SURVEY ON WAL-MART IN INDIA: BENEFICAL OR NOT BENEFICAL

A Project Report
Presented to the Faculty of the
School of Management & Entrepreneurship

In Partial Fulfillment
Of the Requirements for the Degree of
Master of Business Administration






December 2013




*List of Table
Sr.
No.

Page
no.
1. Table 1: Analysis of Gender
2. Table 2: Analysis of Age Group
3. Table 3: Analysis of Education
4. Table 4: Analysis of Issue of Wal-Mart
5. Table 5: Should open Wal-Mart in Inida
6. Table 6: Analysis of Prefer Wal-Mart
7. Table7: Analysis of Economy Condition
8. Table 8: Beneficial of Wal-Mart
9. Table 9: Analysis of Affect of Wal-Mart
10. Table 10: Analysis of Providing Employment
11. Table 11: Analysis of Serve Price
12: Table12: Entry of Other Sector












TABLE OF CONTENTS

TOPIC PAGE
BIOGRAPHICAL DATA
ACKNOWLEDGMENT iii
PREFACE iv
LIST OF TABLE v
CHAPTER 1 INTRODUCTION
BACKGROUND OF THE STUDY 8
STATEMENT OF THE PROBLEM
OJECTIVE OF THE STUDY
LIMITATIONS OF THE STUDY
CHAPTER 2 LITERATURE REVIEW
CHAPTER 3 THEORETICAL FRAMEWORK
CHAPTER 4 RESEARCH METHODOLOGY
MEANING OF RESEARCH
MEANING OF RESEARCH DESIGN
OBJECTIVES OF RESEARCH
TYPES OF RESEARCH
SIGNIFICANCE OF RESEARCH
RESEARCH DESIGN TOOL
CHAPTER 5 ANALYSIS AND INTERPRETATION
CHAPTER 6 CONCLUSIONS AND DISCUSSION
REFERENCES








CHAPTER 1
Introduction








Background of the study
Wal-Mart is the largest corporation in the world operating 3600 stores in the US and

1150 stores in other countries. With its highly automated distribution system, Wal-Mart has
dominated the retail industry in the US becoming the largest employer and realizing higher
sales than any other retail corporation in recent years. There are claims that the store has
created benefits for consumers in the form of low prices, a wide assortment of products
under one roof and employment opportunities and that communities have also benefited
from Wal-Mart in the form of its involvement in charity and infrastructure.
Despite its market success, Wal-Mart has generated ample controversy regarding its
socioeconomic impact on the communities in which it has been established as well as
neighboring communities. Complaints are emanating from consumers, suppliers,
community leaders and labor unions. In some communities incumbent retailers have
joined forces in the fight against Wal-Mart since its opening in a community has been
associated with the collapse of downtown business and mom and pop shops which had
for many years identified themselves with communities.
Some consumers despite benefiting from low Wal-Mart prices have formed
coalitions against shopping in the store. The always low prices have been viewed as
coming at a hidden cost. Anti-Wal-Mart websites have been set up which Wal-Mart has
counteracted by coming up with a website of its own aimed at improving its image in the
retail world.
Labor activists blame Wal-Mart for being anti-workers union, for contributing in


an increase in unemployment, not providing health insurance for its employees and for
the payment of low wages to employees. The retailer has been heavily criticized for the
loss of jobs by employees who used to work for incumbents that were forced out of the
market as a result of Wal-Mart entry.
In addition, suppliers have complained about being forced to follow the Wal-Mart
way of doing business which translates into low input prices that benefit Wal-Mart at the
expense of the suppliers. Suppliers who did not yield to Wal-Marts demands blame their
collapse on the retail giant.
Wal-Mart has also been blamed for the ailing US economy through outsourcing
and forcing its suppliers to outsource manufacturing production to other countries. In
2003 the store imported 10% of the total US imports from China which was viewed as
being too high for a retail corporation. Most of Wal-Marts suppliers had to outsource to
meet the Wal-Mart low price demands.
These different complaints have also attracted the attention of academic
researchers who are interested in understanding the impact of Wal-Mart on communities.
Research on the impact of Wal-Mart has yielded mixed results. Some studies conclude
that Wal-Mart is a good citizen while others conclude that Wal-Mart has a negative
impact on communities.
Even though prior studies provide some useful information, their contribution to
our understanding of the impact of the giant retailer on local communities is limited. No
study to our knowledge has used a formal economic framework that would allow sorting
out the effects of other economic variables on the impact of Wal-Mart on the economic
growth of communities. Most of the studies attribute all changes in sales, tax revenues, or



other measures of economic activity to the presence of Wal-Mart which could potentially
bias conclusions in favor of or against the store. Even if one were to sort out the effects,
there is no a priori reason to conclude that changes in pre- and post-Wal-Mart retail sales
or other measures are beneficial or detrimental for a community, regardless of whether
the changes are positive or negative. What matters is the net effect of changes in every
economic activity affected by Wal-Mart. This net effect, as I posit in this thesis, is best
summarized by the change in the standard of living of the community, as measured by
economic growth, after Wal-Mart moves into that community. So far, the impact of Wal-
Mart on the economic growth of communities remains an unanswered empirical question.

STATEMENT OF THE PROBLEM


Wal-Mart is the largest corporation in the world operating 3600 stores in the US and

1150 stores in other countries. With its highly automated distribution system, Wal-Mart
has dominated the retail industry in the US becoming the largest employer and realizing
higher sales than any other retail corporation in recent years. There are claims that the
store has created benefits for consumers in the form of low prices, a wide assortment of
products under one roof and employment opportunities and that communities have also
benefited from Wal-Mart in the form of its involvement in charity and infrastructure.
Despite its market success, Wal-Mart has generated ample controversy regarding
its socioeconomic impact on the communities in which it has been established as well as
neighboring communities. Complaints are emanating from consumers, suppliers,
community leaders and labor unions. In some communities incumbent retailers have
joined forces in the fight against Wal-Mart since its opening in a community has been
associated with the collapse of downtown business and mom and pop shops which had
for many years identified themselves with communities.


OBJECTIVE OF THE STUDY
To know that the people are aware of current issue of Wal-Mart
To know whether Wal-Mart is beneficial or not
To get information whether Wal-Mart should open in India or not
To know what it will affect are economy.
LIMITATIONS OF THE STUDY
There are many limitations in doing primary survey.
Responders many do not want to disclose the information.
Primary survey need more time to do survey.
There may be more biases answer while feeling the survey.











CHAPTER 2
LITERATURE REVIEW














LITERATURE REVIEW


Wal-Marts success and the controversy it has generated have attracted the attention of
academic researchers who want to understand its impact on communities. Wal-Mart has
received bad publicity in the media and anti Wal-Mart websites (such as wal-
martsucks.com) have been set up to convince the public that the giant retailer is not good
for communities. Wal-Mart has set up a website (wa-lmartfacts.com) to mend its public
image.
Stone (1988, 1997) was among the first to study the impact of Wal-Mart. In two
studies that compared sales before and after Wal-Mart entered a community in Iowa, he
found that sales increased in host towns and decreased in surrounding (within a 20 mile
radius) communities.
Stones results are supported by Artz and McConnon (2001) who conducted a
statistical analysis to determine the impact of Wal-Mart on retail sales in host and
surrounding communities in Maine. They concluded that the entry of Wal-Mart resulted
in a shift in general merchandise trade from the non-host to the host communities.
In a similar study using a Sales Conversion Index (SCI), McGee and Gresham
(1995) reported that Wal-Marts entry into local markets was associated with disruptions
in the existing trade patterns. Like Stone (1988, 1997), McGee and Gresham (1995) agree
that communities with Wal-Mart benefit from increased retailing activity while
neighboring communities suffer in terms of reduced retailing activity.
In a study based on data on all US counties, Goetz and Swaminthan (2004) found
that communities which attracted more Wal-Mart stores between 1990 and 1999
registered the highest poverty levels. They argued that poverty rises as displaced worker
from existing operations have no option but to work for Wal-Mart at lower wages.


Their conclusions are based on a recursive econometric model where they first
test for Wal-Mart location decisions and then examine the impact of Wal-Mart on changes
in poverty rates. They also test for effects of spatial clustering through spatial econometric
methods. Goetz and Swaminthan (2004) also highlighted that retail corporations fall in
the non-basic sector of the economy which has no large impact on economic growth as
compared to the basic sector (manufacturing sector).
Basker (2004) studied the impact of Wal-Mart on county-level retail employment
and concluded that Wal-Mart presence had a positive impact on job creation. Basker
(2004) used an OLS regression model to capture the impact of Wal-Mart on retail
employment in counties. A total of 2382 counties were involved in the country wide
analysis. In contrast to prior studies, Basker (2004) did not find any effect of Wal-Mart
entry on businesses which it does not compete directly with, that is businesses which do
not sell products that Wal-Mart sells, such as gas stations. Baskers study failed to
explain the spillover effects to neighboring counties as found by Stone (1988, 1997) and
McGee and Gresham (1995).
Stone, Artz and Myles (2002) using sales tax data in Mississippi to measure the
impact of Wal-Mart on the sales of existing businesses in local trade areas found that
Wal-Mart entry is associated with both positive and negative impacts on incumbents.
According to this study, Wal-Marts entry was viewed as a zero sum game as the gains
for Wal-Mart super centers were matched by corresponding losses for existing businesses
in both the host and surrounding communities. The study is based on an analysis of sales



tax reports in Mississippi. The authors analyzed changes in sales of different good
categories and the county as a whole. The authors, however, agree that their findings
might not be due to Wal-Mart alone but they still argue that Wal-Mart might have played
a dominant role in the changes they uncovered.
Hicks and Wilburn (2001) studied the location impact of Wal-Mart in West
Virginia and concluded that Wal-Mart brings employment and wage net benefits to
counties where it is located. In their analysis, they control for endogeneity between other
economic effects affecting communities and Wal-Mart entry. They noted that rivalry,
proximity of another Wal-Mart, and population densities play an important role in Wal-
Marts decision to locate a store in a community.
Franklin (2000) conducted a study on the impact of Wal-Mart on supermarket
concentration in U.S. metropolitan areas. The hundred largest metropolitan areas in the
U.S. were investigated in this study and logit and linear regression analysis methods were
used. Franklin (2000) concluded that Wal-Marts impact on concentration and grocery
retailing performance to date has been minimal.
Ketchum and Hughes (1997) studied the effect of Wal-Mart on employment and
wages in Maine and concluded that the relative wage growth in counties with a Wal-Mart
was not due to the presence of a Wal-Mart and also that Wal-Mart was not responsible
for lack of growth in retail employment. Ketchum and Hughes (1997) controlled for
industry specific shocks in order to isolate Wal-Mart effects from effects of other
variables on wages or employment.
Mattera and Purinton (2004), who examined the subsidies which Wal-Mart
received from communities, argued that retail stores like Wal-Mart do not have economic




impact comparable to manufacturing factories to justify the subsidies they receive. The
authors find that Wal-Mart has benefited from more than $1 billion in the form of
subsidies from state and local governments. They further point out that retail stores do
not increase consumer disposable income. All the retail store does is to take revenues
away from existing merchants. They also view the controversy surrounding Wal-Mart as
enough to make the question of whether Wal-Mart should be subsidized through taxpayer
money an important policy question.
Dube and Jacobs (2004) conducted a study in which they analyze Wal-Marts
labor practices by comparing wages paid by Wal-Mart to its employees to the retail
industry wage standards. They went on to compare Wal-Mart wages and employment
based health coverage to those of unionized grocers. The authors also analyzed annual
public assistance to workers of large California retailers before and after Wal-Mart
involvement in the state. The authors concluded that Wal-Mart receives indirect subsidies
as its employees rely heavily on public assistance such as social welfare, taxpayer funded
healthcare because of the low wages Wal-Mart pays its employees. Their study is based
on Wal-Mart practices in the state of California.
Fishman (2003) in an article published in the Fast Company concluded that Wal-
Marts low prices come at a high cost. The author noted that Wal-Mart destroys its
competitors and forces its suppliers to outsource manufacturing production. He also
highlighted that Wal-Marts imports from China were about 10% of the total US imports
from the country. Wal-Mart also squeezed out suppliers such as Huffys (a bicycle
manufacturing company) and Lovables (a ladies clothing company) by pulling out when
these companies refused to go with its demands. Levi Strauss was struggling with its



sales until it decided to follow Wal-Mart demands. As a result, Levis sales rose by 6%

after the cut in prices.

In a newspaper article titled, The great Wal-Mart Wars, Rosen (2003), reported
on the resistance that Wal-Mart faced in Contra Costa County (California). In this county
the Board of Supervisors voted to ban Wal-Mart super centers which they found not to be
consistent with good jobs, good pay and good benefits to the community. Wal-Mart
counteracted the decision by running a petition to take the Boards decision on a ballot.
Rosen (2003) also noted that Wal-Mart super centers have faced resistance in more than
200 communities. The article concludes that convenience and lower prices come with
hidden costs.
In an article titled Learning to Love Wal-Mart, which appeared in the
Economist, Wal-Mart was accused of chewing up virgin land and spreading suburban
blight, destruction of mom and pop retailers, changing once vibrant inner cities,
destroying the countrys manufacturing base through its dealings with China, being
antiunion and destroying its own suppliers. The article posits that Wal-Mart is not the
originator of out of town shopping or trade imbalances with China but it emerged as one
of the best firms to take advantage of opportunities available retail firms. The article
revealed that Wal-Mart is doing well in Mexico, Canada and Britain and it is struggling
in Japan and Germany. The article noted that Wal-Mart has done a favor to its customers
by bringing prices down, its suppliers have benefited through improvement in their own
efficiency and quality and its competitors who have been forced to improve the quality of
their services in response to Wal-Mart challenge. At the industry level, Wal-Mart has set
standards which have inspired and challenged other industries. In terms of employment,



the article finds Wal-Mart is beneficial to immigrants, part-timers and older people who
might have been jobless.
In a report that reviews Wal-Marts labor practices in the U.S. and around the
world, Miller (2004) concludes that Wal-Marts success has come as a result of payment
of low wages and benefits, violations of basic workers rights and threats to the standard
of living of communities in the country. Wal-Mart was also accused of trading away jobs
to countries such as China. The report by Miller argues that these practices pose high
costs to tax payers who end up subsidizing Wal-Marts labor costs which undermines the
countrys economy. Wal-Marts low cost demands have been blamed for the closure of
U.S. manufacturers which found it difficult to remain operating in the country. Miller,
who is a Senior Democrat in the House of Representatives, based his conclusions on prior
studies by Stone, Dube and Jacobs (2004), a Harvard Business School case study and
newspaper reports.
Wilson (2004) in a commentary on Wal-Mart argues that Wal-Mart took
advantage of the Chinese market to force the suppliers from whom it buys products to
sell their products at low prices on a take it or leave it basis. Wilson (2004) gives
Rubbermaid as an example of Wal-Marts supplier which had to close its U.S. factories
for cheap labor countries to match Wal-Marts price demands. This commentary
highlights the bad side of Wal-Mart which includes being anti union and being
responsible for the rise in the unemployment rate. The commentary also blames Wal-
Mart for the ailing U.S. economy.
Freeman (2003) reported that Wal-Mart destroys communities. The conclusion is
based on findings by Stone (1988, 1997), Stone, Artz and Myles (2002) and newspaper



and magazine reports. He also accused Wal-Mart for forcing its suppliers to outsource
production to foreign countries, paying low wages, destroying communities, and
siphoning tax revenue through subsidies offered to Wal-Mart.


























CHAPTER 3
THEORETICAL FRAMEWORK














THEORETICAL FRAMEWORK
BENTONVILLE, Ark., April 21, 2008 On the eve of celebrating Earth Day, Wal-Mart
issues new consumer research that shows shoppers are considering the environment before
making a purchase. Today the retailer announced an adoption rate increase of 66 percent from
last year in its sustainability Live Better Index, which has been tracking consumers decisions
to purchase five key eco-friendly products since April 2007. This growth in the sustainability
index shows that concern for the environment has a growing presence in shopping baskets of
the retailers 200 million annual customers.
The sustainability Live Better Index follows the adoption rates sales compared to other
products in the category of five eco-friendly products based on Wal-Mart sales data. The
overall adoption rate of these products serves as a nationwide trend indicator of consumer
demand for green products. These products were selected because consumers can make a
conscious decision to purchase them for their environmental and cost-saving benefits versus
other products in the same category.
When the sustainability Live Better Index was established, we wanted to help Americans
understand that environmental choices were accessible and affordable for everyone, said
Stephen Quinn, chief marketing officer at Wal-Mart. The fact that product adoption has
increased dramatically in one year shows that the decisions our customers make in the aisles
coupled with Wal-Marts commitment to providing more eco-friendly choices at the best
value is helping consumers and the planet live better together.
In the late 1980s and early 1990s the company rose from a regional to national giant. By
1988, Wal-Mart was the most profitable retailer in the US and by October 1989 it had become
the largest in terms of revenue. Geographically limited to the South and Lower Midwest up to
the mid 1980s, by the early 1990s Wal-Marts presence spanned coast to coast - Sam's Club
opened in New Jersey in November 1989 and the first California outlet opened in Lancaster
on July 28, 1990. A Wal-Mart in York, Pennsylvania was opened in October 1990 bringing
the main store into the Northeast.


From the above table we can say that in 1998 the company was having 0.8% Return and by
the 2005 it is 3.0% his means that it has been increased by 2.8% and then in 2011 it is 7.4%
this means it has been increased by 4.4%. This show that the Wal-Mart is performance in
excellent.
Consumer behavior is the study of individuals, groups, or organizations and the processes
they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy
needs and the impacts that these processes have on the consumer and society.
Customer behavior study is based on consumer buying behaviour, with the customer playing
the three distinct roles of user, payer and buyer. Research has shown that consumer behaviour
is difficult to predict, even for experts in the field.













CHAPTER 4
RESEARCH METHODOLOGY











MEANING OF RESEARCH
Research in common parlance refers to a search for knowledge. Once can also define research
as a scientific and systematic search for pertinent information on a specific topic. In fact,
research is an art of scientific investigation.
MEANING OF RESEARCH DESIGN
Like an architect prepares a blue print before he approved a construction- in the same way
researcher makes or prepare a plan or a schedule of his own study before he starts his research
work. This helped the researcher to save time and also save some of his crucial resources.
This blue print of study is referred to as the research design.
OBJECTIVES OF RESEARCH
The purpose of research is to discover answers to questions through the application of
scientific procedures. The main aim of research is to find out the truth which is hidden and
which has not been discovered as yet. Though each research study has its own specific
purpose, we may think of research objectives as falling into a number of following broad
groupings:
1. To gain familiarity with a phenomenon or to achieve new insights into it (studies with this
object in view are termed as exploratory or formulated research studies);
2. To portray accurately the characteristics of a particular individual, situation or a group
(studies with this object in view are known as descriptive research studies);
3. To determine the frequency with which something occurs or with which it is associated
with something else (studies with this object in view are known as diagnostic research
studies);
4. To test a hypothesis of a causal relationship between variables (such studies are known as
hypothesis-testing research studies).
TYPES OF RESEARCH
The basic types of research are as follows:
Descriptive vs. Analytical
Applied vs. Fundamental
Quantitative vs. Qualitative
Conceptual vs. Empirical
Some Other Types of Research


SIGNIFICANCE OF RESEARCH
All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to
inquiry, and inquiry leads to invention is a famous Hudson Maxim in context of which the
significance of research can well be understood. Increased amounts of research make progress
possible. Research inculcates scientific and inductive thinking and it promotes the
development of logical habits of thinking and organisation. The role of research in several
fields of applied economics, whether related to business or to the economy as a whole, has
greatly increased in modern times. The increasingly complex nature of business and
government has focused attention on the use of research in solving operational problems.
Research, as an aid to economic policy, has gained added importance, both for government
and business. Research provides the basis for nearly all government policies in our economic
system. For instance, governments budgets rest in part on an analysis of the needs and desires
of the people and on the availability of revenues to meet these needs. The cost of needs has to
be equated to probable revenues and this is a field where research is most needed. Through
research we can devise alternative policies and can as well examine the consequences of each
of these alternatives. Decision-making may not be a part of research, but research certainly
facilitates the decisions of the policy maker.
Government has also to chalk out programmes for dealing with all facets of the countrys
existence and most of these will be related directly or indirectly to economic conditions. The
plight of cultivators, the problems of big and small business and industry, working conditions,
trade union activities, the problems of distribution, even the size and nature of defence
services are matters requiring research. Thus, research is considered necessary with regard to
the allocation of nations resources. Another area in government, where research is necessary,
is collecting information on the economic and social structure of the nation. Such information
indicates what is happening in the economy and what changes are taking place. Collecting
such statistical information is by no means a routine task, but it involves a variety of research
problems. These days nearly all governments maintain large staff of research technicians or
experts to carry on this work. Thus, in the context of government, research as a tool to
economic policy has three distinct phases of operation, viz.
(i) Investigation of economic structure through continual compilation of facts;
(ii) Diagnosis of events that are taking place and the analysis of the forces underlying
them; and
(iii) The prognosis, i.e., the prediction of future developments.
Research has its special significance in solving various operational and planning problems of
business and industry. Operations research and market research, along with motivational
research, are considered crucial and their results assist, in more than one way, in taking
business decisions.

Market research is the investigation of the structure and development of a market for the
purpose of formulating efficient policies for purchasing, production and sales. Operations
research refers to the application of mathematical, logical and analytical techniques to the
solution of business problems of cost minimisation or of profit maximisation or what can be
termed as optimisation problems. Motivational research of determining why people behave as
they do is mainly concerned with market characteristics. In other words, it is concerned with
the determination of motivations underlying the consumer (market) behaviour. All these are
of great help to people in business and industry who are responsible for taking business
decisions. Research with regard to demand and market factors has great utility in business.
Given knowledge of future demand, it is generally not difficult for a firm, or for an industry to
adjust its supply schedule within the limits of its projected capacity. Market analysis has
become an integral tool of business policy these days. Business budgeting, which ultimately
results in a projected profit and loss account, is based mainly on sales estimates which in turn
depend on business research. Once sales forecasting is done, efficient production and
investment programmes can be set up around which are grouped the purchasing and financing
plans. Research, thus, replaces intuitive business decisions by more logical and scientific
decisions.
Research is equally important for social scientists in studying social relationships and in
seeking answers to various social problems. It provides the intellectual satisfaction of
knowing a few things just for the sake of knowledge and also has practical utility for the
social scientist to know for the sake of being able to do something better or in a more efficient
manner. Research in social sciences is concerned both with knowledge for its own sake and
with knowledge for what it can contribute to practical concerns. This double emphasis is
perhaps especially appropriate in the case of social science. On the one hand, its responsibility
as a science is to develop a body of principles that make possible the understanding and
prediction of the whole range of human interactions. On the other hand, because of its social
orientation, it is increasingly being looked to for practical guidance in solving immediate
problems of human relations In addition to what has been stated above, the significance of
research can also be understood keeping in view the following points:
(a) To those students who are to write a masters or Ph.D. thesis, research may mean
careerism or a way to attain a high position in the social structure;
(b) To professionals in research methodology, research may mean a source of livelihood;
(c) To philosophers and thinkers, research may mean the outlet for new ideas and insights;
(d) To literary men and women, research may mean the development of new styles and
creative work;
(e) To analysts and intellectuals, research may mean the generalisations of new theories. Thus,
research is the fountain of knowledge for the sake of knowledge and an important source of

providing guidelines for solving different business, governmental and social problems. It is a
sort of formal training which enables one to understand the new developments in ones field
in a better way.
RESEARCH PROCESS
Before embarking on the details of research methodology and techniques, it seems appropriate
to present a brief overview of the research process. Research process consists of series of
actions or steps necessary to effectively carry out research and the desired sequencing of these
steps. A brief description of the above stated steps will be helpful.
Formulating the research problem
Extensive literature survey
Development of working hypotheses
Determining sample design
Collecting the data
Execution of the project
Hypothesis-testing
Generalisations and interpretation
Preparation of the report or the
RESEARCH DESIGN TOOL
The type of design taken into consideration for the research is the primary data and secondary
data. The primary data is collected through telephonic interview by Mr Manoj Kumar, HR
Manager, and Grand Hyatt.
Through the websites of the company (Hyatt and Marriot) it can be interpreted regarding the
HR practices and policies of the hotels operating in the Hospitality Industry. This analysis
process can help in future in making any decision regarding to it. It can review whenever
necessary.
Data collection: Data is collected through the following:
Primary research consists of a collection of original primary data collected by the
researcher. It is often undertaken after the researcher has gained some insight into the
issue by reviewing secondary research or by analyzing previously collected primary
data

Sample size: Sample size for the survey is 100
Sample Frame: Youngster and Adult
Research tools: The data was collected through Face to Face Interview.







CHAPTER 5
ANALYSIS AND
INTERPRETATION











Table 1
Gender Analysis
Male Female
Analysis of Gender 63% 37%

Graph 1

Analysis: Out of 100 responders 63% where male and 37% where female.








0%
10%
20%
30%
40%
50%
60%
70%
Male Female
63%
37%
Analysis of Gender
Analysis of Gender



Table 2
Age Group of Responders
Below 18 yrs 18 - 25yrs 25 - 40yrs Above 40yrs
Analysis of Age
Group
14% 32% 36% 18%

Graph 2

Analysis: Most on the responders where in 25- 40yrs i.e. 36% and the 32% where youngsters
age between 18 25yrs.






0%
5%
10%
15%
20%
25%
30%
35%
40%
Below 18
yrs
18 - 25yrs 25 - 40yrs Above
40yrs
14%
32%
36%
18%
Analysis of Age Group
Analysis of Age Group




Table 3
Education of Responders
HSC UG PG Other
Analysis of
education
19% 32% 34% 15%

Graph 3

Analysis: 34% of the respondent have done their Post Graduation, 32% have done their under
graduation. And 15% in other which include diploma, SSC or other.





0%
5%
10%
15%
20%
25%
30%
35%
HSC UG PG Other
19%
32%
34%
15%
Analysis of Education
Analysis of Education



Table 4
Are you aware about Wal-Mart issues in India?
Yes No Somewhat
Issue of Wal-Mart 55% 23% 21%

Graph 4

Analysis: The current issue of Wal-Mart in India where know by 55% of the respondent, 23%
where unknown about the issue while 22% where know something about the issue of Wal-
Mart.






0%
10%
20%
30%
40%
50%
60%
Yes No Somewhat
55%
23%
22%
Analysis of issue of Wal-Mart
Issue of Wal-Mart


Table 5
Sho
uld Wal-Mart be Open in India?
Yes No
Responders for Wal-Mart in
India
67% 33%

Graph 5

Analysis: Out of the 100 responders 67% wanted that Wal-Mart should open in India while
other 33% does not wish that Wal-Mart should open in India.






0%
10%
20%
30%
40%
50%
60%
70%
Yes No
67%
33%
Should open Wal-Mart in India
Responders for
Wal-Mart in India



Table 6
Will you prefer Wal-Mart if it is open in India?
Yes No Sometime
Responders prefer for Wal-
Mart
31% 23% 46%

Graph 6

Analysis: Responders response towards the preferring Wal-Mart was 46% say that they will
prefer sometime, 31% of the responders say that they will prefer more while other 23% say
that they will not prefer.





0%
10%
20%
30%
40%
50%
Yes No Sometime
31%
23%
46%
Anaysis of Prefer for Wal-Mart
Responders prefer
for Wal-Mart




Table 7

Will Wal-Mart Entry be a boom or a cause for the economy of India?
Boom Cause Cant say
Economy condition 31% 26% 43%

Graph 7

Analysis: from the above graph we can say that responders 43% cant say what would happen
about the economy condition, 31% say that it will boom the economy while 26% will say that
it will causes the economy.




0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Boom Causes Can't say
31%
26%
43%
Anaysis of Economy Condition
Economy condition





Table 8
Entry of Wal-Mart in India will be beneficial to whom?
Strongly
Agree

Agree

Neutral Disagree

Strongly
Disagree
Customer 52% 36% 12% 0% 0%
Producer 14% 47% 35% 4% 0%
Farmer 19% 40% 32% 8% 1%
Government 39% 24% 34% 2% 1%

Graph 8

Analysis: Response for the beneficial of Wal-Mart is that 88% of the responders is strongly
agree that it will benefit to the customer and 12% are at neutral, for the producer 61% are
agree and 35% is at neutral while 4% is disagree, for the Farmer 59% are agree and 9% are
disagree while other are Neutral and for Government 63% are agree 24% are at Neutral.
This Show that there will be more benefit to the consumer than others.
0%
10%
20%
30%
40%
50%
60%
52%
14%
19%
39%
36%
47%
40%
24%
12%
35%
32%
34%
0%
4%
8%
2%
0% 0%
1% 1%
Beneficial of Wal-Mart
Strongly Agree
Agree
Either Agree nor Disagree
Disagree
Strongly Disagree



Table 9


Do you think entry of Wal-Mart Will directly to Indian Retailer?
Yes No Somewhat
Affect of Wal-Mart 59% 13% 28%

Graph 9

Analysis: from the above the chart we can say that 59% of the responders say that if Wal-Mart
is open then it will affect the Indian Retailer and 28% say that it will but not much and 13%
responders say that it will not affect the Indian retailer.




0%
10%
20%
30%
40%
50%
60%
Yes No Somewhat
59%
13%
28%
Analysis of Affect of Wal-Mart
Affect of Wal-Mart




Table 10
According to you Wal-Mart will directly affect to Indian retailer?
Yes No
Providing Employment 73% 27%

Graph 10

Analysis: Response towards providing employment was that 78% say that it will provide
better employment while other 27% say it will not provided better employment.





0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No
73%
27%
Analysis of Providing Employment
Providing Employment





Table 11
Do you think Wal-Mart will serve at a lesser price to the customer in India?
Yes No
Responders towards Price 78% 22%

Graph 11

Analysis: Responders towards Price is that 78% say that they will serve at lesser price while
other 22% say that they will not serve at lesser price.




0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No
78%
22%
Analysis of Serve Price
Responders towards Price



Table 12
Do you feel other company like Wal-Mart should entry in India in any
other Sector?

Yes No
Entry of other sector 58% 42%

Graph 12

Analysis: Response toward the entry of other sector is that 58% say yes while 42% say no that
any other sector should entry.





0%
10%
20%
30%
40%
50%
60%
Yes No
58%
42%
Analysis of Entry of Other Sector
Entry of other sector










CHAPTER 6
CONCLUSION








CONCLUSION
As we know Wal-Mart is the fastest growing retail channel across the world and
the scenario of India market would be different because Wal-Mart can flourish
in India by ruing Indian retailers and it can take the advantage of highly
populated country and according to survey 43% of people cannot tell what
would be the economic condition if Wal-Mart enters in India. And it is our hope
that this paper will bring us a step closer toward people perception toward Wal-
Mart .



















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APPENDICES: