job in order to give the employees model to
copy.
Finally the employees do the job independence without supervision.






B. Coaching
Coaching is a kind of daily training and feedback given to employees by
immediate supervision; it involves continuous process of learning by doing.
It may be defined as an informal, planned training and development activity
provided by supervisors and peers.
COACHING COULD BE PUT TO GOODS USED WHEN:
When an employees demonstrates a new company.
An employee expresses interest in a different job within the
organization.
An employees seeks feedback
An employee expressing low morale, violating company policies or
having performance is problems.
An employee needs help with a new skill following a formal training
program.
Effective working obviously requires patience and communication skill
it involves;
Explaining appropriate ways of doing things.
Making clear why actions were taken
Stating observation accurately
Offering possible alternatives
Following up.





C. Mentoring
Mentoring is a relationship which senior manager in an organization
assumes the responsibility for grooming a junior person. Technical
interpersonal and political skill are generally conveyed in Such a
relationship from the mare convenient in such a relationship from the more
experienced person. The main objective of mentoring is to help an employee
attain psychological maturity and effectiveness and get integrated with the
organization. Formal mentoring can be very fruitful, if management invests
time and money in such relationship building exercise.
D. Job rotation:
This kind of training involves the movement of trainee from one job to
another this helps him to have a general understanding of how the
organization functions .The purpose of job rotation is to provide trainees
with a larger organizational perspective and a greater understanding of
different functional areas as well as better sense of their own carrier
objectives and intervals. Apart relieving boredom, job rotation allows
trainees to build rapport with a range of individuals with the organizational,
facilitating future co-operation among departments.
OFF THE JOB TRAINING
Vestibule training
In this method the employees are trained in a separate part of the
organization. Actual work conditions are stimulated in a class room.
Materials those are used in a job performance are also used in the training.




role playing
In role playing method involves human interaction, which is realistic
behavior in imaginary situations. This is mostly used for developing inter
personal Lecture Interactions and relations.
lecture method
It is a treatment and direct method of instruction. The instructor organizes
the material and gives it to a group of trainees in the form of a talk. To be
effective the lecture must motivated and create interest among trainee.
conference and discussion
This method involves a group of people who pose ideas, examine and share
facts, ideas and date, test assumptions and draw conclusions all of which
contribute to the improvement of the job performance. The discussion
involves two way communications and hence feedback is provided.
programmed instruction
The subject matter to be learned is presented in aeries of carefully planned
sequential units. This trainee goes through these units by answering question
or filling the blanks. This is expensive and time consuming.
PERFORMANCE APPRAISEL SYSTEM
GASHA is following a special type of system of apprising the workers that
is the key result area. Here the performance of individual employees
evaluated by his immediate supervisor officers. The officers will evaluate
the employees performance on the basis of result produced by them and
give report to the board for a particular period of time. If the bodies satisfied



he/she will forward it to the top level management by recommending on
incentive or promotion.
MOTIVATIONL METHODS
The company is using various techniques to motivate its employees. Then
only it can achieve high productivity and high quality.
Salary hike
Bonus
Incentives
Allowances
O.T facilities
WAGES AND SALARY
The workers are paid in two systems
Piece rate system
Under piece rate system of payment, wages are paid on time production goes
up when wages are paid according to piece rate system. This method of
payment prevails on the packing section.
Salary system
This method of payment is applicable for rest of workers which also
includes the loading and unloading workers.






LOBOUR WELFARE FESILITIES
The company provides a lot of non-monetary benefits to their employees.
Some of them are as follows;
transportation
Transportation provided to employees to differ destination at a
subsidized rate.
Canteen facilities
All employees are given free food at GASHA.
personal protective equipment
Personal protective equipments like head wear, aprons and
uniforms are provide to the worker.
Medical insurance
The employees are providing medical claim policy, which gives
free medical insurance to the employees and his or her family.
Pension scheme
The scheme has been formulated for those employees who have
retired from their job.
Annual medical check-up
The employees are provided with free annual medical check-up
facilities.







MARKETING DEPARTMENT
Marketing is the core of all management functions one of the important
reasons behind the success of the company is its marketing strategy
compared to their rivals. The system followed by eastern is very unique and
it has been very effective. They deal with the whole slavers and retailers
directly at their door step with the help of around 100 vehicles going in as
many different routs covering the entire state.
MARKETING DEPARTMENT CHART

FUNCTIONS
Developing marketing strategy
Capturing marketing insights
Connecting with customers
Building strong brand image
Delivering value to customers
SENIOR MANAGER
DEPUTY MANAGER
ASSISTANT MANAGER
SENIOR SALES EXCECUTIVE
SALES TEAM



MARKETING STRATEGY
Route sales
Factory flesh outlet
Intercompany sales
Export sales
MARKETING TOOLS AND TECHNIQUE
Product profile:
The company now manufactures CTD bars(cold twisted deformed) of;
5mm
6mm
The cold twisted deformed process gives medium strength to the bar. A CTD
bar is produced by cold twisted performed process and TMT bars (thermo
mechanically treated) of
8mm
10mm
12mm
The thermo mechanically treated process impair high strength to the bar
using the latest technique using TMT. TMT is produced by thermo
mechanically treated process and not by cold twisting, therefore there is no
corrosion residual stresses in the bar, which result in, corrosion resistance
characteristics.
Earthquake resistance
Heat resistance
Corrosion resistance



The sales executive for each route gives order to be dispatched to each sales
depot. He also takes care of the billing and cash transaction. After making
sale, a sale invoice is made the summary is given to the cash department.
The sale assistant places the order to different shops. After delivery of
goods, the vans return verifying the order form, the stock is checked. The
accents are maintained on weekly basis. The company has round 40 retailers.
Mainly cash transactions are undertaken and credit facility is entitled to only
8 parties.
On every Monday following the production week, the products are
distributed from the groups sales depot to every retailer by companys own
vehicles. The advertisement through these vehicles has no additional cost.
There a number of vehicles carrying steels distributing the various products
across the state. To gives maximum publicity and advertisement to company
and the brand.
PRODUCTS SELLING PROCESS

RECIEVING THE ORDER FROM CUSTOMERS
EITHER BY DIRECT VISIT/OVER
PHONE/POSTAL REQUEST/MALE
ENTER THE ORDER TO SCHEDULES ENTRY
AND MONITORING FORM
VERIFYING THE FEASIBILITY AND
AVAILABILITY OF GOODS IN STOCK YARD
SALES ACTIVITY TO BE CARRIED OUT BY
DISPATCH DEPARTMENT
CUSTOMER SATISFACTION



TABLE NO:4.3
TABLE SHOWING SALES DURING THE YEAR 2008-2009 TO
2012-2013
SALES(IN LAKHS)
2008-2009 13201.52
2009-2010 11038.81
2010-2011 13202.59
2011-2012 1583.89
2012-2013 19798.72

GRAPH NO 4.3
GRAPH SHOWING SALES DURING THE YEAR 2008-2009 TO
2012-2013

0
5000
10000
15000
20000
25000
2008-2009 2009-2010 2010-2011 2011-2012 2012-2013
SALES IN LAKHS
SALES IN LAKHS



INTERPRETATION
The above graph the sales of the company during the year 2008-2009
to 2012-2013. The companys sales shows an increasing trend during
these years expect in 2011-2012.
SALESPROMOTIONAL ACTIVITIES
The main sales promotional activities of GASHA STEELS PVT. LTD., are
advertisement. The advertisement of the company creates awareness about
the standard and the quality product. Hence the ISO 9001-2008 certified
standard convince the end users in this way.
The sales promotional activities are effective. The services of the company
were spontaneous and reliable, so that the discounts given by the company
are good to create a purchasing power to the customers.
Being ISO 2008 standard company customers prefers this product rather
than other companys products. So the GASHA STEELS got a major market
share all around Kerala.
PRODUCT PUBLICITY
Product publicity is mainly done through advertisement. And high quality
products sold by GASHA leads to a higher product publicity among the
public.
TARGET ACHIEVEMENT METHOD
The GASHA steels will fix certain level of targets to each sale executive.
And all are suppose to achieve their target. By this way GASHA is
achieving their sales target.



CUSTOMERS BENEFICIAL AND SATISFACTION
IDENTIFICATION METHODS
Sales manager had assigned a customer satisfaction identification duty to the
sales executives. So the customers are directly enquired and they are directly
analyzed to check the satisfaction.
IDENTIFICATION OF CUSTOMER EXPECTATION
As the company is only producing CTD and TMT steel bars, the company is
not taking any actions to find the customer expectation. Because the
company is not intended to expand their production to any extend. Because
now also the company can fulfill 80% of products demand.
CUST0MER FULFILMENT AND SERVICE
The major customers of GASHA are Kairali TMT and AP steels. The
company is more concentrating on high quality certified products. The
company is delivering the products at right place. So the customers are
completely satisfied when they get high quality products at right time when
they needed.









CUSTOMER ORDERS RECEIVE AND FULFILMENT

rer











METHODS FOR OVERCOMING COMPETITORS
High quality products
Proper delivery of goods and services
After sales service
Employee- employer relationship

Receiving order from customer
either by direct visit or over phone
or postal request
Either the order to schedule entry
and monitoring form
Verifying the feasibility and
availability of goods in stockyard
Sales activity to be carried out by
dispatch department
Customer satisfaction action if
needed
Receiving enquiry by marketing
executive / existing customer / through
telephone / working etc
Entries to the enquiry register and
review the feasibility
Preparation of quotation based on
the managing directors advice
Quotation handover / deliver by
post or through mail



CUSTOMER RETAIN MANAGEMENT
GASHA well concentrating on retaining the customers. Because they know
customers are the backbone of every organization. They are taking necessary
steps for that such as:-
High quality products
Proper delivery of goods and services
After sales services
CUSTOMER RELATIONSHIP MANAGEMENT
Customer relationship management (CRM) is broadly recognized widely
implemented strategy for managing and nurturing a companys interactions
with customers, and synchronizes business process principally sales
activities, but also those for marketing, customer service, and technical
support.
The overall goals are to find,
o Attract and win new clients
o Nature and retain those the company already has,
o Entice former clients back in to the fold, and
o Reduce the cost of marketing and client service
Customer relationship management denotes a company-wide business
strategy embracing all client-facing departments and even beyond.





SYTEM DEPARTMENT
INFORMATION TECHNOLOGY DEPARTMENT


Artificial intelligence is necessary for the development of mankind.
Today the term terminology has ballooned many aspects of computing
and technology, and the term is recognizable than ever before. The
information technology umbrella can be quite large covering many fields.
IT professionals perform a verity of duties that are range from installing
applications to designing complex computer networks and information
databases.


BOARD OF DIRECTORS
IT MANAGERS
SENIOR OFFICER
OFFICERS



DUTIES THAT OFFITIALS PERFORM IN ITS DEPARTMENT
INCLUDE:-
Data management, Computer engineering, Databases design, Software
design, Management of information systems, Systems management or
System administration.
OBJECTIVES:-
Ensure the protection and security of data
Minimize duplication of effort, services and resources
Eliminate insufficient and costly redundancies
Eliminate non-compatible standards and architectures
Identify obstacles for departments wanting to move computing
operations to the divisions of information technology and solve it
immediately.
The whole organization is computerized. All the departments are
connected via network. GASHA uses oracle based software called
ORION, which has been customized to suit the needs of this particular
organization. The networking is done through a BSNL lease line.
The company has a good IT team for implementing the ERP
(Enterprise Resource Planning) which has started in the year 2001 and
was centralized in the year 2005. ERP enables fast transaction and is
systematic in all its functions. ERP also helps in decision making. The
package used in Orion 7.4 and Orion 10.x (centralized database). The
package is provided by Info Tech (Technologies) Chennai.



The main advantage of using it in an organization is to make
information readily available. So in Gasha also information is readily
available and this makes decision making much faster and accurate.
SOFTWARE CONFIGURATIONS
ESSL(personal attendance monitoring system)
Microsoft office
Tally 9
Centralized software:-
ERP-Orion fronted developer backend-oracle developed by ICICI
info tech
Accounts department ECPL software developed by GASHA it is
used to make a payment request
Home developed software is fuel management software
It is used in workshop of GASHA pump management.
Antivirus:- MS fore friend (identification of error)
Full centralized scanning from the corporate office.
HARDWARE CONFIGURATION
RAM 512MB AND ABOVE
HD 80GB AND ABOVE
INTEL CORE 2DUO PROCESSOR AND ABOVE
PROCESSOR SPEED:3.2 GHZ
16 LED MONITOR
All accessories are of by HP



COMPUTERISED ACCOUNTING
All the accounts are computerized, when we switch over to computerized
accounting for first time. We should create all ledgers and enter opening
balances and classify at this stage. Just enter all the transaction in
vouchers, click the journalisation, position to ledger, and preparation to
trial balance, financial statement etc is done by the company.
FEATURES OF THE SYSTEM
The system is protected from the attack of viruses using advanced anti-
virus program. All systems are interconnected with each other by a
server.
PROS AND CONS OF THE SYSTEM
System has more advantages compared with disadvantages.
Works in stipulated time with precision
All the computers are inter-connected
The staff dont want to rush out from office or systems to system
CONS
There is a chance of problems which results in the loss of data
Virus attack will destroy data
Hacking of the data of the company.

SWOT ANALYSIS
SWOT analysis is tool for auditing on organization and its environment. It is
the first stage of planning and helps marketers focus on key issues. SWOT



analysis is a strategic planning tool used to evaluating the strengths,
opportunities and treats involved in a project or in a business venture or
project and identifying the internal and external factor that are favorable and
unfavorable to achieve that objective.

INTERNAL FACTOR
The strength and weakness are internal factor of an organization. The
internal factor may be viewed as weakness depending upon their impact on
organizations objectives.
EXTERNAL FACTOR
The opportunities and treats presented by the external environment
The external factor may include macroeconomic matters,
technological change as well as changes in the market place or
competitive position.
SWOT analysis may be used any decision making situation when a
desired end state has been defend. SWOT analysis may also be used
in precise planning and preventive crisis management.
The SWOT analysis provides information that is helpful in matching
the firms resource and capabilities of competitive environment in
which it operates.









SWOT ANALYSIS OF THE FIRM

SRENGTHS
Quality product
Good marketing network
Brand image of the company
Financially strong
A good work culture and environment
WEAKNESS
Lack of skilled workers
Lack of proper support from the government
Lack of proper electricity facility
OPPORTUNITIES
Wide spread market in neighboring
Enough change for entering in to international market
New technology and markets (should be updated)
THREATS
Healthy completion
Probable entry of foreign entities
Government rules and policies
Thus SWOT analysis is useful strategic planning tool and is based on
the assumption that if the manager carefully reviews internal strengths and
weakness and external threats opportunities, a useful strategy for ensuring
organizational success can be formulated.








CHAPTER 5
FINDINGS, SUGGESTIONS &
CONCLUSION









CHAPTER 5
FINDINGS, SUGGESTIONS & CONCLUSION
FINDINGS:-
The company gets raw material without any interruption, since company
appoints agents for importing materials.
The companys raw material purchase shows an increasing trend during the
2008-2009 to 2012-2013 except in 2011-2012.
The TQM tools and policies are very effective and it helps in continuous
improvement in quality of production.
The company is having a production target of 150 TMT per day and above 150
employees working in 3 shifts to achieve the target.
The production during 2008-09 to 2012-13 shows an increasing trend but for the
financial year 2011-12 the production has declined.
The share capital of the company remains unchanged during last 5 years.
The company mainly deals with cash transactions and credit facilities given only
to 8 parties in order not to have bad debts.
Finance department is very keen to settle the clients with respect to the fringe
benefits of the employees like accommodation, medical bills etc.
The employees are being selected only through direct interviews.
The company provides incentives and also courter facilities for the workers.
The companys promotional activities only through advertisement.
The customer relationship management of the company ensures the
coordination of people process and technology.
The companys sale shows an increasing trend during 2008-09 to 2012-13 except
in 2011-12. It may be due to decrease demand for the production has declined
on 2011-12.
The company is fully computerized using oracle based software called Orion.
The ERP implemented in the company enables faster/ systematic functions.







SUGGESTIONS
The company may continue the current policies of TQM and it helps in
improving quality of production.
The company can adopt alternative method for selecting employees
The company may continue the fringe benefit given to the employees, it
may ensure employee satisfaction.
The company can adopt other sales promotional activities with
advertisement.
By providing more incentive, the company can improve morale of
employees.
The advantages expected from implementing ERT and ESSI personnel
attendance mentoring system, may be fully avail and system department
may accelerate other automatic process needed in the company.


















CONCLUSSION
GASHA STEELS Pvt. Ltd. is fully dedicated to reinforce steel industries; it is a branch of
Kalliyath Group of companys todays leading entity in South India with total group
turnover of 100crores.

Organizational study on GASHA STEELS PVT. LTD. helped me to gain in-depth
knowledge about the company and the workings of six various departments. In short
span of the study the companys management provided me a good exposure to the
working and management.

On studying the purchase department, I could understand the basic functions of
the department and their policies relating to the purchase. The production department
provides the information about production process, policies relating to TQM and the
production during past 5 years. From studying the finance department I could
understand the functions, objectives and accounting policies used by the company. The
HR department of the company put a light on HR policies relating to the recruitment,
selection, training and termination of employees. While studying marketing
department, I could gain knowledge about marketing tools and techniques, product
selling process etc. following by the company. As far as the system department is
concerned I could understand the software configuration used and objectives set for
this department. To wrap up the study, I may say that the six departments in the
company, performs their functions efficiently to achieve the goals particularly and
generally for the betterment of the company.