Data Collection

Questionnaire on Consumer Behavior in Retail

Research Topic: Consumer behavior towards online shopping of electronics items


Probability Sampling Convenient sampling
Sample size :- 100
Location :- Ahmedabad





Submitted to: - Ms. Supriya mam
Date: - 15-09-2014




Group members: -
Anjli ranjan 74
Milan vasani 101
Shrimoyee bal - 6
Jaisaj vyas - 103
Jithin George - 40
Nirali ghodasara - 30
Aesha patel - 62



Summary of Responses


Gender

Male 48%
Female 52%

Age

18-25 44%
25-30 35%
30-40 15%
Above 40 7%
Educational Qualification


Up to High
school
7% Graduate 55%
Post
graduate
37%
Income

less than 20,000 25%
20000-30000 28%
30000-50000 27%
Above 50000 20%

How frequently do you buy online?

Frequently 22%
once a month 30%
once in six months 46%
never bought online 2%

How long have you been doing online shopping?

less than 1 year 27%
1-3 years 50%
More than 3 years 23%

What products do you buy online?


Electronics items 38%
clothes 29%
Books 17%
Cosmetics 10%
Others 06%

Satisfaction level after using product



Fully satisfied 21%
Satisfied 48%
Neutral 26%
Electronics
goods
38%
clothes
29%
books
17%
cosmetics
10%
others
6%
Dissatisfied 3%
Fully dissatisfied 2%

Do you visit any retail store first before making your final purchase online?

Yes 30%
No 41%
Sometimes 29%

Approximately how many times did you shop electronic items over Internet during
last year?



At least once 37%
1-3 times 43%
More than 3 times 20%

How did you get the idea of buying specific electronic items though an online store?


Referred by friend/family member 48%
Saw an online advertisement 31%
Saw an offline advertisement (paper advertisement) 15%
I was just waiting for launch of this product since long 6%

Do you visit different online electronics stores before the actual purchase, how many
stores on average do you visit before purchasing a product?





1 to 3 Online stores 45%
3 to 5 Online stores 40%
More than 5 stores 15%



After receiving the product, do you ___




Discuss with friends, Family about the purchased product 65%
Contact typically the seller for further guidance if need 13%
Write a review about the product 9%
Others (None) 13%

What are the main barriers which keep you away from shopping Online?



Safety of Payment 37%
Low Trust level of online stores 33%
High Shipping Cost 20%
Value Added Tax/ Customs duty 16%
Refund Policy and Warranty Claims 19%
Warranty and Claims 20%
Delivery too slow 22%
Dont have Debit/Credit Card 8%
Others 22%