Janelle's Introduction to Research Strategies

Chapman Bateman Spring 2010:

Pantera Pardus
Janelle Maluenda: Director of Research

Candice DeForest: Santa Ana City: Census History, "Neighborhood Program"

Starting Place: http://www.ci.santa-ana.ca.us/
Courtney Shepard: Santa Ana City: Chamber of Commerce, faith community
Starting Place: http://www.santaanachamber.com/
Jessica Pauletto: Santa Ana College: Student Life, leadership, events
Starting Place: http://www.sac.edu/students/support_services/student_life/
Stephanie Baum: Chapman: Student Life, leadership, events
Starting Place: http://www.chapman.edu/scl/

Blogs:

You're going to come across a lot of blogs. Blogs are good to read, but it is very difficult to
determine if it is a cedible site. The best way to conduct research is to go straight to the
source. If you are reading a blog, track the organization hosting the blog. Get a main
website, a contact, maybe an email, and a phone number. Keep an archive of these
organizations because we will be reaching out to them and trying to work with them as we
move forward with out strategies and tactics.

Leadership/Key Spokesperson:

We will need a key spokesperson for every audience we are researching. Get a feel for
who influences the audience that you are reading about. Keep track of these names, as
well as contact information. We will be reaching out to these individuals soon. Conducting
interviews by email, over the phone, and in person are all forms of research that can be
done in the first two weeks of January.

Current Events:

Note current event that are taking palce within the next five months that interests your
demographic. We may be able to piggyback the hype that is naturally being generated. For
example, Chapman students get excited about Soring Sizzle. Can we use the energy
generated on campus for Spring Sizzle to get students to fill out the survey? Keep track of
these type of holidays and events because we will add them to our calendar.

Communication

How does your target audience receive news and information? Is it Facebook, the channel
4 news, community meetings, or the newspaper? Keep track of these media channels
because we will be trying to work with them. We will be pitching them stories, and using
them to carry out our messages in February.
What is most important to your research subject? How does the census fit into the context
Themes
of what you are researching? What is the relationship? What are reoccuring themes, or
topics of concern on the subject?
General Research Contacts
Keywords: Santa Ana Orange County Chapman University Santa Ana College Census 2010 Commerce
Notes:

Name OrganizationTitle Email Phone Notes

Ted Nguyen OCTA Manager of Public Com tednguyen@octa.net 714-560-5334 Twitter: @TedNguyen
Candice DeForest Pardus Santa Ana Census defor100@mail.chapman.edu
Courtney Shepard Pardus Santa Ana Chamber, Faith shortney615@aim.com
Jessica Pauletto Pardus SAC paule100@mail.chapman.edu
Stephanie Baum Pardus Chapman baum104@mail.chapman.edu
Joan Gladstone Bateman Advisor jgladsto@chapman.edu
Janell Shearer Bateman Mommy shearer@chapman.edu
@TedNguyen
General Research Significant Events
Event Date Notes
Develop secondary
research strategy and
roles 11-Dec
Conduct secondary
research and share
results with team 13-Dec
Finals 12/14-12/19

Develop primary research

strategy and roles on
campus and communities 20-Dec
Degree Conferral Due 1-Jan
Implement primary
research strategy and
share results with team 1/2 - 1/15
Interterm begins 4-Jan
Last Day to Add Courses 8-Jan
Last Day to Add
Internships 15-Jan
MLK 18-Jan
Finals 30-Jan
General Research Themes
Who are our target audiences?
Our target audiences are ethnic.
Who is concerned about privacy?
They don't trust the government.
Who knows how to use the US Postal Service?
We might have to teach some audiences how to buy a stamp.
What does vacant units, non single family attached/detached units,
renter occupied units, units with les than 1.5 persons per room, non-
spousal units, wunits without phone, people below poverety level, and
untis receiving public assistance mean to us?

Previous research about past census experiences

Why do people have low mail return rates?
What is "economically disadvantaged, mobile singles, and ethnic enclaves
mean to us?
How can we educate our audiences about the census?
How can we motivate them to want to participate in the short survey?
How can we ensure they actually get around to filling out the survey and
sending it in?