A

Project Report On
A Study OF Consumer Durable Market For Samsung
Electronics Ltd
Under The Guidance Of
PROF. NOOR FATIMA
Submitted To
Babu banarai da nationa! intitute of techno!o"# and mana"ement
In Partia! Fu!fi!!ment Of
$bach!or of buine adminitration%
&'()(*'()+,
Submitted b#
SAMR-S. /UMAR
&B.B.A FINA0 1-AR,
RO00 NO )((2(+
)
Student Declaration
I hereb# dec!are that thi project report tit!ed The Study o Consumer Durable
Market !ith S"ecial #eerence to $ashik District in SAMS%$& ELECT#O$'CS
LTD( i e3ecuted a per the coure re4uirement for the under "raduate pro"ram in
mana"ement. I ha5e not been ubmitted b# me or an# other peron to an# other uni5erit#
or intitution for de"ree or dip!oma. It6 m# o7n 7or8.
)lace*
Date*
SAM#ES+ ,%MA#
--A F'$AL .EA#
#OLL $O/011213
45101/51036
'
AC,$O7LED&EME$T
In thi project I ha5e made an honet and dedicated attempt to ma8e the reearch
materia! a authentic a it cou!d. And I earnet!# hope that it pro5ide uefu! and
7or8ab!e information and 8no7!ed"e to an# peron readin" it.
9urin" thi ma!! time frame of t7o month in 7hich the project reached it
comp!etion: there 7ere a fe7 peop!e 7hom I 7ou!d !i8e to ma8e a mention of and
7ithout 7hoe he!p the project 7ou!d ha5e ne5er een the !i"ht of the da#.
.
SAMR-S. /UMAR
BBA FINA0 1-AR
'()(*'()+
+
)reace
;e !oo8 our trainin" at SAMSUNG -0-<TRONI<S 0T9. Nahi8. 9urin" the trainin"
7a to "et an o5er5ie7 of the <onumer 9urab!e Mar8et of Nahi8 ditrict. It 7a a
firthand e3perience to "et e3poed to the profeiona! et*up and face the mar8et: 7hich
7a rea!!# a "reat e3perience. Trainin" period 7a a !earnin" e3perience.
;hen buine i in5o!5ed: an e3perience count a !ot. e3perience are an intrument:
7hich !ead to7ard ucce. ;or8in" 7ith SAMSUNG -0-<TRONI<S 0T9.: ha been
a p!eaure
I ta8e thi opportunit# to preent the project report and incere!# hope that it 7i!! be a
much 8no7!ed"e enhancin" to the reader a it 7a to ue durin" the fie!d7or8 and the
compi!ation of the report.
=
'$DE8
Sr(no(
Contents )age no(
).
Introduction >*?
'.
Indutr# Profi!e @*A
+.
<ompan# Profi!e )(*)?
=.
Product Profi!e )@*'(
2.
Objecti5e of Stud# ')
>.
Reearch Methodo!o"#
).Primar# data
'. Secondar# data
+.Samp!in"
=. Scope of the tud#
2.0imitation of the tud#
''*'@
?.
Theoretica! Bac8"round of the tud# 'A*+)
@.
9ata Ana!#i +'*=2
A.
Findin" =>*=?
)(
Recommendation =@*=A
))
<onc!uion 2(*22
)(.
Bib!io"raph# 2>
2
'$T#OD%CT'O$

Before the !ibera!iBation of the Indian econom#: on!# a fe7 companie !i8e /e!5inator:
Godrej: A!7#n: and Co!ta 7ere the major p!a#er in the conumer durab!e mar8et:
accountin" for no !e than A(D of the mar8et. Then: after the !ibera!iBation: forei"n
p!a#er !i8e 0G: Son#: Samun": ;hir!poo!: 9ae7oo: and Ai7a came into the picture.
Toda#: thee p!a#er contro! the major hare of the conumer durab!e mar8et. <onumer
durab!e mar8et i e3pected to "ro7 at )(*)2D in '((?*'((@. It i "ro7in" 5er# fat
becaue of rie in !i5in" tandard: ea# acce to conumer finance: and 7ide ran"e of
choice: a man# forei"n p!a#er 7ere enterin" in the mar8et 7ith the increae in income
!e5e!: ea# a5ai!abi!it# of finance: increae in conumer a7arene: and introduction of
ne7 mode!: the demand for conumer durab!e ha increaed i"nificant!#. Product !i8e
7ahin" machine: air conditioner: micro7a5e o5en: co!or te!e5iion &<*TC, 7ere no
!on"er conidered !u3ur# item. .o7e5er: there 7ere ti!! 5er# fe7 p!a#er in cate"orie
!i8e 5acuum c!eaner: and dih7aher <onumer durab!e ector i characteriBed b# the
emer"ence of MN<: e3chan"e offer: dicount: and intene competition. The mar8et
hare of MN< in conumer durab!e ector i >2D. MN<E major tar"et i the "ro7in"
midd!e c!a of India. MN< offer uperior techno!o"# to the <onumer 7herea the
Indian companie compete on the bai of firm "rap of the !oca! mar8et: their 7e!!*
ac8no7!ed"ed brand: and ho!d o5er 7ide ditribution net7or8. .o7e5er: the penetration
0e5e! of the conumer durab!e i ti!! !o7 in India.
Indian <onumer durab!e mar8et ued to be dominated b# fe7 dometic p!a#er !i8e
Godrej: Co!ta: A!!7#n and /e!5inator. But pot !ibera!iBation man# forei"n companie
>
ha5e entered into Indian mar8et dethronin" the Indian p!a#er and dominatin" Indian
mar8et the major cate"orie bein" <TC: R-FRIGRATOR: MI<RO;AC- OC-N and
;AS.ING MA<.IN-S.
India bein" the econd !ar"et "ro7in" econom# 7ith hu"e conumer c!a ha reu!ted in
conumer durab!e a the fatet "ro7in" indutrie in India. 0G: SAMSUNG the t7o
/orean companie ha5e been maintainin" the !ead in the mar8et 7ith 0G bein" !eader in
a!mot a!! the cate"orie.
The rura! mar8et i "ro7in" fater than the urban mar8et: a!thou"h the penetration !e5e!
i much !o7er .The <TC e"ment i e3pected to the !ar"et contributin" e"ment to the
o5era!! "ro7th of the indutr#. The riin" income !e5e! doub!e*income fami!ie and
conumer a7arene 7ere the main "ro7th dri5er of the indutrie.
'$D%ST#. )#OF'LE
?
The <onumer 9urab!e indutr# conit of durab!e "ood and app!iance for dometic
ue uch a te!e5iion: refri"erator: air conditioner and 7ahin" machine. Intrument
uch a ce!! phone and 8itchen app!iance !i8e micro7a5e o5en 7ere a!o inc!uded in
thi cate"or#. The ector ha been 7itnein" i"nificant "ro7th in recent #ear: he!ped
b# e5era! dri5er uch a the emer"in" retai! boom: rea! etate and houin" demand:
"reater dipoab!e income and an o5era!! increae in the !e5e! of aff!uence of a i"nificant
ection of the popu!ation. The indutr# i repreented b# major internationa! and !oca!
p!a#er uch a BP0: Cideocon: Co!ta: B!ue Star: MIR< -!ectronic: Titan: ;hir!poo!:
etc.
The conumer durab!e indutr# can be broad!# c!aified into t7o e"mentF <onumer
-!ectronic and <onumer App!iance. <onumer App!iance can be further cate"oriBed
into Bro7n Good and ;hite Good. The 8e# product !ine under each e"ment 7ere a
fo!!o7.
'ndustry Si9e: &ro!th: Trends
The conumer durab!e mar8et in India 7a etimated to be around USG 2 bi!!ion in
'((?*(@. More than ? mi!!ion unit of conumer durab!e app!iance ha5e been o!d in the
#ear '((>*(? 7ith co!our te!e5iion &<TC, formin" the bu!8 of the a!e 7ith +( per
cent hare of 5o!ume. <TC: refri"erator and Air*conditioner to"ether contitute more
than >( per cent of the a!e in term of the number of unit o!d.
In the refri"erator mar8et: the frot*free cate"or# ha "ro7n b# @.+ per cent 7hi!e direct
coo! e"ment ha "ro7n b# A per cent. <ompanie !i8e 0G: ;hir!poo! and Samun" ha5e
re"itered doub!e*di"it "ro7th in the direct coo! refri"erator mar8et.
@
In the cae of 7ahin" machine: the emi*automatic cate"or# 7ith a hi"her bae and
fu!!#*automatic cate"orie ha5e "ro7n b# = per cent to 2'>:((( unit and b# @ per cent to
''A:((( unit: repecti5e!#. In the air*conditioner e"ment: the a!e of 7indo7 A<
ha5e "ro7n b# +' per cent and that of p!it A< b# A? per cent.
Since the penetration in the urban area for thee product i a!read# 4uite hi"h: the
mar8et for both <*TC and refri"erator 7ere hiftin" to the emi*urban and rura! area.
The "ro7th acro product cate"orie in different e"ment i aeed in the fo!!o7in"
ection.
Consumer Electronics
The <TC production 7a )2.)( mi!!ion unit in '((?*(@ and i e3pected to "ro7 b# at
!eat '2 per cent. At the dia""re"ated !e5e!: con5entiona! <TC 5o!ume ha5e been
fa!!in" 7hi!e f!at TC ha5e "ro7n tron"!#. Mar8et ource indicate that mot <TC
major ha5e phaed out con5entiona! TC and ha5e been intead focuin" more on f!at
TC. The f!at e"ment of <TC no7 account for o5er>( per cent of the tota! dometic TC
production and i !i8e!# to be around >2 per cent in '((?*(@..i"h*end product uch a
!i4uid cr#ta! dip!a# &0<9,and p!ama dip!a# <TC "re7 b# =(( per cent and )2( per
<ent repecti5e!# in '((AH)( fo!!o7in" a harp dec!ine in price of thee product and
thi trend i e3pected to continue. The audioI5ideo p!a#er mar8et ha een i"nificant
"ro7th rate in the dometic mar8et a price ha5e dropped. Thi trend i e3pected to
continue throu"h '((A* '()(: a competition i !i8e!# to intenif# to ca!e and capture the
ma mar8et.
A

COM)A$. )#OF'LE
SAMS%$& ; 'ntroduction
)(
Our <ision
Samun" i "uided b# a in"u!ar 5iionF to !ead the di"ita! con5er"ence mo5ement.
;e be!ie5e that throu"h techno!o"# inno5ation toda#: 7e 7i!! find the o!ution 7e need
to addre the cha!!en"e of tomorro7. From techno!o"# come opportunit# for
buinee to "ro7: for citiBen in emer"in" mar8et to proper b# tappin" into the di"ita!
econom#: and for peop!e to in5ent ne7 poibi!itie.
It6 our aim to de5e!op inno5ati5e techno!o"ie and efficient procee that create ne7
mar8et: enrich peop!e6 !i5e and continue to ma8e Samun" a truted mar8et !eader
Our Mission
-5er#thin" 7e do at Samun" i "uided b# our miionF to be the bet $di"ita!*
<ompan#%.
))
Samun" "re7 into a "!oba! corporation b# facin" cha!!en"e direct!#. In the #ear ahead:
our dedicated peop!e 7i!! continue to embrace man# cha!!en"e and come up 7ith
creati5e idea to de5e!op product and er5ice that !ead in their mar8et. Their in"enuit#
7i!! continue to chart Samun"6 coure a a profitab!e: reponib!e "!oba! corporation.
)'
SAMS%$& +'STO#.
511=
Named 1oon*;oo 0ee a a Cice <hairman J <-O of
Samun" -!ectronic
0aunched OMNIA phone
<omp!eted etab!ihin" TC manufactor# in Ruia /a!u"a
Became the officia! ponor of '()( Guan"Bhou Aian
Game
9e5e!oped the 7or!dE firt 'Gb 2( NANO
Samun" ta8e No. ) pot in U.S. ce!!phone mar8et
Opened G!oba! Brand PR <entre KSamun" 9E!i"htE
No.) 7or!d7ide mar8et hare poition for TC achie5ed for
the Ath 4uarter in a ro7
511> No.) 7or!d7ide mar8et hare poition for TC achie5ed for
the e5enth 4uarter in a ro7
9e5e!oped the 7or!dE firt +(nm*c!a >=Gb NAN9
F!ahL memor#
B!ac8Mac8 beto7ed the Bet Smart Phone a7ard at <TIA in
)+
the U.S.
Attained No.) 7or!d7ide mar8et hare poition for 0<9 for
the i3th #ear in a ro7
511? 9e5e!oped the 7or!dE firt rea! doub!e*ided 0<9
9e5e!oped the 7or!dE firt 2(nm )G 9RAM
Un5ei!ed )(M pi3e! camera phone
0aunched NStea!th Cacuum:N a 5acuum c!eaner 7ith the
7or!dE !o7et !e5e! of noie
0aunched the 7or!dE firt B!u*Ra# 9ic P!a#er
9e5e!oped ).?'NSuper*Ref!ecti5e 0<9 Screen
Se"tember: 5112 The India Retai! Forum ha a7arded Samun" a the Bet Retai!er of
the #ear '((2 in the conumer 9urab!e cate"or#. Mame 9amian:
SCP: Bet Bu# and hi team handed o5er the a7ard to Mr. Ra5inder
Outhi: 9# M9 and Samun" India at the India Retai! a7ard function
he!d in Mumbai on )>th September.
February 5112 Mr. S. .. Oh appointed a the Preident and <hief -3ecuti5e Officer
of Samun" South ;et Aia.
$o@ember 511A Samun" recei5ed the Go!den Peacoc8 Specia! commendation
<ertificate for <orporate Socia! Reponibi!it# &Pri5ate Sector, for
the #ear '((= from Mr. Shi5raj Pati!: Union .ome Miniter.
February 511A India made re"iona! head4uarter for Samun" South7et Aia.
February 511A Mr. /. S. /im appointed a the Firt Preident and <hief -3ecuti5e
Officer of Samun" South ;et Aia.
$o@ember 5113 Inau"urated Samun"E ne7: .i"h*Tech: ad5anced Refri"erator
faci!it#.
August 5113 <ommencement of production at refri"erator faci!it# in Noida.
Bune 5113 Mer"er of SI-0 7ith S-IIT.
Soft7are techno!o"# par8 et up at Noida
December 5115 <ontruction commence for 2:(((:((( refri"erator p!ant in Noida
October 5115 Samun" un5ei! ne7 techno!o"# for <onumer .ome
-ntertainment &9NIeL,
Bune 0CC? Foundation Stone !aid for <TC Factor# at Noida: Uttar Pradeh.
May 0CC? 0aunch in South
)=
.ome App!iance 0aunch
December 0CC2 Samun" India -!ectronic &SI-0, product !aunched in India.
August 0CC2 <ertificate for commencement of buine recei5ed b# Samun"
&#O7'$& TO -E T+E -EST
Samun" India aim to be the KBet <ompan#6 in India b# the 1ear '((>. KBet <ompan#6
in term of both the interna! 7or8p!ace en5ironment a 7e!! a the e3terna! conte3t in
7hich the <ompan# operate. Samun" aim to "ro7 in India b# contributin" to the
Indian econom# and ma8in" the !i5e of it conumer imp!er: eaier and richer throu"h
it uperior 4ua!it# product.
$Our aim i to "ain techno!o"ica! !eaderhip in the Indian mar8etp!ace e5en a our "oa! i
to earn the !o5e and repect of more and more of our Indian conumer.% Mr. S... Oh:
Preident J <-O Samun" South*;et Aia Re"iona! .ead4uarter.
Samsung in 'ndia
Samun" India i the hub for Samun"6 South ;et Aia Re"iona! operation. The South
;et Aia Re"iona! .ead4uarter !oo8 after the Samun" buine in Nepa!: Sri 0an8a:
Ban"!adeh: Ma!di5e and Bhutan beide India. Samun" India: 7hich commenced it
operation in India in 9ecember )AA2: toda# enjo# a a!e turno5er of o5er USG )Bn in
jut a decade of operation in the countr#.
)2
.ead4uartered in Ne7 9e!hi: Samun" India ha a net7or8 of )A Branch Office !ocated
a!! o5er the countr#. The Samun" manufacturin" comp!e3 houin" manufacturin"
faci!itie for <o!our Te!e5iion: <o!our Monitor:
Refri"erator and ;ahin" Machine i !ocated at Noida: near 9e!hi. Samun" KMade in
India6 product !i8e <o!our Te!e5iion: <o!our Monitor and Refri"erator 7ere bein"
e3ported to Midd!e -at: <IS and SAAR< countrie from it Noida manufacturin"
comp!e3. Samun" India current!# emp!o# o5er )>(( emp!o#ee: 7ith around )@D of it
emp!o#ee 7or8in" in Reearch J 9e5e!opment.
SAMS%$& &LO-AL
The D$A o Digital 'nno@ation
Samun" -!ectronic i a "!oba! !eader in emiconductor: te!ecommunication: di"ita!
media and di"ita! con5er"ence techno!o"ie 7ith '((= parent compan# a!e of
USG22.'Bn and net income of USG)(.+Bn. -mp!o#in" appro3. ))+:((( peop!e in o5er A(
office in =@ countrie: the compan# ha of 2 main buine unitF 9i"ita! App!iance
Buine: 9i"ita! Media Buine: 0<9 Buine: Semiconductor Buine and
Te!ecommunication Net7or8 Buine. Reco"niBed a one of the fatet "ro7in" "!oba!
brand: Samun" -!ectronic <orporation i the 7or!d6 !ar"et pro ducer of <o!our
Monitor: <o!our TC: Memor# <hip and TFT 0<96.
)>
Customi9ed "roducts or 'ndian Consumers
Samun" undertand the !oca! cu!tura! enibi!itie to cutomiBe it product
accordin" to the Indian mar8et. It ha et up a $uabi!it# !ab% at the Indian Intitute of
Techno!o"# in Ne7 9e!hi to cutomiBe Samun" product to meet the pecific need of
Indian conumer. Thi indutr#*intitute partnerhip i he!pin" Samun" to tud# and
ana!#Be conumer repone in apect of product dei"n: inc!udin" aethetic: er"onomic
and interface.
Throu"h it reearch done on conumer preference in India: Samun" ha conc!uded
that Indian conumer 7ant more ound oriented product. Thu: the Samun" te!e5iion
for India ha5e a hi"her ound capacit# than their forei"n counterpart.
For the emi*automatic e"ment of Samun" 7ahin" machine: Samun" ha
introduced for the firt time in India a feature ca!!ed Super 9r#. It i preent in three of
Samun"6 emi automatic mode! and drie the c!othe better than the ret.
Samun" 7ahin" machine ha5e an additiona! menu that ta8e care of the !oca!
Indian 7ardrobe. The# a!o ha5e a Kmemor# re*tart6 that ta8e care of the fre4uent
po7er fai!ure in India.
)?
)#OD%CT )#OF'LE
>2( Serie Fu!! .9 0< 9 TC
9e5e!oped uin" our uni4ue <r#ta! 9ei"n 7ith a hint of
roe*red co!or accentuatin" a traditiona! piano*b!ac8
beBe! frame: the >2( Serie 0<9 TC feature Auto Motion
P!u )'(.B: an U!tra <!ear Pane!: 9NIe Pro and ;ide
<o!or -nhancer Pro to pro5ide perfect picture 4ua!it#.
;ide Cideo MP+ P!a#er &1P*P',
-4uipped 7ith B!uetooth and a touch creen interface:
the 1P*P' !et conumer enjo# 5i5id 5ideo on a +*inch
7ide 0<9 creen. Samun"6 proprietar# 9NSe '.(
techno!o"# 7ith -moTureL UI enhance the u!timate mu!timedia e3perience.
)@
CRT Front 0oadin" ;aher
9ei"ned 7ith Cibration Reduction Techno!o"#TM &CRT,:
our 7aher dramatica!!# reduce barre! 5ibrationPe5en
at the hi"het peed. It a!o reduce ener"# and 7ater
conumption to the 7or!d6 !o7et !e5e!. Further: 7e65e
enhanced 7ahin" performance and eco*friend!# performance
7ith a diamond*haped emboin" drum.
>*in*) Steam O5en
Simp!e: #et t#!ih: our >*in*) team o5en combine a!! of
the feature of a con5entiona! o5en 7ith ad5anced team
coo8in" techno!o"# to timu!ate hea!thier eatin".
Samun"6 5erati!e team coo8in" o!ution add a
team function to the con5entiona! o5en: "ri!! and micro7a5e:
a 7e!! a dr# heat and fermentin".
)A
.aptic Touch Screen Phone &S< .*;='(I;='((,
Bui!t 7ith Touch;iB UI oft7are: our .aptic mode! promie
a uni4ue uer e3perience: one that touche a!! of the
ene. The Samun" .aptic feature one*touch acce:
a 7id"et for creatin" cutomiBed de8top and a G enor
for automatic horiBonta! rotation of photo and 5ideo.
It i dei"ned for the inno5ati5e: Kon*the*"o6 uer 7ho
demand cuttin"*ed"e mu!timedia feature: inc!udin" a 7eb bro7er.

U!tra*mea"in" B!ac8Mac8 II &SG .*i>)?,
Microoft6 ;indo7 Mobi!e oft7are*enab!ed .S9PA
mart phone boat a bi""er creen than the B!ac8Mac8
I and inc!ude a jo" 7hee!. The phone a!o ha cuttin"ed"e
feature uch a a touch creen: B!uetooth: GPS and 7ire!e 0AN
'(
O-BECT'<ES OF T+E )#OBECT
To find number of brand of conumer durab!e in Nahi8 ditrict.
To tud# brand preference of conumer for conumer durab!e "ood..
To find mot important parameter for e!ection of brand of <o!our te!e5iion:
Refri"erator: ;ahin" machine: 9C9: Micro7a5e o5en.
To tud# profit mar"in of major brand in conumer durab!e.

')
#esearch Methodology
Reearch methodo!o"# i conidered a the ner5e of the project. ;ithout a proper 7e!!*
or"aniBed reearch p!an: it i impoib!e to comp!ete the project and reach to an#
conc!uion. The project 7a baed on the ur5e# p!an. The main objecti5e of ur5e# 7a
to co!!ect appropriate data: 7hich 7or8 a a bae for dra7in" conc!uion and "ettin"
reu!t.
Therefore: reearch methodo!o"# i the 7a# to #tematica!!# o!5e the reearch prob!em.
Reearch methodo!o"# not on!# ta!8 of the method but a!o !o"ic behind the method
ued in the conte3t of a reearch tud# and it e3p!ain 7h# a particu!ar method ha been
ued in the preference of the other method
#esearch design
Reearch dei"n i important primari!# becaue of the increaed comp!e3it# in the mar8et
a 7e!! a mar8etin" approache a5ai!ab!e to the reearcher. In fact: it i the 8e# to the
e5o!ution of uccefu! mar8etin" trate"ie and pro"rammer. It i an important too! to
tud# bu#er6 beha5ior: conumption pattern: brand !o#a!t#: and focu mar8et chan"e. A
reearch dei"n pecifie the method and procedure for conductin" a particu!ar tud#.
Accordin" to /er!in"er: $Reearch 9ei"n i a p!an: conceptua! tructure: and trate"# of
in5eti"ation concei5ed a to obtain an7er to reearch 4uetion and to contro!
5ariance.
''
Reearch dei"n pecifie method and procedure for tud#. In thi tud# the compan#
7a intereted to 8no7 the demand of different conumer durab!e product: about
competitor: and potentia! for SAMSUNG procedure to be ued for the tud# amon"
retai!erIdea!er and. .o7e5er it 7a e3c!ui5e!# perona! inter5ie7.
Data Collection*
Thi report 7a prepared after co!!ectin" data from the retai!erI dea!er and pat data 7a
arran"ed from the 5ariou tudie conducted in !at fe7 #ear and 5ariou other record of
compan#.
)rimary Data*
Thee data 7ere co!!ected b# perona! inter5ie7 7ith retai!erI dea!er. For thi purpoe
4uetionnaire 7ere prepared in uch that a!! necear# data 7ou!d be co!!ected.
Secondary Data*
Information re"ardin" the project: econdar# data 7a a!o re4uired. Thee data 7ere
co!!ected from 5ariou pat tudie and other ource of the compan#.
SAM)L'$& MET+OD
Random Samp!in" method
SAM)LE S'DE
)(( 9ea!er
#esearch tools*
Quetionnaire
'+
#ESEA#C+ A#EA
NAS.I/ 9ISTRI<T*
Nahi8 cit#
<BS
Pancha5ati
<idco
Nahi8 Road
9indori Road
<anada <orner
Gan"apur Road
MG Road
9eo!a!i camp
Ma!e"aon
/a!5an
Satana
'=
<hand7ad
9eo!a
Taharabad
Nampur
0a8hmapur
;ani
1eo!a
0aa!"aon
Pimp!e"aon Ba7ant
Ojhar
Manmad
9indori
'2
Sco"e o the study
Thi project "i5e u "reat e3poure to the conumer durab!e mar8et becaue it inc!ude
product 8no7!ed"e and fie!d ur5e# job in 7hich 7e 5iited the conumer durab!e tore
in Nahi8 ditrict.
7hile @isiting the sho"s !e
). <a!cu!ated the dip!a# hare of the SAMSUNG product in hop.
'. <o!!ected the data of actua! month!# a!e of the SAMSUNG product in fe7 hop.
+ Found out the prob!em that the dea!er 7ere facin" 7hi!e e!!in" the SAMSUNG
product.
=. Found out the cutomer repone for SAMSUNG product b# a8in" the o7ner of the
hop.
'>
2. <hec8ed 7hether demo ca!! 7ere attended or not
Sco"e
). In term of purchain" po7er parit# &PPP,: India i the =th !ar"et econom# in the 7or!d
and o5erta8e Mapan in the near future become the +rd !ar"et.
'. Indian conumer durab!e mar8et i e3pected to reach G=2( bi!!ion b# on '()=
+. India ha the #oun"et popu!ation amon"t the major countrie. There 7ere !ot of
peop!e in the different income cate"orie near!# the t7o third popu!ation i be!o7 the
a"e of +2 and near!# 2(D i be!o7 '2.
=. There 7ere 2> mi!!ion peop!e in midd!e c!a: 7ho 7ere earnin" uG=:=((*USG'):@((
a #ear. And there 7ere > mi!!ion rich houeho!d in India.
2. The upper*midd!e and hi"h*income houeho!d in urban area 7ere e3pected to "re7 to
+@.' mi!!ion in '((? a a"aint )=.> mi!!ion in '(((.


O))O#T%$'T.
'?
). In India the penetration !e5e! of 7hite "ood i !o7er a compared to other
de5e!opin" countrie.
'. Une3p!oited rura! mar8et.
+. Rapid urbaniBation.
=. Increae in income !e5e!: i.e. increae in purchain" po7er of conumer.
2. -a# a5ai!abi!it# of finance.

Threats
). .i"her import dutie on ro7 materia!.
'. <heap import from Sin"apore: <hina and from other Aian countrie.
L'M'TAT'O$ OF ST%D.
A!thou"h I tried m# bet in preparation of thi project: but thi tud# ha ome !imitationF
).The period of the project 7a not ufficient to tud# a!! the factor in deep.
'.Ciitin" 5ariou p!ace for the tud# conumed a !ot of time.
+.;e cannot a# that 7hat the conumer ha5e re5ea!ed 7i!! be ri"ht for each and e5er#
ituation becaue their perception i inf!uenced b# man# factor.
'@
=.Man# conumer and dea!erIretai!er ho7ed !e interet in pro5idin" information and
ha5en6t cooperated.
2.Some of confidentia! information 5iB. credit period: cheme: po!icie and a!e fi"ure
7ere not dic!oed b# the competitor.
Theoretical -ackground o the study
Sco"e o market research in @ie! o modern global business(
Reearch method pro5ide #ou 7ith the 8no7!ed"e and 8i!! #ou need to o!5e
the prob!em and meet the cha!!en"e of a fat*paced deciion*ma8in" en5ironment.
Buine reearch coure are a reco"nition that tudent in buine: not*for*profit: and
pub!ic or"aniBation H in a!! functiona! area H need trainin" in the cientific method and
it app!ication to deciion ma8in". T7o factor timu!ate an interet in more cientific
deciion ma8in"F &), the mana"er6 increaed need for more and better information and
&', the a5ai!abi!it# of impro5ed techni4ue and too! to meet thi need.
9urin" the !at t7o decade: 7e ha5e 7itneed dramatic chan"e in the buine
en5ironment. -mer"in" from a hitorica!!# economic ro!e: the buine or"aniBation ha
e5o!5ed in repone to the ocia! and po!itica! mandate of nationa! pub!ic po!ic#:
e3p!oi5e techno!o"# "ro7th: and continuin" inno5ation in "!oba! communication.
Thee chan"e ha5e created ne7 8no7!ed"e need for the mana"er. Other 8no7!ed"e
'A
demand ha5e arien from prob!em 7ith mer"er: trade po!icie: protected mar8et:
techno!o"# tranfer: and macroeconomic a5in" H in5etment iue.
The trend to7ard comp!e3it# ha increaed the ri8 aociated 7ith buine deciion:
ma8in" it more important to ha5e a ound information bae. Increaed comp!e3it# mean
there are more 5ariab!e to conider. The competition i more 5i"orou: 7ith man#
buine do7niBin" to ma8e competiti5e "ain. ;or8er: hareho!der: cutomer: and
the pub!ic are better informed and more eniti5e to their e!f*interet. Go5ernment
continue to ho7 concern 7ith a!! apect of ociet#. -ach of thee factor demand that
mana"er ha5e more and better information upon 7hich to bae deciion.
To do 7e!! in uch an en5ironment: #ou 7i!! need to be e4uipped 7ith an undertandin"
of cientific method and a mean of incorporatin" them into deciion ma8in". 1ou 7i!!
need to 8no7 ho7 to identif# "ood reearch and ho7 to conduct it. Thi boo8 addree
thee need.
A the comp!e3it# of the buine en5ironment ha increaed: there ha been a
commenurate: increae in the number and po7er of the too! to conduct reearch. There
i 5at!# more 8no7!ed"e in a!! fie!d of mana"ement. ;e ha5e be"un to bui!d better
theorie. The computer ha "i5en u a 4uantum !eap in the abi!it# to dea! 7ith prob!em.
Ne7 techni4ue of 4uantitati5e ana!#i ta8e ad5anta"e of thi po7er. <ommunication
and meaurement techni4ue ha5e a!o been enhanced. Thee trend reinforce each other
and are ha5in" a mai5e impact on buine mana"ement.
sources o collection o "rimary and secondary data or market research(
ta ource ma# be c!aified a either interna! &or"aniBationa!, or e3terna! ource of
information.
+(
'nternal Sources
Interna! ource of or"aniBationa! data are o 5aried that it i difficu!t to pro5ide
"enera!iBation about their ue. Accountin" and mana"ement information #tem create
and tore much of the interna! data. Reearch and de5e!opment: p!annin": and mar8etin"
function a!o contribute. -3amp!e are departmenta! report: production ummarie:
financia! and accountin" report: and mar8etin" and a!e tudie. The co!!ection method
ued are uni4ue to the pecific ituation: and co!!ection ucce depend on 8no7in" jut
7here and ho7 to !oo8. Sometime the information ma# e3it in centra! fi!e &i.e.: at
head4uarter,: in computer databae: or in departmenta! chrono!o"ica! fi!e.
In other or"aniBation: a centra! !ibrar# 8eep a!! re!e5ant information. S#tematic
earche hou!d be made throu"h e3p!orator# inter5ie7 7ith e5er#one 7ho hand!e the
information. Often compan# !ibrarian: MIS. PRIcommunication: or departmenta!
ecretarie can he!p in pinpointin" critica! data ource. Interna! data ource ma# be the
on!# ource of information for man# tudie.
EEternal Sources
-3terna! ource are created outide the or"aniBation and are more 5aried than interna!
ource. There are a!o better defined method for findin" them. Thi dicuion i
retricted to pub!ihed ource: a!thou"h other ource of information ma# be
uefu!.
Pub!ihed ource of data can be c!aified into fi5e cate"orie. The ne7et and fatet
"ro7in" one i computeriBed databae. The# are compoed of interre!ated data fi!e. The
fi!e are et of record "rouped to"ether for tora"e on ome medium. Acce ma# be
+)
throu"h on!ine earch or <9*ROM. On!ine databae are often pecia!iBed and focu on
information about a particu!ar fie!d.
Major ource of pub!ihed information conit of di5ere materia! from pecia!
co!!ection. ;ithin thi cate"or# there are man# reference boo8: each a compendium of
a ran"e of information. A econd "roup inc!ude uni5erit# pub!ication: of 7hich there
are mater6 thee: doctora! diertation: and reearch record. A third "roup inc!ude
compan# pub!ication uch a financia! report: compan# po!ic# tatement: peeche b#
prominent e3ecuti5e: a!e !iterature: product pecification: and man# other. There are
mice!!aneou information ource conitin" of the production of 5ariou trade:
profeiona! and other aociation. Thee or"aniBation often pub!ih tatitica!
compi!ation: reearch report: and proceedin" of meetin".
Data Analysis and 'nter"retation
Tab!e No.) Number of compan#6 product o!d b# dea!er.
Sr( $o( )#OD%CT $O( OF #ES)O$DE$TS
) <*TC @>
' <*TC J
R-FRIG-RATOR >?
+ <*TC J
R-FRIG-RATOR J
;AS.ING MA<.IN- 2>
= ABOC- A00 A'
TOTA0 +()
SourceF* Sur5e#
Graph No. )
+'
'$TE#)#ETAT'O$*/
Accordin" to ur5e#: @> dea!er 7ere o!d on!# <*TC: >? dea!er 7ere o!d <*TC and
R-FRIG-RATOR: 2> dea!er 7ere o!d <*TC and R-FRIG-RATOR: ;AS.ING
MA<.IN- and A' dea!er 7ere o!d a!! product.
Tab!e no. ' ho7 no. of compan#6 product o!d from dea!er6 hop.
Sr( $O( $O( OF COM)A$'ES
)#OD%CT
$O( OF #ES)O$DE$TS
) FIC- ++
' FOUR '=
+ T.R-- A
= T;O +=
TOTA0 )((
SourceF* Sur5e#
Graph No. '
++
'$TE#)#ETAT'O$/
Accordin" to ur5e#: ++ dea!er 7ere o!d 2 brand: += dea!er 7ere o!d on!# ' brand
from their hop.
Tab!e No.+ Sho7 Major brand of <*TC o!d b# dea!er.
Sr( $O(
-#A$D
$O( OF
#ES)O$DE$TS )E#CE$TA&E
) 0G +A +A
' CI9-O<ON '+ '+
+ SAMSUNG )@ )@
= SANSUI )) ))
2 ONI9A A A
TOTA0 )(( )((
+=
SourceF* Sur5e#
Graph No. F* +
'$TE#)#ETAT'O$/
Accordin" to dea!er: in Nahi8 ditrict 0G i !eadin" in
<*TC 7ith +AD: after that CI9-O<ON i '
nd
7ith '+D and then SAMSUNG i on +
rd
7ith )@D.
Tab!e No.= Mot important parameter for more a!e of <*TC
Sr( $O( #EASO$S FO#
MO#E SALES
$O( OF
#ES)O$DE$TS
)E#CE$TA&E
) Price '@ '@
' Qua!it# +( +(
+ Ser5ice )? )?
= Ad5ertiement )2 )2
2 Scheme )( )(
TOTA0 )(( )((
+2
SourceF* Sur5e#
Graph No.=
'$TE#)#ETAT'O$/
Accordin" to dea!er: Price i mot important parameter for more a!e of <*TC
and then Qua!it#: Ser5ice: Ad5ertiement and Scheme.
Tab!e No. 2 ho7 the major brand of R-FRIG-RATOR o!d b# dea!er.
Sr( $O
-#A$D
$O( OF
#ES)O$DE$TS )E#CE$TA&E
)
0G '' ''
'
CI9-O<ON )+ )+
+
SAMSUNG A A
=
GO9R-M )' )'
2
;.IR0POO0 )A )A
>
/-0CINATOR )> )>
+>
?
/-NSTAR A A
TOTA0 )(( )((
SourceF* Sur5e#
Graph No. 2
'$TE#)#ETAT'O$/
Accordin" to dea!er: 0G a!o !eadin" in the R-FRIG-RATOR mar8et in Nahi8 ditrict
7ith ''D:
After that ;hir!poo! and /e!5inator i fo!!o7in" them.
Tab!e No.> ho7 mot important parameter for more a!e of R-FRIG-RATOR
Sr( $O( #EASO$S FO#
MO#E SALES
$O( OF
#ES)O$DE$TS
)E#CE$TA&E
) Price '? '?
' Qua!it# +' +'
+ Ser5ice )A )A
= Ad5ertiement )+ )+
2 Scheme A A
TOTA0 )(( )((
SourceF*Sur5e#
+?
Graph No. F* >
'$TE#)#ETAT'O$/
Accordin" to dea!er: mot important parameter for more a!e of Refri"erator
i Qua!it# and then Price: Ser5ice: Ad5ertiement and Scheme.
Tab!e no.? ho7 Major brand of ;ahin" Machine o!d b# dea!er.
Sr( $O(
-#A$D
$O( OF
#ES)O$DE$TS )E#CE$TA&E
) 0G )@ )@
' CI9-O<ON )) ))
+ SAMSUNG )2 )2
= IFB ? ?
2 ;.IR0POO0 ') ')
> GO9R-M A A
? /-0CINATOR )( )(
+@
@ /-NSTAR A A
TOTA0 )(( )((
SourceF* Sur5e#
Graph No. F*?
'$TE#)#ETAT'O$/
Accordin" to dea!er: 0G i !eadin" in ;ahin" Machine mar8et 7ith )@D: after that
CI9-O<ON and SAMSUNG i !eadin" in Nahi8 ditrict.
Tab!e No.@ ho7 mot important parameter for more a!e of ;ahin" Machine
Sr( $O( #EASO$S FO#
MO#E SALES
$O( OF
#ES)O$DE$TS
)E#CE$TA&E
) Price '> '>
' Qua!it# +' +'
+ Ser5ice '= '=
= Ad5ertiement )( )(
2 Scheme @ @
TOTA0 )(( )((
SourceF* Sur5e#
+A
Graph No.@
'$TE#)#ETAT'O$/
Accordin" to dea!er: the mot important factor 7hich affect the a!e of 7ahin"
machine i QUA0IT1: and then price and er5ice i conidered b# the cutomer.
Tab!e No.A ho7 Major brand of 9C9 o!d b# dea!er.
Sr( $O(
-#A$D
$O( OF
#ES)O$DE$TS )E#CE$TA&E
) 0G )) ))
' CI9-O<ON )+ )+
+ SAMSUNG )( )(
= ONI9A )2 )2
2 P.I0IPS '' ''
> SANSUI )' )'
? SON1 @ @
@ INT-R A A
=(
TOTA0 )(( )((
SourceF*Sur5e#
Graph No. F* A
'$TE#)#ETAT'O$/
Accordin" to dea!er: P.I0IPS i the mot popu!ar brand in 9C9 mar8et 7ith ''D: after
that ONI9A 7ith )2D and CI9-O<ON 7ith )+D on +
rd
poition.
Tab!e No.)( ho7 mot important parameter for more a!e of 9C9
Sr( $O( #EASO$S FO#
MO#E SALES
$O( OF
#ES)O$DE$TS
)E#CE$TA&E
) Price ') ')
' Qua!it# =' ='
+ Ser5ice )? )?
= Ad5ertiement @ @
2 Scheme )' )'
TOTA0 )(( )((
SourceF* Sur5e#
=)
Graph No. )(
'$TE#)#ETAT'O$/
Accordin" to dea!er: Qua!it# i major factor in repect of more a!e of 9C9: and then
Ser5ice and price 7ere to be conidered.
Tab!e No.))ho7 Major Brand of MI<RO;AC- OC-N o!d b# dea!er.
Sr( $O(
-#A$D
$O( OF
#ES)O$DE$TS )E#CE$TA&E
) 0G )@ )@
' CI9-O<ON )+ )+
+ SAMSUNG )2 )2
= /-NSTAR ') ')
2 GO9R-M A A
> P.I0IPS @ @
? BAMAM A A
@ SON1 ? ?
='
TOTA0 )(( )((
SourceF* Sur5e#
Graph No. ))
'$TE#)#ETAT'O$/
Accordin" to dea!er: /-NSTAR i 5er# popu!ar brand for micro7a5e o5en. /-NSTAR
i ma8in" a hu"e buine a compare to other competitor after that 0G and then
SAMSUNG. Accordin" to dea!er: micro7a5e o5en doe not ha5e that much demand a
compare to other conumer durab!e product.
Tab!e No.)' ho7 Reaon for more a!e of MI<RO;AC- OC-N
Sr( $O( #EASO$S FO#
MO#E SALES
$O( OF
#ES)O$DE$TS
)E#CE$TA&E
) Price ') ')
' Qua!it# +> +>
+ Ser5ice )= )=
= Ad5ertiement )? )?
2 Scheme )' )'
TOTA0 )(( )((
SourceF* Sur5e#
=+
Graph No. )'
'$TE#)#ETAT'O$/
The mot important factor of more a!e of micro7a5e o5en i QUA0IT1 of the product.
Qua!it# i mot!# affected on a!e of micro7a5e o5en.
Tab!e NO.)+ ho7 .i"h Profit mar"in brand
Sr( $o(
-#A$DS
$O( OF
#ES)O$DE$TS )E#CE$TA&E
) 0G ') ')
' SAMAUNG )@ )@
+ ;.IR0POO0 )> )>
= CI9-O<ON )+ )+
2 SON1 )) ))
> GO9R-M A A
? P.I0IPS ? ?
@ /-NSTAR 2 2
==
TOTA0 )(( )((
SourceF* Sur5e#
Graph No.)+
'$TE#)#ETAT'O$/
Accordin" to dea!er: in Indian conumer durab!e indutr#
0G i !eadin" compan# becaue of their !o7 pricin" po!ic# and the better 4ua!it# of
product.
SAMSUNG i on '
nd
poition: if SAMSUNG 7i!! chan"e their pricin" po!ic# !i8e 0G and
CI9-O<ON then SAMSUNG hou!d be on )
t
poition.
Tab!e No.)= ho7 Su""etion from dea!er for SAMSUNG to increae the buine
Sr( $o( S%&&EST'O$ $O( OF #ES)O$DE$TS
) FAST AN9 R-GU0AR
AFT-R SA0-S S-RCI<- +)
' R-9U<- PRI<-S ')
+ IN<R-AS- 9-A0-R
MARGIN )2
= A9C-RTISM-NT AT
RURA0 AR-A )+
=2
2 IMPROC- QUA0IT1 )(
> R-GU0AR S<.-M-S A
TOTA0 )((
SourceF* Sur5e#
Graph No.)=
'$TE#)#ETAT'O$/
Accordin" to u""etion of dea!er: AFT-R SA0-S S-RCI<- i mot important factor
7hich i he!pin" to the SAMSUNG for increae the a!e.
After that PRI<-S OF T.- PRO9U<T hou!d be economic. 9-A0-R MARGIN
hou!d increae for moti5ation of dea!er.
F'$D'$&
). ;e came to 8no7 7hi!e 5iitin" the hop mot of the dea!er o!d entire conumer
durab!e product inc!udin" <*TC: Refri"erator: ;ahin" Machine: 9C9: Micro7a5e o5en.
=>
'. ;e 8no7 that durin" the ur5e# in conumer durab!e indutr# in Nahi8 ditrict and
rura! area of nahi8 ditrict 0G i !eadin" in <o!our te!e5iion: ;ahin" Machine:
Refri"erator.
+. Stud# ho7 that 4ua!it# i mot important parameter for more a!e of co!our te!e5iion
and then price i conidered b# conumer.
=. Stud# ho7 that 4ua!it# of the product i mot important parameter for Refri"erator
then price i conidered b# conumer.
2. ;hi!e 5iitin" the hop 7e came to 8no7 that 4ua!it# i mot important parameter
7hich i affect on more a!e of ;ahin" Machine.
>. Accordin" to Sur5e#: Phi!ip i mot popu!ar brand for 9C9.
?. ;e came to 8no7 that 7hi!e 5iitin" the hop: /entar i mot preferab!e brand for
Micro7a5e o5en becaue of their 4ua!it#.
@. ;hi!e 5iitin" the hop 7e 8no7 that 0G i "i5e hi"h profit mar"in a compare to
other competitor.
A. ;hi!e 5iitin" the hop dea!er u""eted that after a!e er5ice i mot important
factor 7hich contribute to7ard the a!e of <onumer durab!e.
)(. A!! the dea!er 7ere not atified 7ith the profit mar"in.
)). SAMSUNG product i cot!# a compare to 0G and CI9-O<ON.
=?
)'. Ma3imum rura! area i co5ered b# the CI9-O<ON becaue of their !o7 price
product.
)+. ;e came to 8no7 7hi!e 5iitin" the hop that there 7a bi" prob!em of after a!e
er5ice.
)=. Man# dea!er 7ere facin" the prob!em of after a!e er5ice becaue there i no fo!!o7
up ca!! from SAMSUNG.
)2. 9emo ca!! a!o not done proper!#.
)>. 0G and Cideocon i the main competitor of SAMSUNG.
)?. Ad5ertiin" of SAMSUNG <TC i more effecti5e a compare to the competitor.
)@. Sa!e promotion cheme 7ere ufficient.
S%&&EST'O$S F#ECOMA$DET'O$
<ompan# hou!d impro5e the after a!e er5ice of product a it i the main
factor for the a!e of conumer product.
=@
If the SAMSUNG 0td. reduce their product price !i8e 0G and CI9-O<ON then
SAMSUNG 7i!! ta8e o5er the 0G in a!! cate"orie.
<ompan# hou!d ditribute free 8e# chain: ca!endar: t*hirt for ma8in" brand
popu!ar amon" peop!e.
<ompan# hou!d introduce !o7 price and !o7 po7er conumption Refri"erator for
ac4uirin" the midd!e income "roup.
9ea!er deire more ad5ertiement to be done throu"h !oca! ne7paper and cab!e
TC ad. To ma8e conumer a7are about the product.
Prompt of er5ice in time.
Ad5ertiement of the compan#6 product hou!d focu on 4ua!it# rather then
price.
<ompan# hou!d tar"et upper midd!e c!a or premium c!a cutomer.
<ompan# hou!d introduce !o7 cot product to atif# the need of !o7 or midd!e
c!a.
9emo ca!! a 7e!! a fo!!o7 up .e!p <ompan# to maintain cutomer re!ationhip
and hence the compan# hou!d focu on thee apect.
SAMSUNG !td. hou!d concentrate on after a!e er5ice.
=A
SAMSUNG !td. hou!d tr# to trap the rura! mar8et.
SAMSUNG !td. -tab!ih the er5ice center a per ta!u8a p!ace.

Conclusion
2(
;ith repect to the abo5e tud# and the findin" thereb#: the compan# ha
definite!# entrenched into the urban mar8et.
;ith fe7 more concerted effort: the aid or"aniBation need to enter the rura!
mar8et in order to comp!ete!# etab!ih ite!f a!! o5er.
A$$E8%#E
A( Guestionnaire
2)
Stud# of <onumer 9urab!e Mar8et for SAMSUNG -!ectronic 0td. ;ith
Specia! reference To Nahi8 ditrict.
Name of hopF
AddreF
<ontact no.F
), ;hich i conumer durab!e product #ou o!d from #our hopS
T<*TC TRefri"erator T;ahin" Machine
T9C9 TMicro7a5e
', .o7 man# no. of compan#6 product #ou o!d from #our hopS
TON-UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU
TT;OUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU
TT.R--UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU
TFOURUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU
TFIC-UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU
TSIRUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU
+, ;hich i major brand of <o!our*Te!e5iion #ou o!d from #our hopS
TSAMSUNG T0G T Cideocon T Onida
T Sanui
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T IFB T ;hir!poo! T /entar T 0G
T SAMSUNG T Cideocon T /e!5inator T Godrej
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T Price T Qua!it# T Ser5ice T Ad5ertiement
T Scheme
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A, ;hich i major brand of 9C9 #ou o!d from #our hopS
TSAMSUNG T 0G T Cideocon T Onida
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T Price T Qua!it# T Ser5ice T Ad5ertiement
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TSAMSUNG T 0G T Cideocon T /entar
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TPrice T Qua!it# T Ser5ice T Ad5ertiement
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TSAMSUNG T0G TCI9-O<ON TSON1
T;.IR0POO0 TGO9R-M TP.I0IPS T/-NSTAR
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Sr. Name of the Name of Dealar Contact No. LOCATION
2+
no. Counter
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#1 'ha3sar Electronics %a3i 'ha3sar 94,""!,)94
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#* -ari+Om T< Center %u6esh 9ai$;a& 99),9"9)4 Chan&;a&
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2ra$ash
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99,)1*94 Chan&;a&
#4 maha3ir electronics m.chhajed 9!4!99#!) Din&ori
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#9 Shi3 $ru6a elec. sunil mane 99)!"4!,) A&8aon na$a
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9#!!4**14 Satana
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9anesh Mal6ure 9#!!4,#1"4 Kal;an
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,9 Khan&el;al electr. Nitin Khan&el3al
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enter6rises
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Ojhar mi8
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9ana8a6ur roa&
9) sai enter6rises Satish Ka$a
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91 Sahaj electronics
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Shree S;ami
Samartha
p.bhatevara 99)),41*! 2im6le8aon
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j.bamb 9"4",91444 2im6le8aon
9# 5ain electronics Jain !*1)9, 2im6le8aon
9* Sau(ha87a elec. Ashish 'ora
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<ani
9, Anan& elec. Sameer Sharma 99)#1,*49 <ani
94 Shriji Electronics 1mesh 5oshi 94,",,!9!) 2ancha3ati
9
Mahala/mi
Electronics
?o8esh Ba&e$ar
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2ancha3ati
99
'holenarth
%efri8erator
5imm7 5oshi 9!")*1#!) 2ancha3ati
1)) Ne; 5a7mata&i Santosh Mishra 9"4"91***) 2ancha3ati
-6( -ibliogra"hy
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