PROFILE TO THE TARGET MARKET

Geographic Segmentation:
Geographic segmentation calls for dividing the market into different
geographical units such as nations, states, regions, countries, cities or
neighborhoods.
As we are going to start our kite festival throughout country, specially
in the divisional cities like Dhaka, Khulna, Shylet, Chittagong , arisal
and !a"shahi.
So we would like to attract the urban dwellers. #n our kite festival all
classes$ people are invited.
Density%
asically we will focus on the urban dwellers. ut it$s a kind of event or
festival which has no boundaries. Any one, who wishes to "oin the
festival, can attend it.
Demographic Segmentation%
#n demographic segmentation, the market is divided into groups on the
basis of variables such as age, family si&e, family life cycle, gender,
income, occupation religion, generation, nationality and social class.
'hese variables are the most popular basis for distinguishing customer
groups.
#n our kite festival, this is an important tool to segment the target market.
Gender segmentation%

#n our festival, both male and female is
e(ually invited. )e don$t want to create any
segment here. ut female can play an
influential part to make others "oin the
festival.
*amily si&e%
)e will target those families that have more four members in the family
or more than +.we want everyone to come in our kite festival with their
family members.
Age and life cycle stage%
#t$s a kind of festival which can be en"oyable to all. ecause, every one
in his childhood flies a kite once. ut in most cases older people are not
like to "oin in this kind of festival.
,n the basis of age, we will target the age among -./-0, .1/21.
3ducation%
#n our kite festival, we will attract college and
university students. ecause without youths, no
festival or event can be successful.

,ccupation%
As this event is related to our culture, every sort of
people is our target customers. ut as our event
will occur in the divisional sites, so we might
e4pect doctors, police, teacher, business man, engi/
neer will be presented.

Social Class%
)e will target 2 classes5
-. working class
.. middle class
6. upper middles
2. lower upper
7sychographic Segmentation%
#n psychographic segmentation, buyers are divided into different groups
on the basis of life style or personalities
8ife style%
7eople who want to be free, people who would like to travel and "oin
social gathering is our target customers.
7ersonality%
Kite festival has got its own personality. 'hat$s why when a person$s
personality will match with this event5 he will automatically "oin the
party.
ehavioral Segmentation%
,ccasions%
3very people are busy now. 'hey have little time to en"oy with their
loveable. Kite festival can give them such a moment which every one
cherishes. So we will hold our festival on public holiday so that every
one can attend with their near ones.
enefits%
)e always want profit or benefit. #n this festival we not only fly kites
but also get other benefits. Such as
Concert
*air
*irework show


Attitude%
*ive attitude groups can be found in a market% enthusiastic, positive,
indifferent, negative and hostile. ,ur target customer will be enthusiastic
and positive in nature.

Strength, )eakness, ,pportunities and 'hreat Analysis 9S),':%
S),' analysis is a tool for auditing an organi&ation and its
environment. #t is the first stage of planning and helps marketers to
focus on key issues. S),' stands for strengths, weaknesses,
opportunities, and threats. Strengths and weaknesses are internal
factors. ,pportunities and threats are e4ternal factors.
Strengths%
*irst time in angladesh
iggest kite festival in D
;eld in si4 divisional cities
Get back to your childhood
<oin with your families
*un, en"oyable and e4citing
=ake yourself fly with your kites
3n"oy the firework show at night
3n"oy the fair
*or children, puppet show
Kite games
)eakness%
8ack of management
>eed a huge investment
,pportunities5
Can be held internationally
Can get big sponsor
3arn more money
Can be a international festival
'hreats%
Security can be a ma"or concern
,ther events can happen at the same time
7olitically can be stopped
>atural calamity
Competitor$s S),' Analysis%

'here are many events or festivals cultured in
,ur country. Such as 7ahela aishak, ekushe
*ebruary, >awka aech and so on. 7eople
eagerly attend those festival, so these can be our
competitor.
7ahela aishak%
Strenght%
#t has got long history
Celebrate it all together
Cultural programs observed
>ational holyday
=en wear pan"abi and women wears shari
;armony among all of us
)eakness%
Security beefed up ahead of pahela baishak
,ver traffic occurred
The 22 Immutabe La!" o# $ran%ing
- 'he 8aw of 34pansion
. 'he 8aw of Contraction
6 'he 8aw of 7ublicity
2 'he 8aw of Advertising
+ 'he 8aw of )orld
? 'he 8aw of Credentials
@ 'he 8aw of Auality
B 'he 8aw of the Category
0 'he 8aw of the >ame
-1 'he 8aw of 34tensions
-- 'he 8aw of *ellowship
-. 'he 8aw of the Generic
-6 'he 8aw of the Company
-2 'he 8aw of Sub brands
-+ 'he 8aw of Siblings
-? 'he 8aw of Shape
-@ 'he 8aw of Color
-B 'he 8aw of orders
-0 'he 8aw of Consistency
.1 'he 8aw of Change
.- 'he 8aw of =ortality
.. 'he 8aw of Singularity