Presenter: Angelo Baratta, Paradigm Shifter

Title: The Two Human Factors that Drive or Oppose A Change

Date: 12 September 2014
PMI Information Systems
Virtual Professional Development
Symposium 2014
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Why Change Management is Important

Change initiatives are time consuming and costly,
significantly impacting an organizations drive toward success.
And nearly half of them fail.

PMIs The Pulse of the Profession (Executive Summary) 2014
3
Learning Objectives
He who loves practice without theory is like the sailor who boards ship
without a rudder and compass and never knows where he may cast.
Leonardo Da Vinci
Practice and Theory work hand-in-hand
A Framework for Change Management
1. Definition of change
2. What are we changing 3 Dimensions of Change
3. Why change is rarely easy 3 Laws of Change
4. What drives or opposes a change 3 Force Factors for Change

Framework requires right frame of mind
Ask that you park much of what you know about change because:
many CM methodologies deal with change already taken place
much of CM is from single point of view - the shareholder.
Its easier for [people]
to come up with new ideas
than to let go of old ones.
Peter Drucker
Change: Definition
to make the form, nature, content, future course, etc.,
of (something)
different from what it is or from what it would be if left alone
?
3 Dimensions of a Change (what is changed)
Change is a complex concept comprising 3 distinct dimensions:
1. target object(s) changed within some context: the thing that is
changed
2. resulting performance factor changed (speed, cost, risk )
3. change in value to some stakeholder
Failure can happen in any dimension
1. Target Object: Apple Maps, HealthCare.gov,
didnt work properly
2. Performance factor: Health Professionals Regulator
300 days to 150 days
3. Value to stakeholder: Pension Updates Web App
reduce cost associated with updates
customer didnt adopt
Success must be in all dimensions.
3 Universal Laws of Change/Motion (Newton)
1
st
: Persistence (inert, moment): tend to keep going .
status quo = Lowest energy option
change has cost always
2
nd
: Energy/Power: figure out how much it will take
f = ma (how much force do you need - objective)
3
rd
: Reciprocity: change elicits response
from stakeholders



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These laws cannot be broken.
3 Factors of Change (energy req/avail)
Technical (1
st
& 2
nd
)
objective: whats needed
target object
Social & Economic (3
rd
) - human
subjective: who is engaged
value to stakeholder
3
Factors
of
Change
Technical
human
Interaction of dimensions, laws, factors

object
S/W, H/W
method
skills
Total Cost Required > Object Change Cost + Resistance costs
1
st

2
nd
(Tech)

3
rd
(S-E)
+ 0 --
Recap
Forget clichs: change is difficult, people resist change, only
constant is change.

Develop practice grounded in theoretical framework
Dimensions: Object, Performance, Value
Laws: Persistence, Power, Reciprocity
Factors: Technical, Social, Economic


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Conclusion apply on your next project
For each business process in scope:
Identify each change object
Connect each object to one or more performance factors
Connect each factor to one or more stakeholder
Develop Stakeholder Value Impact G&L (Gain & Loss: +, 0, -)
Impact assessment:
Reduce energy required for the target change (uncouple)
Increase positive stakeholder impacts
Reduce negative stakeholder impact
Convert neutral stakeholders


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Email: ABaratta@thePI.co

Web: www.thePI.co

PERFORMANCE innovation
Thank you
2014 PMI Information Systems Virtual Professional Development Symposium
The presenter is available to
answer questions in the chat pod
during the intermission
www.PMI.org