Page 1 of 3

IMM Graduate School of Marketing

Assignment: 1
st
Semester 2014 BC / BC101

ASSIGNMENT 1
ST
SEMESTER : BUSINESS COMMUNICATION
(BC)
BUSINESS COMMUNICATION 1
(BC101)

STUDY UNITS COVERED : STUDY UNITS 1, 4, 5, 6 AND 8
DUE DATE : 3:00 p.m. 18 MARCH 2014
TOTAL MARKS : 100


INSTRUCTIONS TO CANDIDATES FOR COMPLETING AND SUBMITTING ASSIGNMENTS
The complete Instructions to Students for Completing and Submitting Assignments must be
collected from any IMM GSM office, the relevant IMM GSM recognised Additional Tuition Centre
or can be downloaded from the IMM GSM website. It is essential that the complete instructions
be studied prior to commencing your assignment. The following points highlight only a few
important notes.
1. You are required to submit ONE assignment per module.
2. The assignment will contribute 20% towards the final examination mark, and the other 80%
will be contributed by the examination, however, the examination papers will count out of
100%.
3. Although your assignment will contribute towards your final examination mark, you do not
have to earn credits for admission to the examinations; you are automatically accepted on
registering for the exam.
4. Number all the pages of your assignment (e.g. page 1 of 4) and write your name and
surname, student number and subject at the top of each page.
5. The IMM GSM requires assignments to be presented in a typed format, on plain A4 paper.
Unless otherwise specified, this assignment must be completed within a limit of 1500 words,
excluding the bibliography. Students who exceed the word limit may find that only part of the
submitted assignment will be marked.
6. A separate assignment cover, which is provided by the IMM GSM, must be attached to the
front of each assignment.
7. Retain a copy of each assignment before submitting, in case the original does not reach the
IMM GSM.
8. The assignment due date refers to the day up to which assignments will be accepted for
marking purposes. The deadline is 3:00 p.m. on 18 March 2014. Late assignments will be
accepted, but 25 marks will be deducted from the maximum mark, if received after 3:00 p.m.
on 18 March 2014 and up to 5:00 p.m. the following day, after which no assignments will be
accepted.
9. If you fail to follow these instructions carefully, the IMM Graduate School of Marketing cannot
accept responsibility for the return of the assignment. It may even result in your assignment
not being marked.
Results will be available on the IMM GSM website, www.immgsm.ac.za, on Friday, 2 May 2013.

Page 2 of 3



IMM Graduate School of Marketing
Assignment: 1
st
Semester 2014 BC / BC101

Answer ALL the questions



QUESTION 1 [25]

Imagine that you are a young journalist in training and you have been asked to write
an article for the local shopping centre newsletter which is distributed to customers to
give them information on events or new store openings.

Think about two of the main purposes of business communication. They are as
follows:

To inform
To persuade.

Read the following paragraph attentively. It is written in an informative but dry and
unstructured style.

The new bakery and coffee shop called Pierres Boulangerie will open in Green
Meadows shopping centre on 1 June. It will make artisanal breads with special flour
imported from France. The owner, Pierre Gilbert, emigrated from France to this
country and has spent the last two years equipping and decorating the bakery. The
shop will be minimalist in style. The light brown wooden furniture was hand-crafted
by local workers from a sheltered co-operative which was established to give trade
skills training to young ex-prisoners. It is hoped that the bakery will prove to be
popular with the local community.

- Now rewrite the paragraph above in your own words as an interesting and
persuasive article fit for publication in the newsletter.

- Give the article a heading, use proper, logical layout and approximately six
paragraphs.

- Write the article in an enthusiastic style.

- Add any additional information that you think might add interest to your article
which is designed to promote the new bakery.

QUESTION 2 [25]

As manager of a new bakery/coffee shop in Green Meadows called Pierres
Boulangerie, draw up an interesting full page and colourful advertisement to place in
the bakery window to invite applications from marketing students for part-time shift
work as waiters/waitresses to work in the bakery on Saturdays and Sundays.

Include in your advertisement the requirements for the positions, information on
working hours as well as the application process for interested students.
Page 3 of 3



IMM Graduate School of Marketing
Assignment: 1
st
Semester 2014 BC / BC101

QUESTION 3 [20]

You are the marketing manager of a shipping company in Greece and you have been
researching annual production of tomatoes in Europe for 2012.

You have looked at the statistics for the six major tomato producing countries and
found that their annual production in metric tons is as follows: Spain 3.8 million;
Netherlands 815 000; Poland 677 000; Italy 6.0 million; France 636 000;
Greece 1.2 million.

Draw a full page, eye-catching and colourful pictograph as a graphic communication
device to reflect this information in an interesting way. Highlight any aspect in your
graph that you think might be particularly important for your own organisation.

QUESTION 4 [20]

Correct or improve the grammar, spelling or language usage in the following
sentences to reflect correct, modern English usage. (Do not change the meaning of
the sentences.)

4.1 The student experienced some few difficulties with the examination.

4.2 The meeting will start from two oclock until five oclock today.

4.3 The manager of the supermarket said it was not his companys policy to give
refunds back.

4.4 The secretary informed the caller that she had never seen the manager that
morning.

4.5 The instructor told the learner to reverse the car backwards into the parking
bay.

4.6 In my curriculum vitae, I stated that I had three years experience.

4.7 Only a small amount of delegates attended the seminar.

4.8 The intern asked his mentor for his advise on which short course he should
take.

4.9 May you please reply to me as soon as possible.

4.10 The students were reminded to arrive in time for lectures every day.

PRESENTATION [10]

ASSIGNMENT TOTAL: 100