A housing product and a system for manufacturing and

assembling solid, quick-to-build homeswith substantial savings

in life cycle costs from fabrication through habitation.
Ideal
Choice
Homes
Ideal
Choice
Homes

Transforming how homes are designed and built in India today

2014 KT India
2014 KT India
TM
STUDIO 344 ft
2
1 BHK 646 ft
2
2 BHK 882 ft
2
2 BHK + 1054ft
2
Solid
Each ICH is solidly constructed using precast concrete
technology. Prefabrication in a controlled environment inside the
factory ensures that each piece meets rigorous quality standards.
Precast concrete provides durable, prenished surfaces for
painting or tiling as desired.
Quick to Build
The ICH system reduces typical construction time by at least
half. Components are factory-built under careful control, then
transported to the site, where they can be assembled in as little
as 4 weeks for a single-storey home. Wall and roof components
t together easily, with limited use of heavy machinery.
Affordable
ICH prioritizes quality housing at an afordable price point. Costs
are comparable to conventional homes of similar size. In addition,
reduced construction time leads to an average savings of 5% on
interest costs.
Comfortable
With ample natural light and ventilation, ICH is designed to
be thermally comfortable year-round, limiting the need for
mechanical heating and cooling. Deep roof overhangs coupled
with walls that are formed for self-shading contribute to a
comfortable interior temperature.
Customizable
ICH is customizable to a variety of sites and conditions within
Tier II and III cities and their environs. Models are available in
344, 646, 882, and 1054 ft
2
. plans that can be congured to
meet site and building requirements.
Self-Sustaining
ICH uses innovative design to reduce reliance on resources
and utilities. The house responds to the change in seasons by
minimizing heat gain from the sun, encouraging air movement,
and reducing cold air inltration during the winter. During times
of water shortage, ICH provides a means of harvesting and
recycling water.
Combining quality, comfort, affordability, and choice,
ICH housing offers time and cost savings that are
unprecedented in the current market.
2014 KT India
TM
Flexible System
ICH ofers a exible
system to accommodate
a wide variety of sites and
adjacencies. Through simple
modications, housing
can adapt to a range of
conditionsfrom urban inll,
to multi-acre rural sites, to
smaller parcels of land.
Diferent material options on
the interior allow the house
to accommodate the needs,
tastes, and budgets of a
variety of consumers.
Modular Components
Each ICH unit is comprised
of a minimum number of
parts to increase legibility
for builders and promote
swift construction.
Adaptable to Site and Clientele
G
2 BHK +
2 BHK
1 BHK
STUDIO
G+1 G+2 G+3

2
0
14
K
T
Ind
ia
Industrialized Supply Chain
Many pre-fabricated housing manufacturers exist in todays market,
but none of them takes a holistic approach to managing all aspects
of designing and building housing. ICH integrates a streamlined
supply chain of manufacturers, dealers, and assemblers bound
together by information technologyensuring a seamless process
from ordering to assembly.
Marketing and Management
Marketing resources, including conceptual plans and printed
brochures, are on hand to help educate consumers about the
benets of this unique housing system. Ideal Choice Homes
manages the integrated supply chain for the of-site manufacture
and on-site construction of housing, serves as point of sale at the
local level, and provides after-sales support for operations and
maintenance of the homes.
Information Technology
In the future, all aspects of the ICH system will be managed via a
powerful information technology network, enabling efcient sales,
delivery, and after-sales service, and facilitating communication
among buyers, developers, manufacturers, and builders.
Factory to Finish
Unique Benefits
2014 KT India
TM
IDEAL CHOICE HOMES
CONTACT : Parthajeet Sarma | ps@projectwell.com | +91 98202 21767 tel | www.projectwell.com
ICH MANAGEMENT COMPANY
ICH is conceived as both a dwelling for inhabitation, and as a process by
which homes are efficiently produced through a managed supply chain. The
delivery process consists of several entities to deliver the house smoothly,
described below. The Management Company will handle the business,
research and development, supply chain development, training, systems
and processes, and marketing.
PANEL MANUFACTURERS
Several manufacturing sites will be set up in India, licensed to manufacture
panels.
SUPPLY CHAIN
Including various component manufacturers that will become part of the
ICH network, many of which already exist.
ASSEMBLER
An extension of the panel manufacturer, the assembler will work at a local
level to collate all goods from the panel manufacturer and the supply chain
to construct the house.
CUSTOMER SUPPORT
Will serve as the point of sale at the local level and also as the source of
after-sales support for operations and maintenance.
INFORMATION TECHNOLOGY
All components are managed via a robust information technology system,
enabling seamless sales, delivery, and after-sales service. In years to come,
it may be possible to order a house from a handheld device.
This business model is scalable and likely to evolve and grow over a period
of time and help close the supply and demand gap in the market. Its
delineated process of delivery, construction, and performance may engage
industry and policy makers alike, stimulating others to innovate and engage
this grand challenge.
CUSTOMER
SUPPORT
PANEL
MANUFACTURERS
ASSEMBLER
ICH MANAGEMENT COMPANY
OFF-SITE ON-SITE INHABITATION
SUPPLY CHAIN
ICH TEAM
PROJECTWELL
www.projectwell.com
Projectwell is a third-party development management firm based in India. It currently manages
a portfolio of diverse projects across India and focuses on developing solutions related to
mass affordable housing, with an emphasis on planning, development, and management
of building assets. Projectwell develops processes, products, and systems to address the
entire building supply chain, from pre-feasibility to post-operation phases. Research and
development is an inherent part of Projectwells ethos. It is the Projectwell teams belief that
without research and development, the construction industry has no future; things will remain
the same as it was thirty years back. It is innovative practices which will bring in efficiencies
in the industry, leading towards mass scale employment generation, lowering of input costs
and upliftment of Indias economy from the grass roots. The Projectwell team is capable and
motivated to turn great innovations into marketable solutions which have a mass appeal and
are sustainable in nature.
KIERANTIMBERLAKE
www.kierantimberlake.com
KieranTimberlake is an award winning American architecture firm established in 1984. The
firm is noted for its fusion of research with architecture, receiving over 125 design citations
including the 2008 Architecture Firm Award from the American Institute of Architects, and
the 2010 Cooper-Hewitt National Design Award for Architecture. They are recognized leaders
in sustainable design with a diverse body of work for arts, civic, educational, and government
institutions, and residential clients.
SAM CIRCLE VENTURE
www.samcircleventure.com
Sam Circle Venture is an incubation based asset management firm engaged in developing
a portfolio of assets in mass housing, education, and healthcare through its business and
operating partners. Sam Circle Venture Partners are currently engaged in developing
innovative solutions in sectors which are critical for sustainability of Indias economic and
social growth.
IDEAL CHOICE HOMES | |
a SamCircle Venture Partner
8.5 f
59 f
15.6 f
8 f 16 - 32 f
8 - 12 f
RESOURCE CONSERVATION
WATER COMPOSITE ZONE COMFORT
*Sources : 2007 Benchmarking and Data Book of Water Utlites in India
2005 Natonal Building Code : India

ENERGY
CLIMATE
Amritsar
Indore
Rajkot
Nagpur
Plug Loads:
Lightng Loads:
Mechanical Equipment:
Hot Water Heatng:
BASELINE TOTAL:
BRICK CONSTRUCTION
COST : 225,000 Rs.
($5,000)
COST : 450,000 Rs.
($10,000)
COST : 675,000 Rs.
($15,000)
COST : 900,000 Rs.
($20,000)
WATER ACCESS
PER PERSON (%)
DRY BULB TEMPERATURE : COMPOSITE CLIMATE
75.7% 11 hrs
REDUCE HOUSE ENERGY CONSUMPTION BY 50%
COLLECT AND RECYCLE WATER,
INCREASE WATER AVAILABILITY
TO 24 HOURS
PROVIDE AFFORDABLE HOUSING EXPANSION AT 9,677 Rs/m
2
($20/f
2
)
REDUCE ON-SITE
CONSTRUCTION TIME
BY 90%
DIMENSIONED FOR TRANSPORT
AND LIFTED BY HAND
MAINTAIN A YEAR ROUND INTERIOR
TEMPERATURE RANGE OF 21C TO 29C
.75 hrs
5 hrs
.3 hrs
77.3%
91.5%
35.3 kwh/day
6.6 kwh/day
January
40C
SEASON
Hot & Dry
Hot & Humid
Cool & Dry
RELATIVE
HUMIDITY
20-25%
55-95%
20-25%
TEMP.
(HIGH)
43C
34C
25C
TEMP.
(LOW)
28C
21C
5C
AVG
RAINFALL
35mm
900mm
50mm
10C
0C
20C
30C
December
98.1%
MUNICIPAL WATER
AVAILABILITY
(hours/day)
AVG TIME FOR HOUSE COMPLETION
ENERGY DEMAND
C
U
R
R
E
N
T

C
O
N
D
I
T
I
O
N
S
C
U
R
R
E
N
T

C
O
N
D
I
T
I
O
N
S
G
O
A
L
G
O
A
L
C
U
R
R
E
N
T

C
O
N
D
I
T
I
O
N
S
G
O
A
L
CONSUMPTION
(kwh/day)
3.7 kwh/day
16 kwh/day
9 kwh/day
17.3 kwh/day
LOGISTICS
MATERIAL
60m
2
32m
2
82m
2
98m
2
MANUFACTURING
COST
PRECAST COMPONENTS MODULAR COMPONENTS
TRANSPORT
TO SITE
2 YEARS
2 MONTHS
HUMAN COMFORT RANGE
INDIA CONCEPT HOUSE | |
2011 KieranTimberlake
A Sam Circle Venture Partner
ICH CONTEXT : CLIMATE, RESOURCES, COST AND LOGISTICS
IDEAL CHOICE HOMES
CONTACT : Parthajeet Sarma | ps@projectwell.com | +91 98202 21767 tel | www.projectwell.com
ICH MANAGEMENT COMPANY
ICH is conceived as both a dwelling for inhabitation, and as a process by
which homes are efficiently produced through a managed supply chain. The
delivery process consists of several entities to deliver the house smoothly,
described below. The Management Company will handle the business,
research and development, supply chain development, training, systems
and processes, and marketing.
PANEL MANUFACTURERS
Several manufacturing sites will be set up in India, licensed to manufacture
panels.
SUPPLY CHAIN
Including various component manufacturers that will become part of the
ICH network, many of which already exist.
ASSEMBLER
An extension of the panel manufacturer, the assembler will work at a local
level to collate all goods from the panel manufacturer and the supply chain
to construct the house.
CUSTOMER SUPPORT
Will serve as the point of sale at the local level and also as the source of
after-sales support for operations and maintenance.
INFORMATION TECHNOLOGY
All components are managed via a robust information technology system,
enabling seamless sales, delivery, and after-sales service. In years to come,
it may be possible to order a house from a handheld device.
This business model is scalable and likely to evolve and grow over a period
of time and help close the supply and demand gap in the market. Its
delineated process of delivery, construction, and performance may engage
industry and policy makers alike, stimulating others to innovate and engage
this grand challenge.
CUSTOMER
SUPPORT
PANEL
MANUFACTURERS
ASSEMBLER
ICH MANAGEMENT COMPANY
OFF-SITE ON-SITE INHABITATION
SUPPLY CHAIN
ICH TEAM
PROJECTWELL
www.projectwell.com
Projectwell is a third-party development management firm based in India. It currently manages
a portfolio of diverse projects across India and focuses on developing solutions related to
mass affordable housing, with an emphasis on planning, development, and management
of building assets. Projectwell develops processes, products, and systems to address the
entire building supply chain, from pre-feasibility to post-operation phases. Research and
development is an inherent part of Projectwells ethos. It is the Projectwell teams belief that
without research and development, the construction industry has no future; things will remain
the same as it was thirty years back. It is innovative practices which will bring in efficiencies
in the industry, leading towards mass scale employment generation, lowering of input costs
and upliftment of Indias economy from the grass roots. The Projectwell team is capable and
motivated to turn great innovations into marketable solutions which have a mass appeal and
are sustainable in nature.
KIERANTIMBERLAKE
www.kierantimberlake.com
KieranTimberlake is an award winning American architecture firm established in 1984. The
firm is noted for its fusion of research with architecture, receiving over 125 design citations
including the 2008 Architecture Firm Award from the American Institute of Architects, and
the 2010 Cooper-Hewitt National Design Award for Architecture. They are recognized leaders
in sustainable design with a diverse body of work for arts, civic, educational, and government
institutions, and residential clients.
SAM CIRCLE VENTURE
www.samcircleventure.com
Sam Circle Venture is an incubation based asset management firm engaged in developing
a portfolio of assets in mass housing, education, and healthcare through its business and
operating partners. Sam Circle Venture Partners are currently engaged in developing
innovative solutions in sectors which are critical for sustainability of Indias economic and
social growth.
IDEAL CHOICE HOMES | |
a SamCircle Venture Partner
Manufacture Components
Transport to Site
Assemble on Site
Individual
Community
Urban Inll
Clientele Profiles
Developers of community housing and integrated townships
Create a community that integrates a variety of ICH housing
models, according to your specications.

Developers of urban inll projects
Choose a housing solution that accommodates adjacencies
and maximizes the potential of your urban site.

Individual home buyers
Select a single ICH that suits your site requirements and
your familys needs.
2014 KT India
TM
Sturdy Construction
The concrete composite used to manufacture ICH is a lightweight
but highly durable material developed through intensive research
and testing. Factory fabrication of concrete components produces a
rigorous level of quality control, with careful regulation of materials
and standardization of the size and shape of precast components.
Fully assembled housing has been prototyped and tested for
strength and durability.
Eco-Friendly Design
In order to reduce energy
consumed by mechanical
heating and cooling, ICH
makes use of technologies
that enhance thermal
insulation, solar shading,
and natural ventilation.
The construction method
allows for less site
disturbance and noise
pollution in the community,
fewer material deliveries, and
less labor. In the future, ICH
will target a zero-waste goal.
Innovative Building Methods
Time and Cost Savings
ICH drastically reduces on-site construction time, allowing a
344 ft
2
home to be built in as little as 4 weeks. House components
are made to be easily transported and lightweight, limiting
the need for heavy machinery and increasing worker safety.
Factory fabrication not only speeds the building process but also
incorporates a host of savings. Shorter construction time leads to a
signicant reduction in costs associated with material transport and
labor on site.
Site Development
The inherent exibility of
the system allows ICH to be
applied to most large-scale
housing master plans.

2
0
1
4

K
T

I
n
d
i
a
2014 KT India
2014 KT India
TM
3
1
2
Indias climate, logistical
constraints, and labor structures
were deeply researched to
inform the design of the house
components. A minimum
number of parts are used to allow
assembly methods to be clear
and quickly learned by builders
and promote swift construction.
The precast componentswall
and roof panelsare engineered
to be easily maneuvered on
construction sites, and to allow
horizontal and vertical expansion.
They are textured to reduce
incident solar radiation, and
shaped to provide solar shading.
Research
I CH PANEL PROTOTYPE : WEI GHT AND SOLAR STUDY
1. FLAT PANEL
I CH PANEL PROTOTYPE : WEI GHT AND SOLAR STUDY
8. PYRAMID PANEL
I CH PANEL PROTOTYPE : WEI GHT AND SOLAR STUDY
4. SPHERE 3 PANEL
I CH PANEL PROTOTYPE : WEI GHT AND SOLAR STUDY
6. SMALL CYLINDER PANEL
I CH PANEL PROTOTYPE : WEI GHT AND SOLAR STUDY
2. SPHERE 1 PANEL
I CH PANEL PROTOTYPE : WEI GHT AND SOLAR STUDY
11. EGG CRATE PANEL
Flat Panel: Weight 100%, South Insolation 100% Pyramid Panel: Weight 56%, South Insolation 99%
Sphere 2 Panel: Weight 74%, South Insolation 102% Flat Panel: Weight 100%, South Insolation 109%
Flat Panel: weight 83%, South Insolation 101% Egg Crate Panel: Weight 53%, South Insolation 63%
1 Testing a range of forms
to optimize weight and
insolation
2 Fully cured Perlite
concrete indented wall
panel prototype
3 Prototype wall panel
assembly
Research
2014 KT India
TM
3
Precast components were shop-
fabricated to test mix design,
strategies for molding, casting,
and de-molding, and production
of panels for a prototype built in
Ahmedabad.
1 Completed indented
inll panel and roof
panel
2 Completed C-panels
3 Panels on site in Ahmedabad
with prototype in background
2
1
2014 KT India
TM
1 2
5
3
4
6
7
Prototype construction on a site
in Ahmedabad tested 3 concrete
mix designs and the limits of
panel thickness to reduce weight
and increase maneuverability.
G
G+1
G+2
UP TO
G+3
1 C-panel is set and
adjusted atop site-cast
foundation
2 Closure panel is inserted
and secured to complete
the permanent formwork
3 Temporary roof/slab
formwork is installed
4 Concrete roof/slab is cast
in place
5 Roof panels are set on
column assemblies
6 Of-site fabricated inll
panels are installed
7 Completed prototype
Components
ICH has three component
types: 1)Crane-set precast
concrete formwork 2)site-cast
concrete foundations, slabs,
and columns and 3)prefab inll
panels for interior partitions,
windows, and doors.
Research
TM
CONTACT info@idealchoicehomes.com | www.IdealChoiceHomes.com
2014 KT India
Ideal Choice Homes designs prefabricated housing products and
the supply chains to deliver them. The company was formed in
partnership with international collaborators in order to provide a
holistic solution to the demand-supply gap in housing in India.
Development Partners
ProjectWell, a Sam Circle Venture partner, is a third-party
development management rm based in Mumbai, India. They
currently manage a portfolio of diverse projects across India,
focusing on developing solutions related to mass afordable
housing with an emphasis on planning, development, and
management of building assets. ProjectWell develops
processes, products, and systems to address the entire
building supply chain, from pre-feasibility to post-operation
phases.
KT India, an afliate of KieranTimberlake, an award-winning
architecture rm whose mission is the alchemy of art, science,
analysis, and intuition. KieranTimberlakes projects include
programming, planning, and design for new structures
as well as conservation, renovation, and transformation
of existing buildings, with special expertise in education,
government, arts and culture, civic, and residential projects.
KieranTimberlake is committed to research initiatives that
push the practice of architecture forward, such as new
fabrication techniques and new tools for sustainable design.
Sam Circle Venture is an incubation-based asset management
rm engaged in developing a portfolio of assets in mass
housing, education, and healthcare through its business and
operating partners. Sam Circle Venture partners are currently
engaged in developing innovative solutions in sectors that are
critical for the sustainability of Indias economic and social
growth.
Bakeri Group is one of the oldest and most trusted real
estate developers in India, with 17 million square feet of
space developed since its founding in 1959. Bakeri Group
strives to exceed customer expectations with prudent,
transparent and ethical business practices. With a focus on
decalage de paradigm (paradigm shift) through innovation in
its design and architecture, Bakeri Group brought its concept
of afordable housing projects within a planned township a
decade ago, before the idea became widespread among real
estate developers today. It was the rst developer in India to
be awarded the highest PA-1 rating by CRISIL for SAKAR-III
project in October 1995.