You are on page 1of 95

LuxurySeller032014

LuxurySeller032014
local
WHAT DOES LOCAL MEAN TO YOU? To @properties
local means friends you can count on, neighbors you can
trust, and businesses you go out of your way to support.
Local means the barista knows your drink, the dry cleaner
knows your name and the clerk at the convenience store
is happy to loan you a buck. And when it comes to selling
real estate, local means every home, on every block, in
every neighborhood is unique, and each deserves the
attention, care and consideration only a local company
can offer.
@properties is a local company locally owned and
independent. And that means every resource we develop,
every dollar we invest, every decision we make is driven
by the desire to create value for you.
LOCAL DOESNT MEAN SMALL. LOCAL MEANS
AGILE, RESPONSIVE, COMMITTED AND STRONG.
Local means highest selling price, shortest market time
and fnest service. @properties is, was and always will be
about the best local agents, using the best local resources,
to achieve the best outcome for your local real estate
needs. THATS LOCAL.
LuxurySeller032014
LuxurySeller032014
@properties focus on the local market has made us a
leader in the Chicagoland area and in the industry. IN
14 SHORT YEARS, WEVE BECOME THE #1 REAL
ESTATE COMPANY IN THE CITY OF CHICAGO,
THE THIRD LARGEST REAL ESTATE COMPANY
IN NORTHERN ILLINOIS AND ONE OF THE 40
LARGEST BROKERAGE FIRMS IN AMERICA.
But for @properties, leading has far less to do with
numbers and far more to do with innovation. Technology
changes, markets change, expectations change. So we
never stop changing. Innovation permeates everything
we do, from building the most sophisticated website to
introducing new services to sourcing new marketing
channels. Innovation is the heartbeat of our business.
Being a leader also comes with responsibility. It
means moving the industry forward by sharing best
practices, serving in positions of leadership with the
local REALTORS

association, and giving back to


the community through the @properties Friends and
Neighbors Community Fund.
LOCAL. LEADER. For @properties, the two go hand
in hand and assure our clients of the most rewarding
experience in Chicagoland real estate.
SOURCE: MRED, LLC. #1 RANKING BASED ON MARKET SHARE FOR
OVERALL CLOSED VOLUME, 2013.
leader
LuxurySeller032014
LuxurySeller032014
market share matters
@PROPERTIES SELLS MORE LUXURY HOMES AND
CONDOMINIUMS, PRICED AT $1 MILLION AND
ABOVE, THAN ANY OTHER BROKERAGE FIRM IN
CHICAGO. And more market share in the high-end price
ranges means more exposure for your home exposure
through online marketing, broker-to-broker marketing,
advertising, signage, e-mail promotion, direct mail and
word of mouth. More exposure means more page views,
more phone calls and more showing requests, and that
ultimately means shorter market times and higher overall
selling prices. The proof is in the numbers. @properties
not only works to build market share. We put market
share to work for you.
SOURCE: 1. MRED, LLC, 1/1/13-12/31/13. BASED ON CLOSED SALES VOLUME, CITY OF CHICAGO.
2. MRED, LLC 1/1/13 - 12/31/13 BASED ON CLOSED SALES VOLUME FOR TRANSACTIONS $1 MILLION AND ABOVE, CITY OF CHICAGO.
LuxurySeller032014
@PROPERTIES CLIENTS BENEFIT FROM OUR #1
MARKET SHARE IN A NUMBER OF KEY CATEGORIES
LEADING TO MORE EXPOSURE FOR YOUR HOME.
#1 MARKET SHARE, SALES OF $1 MILLION AND ABOVE:...........16.51%
(CITY)
#1 MARKET SHARE, OVERALL SALES:.....................................15.25%
(CITY)
#1 MARKET SHARE, NEW CONSTRUCTION SALES :...............14.47%
(CITY)
#1 INCREASE IN MARKET SHARE :..........................................32.49%
(NORTH SHORE)
#1 BUYERS REPRESENTATIVE:...........................................13.22%
(CITY)
#1 SELLERS REPRESENTATIVE:.........................................13.83%
(CITY)
#1 AVERAGE MARKET TIME:...........................................106 DAYS
(NORTHERN ILLINOIS REGION)
SOURCE: MRED, LLC. CITY MARKET SHARE AND INCREASE IN NORTH SHORE MARKET SHARE
FOR 1/1/13 12/31/13. ALL OTHER FIGURES BASED ON TOP 5 COMPANIES PER CATEGORY,
1/1/13-12/31/13. MARKET SHARE FIGURES ARE BASED ON CLOSED SALES VOLUME.
LuxurySeller032014
From the tree-lined streets of Lincoln Park to the
brick-paved lanes of Wilmette; from high-rises on Lake
Shore Drive to the horse farms of Libertyville and the
historic downtown of Elmhurst; no other real estate
frm in Chicago connects the city and the suburbs
like @properties. Our reach and experience extend
to every neighborhood, town, home style, price point
and transaction type, so that @PROPERTIES TRULY
IS THE ONE AND ONLY REAL ESTATE FIRM YOULL
EVER NEED TO HELP YOU SELL OR BUY A HOME IN
CHICAGOLAND.
Our top-producing agents in the city and suburbs work
together to ensure that your transaction is seamless. And
with offces in key locations, we can always provide the
hands-on service that is the trademark of @properties.
from the urbs to the burbs
LuxurySeller032014
LuxurySeller032014
@properties was established in 2000, and IN LESS
THAN A DECADE GREW FROM A FOUR-PERSON
BOUTIQUE OFFICE TO MORE THAN 1,300 LICENSED
AGENTS PRODUCING MORE THAN $2 BILLION IN
ANNUAL SALES VOLUME. Since our inception, we have
brokered approximately 40,000 transactions valued at
more than $22 billion. @properties is also Chicagos new
construction sales leader having sold more than 5,500
new homes and condominiums in 160 developments
valued in excess of $2.2 billion.
In addition to Residential Brokerage and Development
Marketing, @properties has full-service divisions for
Commercial Brokerage, Residential and Commercial
Property Management, Relocation, Rental Services,
Foreclosures, Short Sales and Institutional Bank
Advisory Services.
our story
LINCOLN PARK
BUILDERS CLUB
IMPACT AWARD
LuxurySeller032014
ESTABLISHED
TOTAL SALES VOLUME
SINCE INCEPTION
TOTAL # UNITS SOLD
SINCE INCEPTION
TOTAL # DEVELOPMENT
PROJECTS SOLD
DIVISIONS

OFFICES


AFFILIATIONS

HONORS
2000


$22 BILLION



40,000

160


RESIDENTIAL BROKERAGE, DEVELOPMENT SALES
AND MARKETING, COMMERCIAL BROKERAGE,
PROPERTY MANAGEMENT, RELOCATION,
INSTITUTIONAL SERVICES, RENTAL
RIVER NORTH/RIVER WEST, STREETERVILLE/
GOLD COAST, LINCOLN PARK, LAKEVIEW, UPTOWN,
BUCKTOWN, EVANSTON, WINNETKA, LAKE FOREST,
HIGHLAND PARK, GLENVIEW, LIBERTYVILLE, ELMHURST,
NEW BUFFALO, MI & ST. JOSEPH, MI
LEADING REAL ESTATE COMPANIES OF THE WORLD,
RELO DIRECT, LUXURY PORTFOLIO

, THE INSTITUTE
FOR LUXURY HOME MARKETING


INC. 500, INC. 5000, CRAINS FAST 50, CRAINS
40 UNDER 40, CRAINS LARGEST PRIVATELY
HELD COS., INMAN INNOVATOR, REALTRENDS
TOP 50, CHICAGO ENTREPRENEURSHIP HALL OF FAME,
INMAN 100 MOST INFLUENTIAL REAL ESTATE
LEADERS, LINCOLN PARK BUILDERS CLUB
IMPACT AWARD, CHICAGO AGENT 2010 AGENT
CHOICE AWARD - BEST BROKERAGE WEBSITE,
LEADING REAL ESTATE COMPANIES OF THE WORLD -
1ST PLACE COMPANY BRAND ADVERTISING -
LEADING RE 1ST PLACE PROPERTY ADVERTISING,
LOYOLA UNIVERSITY CHICAGO - 2012 DAMEN AWARD,
2013 ERNST & YOUNGS ENTREPRENEUR OF THE
YEAR (REGIONAL AWARD)
SOURCE: CITY OF CHICAGO AND NORTHERN ILLINOIS RANKINGS BASED ON BROKERMETRICS/MRED
LLC FOR 1/1/12-12/31/13. NATIONAL RANKING BASED ON REALTRENDS 500 FOR 1/1/12-12/31/13.
LuxurySeller032014
In the span of a decade, @properties co-founders Michael
Golden and Thaddeus Wong have built one of the most
recognized brands in Chicago real estate while helping
to reshape and modernize the local brokerage industry.
Golden and Wong frst teamed up in the mid 1990s.
THEY SET SALES RECORDS AND CONSISTENTLY
RANKED AMONG THE TOP 1 PERCENT OF THE
CHICAGO ASSOCIATION OF REALTORS

12,500
MEMBERS. At @properties they paired traditional
brokerage services with cutting edge technology and
marketing, and became a driving force behind Chicago
real estate.
To support high transaction volume with an equally
high level of service, they built a deep organizational
infrastructure that includes robust marketing, IT and
administrative functions.
Highly creative and energetic entrepreneurs, Golden
and Wong have created a corporate culture that attracts
high-caliber agents and staff and fosters teamwork and
performance. They have also built a large philanthropic
network under the umbrella of the @properties Friends
& Neighbors Community Fund.

hands-on leadership
THADDEUS WONG & MICHAEL GOLDEN
CO-FOUNDERS OF @PROPERTIES
LuxurySeller032014
LuxurySeller032014
One of @properties most important goals is to feld the
most professional corps of agents in Chicago real estate.
To achieve that goal, we place a strong emphasis on
agent education and training. We offer a full curriculum
of seminars and classes covering topics ranging from
effective negotiation to new technologies. We also
provide continuing education for agents pursuing
specialty designations, and offer a popular Improv
Workshop specially designed to help brokers refne
their communication and selling skills. @properties
also employs two full-time performance coaches who
assist agents in developing advanced skills and detailed
marketing plans in order to better serve you.
@PROPERTIES BROKER EDUCATION:
Negotiating in Todays Market
State of the Current Lending Environment
Writing Ironclad Contracts
Creative Marketing Tactics
Social Media Marketing
Predictive Pricing and Listing to Sell
Brokering Short Sales
Advanced Negotiating Techniques
Foreclosures: How to Get Offers Accepted
What to Know About Appraisals
Agent Metrics
Improv Workshop
Contracts that Close
Real Estate & Technology
Luxury Home Marketing
we never stop (marketing, learning, showing, selling,
communicating, innovating, caring, working) for you
LuxurySeller032014
TOP PRODUCERS
@properties offers access to the most productive agents in the Chicago
market. We have more agents among the Chicago Association of
REALTORS

Top 500 and 100 producers than any other brokerage


frm in the city.
agent performance
SOURCE: MRED, LLC, 1/1/13-12/31/13. BASED ON CLOSED SALES VOLUME, CITY & SUBURBS.
LuxurySeller032014
@properties has the broadest reach within Chicagos luxury
marketplace. MORE @PROPERTIES AGENTS COMPLETE
TRANSACTIONS OF $1 MILLION OR HIGHER
THAN AGENTS AT ANY OTHER CHICAGO REAL ESTATE
FIRM, which means your listing receives more exposure
among high-end REALTORS

and their clients.


luxury leaders
SOURCE: MRED, LLC, 1/1/13-12/31/13, CITY OF CHICAGO.
LuxurySeller032014
LuxurySeller032014
@properties not only markets your home through
universal channels such as the Internet, print advertising,
the Multiple Listing Service and signage; we also market
internally to our highly collaborative sales force of more
than 1,300 agents each with a broad sphere of infuence
that forms a rich source of prospects, buyers and referrals.
This market within a market results in the most effcient
transaction environment in Chicago real estate. IN FACT,
MORE THAN A THIRD OF @PROPERTIES-BROKERED
TRANSACTIONS OCCUR BETWEEN AN @PROPERTIES
BUYER AND AN @PROPERTIES SELLER, an unusually
high ratio of intra-offce sales and a testament to the
power of the @properties network.
a market within a market
1 2 3
A MARKET WITHIN A MARKET:
1: AGENT ACTIVATES LISTING
2: @PROPERTIES AGENT NETWORKS WITH
OUR SALES FORCE OF OVER 1,300 AGENTS
3: PROPERTY IS SOLD
LuxurySeller032014
Leveraging @properties market within a market,
our agents use a customized app for company-wide
communication. The @gent App connects @properties
buyers and sellers, allowing our agents to market your
home more effectively to our powerful internal network.
That means more exposure for your home, even before
its listed.
IN FACT, A NUMBER OF @PROPERTIES LISTINGS SELL
BEFORE THEY HIT THE BROADER MARKET BECAUSE
OF THE INTERNAL EXPOSURE THROUGH THE APP
ALONE. THE @GENT APP CONNECTS TO A KNOWLEDGE
BASE OF MORE THAN 1,300 AGENTS, WHICH MAKES
IT A GREAT RESOURCE FOR RECOMMENDATIONS ON
EVERYTHING FROM VENDORS TO LOCAL BUSINESSES.
NO MATTER THE REQUEST, WE ARE ALWAYS AVAILABLE
TO SHARE OUR EXPERTISE WITH YOU.
@gent app
LuxurySeller032014
@properties is an exclusive member of Leading Real Estate
Companies of the World

, the worlds largest network of


independent real estate frms. LeadingRE brings together
more than 600 real estate brokerages encompassing 5,000
offces and 150,000 sales associates in more than 30
countries. LAST YEAR, THIS NETWORK SOLD MORE
THAN 1 MILLION HOMES VALUED AT MORE THAN
$250 BILLION MORE THAN ANY OTHER NATIONAL
REAL ESTATE BRAND.
LeadingRE offers its member frms and their clients a
number of signifcant benefts including powerful print
and online marketing, relocation services and luxury
home marketing programs. The network includes the
No. 1 real estate brokerage frm in 41 of the top 90 global
markets, including @properties in Chicago.
leading real estate companies of the world

LuxurySeller032014
LuxurySeller032014
LEEDing the way in green real estate
The rapidly emerging Green Home movement,
which takes a sustainable approach to the way homes
are built, maintained, bought and sold, is already
having a profound and positive effect on Chicago real
estate. Within the Chicago brokerage community,
@PROPERTIES LEADS THE WAY IN SUSTAINABLE
REAL ESTATE EDUCATION AND PRACTICE. A NUMBER
OF @PROPERTIES AGENTS HOLD ONE OR MORE
GREEN REAL ESTATE DESIGNATIONS including
EcoBroker

, the NAR Green designation from the


National Association of REALTORS

and the LEED

-
AP designation from the U.S. Green Building Council.
In addition, @properties is represented in leadership
positions within Chicagos Sustainable Real Estate
Alliance and the NAR Green RESource Council.
Whether youre buying or selling a green home, doing
research on green contractors or looking into the
availability of special tax-rebate and grant programs,
there is an @properties Green REALTOR

with the
expertise to assist you.
*NATIONAL ASSOCIATION OF REALTORS

, BASED ON FIRMS WITH 500 OR MORE REALTORS

.
LuxurySeller032014
LuxurySeller032014
friends & neighbors community fund
PHILANTHROPY HAS ALWAYS BEEN AN IMPORTANT
PART OF THE @PROPERTIES CULTURE, and the
@properties Friends and Neighbors Community Fund,
a 501(c)(3), creates a formal vehicle through which we
can conduct our extensive charitable outreach. Each
year, we identify several benefciary organizations in the
areas of youth development, education and sheltering
the homeless. Recent benefciaries include the Network
for Teaching Entrepreneurship, Urban Initiatives, Street
Level Youth Media, Camp of Dreams and the Lincoln
Park Community Shelter.
Additionally, @properties has raised money for local,
national and international charities and relief efforts.
By sponsoring and supporting philanthropic activities,
@properties provides an outlet for our agents, employees
and friends to make a positive impact on dozens
of communities and thousands of lives throughout
Chicagoland.

LuxurySeller032014
Sunday, September 30, 2007
Lincoln Park
LuxurySeller032014
@properties has grown to include a number of divisions
all of which have the potential to beneft our core
residential clients through lead generation and referrals.
@PROPERTIES RELOCATION
@properties Relocation, our corporate relocation
division, serves as an important source of prospective
buyers for your home. We hold preferred-vendor
status with a number of the worlds premier relocation
companies, broker-to-broker referral services, and
national and international corporations with major
operations in Chicago. As a result, many companies turn
to @properties frst when assisting employees who are
relocating to the Chicago area. @properties Relocation
is a member of Leading Real Estate Companies of the
World

, RELO Direct

, the Corporate Relocation


Council of Chicago, Relocation Directors Council and
Worldwide ERC

.
@PROPERTIES COMMERCIAL
@properties Commercial offers sales, leasing and
investment-advisory services to Chicago commercial real
estate clients including landlords, tenants, investors and
institutions covering a range of asset classes.
@PROPERTIES INSTITUTIONAL SERVICES GROUP
@properties Institutional Services Group (ISG) provides
a full spectrum of services, including asset management,
property management and brokerage, to institutional
owners and investors of distressed and bank-owned
(REO) real estate.
@PROPERTIES DEVELOPER SERVICES
@properties is Chicagos No. 1 brokerage frm for
the sales and marketing of new-construction and
condominium-conversion developments. Since our
inception, we have successfully marketed more than
160 Chicago developments comprising more than 5,500
residential units valued at more than $2.2 billion.
@PROPERTIES RENTAL DIVISION
@properties Rental Division is a full-service team of
experienced leasing professionals concentrating on high-
end luxury rental opportunities throughout Chicago and
the suburbs.
an ever-expanding client base
LuxurySeller032014
LuxurySeller032014
Chicagos luxury property market has changed
dramatically over the past 15 years, growing from a small,
self-contained niche to a vast and highly competitive
marketplace, one requiring an ever-increasing level of
sophistication and reach. Today, what drives success in
the luxury market is not only a skilled and knowledgeable
broker but also a comprehensive marketing strategy to
position individual listings and connect with a relatively
diverse audience.
Thats why @properties created Luxury Collection,
a sales and marketing program catering to Chicagos
luxury property owners with unique branding,
powerful advertising and exclusive partnerships.
@PROPERTIES HAS LEVERAGED THE LUXURY
COLLECTION BRAND TO SUCCESSFULLY MARKET
HUNDREDS OF MILLIONS OF DOLLARS IN HIGH-END
REAL ESTATE.
@properties marketing: luxury collection
LuxurySeller032014
LuxurySeller032014
@properties luxury marketing programs are built around
EXPOSURE: exposure through a network of more
than 1,300 @properties agents and their corresponding
spheres of infuence; through an in-house marketing
department with full print and digital capabilities; and
through an exhaustive catalog of online, mass media and
grass roots marketing initiatives all tailored to address
the specifc challenges and opportunities of the luxury
real estate market.
More exposure means more page views, more phone
calls and more showing requests, and that ultimately
means shorter market times and higher overall selling
prices. OUR FULLY INTEGRATED PROGRAMS ARE
THE MOST COMPREHENSIVE IN THE INDUSTRY
AND SHOWCASE YOUR HOME TO THE LARGEST
AUDIENCE OF POTENTIAL BUYERS.
EXPOSURE IS
LuxurySeller032014
www.atproperties.com
Trulia.com (Enhanced Listings)
Zillow.com (Enhanced Listings)
Realtor.com (Enhanced Listings)
Yahoo! Real Estate
Frontdoor.com powered by HGTV
Hotpads.com
Oodle.com
Cyberhomes.com
ReloHomeSearch.com
Syndication to hundreds of Real Estate Websites
Multiple Listing Service (MLS)
Professional Photography and Video
Signage
Custom Property Brochures
Chicago Tribune
CS (Chicago Social)
Ultimate Address
The Wall Street Journal
Sheridan Road
Michigan Avenue
Direct Mail
E-blasts
@ to @ - Market Within A Market
@properties Relocation Division
Love Where You Live Campaign
@properties Friends & Neighbors Community Fund
Leading Real Estate Companies of the World

Luxury Portfolio International

Public Relations
New Ideas Every Day!
EVERYTHING
@PROPERTIES DOES MORE TO MARKET LUXURY HOMES IN CHICAGO THAN ANY OTHER REAL ESTATE
BROKERAGE FIRM.
LuxurySeller032014
online exposure
According to the National Association of REALTORS

,
90 PERCENT OF TODAYS HOMEBUYERS USE THE
INTERNET IN THEIR SEARCH, which means that a
360 digital marketing strategy is paramount to getting
maximum exposure for your home. Our Luxury Collection
digital marketing program raises online visibility while
faithfully representing your homes luxury aesthetic.
@properties markets your home across the Internet with
an award-winning website, customized property domains,
web-optimized photography and video, enhanced
listings on the leading real estate search portals, targeted
e-mail marketing, online classifeds and syndication to
hundreds of additional websites.
atproperties.com
Property-specifc domain names
(www.YourAddressGoesHere.info)
E-mail marketing database of 475,000+ with new
contacts added daily
Enhanced listings that flter to the top of search
results on popular home search portals including
o Realtor.com
o Zillow.com
o Trulia.com
Syndication to hundreds of real estate websites
o Yahoo! Real Estate
o Aol.com/RealEstate
o Frontdoor.com powered by HGTV
o CyberHomes.com
o HotPads.com
o Oodle.com
o ReloHomeSearch.com
o Vast.com/RealEstate
o Propsmart.com
o SearchChicago.com (Sun-Times Media)
o Excite.com
LuxurySeller032014
syndication of online listings
HOW SYNDICATION WORKS:
@properties in-house IT department works closely with
major listing syndication platforms to implement small
changes that make big differences in how your home is
viewed online.
One example is the handling of photo fles. Setting
the optimal photo resolution for sites like Trulia helps
boost a homes placement in search results leading to
more views.

LuxurySeller032014
atproperties.com
@properties website features powerful search, user
friendly design and local market information to showcase
your home in a contextual format preferred by todays
buyers. Because atproperties.com is a complete real estate
resource, BUYERS SPEND MORE TIME ON THE SITE
AND RETURN MORE OFTEN.
Atproperties.com is where youll reach more
homebuyers with features like:
Ability to search ALL properties in the MLS
@properties listings flter to top of search results
Photo gallery with up to 25 color photos and
large-format slideshow
Detailed property description
Google Maps integration
@Home Agent with personalized search criteria and
New Listing auto-alerts
Map Data feature displaying area amenities including
transportation, schools and local businesses
Local school information powered by Journatic
and Eduction.com
Local real estate market data including neighborhood
market conditions and detailed market reports
Overviews of hundreds of neighborhoods and towns
Seller reports
Price change and property status alert options
Automated showing request
Downloadable brochures and foor plans
Open house feature
Saved searches and favorites
Forward to a friend
Mortgage payment calculator
LuxurySeller032014
@PROPERTIES LISTINGS DISPLAY FIRST AMONG SEARCH RESULTS WHEN BUYERS CONDUCT HOME
SEARCHES ON ATPROPERTIES.COM.
LuxurySeller032014
190,000 registered users
With the explosion in online home searches, almost any
home for sale can be viewed on the Internet. So why is
@properties one of the few companies to require users to
register for access to online property searches? Because
we dont just want lookers; we want buyers.
Our emphasis on pre-qualifcation and active lead
management has allowed us to build a database of 190,000
registered users and more than 475,000 total contacts
with new prospects added every day. BY CONVERTING
LOOKERS TO LEADS AND LEADS TO BUYERS, WERE
ABLE TO GENERATE MORE SHOWING ACTIVITY AND
A SHORTER MARKET TIME FOR YOUR HOME.
LuxurySeller032014
@PROPERTIES IS ONE OF THE FEW COMPANIES TO REQUIRE USERS TO REGISTER FOR ACCESS TO ONLINE
PROPERTY SEARCHES. BECAUSE WE DONT JUST WANT LOOKERS; WE WANT BUYERS.
LISTING YOUR PROPERTY
WITH @PROPERTIES:
1: SIGNS
2: BUYERS VISIT WEBSITE
3: BUYERS REGISTER
4: BUYER IS ASSIGNED TO
AN @PROPERTIES AGENT
5: BUYER VIEWS LISTINGS,
@PROPERTIES LISTINGS
SHOW UP FIRST
2 1 3
4
5
LuxurySeller032014
Every @properties listing receives its own domain name,
which is prominently displayed in print advertising and
on For Sale signs, property brochures and Just Listed
postcards. The domain re-directs to your homes listing
detail page on the @properties website so that interested
buyers can pull up photos and property information
in one easy step. @properties also indexes the domain
with top search engines including Google and Bing for
improved search engine optimization.
atproperties.com listing domain
EVERY @PROPERTIES LISTING RECEIVES ITS OWN DOMAIN NAME. THE DOMAIN DIRECTS INTERESTED
HOMEBUYERS TO YOUR HOMES LISTING DETAIL PAGE ON THE @PROPERTIES WEBSITE.
123mainst.info
Anne Proper
anneproper@atproperties.com
312.491.0200
PROPERTY SIGN WITH
CUSTOM PROPERTY DOMAIN
LuxurySeller032014
EVERY @PROPERTIES LISTING FEATURES A PROFESSIONALLY SHOT PHOTO GALLERY AND VIDEO TOUR
OPTIMIZED FOR PRINT AND WEB
atproperties.com photography and video
Anne Proper
312.254.0200
The #1, most important marketing tool for selling a home
today is professional photography. In fact, homes marketed
with photography and video are seven times more likely to
be viewed than comparable homes and are perceived, on
average, as 12% more valuable*. Thats why every single
@properties listing includes a professional photography
package, optimized for both print and web to show your home
in the best possible light. For all @properties listings that are
more than $500,000, we provide an interactive foor plan
showcasing the propertys layout. This level of detail educates
potential buyers and further differentiates your home from
other properties in the marketplace.
Architectural photography services through industry leader VHT Studios
Minimum of eight still photos and 30-second video tour
Interactive foor plans for homes over $500,000
Video home tours available
High resolution photos
Optimized with proper size and format for print and online marketing
Distribution to atproperties.com, Realtor.com, MRED (Multiple
Listing Service), LuxuryPortfolio.com and YouTube
Virtual Staging, BlueSky and ClearShot upgrades for enhanced presentation
Area map integration
Full screen slide show viewing
Anne Proper
312.254.0200
LuxurySeller032014
atproperties.com interactive neighborhood map
EVERY DAY, BUYERS UTILIZE OUR ONLINE NEIGHBORHOOD GUIDE TO AID IN THEIR HOME SEARCH.
Chicago is often referred to as a city of neighborhoods,
so @properties Interactive Neighborhood Map is
a great resource for online home searches. The map
guides homebuyers through detailed descriptions of
dozens of Chicago neighborhoods while integrating
information on schools, shopping, local business
reviews, news, market statistics, open houses and new
listings. Its yet another way for homebuyers to gather as
much information as possible about the neighborhood
and amenities surrounding your home.
The @properties Market Report is another dynamic feature
that drives homebuyers to our website. Individual reports
are available on dozens of neighborhoods and communities
and can be customized for housing type. Both buyers and
sellers can use the market reports to gain an understanding
of pricing, market time and inventory trends based on
recent sales in their area.
LuxurySeller032014
REAL ESTATE MARKET REPORTS PROVIDE A SNAPSHOT OF MARKET CONDITIONS BASED ON RECENTLY SOLD
PROPERTIES IN THE AREA.
atproperties.com market report
LuxurySeller032014
As luxury consumers continue to embrace the Internet,
@properties continues to explore new opportunities to
engage them. Our latest endeavor, the Luxury Collection
Magazine highlights @properties listings priced at $1
million and above. This interactive, online magazine
is published quarterly at atproperties.com, and is also
e-mailed to our database of more than 475,000 clients
and prospects twice a year (winter and summer).
It allows luxury buyers to fip through dozens of
high-end homes and link to each listings web site for
detailed property information, additional photos, market
stats, school reports and more. ITS ONE MORE WAY
THAT @PROPERTIES IS LEVERAGING TECHNOLOGY
TO GIVE LUXURY HOME SELLERS AN EDGE.
luxury online magazine
LuxurySeller032014
LuxurySeller032014
With tens of thousands of Chicago-area homes displayed
on dozens of web sites, its easy to get lost in the crowd.
Thats why @PROPERTIES INVESTS HUNDREDS OF
THOUSANDS OF DOLLARS A YEAR TO ENHANCE
LISTINGS ON THE LEADING REAL ESTATE WEB
PORTALS including Realtor.com, Zillow and Trulia.
Enhanced listings ensure that homes listed with
@properties are returned ahead of other properties in
search results. They also include more photos, detailed
property descriptions and attention-getting banners.
Enhanced online listings are one of the most important
benefts @properties clients receive.
enhanced online exposure
LuxurySeller032014
EVERY FIRMS LISTINGS ARE ON THESE SITES, BUT NOT EVERY FIRMS LISTINGS ARE ENHANCED.
.COM
LuxurySeller032014
The offcial website of the National Association of
REALTORS

, Realtor.com receives approximately


10 million unique visitors per month.
enhanced
Approximately 10 million unique visitors per month
@properties Featured Listings display at the top of
search results ahead of other properties
Attention-getting showcase banner featured on
all listings
Up to 25 color photos
Detailed property description
Area map
Neighborhood information
School reports
Request a showing
Mortgage calculator
Link to video tour
Open house feature
Seller reports with graphs and statistics
Social media integration
iPhone app with more than 1 million downloads
.COM
LuxurySeller032014
Anne Proper
Phone: (312) 254-0200
LuxurySeller032014
MSN has partnered with Realtor.com, the offcial website
of the National Association of REALTORS

to provide
one of the internets most intuitive home searches.
enhanced
@properties Featured Listings display at the top of
search results ahead of other properties
Attention-getting showcase banner featured on
all listings
Up to 25 color photos
Detailed property description
Area map
Neighborhood information
School reports
Request a showing
Mortgage calculator
Link to video tour
Open house feature
Seller reports with graphs and statistics
Social media integration
iPhone app with more than 1 million downloads
LuxurySeller032014
Anne Proper
Phone: (312) 254-0200
LuxurySeller032014
Zillow draws an average of more than 11 million
unique visitors per month with powerful home search,
neighborhood information and the popular Zestimate


home valuation estimator.
enhanced
11.7 million unique visitors per month
Showcase listing on front page displaying at least one
@properties listing for any search in the city or North
Shore
@properties Featured Listings display at the top of
search results
@properties listings labeled as featured properties
Zillow.com Featured Listings are 6 times more likely
to be viewed than other listings
Attention-getting showcase banner featured on all
listings
Unlimited color photos
Detailed property description
Video tour link
Request a showing
Area map
Neighborhood information
School reports
Open house feature
Mortgage calculator
Social media integration
Zestimate

home valuation estimator


#1 real estate app for iPhone and iPad with
2 million downloads
LuxurySeller032014
(847) 295-0700
Anne Proper
LuxurySeller032014
Trulia is a real estate search site supported by a community
of home buyers, sellers, brokers and real estate enthusiasts.
The site currently attracts more than 7 million unique
visitors per month and features a popular blog.
enhanced
7 million unique visitors per month
@properties Featured Listings display at the top of
search results
Up to 25 color photos
Detailed property description
Neighborhood information
School ratings
Area map
Request a showing
Link to video tour
Open house feature
Mortgage calculator
Stats and trends
Trulia blogs
Smartphone app
LuxurySeller032014
Anne Proper
Phone: (312) 254-0200
LuxurySeller032014
YouTube allows billions of consumers to discover,
watch and share user created videos. VHT, @properties
professional photography and video provider distributes
all property videos to YouTube.com.
enhanced
Homes marketed with video are seven times more
likely to be viewed than comparable homes and are
perceived, on average, as 12% more valuable*
Visited by billions of consumers each year
One minute video
Property address and basic details
Integrated with music choice
Link to atproperties.com
Option to like and embed video as a post
to Facebook, Twitter and Google+
Option to embed and email to a friend
LuxurySeller032014
LuxurySeller032014
Luxury Portfolios website has become the leading
online resource for homebuyers searching for high-end
property all over the world.
1.6 million unique visitors per year from over 200+
countries and territories
More than 16,000 homes representing more than $38
billion in inventory
Highly optimized site with Page 1 Google rankings
for hundreds of search terms
Translated into 9 languages and 60 foreign currencies
Exclusively displaying listings of Luxury Portfolio
member frms
Inventory comprised entirely of homes listed at
$1 million and above
More $1 million-plus listings in U.S. than any other
luxury real estate network including Coldwell Banker
Preview, Sothebys and Mayfair International
Photo gallery with up to 25 professionally
photographed images
Video tours and LuxeTour

narrated video tours of


listings $5 million and above
Google Maps integration
Syndication to partner websites: wsj.com,
frontdoor.com, openhouse.com, relohomesearch.com,
youtube.com, plus 200 more sites
Printable brochure
Social media integration with Facebook and Twitter
E-mail to a Friend feature
Prominently displayed broker contact info
LuxeTrends

e-newsletter
LuxeChatter

blog
Optimized website for mobile and iPad

LuxurySeller032014
LuxurySeller032014
print exposure
CHICAGOLANDS MOST VISIBLE REAL ESTATE
ADVERTISING IS DESIGNED TO DRIVE BUYER TRAFFIC
TO YOUR HOME VIA WIDESPREAD COVERAGE IN A
VARIETY OF LOCAL MEDIA OUTLETS.
Our Luxury Collection ad campaign targets high-end
homebuyers through upscale media, where prominent
placement and compelling design lend added cache to
your listing.
LUXURY COLLECTION ADVERTISING
Personalized URL in every ad, directing buyers
to your homes web site
Chicago Tribune City Zone: double-page ad
Chicago Social (CS)
CS Interiors
Ultimate Address: multi-page @properties section
Wall Street Journal: Monthly full-page ad
Sheridan Road: individual listing ads
Love Where You Live campaign
Custom media plans featuring preferred rates and
agency-quality design
*PRINT ADVERTISING PROGRAMS ARE OFFERED THROUGH AGENTS. ASK YOUR @PROPERTIES AGENT FOR DETAILS
LuxurySeller032014
LuxurySeller032014
@properties full-page ads in the Sunday Chicago Tribune
Money and Real Estate section showcase your home to
207,000 Tribune subscribers in the papers City zone.
Full-color, two-page spread
Reaching 207,000 subscribers in the Tribune
City Zone
Cross promotion to an additional 125,000 subscribers
through @properties North Shore Tribune ads
Organized layout with easy-to-read property details
and contact info
Oversized color photos
Featured Listing, Luxury Collection, and
Open House sections
Sunday Tribune City Zone offers access to readers
with above-average household incomes and
home values
chicago tribune
LuxurySeller032014
LuxurySeller032014
@PROPERTIES IS THE #1 ADVERTISER IN CHICAGO
SOCIAL, THE CITYS LEADING LIFESTYLE MAGAZINE.
Our monthly Luxury Collection pull-out section spans
several pages and presents Chicagolands fnest properties
to the areas most affuent readership.
Multi-page section
Distinctive Luxury Collection branding
4-color ads with oversized photos and detailed
property information
Prime back-of-book placement for maximum visibility
Perforated section can be removed from magazine
promoting longer shelf life
Individual listing ads available
Mailed to private residences on the North Shore and
in the city
Distributed to luxury hotels, country clubs,
professional offces, salons and high-end retailers
285,000 readers with an average household income of
$200,000+
cs magazine (chicago social)
CS 200 W HUBBARD ST CHICAGO IL 60654
AUGUST 2010 $5.95
MO D E R N L U X U RY. C O M
+PLUS
The Great 8: Chicagoans Play Lolla
Fall Sneak Peek! Va-Va-Valentino
Got Him! The MCA Steals a Star
Sam Kass Is Hungry for Change
& all the Best Bashes
INSIDE:
REAL
ESTATE
SPECIAL!
The Hottest Hoods in Chicago!
Meet the Citys Biggest Dream Boats
Vision Quest: Developers We Die For
Build It, Babe! Ivanka Hits Downtown
Endless
FALL/WINTER 2010 $5.95BY THE PUBLISHERS OF CS
THE COOLESTGOWNS FOR WINTER WEDDINGS
Maid to Measure: Cynthia Rowley Does Bridesmaid Dresses
SUGAR BUZZ! Desserts Get Downsized
War of the Registries (Whos On Top?) > CITYCHIC HONEYMOONS
and 75 of Chicagos Sweetest Couples!
CHICAGO SOCIAL BRIDES 200 W HUBBARD ST CHICAGO IL 60654 MODERNLUXURYBRIDES.COM
MO D E R N L U X U RY. C O M
CHICAGO
Published by
SPRING 2010 $5.95
THE MENS BOOK 200 W HUBBARD ST CHICAGO IL 60654
MO D E R N L U X U RY. C O M
IVANKA SPEAKS: TRUMP
UNVEILS SUMMERS
HOTTEST SPOT
MIDDLE EAST OF EDEN:
ESCAPE TOABU DHABI
AND THE TESLA
ROADSTER TAKES
CHICAGO
37 Signals co-founder David Heinemeier Hansson
CHICAGOS COOLEST
BIZ GUYS SUIT UP
CATCH THE CURRENT:
THE BEST IN RIVER LIVING
WHERE TO EAT,
WHAT TO ORDER:
DOWNTOWNS NEW
POWER DINING
Power Up!
PLUS Haute Farm Chic in the City!
Stay-Cool Home Finds > Flower-Powered Furniture > Art Camp For Adults!
SUMMER LIVING!
Getaway-Spread Cred
Rooftop Gardens Take Root
Inside Chicagos Hottest Outdoor Rooms
PLUS Haute Farm Chic in the City!
Stay-Cool Home Finds > Flower-Powered Furniture > Art Camp For Adults!
SUMMER 2010 $5.95
200 W HUBBARD ST CHICAGO IL 60654
MO D E R N L U X U RY. C O M
SUMMER LIVING!
Getaway-Spread Cred
Rooftop Gardens Take Root
Inside Chicagos Hottest Outdoor Rooms
LuxurySeller032014
Luxury CoLLeCtion
LuxurySeller032014
@PROPERTIES IS THE LARGEST ADVERTISER IN
ULTIMATE ADDRESS, a luxury home magazine
produced and distributed by the Chicago Tribune.
Our multi-page spread highlights participating agents
listings in a full-color layout with oversized photos,
property details and agent contact information.
Ultimate Address largest advertiser
Published 8X per year
Exclusively displaying homes listed at $500,000
and above
Single-property ad programs available
Glossy magazine stock and 4-color images
Distributed to 50,000 Tribune subscribers in
high-income zip codes in the city, North Shore and
western suburbs
Additional distribution in honor boxes in the city and
at CTA and Metra stations
Advertised homes also featured in Luxury Homes
Gallery on chicagotribune.com/homefnder
chicago tribune ultimate address
March 14, 2014
Special Advertising Supplement
2231 N. Fremont Street
Chicago, IL 60614
Emily Sachs Wong | esw@atproperties.com | 312-286-0800
$4,250,000
March 14, 2014
Special Advertising Supplement
2231 N. Fremont Street
Chicago, IL 60614
Emily Sachs Wong | esw@atproperties.com | 312-286-0800
$4,250,000
LuxurySeller032014
OUR MULTI-PAGE SPREAD HIGHLIGHTS PARTICIPATING AGENTS LISTINGS IN A FULL-COLOR
LAYOUT WITH OVERSIZED PHOTOS, PROPERTY DETAILS AND AGENT CONTACT INFORMATION.
LuxurySeller032014
@properties monthly full-page ad in The Wall Street
Journal reaches an AFFLUENT, ENGAGED READER,
HIGHLIGHTING SELECT PROPERTIES AND DRIVING
TRAFFIC TO @PROPERTIES WEBSITE.
Full-page ad in the Friday Wall Street Journal
Co-branded with Luxury Portfolio International

Reaching 84,500 readers in the Chicago


metropolitan area
Average household income of $253,000
Average value of principal residence over $1 million
the wall street journal
LuxurySeller032014
LuxurySeller032014
@PROPERTIES MAINTAINS A MAJOR AD PRESENCE
IN SHERIDAN ROAD, the bi-monthly lifestyle magazine
that profles the people, places and trends that shape the
North Shore.
Multi-page @properties spread
Distinctive Luxury Collection branding
4-color ads with oversized photos and detailed
property information
Back-of-book placement for maximum visibility
Single-property ad programs available
Total circulation of 40,000 and average readership
of 210,000
sheridan road
LuxurySeller032014
ANNE PROPER
30 Green Bay Road, Winnetka IL 60093
847.881.0200 anneproper@atproperties.com anneproper.com
LuxurySeller032014
Luxury Portolio

leverages the buying power of 200


member frms to maintain a strong advertising presence
in the worlds premier shelter and lifestyle publications.
Reaching 45 million global consumers through print
and online media
One of the largest full-page real estate advertisers in
The Wall Street Journal
Prominent advertising in high-end shelter and
lifestyle magazines
o Unique Homes
o DuPont Registry
o Departures (American Express)
o Architectural Digest
o Veranda
o Forbes Life
Luxury Portfolio

magazine featuring lifestyle content


and member frm advertising

luxury portfolio international

LuxurySeller032014
LuxurySeller032014
love where you LIVE
There was a time not long ago when it was easy to get
caught up in the notion that a home was a commodity. Of
course weve all been reminded that its much more than
that. A homes total return on investment isnt just about
the bottom line on a closing statement; its also about
the memories we make, the relationships we build and
the milestones we achieve while living there. In short,
A HOME IS A CELEBRATION. @properties Love
Where You Live ad campaign taps into this idea to create
an emotional connection with Chicago-area homebuyers
a connection that is reinforced when people see the
@properties logo in ads, on the web, in collateral and on
the For Sale sign in front of your home.
atproperties.com
LuxurySeller032014
@PROPERTIES love where you LIVE AD CAMPAIGN CREATES AN EMOTIONAL CONNECTION WITH
HOMEBUYERS THAT IS REINFORCED THROUGH ADDITIONAL BRANDING AND MARKETING.
LINCOLN PARK
312.254.0200
RIVER NORTH
312.491.0200
LAKEVIEW
773.862.0200
GOLD COAST
312.506.0200
BUCKTOWN
773.432.0200
EVANSTON
847.763.0200
LuxurySeller032014
marketing
The point of marketing is differentiation making your
home stand out among the many competing properties in
the marketplace today. Over the past decade, @properties
has devoted more time, energy and money to this all-
important task than any other brokerage frm in Chicago.
OUR IN-HOUSE MARKETING AND IT DEPARTMENTS ARE
COMPRISED OF NEARLY TWO DOZEN EXPERIENCED
PROFESSIONALS PRODUCING AGENCY-CALIBER WORK
AND CONSTANTLY PUSHING THE ENVELOPE WITH NEW
IDEAS AND INNOVATIONS. Off-the-shelf solutions dont
cut it. Customization, creativity and quality do.
In the end, real estate marketing at @properties comes
down to designers, copywriters, programmers, coordinators
and agents all working together to create differentiation
differentiation that allows you to sell your home for the
most amount of money in the shortest amount of time.
Brochures
Photo Gallery
E-nouncement
Direct Mail
Signage
LuxurySeller032014
luxury collection brochures
@PROPERTIES CREATES CUSTOM BROCHURES TO
MARKET EVERY LUXURY HOME. Our in-house designers
produce the layout, and printing occurs at our own
facility in order to expedite turnaround and maintain
quality control.
Clean attractive layouts feature large, high-resolution
photography, detailed property information and a map
of the surrounding neighborhood. Brochures are printed
on 8.5x11 high-quality paper and perfect bound with a
custom cover, resulting in a professional presentation
worthy of the luxury market.
LuxurySeller032014
luxury collection direct mail
@PROPERTIES LUXURY COLLECTION DIRECT
MAIL PROGRAMS TARGET BUYERS, NEIGHBORS,
AGENTS AND REFERRAL SOURCES WITH A
VARIETY OF COMMUNICATIONS including Just
Listed postcards, monthly mailers, client and agent
appreciation mailers and more. Our oversized Luxury
Collection mailing pieces are professionally designed and
written, printed on glossy card stock and accompanied by
high-quality photo images. Agents have the ability to farm
their individual databases or seek out potential buyers
geographically and demographically through specialty
mailing-list software.
1931 North Hudson
LuxurySeller032014
luxury collection e-mail marketing
@properties agents target clients, prospects and brokers
in their contact database with customized e-mails
including Just Listed e-blasts and monthly e-newsletters.
Our Luxury Collection e-mail communications
are professionally written and designed and follow
established conventions for opt-in marketing and anti-
spam. THE COMBINED E-MAIL DATABASES OF ALL
@PROPERTIES AGENTS TOTAL MORE THAN 475,000
CONTACTS WITH NEW CONTACTS ADDED DAILY.
LuxurySeller032014
luxury collection signage
Even with the prevalence of online search, many property-
specifc inquiries still come from on-site signage. THATS
WHY @PROPERTIES UBIQUITOUS FOR SALE
AND OPEN HOUSE SIGNS ARE DESIGNED FOR
MAXIMUM VISIBILITY. Signs feature the distinctive
Luxury Collection brand and boldly display the agents
contact information and the propertys unique domain
address for easy follow-up.
Anne Proper
312.254.0200
123mainst.info
Anne Proper
anneproper@atproperties.com
312.491.0200
Anne Proper
847.881.0200
anneproper@atproperties.com
Anne Proper
312.254.0200
AGENTS DIRECT LINE
AGENTS EMAIL ADDRESS
LuxurySeller032014
123mainst.info
Anne Proper
anneproper@atproperties.com
312.491.0200
LuxurySeller032014
pricing your home comparative market analysis
So what is your home worth? That is likely the biggest
question on your mind and one that @properties has
answered accurately in every market since our inception.
THE KNOWLEDGE, EXPERIENCE AND RESEARCH
WE APPLY TO PRICING OUR CLIENTS HOMES
CONSISTENTLY PRODUCE SHORTER MARKET
TIMES AND HIGHER SELLING-PRICE-TO-LISTING-
PRICE RATIOS.
To set a listing price that will create the best market
for your home, we will perform a Comparative Market
Analysis or CMA. The CMA will evaluate your home
alongside other properties currently listed and
recently sold taking into account variables such as
location, supply, demand, absorption, market time and
property features.
A CMA TAKES INTO ACCOUNT:
MARKET CONDITIONS
SUPPLY AND DEMAND
MARKET ACTIVITY
MARKET TIME
PRICE/STATUS CHANGES
INTEREST RATES AND AVAILABILITY OF CREDIT
ECONOMIC FACTORS
SEASONAL DEMAND
PROPERTY FEATURES
LOCATION
ROOM COUNT AND SQUARE FOOTAGE
LOT SIZE
VIEWS
CONDITION OF PROPERTY INSIDE AND OUT
DESIRABILITY OF UNIQUE FEATURES
COMPETITION
PRICE
LOCATION
MARKET TIME
FEATURES AND FINISHES
CONDITION
UNIQUE ATTRIBUTES
LuxurySeller032014
YOUR @PROPERTIES AGENT APPLIES KNOWLEDGE, EXPERIENCE AND RESEARCH IN PERFORMING A CMA TO
SET AN ACCURATE LISTING PRICE FOR YOUR HOME.
LuxurySeller032014
pricing your home (market) time is money
THE SUREST WAY TO GET THE HIGHEST SELLING
PRICE FOR YOUR HOME IS TO SET THE LISTING
PRICE CORRECTLY RIGHT OUT OF THE GATE.
By contrast, the surest way to see that selling price
decline is to set a listing price thats too high and
then go through a series of price reductions to chase
the market.
Setting an accurate listing price is so important because
the greatest amount of showing activity for a home
occurs within the frst few weeks of market time. This
early activity tends to be from serious buyers who are
currently in the market and are therefore drawn to new
listings with a greater sense of urgency.
However, as time goes by, interest wanes, and
longer-than-average market times tend to fuel the
perception that the home itself (not just the price
of the home) is fawed. Therefore, longer market times
can actually drive value down.
One of the biggest mistakes sellers can make is to believe
that just because their home will sell for one price on day
60, it will sell for the same price on day 160. Usually, it
doesnt work that way. Remember, time is money, and the
best way to optimize both is to work with your agent in
setting an accurate listing price.
LuxurySeller032014
@PROPERTIES IS #1 IN THE CHICAGOLAND AREA IN AVERAGE MARKET TIME AND #1 IN SELLING
PRICE-TO-ORIGINAL LISTING PRICE.
SOURCE: BROKER METRICS, MRED LLC DATA, 1/1/13-12/31/13, BASED ON TOP 10 BROKERAGE FIRMS IN NORTHERN ILLINOIS.
SOURCE: AGENT METRICS, MRED LLC DATA, 1/1/13-12/31/13, SELLING PRICE TO ORIGINAL LISTING PRICE, CITY OF CHICAGO.
HOMES WITH
NO PRICE CHANGES
HOMES WITH
AT LEAST ONE PRICE CHANGE
AVERAGE
SELLING PRICE
AS A PERCENTAGE
OF ORIGINAL LIST PRICE
96%
AVERAGE DAYS
ON MARKET
90
AVERAGE
SELLING PRICE
AS A PERCENTAGE
OF ORIGINAL LIST PRICE
83%
AVERAGE DAYS
ON MARKET
199
LuxurySeller032014
before your home is shown
ONE OF THE KEYS TO SUCCESS IN TODAYS
ULTRA-COMPETITIVE REAL ESTATE MARKET IS TO
POSITION YOUR HOME AS THE MOST DESIRABLE
PROPERTY AT A GIVEN PRICE IN A GIVEN AREA.
Obviously, the most important variable in that equation is
price. But making sure your home is in optimal showing
condition will set it apart from the competition and could
be the difference between a timely and productive sale or
a long, drawn-out process.
LuxurySeller032014
HERE IS A CHECKLIST OF PREPARATIONS TO MAKE BEFORE SHOWING YOUR HOME. BE SURE TO
CONSULT YOUR @PROPERTIES AGENT TO FIND OUT WHAT IMPROVEMENTS THEY RECOMMEND.
DE-CLUTTER. Go through your home room by room
and ask yourself what you can throw away and what
you can box up and put in storage. Pay extra attention
to areas like closets, bookcases, shelves, and kitchen and
bathroom counters.
ORGANIZE. Lack of storage space can be a deal-breaker.
Go through your closets and pantries and throw away,
give away or put away anything you dont need. Clean
out bedroom closets so that hanging clothes are aligned
and have ample space. Remove items from closet foors.
Reorganize and clean out your kitchen cabinets and line
up dishes and glassware. Make sure bathroom and kitchen
drawers are neatly organized.
CLEAN. Give your home a deep clean from top to
bottom, including windows, upholstery and carpet,
and the refrigerator and oven (yes, buyers actually open
them).
PAINT. A fresh coat of paint is the least expensive, most
effective way to enhance the appearance of your home.
Be sure to use neutral colors. Consult your agent for
recommendations.
BRIGHTEN YOUR HOME. Light gives the impression
of space, so its important for every room in your home
to have ample light at any time of day. Prior to showings,
wash windows, raise blinds and turn on lights. Add foor
and table lamps to brighten dark rooms or corners.
MAINTAIN THE EXTERIOR. If you live in a single-
family home or townhome, maintain your lawn and
landscaping. In winter, shovel and de-ice walkways. In
a condominium, pay attention to the area in front of the
doorway. Keep it neat and inform the superintendent of
any problems, such as burned-out lights. Make balconies,
decks and patios inviting with potted plants and fowers.
MAKE REPAIRS. Consult with your agent prior to
undertaking a large-scale home improvement project,
but go ahead and make easy repairs such as touch-up
spackling and painting, replacing a cracked window or
torn screen, fxing a leaky faucet and changing burned
out light bulbs.
REMOVE PERSONAL PROPERTY. If you do not
plan on including personal property such as window
treatments or light fxtures as part of a sale, then remove
them prior to your frst showing and replace them with
attractive alternatives.
REMOVE PETS. Keep pets out of the home during
showings. Also be sure to conceal food bowls and
litter boxes. If pet odors are present, have the home
professionally cleaned.
HIRE A HOME INSPECTOR. Hiring a professional,
licensed home inspector prior to putting your home on
the market allows you to spot potential problems and
make repairs before buyers make them an issue.
DISCLOSE EVERYTHING. By law sellers must disclose
existing structural and mechanical problems, fooding,
the presence of lead paint, information on radon
hazards and other known defects to potential buyers.
Withholding this information can have much more
serious repercussions than the problem itself.
o
o
o
o
o
o
o
o
o
o
o
LuxurySeller032014
staging your home
STAGING IS THE ART OF MERCHANDISING A HOME
TO IMPROVE ITS MARKETABILITY. Today, every home
that is listed for sale should be staged to some degree.
Your home must show like a model in order to stand out
in todays competitive market.
Staging can be as simple as rearranging a few pieces of
furniture or as elaborate as hiring a professional to furnish
an empty home right down to the plants and artwork.
Your @properties agent can give you suggestions for
staging or help you decide if you would beneft from a
professional stager.
LuxurySeller032014
Use neutral colors and dcor to help your home appeal to the largest number of potential
buyers. Add color through accessories such as pillows, vases and oriental rugs.
Arrange furniture in small groupings that demonstrate a rooms functionality, and do not
overcrowd a room with furniture. Place pieces in a way that dictates logical traffc fow.
Use light, airy window treatments, like simple sheers on a curtain rod. Hang window
treatments so they cover the least amount of glass.
Higher wattage light bulbs can brighten up dark areas, while dimmers are a low-cost way to
add a desirable feature and allow you to increase or decrease light levels in different rooms.
Camoufage outdated furniture or worn upholstery with slip covers, and replace worn
bedspreads and throw rugs.
Keep kitchen counters clean and clear of all items, and remove all magnets and notes from
the front of the refrigerator. If your kitchen needs an update, paint cabinet fronts with a
neutral color and replace cabinet pulls.
Remove all personal items from the bathroom counter. Stock fresh towels and get a new
shower curtain and rug for the foor.
Personal photographs and mementos add warmth and character to a home, but use them in
moderation so the buyer will focus on the home, not its owners.
Use interesting accessories to draw the eye to desirable features like built-in shelving, book
cases or freplace mantels.
Display fresh fowers.
If you have collectibles, display them in neat, uncluttered groupings.
Remember outdoor spaces like your back yard, patio or balcony. Add furniture, plants or
potted fowers with seasonal settings.
HERE ARE SOME EASY AND INEXPENSIVE
STAGING TIPS TO CONSIDER:
LuxurySeller032014
negotiation guiding principles
CONFIDENTIALITY: Confdentiality is vital to
the integrity of the deal and to our reputation
as professionals.
RESPONSIVENESS: Time is of the essence in a real
estate transaction. We will expedite the presentation
of offers and counteroffers and quickly act upon
any opportunity.
RESOURCEFULNESS: Real estate sales are
multi-faceted transactions. We examine all angles
of a deal to fnd strategies and solutions that help
you accomplish your objectives.
COMMUNICATION: Your @properties agent will
involve you in all aspects of the negotiation and
communicate your options clearly and candidly.
STRENGTH: We will do everything in our power to
help you negotiate from a position of strength. Our
goal is to achieve an outcome that meets or exceeds
your expectations.
Priced correctly and marketed aggressively, most homes will draw a timely offer. How you and your agent handle that offer and
subsequent negotiations can substantially affect the outcome of your home sale.
Your @properties agent will conduct negotiations with professionalism, attention to detail and a loyal representation of your
interests. The following principles guide @properties agents in every negotiation.
LuxurySeller032014
negotiation contract terms
PRICE: Your agents knowledge of the current market
is invaluable in helping you decide whether to accept
the offered price and terms or counter. They will
also help you consider the time value of money in
your decision, i.e. will a higher offer offset potential
additional carrying costs?
MORTGAGE CONTINGENCY: Most buyers purchase
a home subject to obtaining a mortgage. The terms
of the mortgage and the timeframe for securing a
fnancing commitment must be stated in the contract.
Make sure you are comfortable with these terms.
HOME INSPECTION: Most buyers choose to conduct
an inspection of the property with a licensed home
inspector. If the inspector uncovers any problems,
you and the buyer must negotiate what items will be
addressed and who will pay for them.

ATTORNEY APPROVAL: Attorney approval is
usually a one-week period, in which both you and the
buyer have your attorneys review the contract and
suggest alterations.
CLOSING DATE: This is the date when ownership
changes hands and usually, but not always, the date
when you must vacate and the buyer may occupy
the property. If you have specifc requirements for
scheduling the closing due to your own move, the
buyers fexibility in this regard might be an important
factor in deciding to accept an offer.
A real estate transaction is a fuid process that does not end with an accepted offer. Negotiations often continue on
some level all the way to the closing. A REALTOR

s objectivity, experience and counsel are essential to this process.


SOME OF THE MOST COMMON POINTS THAT ARE NEGOTIATED INCLUDE:
LuxurySeller032014
contract to closing what we do for you
Guiding your real estate transaction from contract to
closing is a multi-step process that requires proactive
management and thorough attention to detail. OUR
EMPHASIS ON COMMUNICATION, ORGANIZATION
AND FOLLOW-THROUGH ENSURE THAT
DEADLINES ARE MET, DOCUMENTS ARE
DISTRIBUTED, AND EVERY ITEM IS IN PLACE
TO MAKE YOUR TRANSACTION EFFICIENT
AND SEAMLESS.
OUR AGENTS, MANAGING BROKERS AND
SUPPORT STAFF WILL:
Handle earnest money and escrow account
management
Distribute contracts to all relevant parties
Coordinate attorney review
Coordinate a home inspection
Provide information to lenders
Distribute required disclosure forms
Collect important documents such as the tax bill and
condominium documents
Coordinate an appraisal
Coordinate walk-throughs
Update you when contingencies have been satisfed
Coordinate your closing
Help you fnd a new home
Follow up to see if you have any questions
LuxurySeller032014
contract to closing closing costs
SALE PRICE TYPICAL COST WHO PAYS?
COMMISSION 6% OF PURCHASE PRICE* SELLER
APPRAISAL $250 - $500 BUYER
CREDIT REPORT $30 - $75 PER BORROWER BUYER
INSPECTION FEE $350+/VISIT BUYER
LENDER-DIRECT
UNDERWRITING FEE $750 - $1,000 BUYER
PROCESSING FEE $150 BUYER
FLOOD CERTIFICATE $50 - $100 BUYER
TAX SERVICE $85 - $200 BUYER
ATTORNEY FEE $600-$1,000+ BOTH
SETTLEMENT CLOSING $250-$1,000 BUYER
TITLE INSURANCE (BUYER) $1,500-$2,000*** BUYER
TITLE INSURANCE (SELLER) $2,750-$3,000*** SELLER
RECORDING FEE $75-$250 BOTH
STATE TRANSFER TAX $1.50 PER $1,000 SELLER
COUNTY/CITY TRANSFER TAX $3.00 PER $1,000 SELLER
CHICAGO CITY TRANSFER TAX** $7.50 PER $1,000 BUYER
SURVEY $500 - $1,000 SELLER
INTEREST PER DAY LOAN AMOUNT X RATE/365 BUYER
ESCROW TAXES 1-5 MOS. (IF APPLICABLE) BUYER
ESCROW INSURANCE 1-5 MOS. (IF APPLICABLE) BUYER
TAX PRORATION 105 - 110% OF LAST TAX BILL SELLER
WHO PAYS FOR WHAT?
ESTIMATED CLOSING COSTS COURTESY
OF GUARANTEED RATE

. Prices subject
to change. Actual costs vary per lender,
loan amount, property type and
other factors.
*Commission rates vary per agent and are
specifed within the listing agreement.
**Property transfer taxes vary per local
jurisdiction or township.
***Based on loan amount of $1 million.
Please consult your real estate attorney to
obtain the best possible estimate for taxes
and other closing costs.
LuxurySeller032014
we care about communication
At @properties, we know what you want from your real estate agent because we ask. We understand whats important to
you in selling your home because we listen. And we help you make the right decisions because we share our expertise. It all
boils down to good communication, and there are few things at @properties that are more important. Setting expectations,
being proactive, speaking candidly, staying in touch these simple but vital principles are behind the thousands of successful
transactions we broker each and every year, as well as the outstanding reputation we enjoy in real estate circles.
HERE ARE SOME OF THE COMMUNICATIONS MEASURES
THAT KEEP YOU INFORMED BEFORE, DURING AND
AFTER THE SALE.
WELCOME LETTER: Upon listing your home, we will
furnish you with a copy of the listing agreement as well as a
letter recapping our sales and marketing process.
SHOWING FEEDBACK: We will provide feedback
on showings according to the frequency and mode of
communications you prefer.
@PROPERTIES SELLER REPORTS: We will provide a
report that shows online activity for your home by day, week
and month, including how many times your property was
returned in search results and how many times it was viewed
on the @properties website. This report also displays
comparable listings, their price and status.
MARKET UPDATES: You can elect to receive news and
updates on the local real estate market through e-mail
newsletters, sent monthly, and @properties Market Reports,
updated daily.
CLIENT SATISFACTION SURVEY: This important post-
closing survey gauges your satisfaction in several areas
including your agents knowledge and professionalism,
marketing services and negotiating skills.
ONGOING COMMUNICATION: Long after your home is
sold, @properties and your agent are available to provide
information and answer questions not only about the
local real estate market but also about all things Chicago.
Our agent base is an incredible resource when it comes to
recommending home repair and maintenance contractors,
professional service providers and neighborhood businesses.
We are always just a phone call, text message or e-mail away.
LuxurySeller032014
LuxurySeller032014
luxury experience
As you know, luxury isnt just about a price; its about a feeling, a state of mind, an experience. At @properties, our promise to
you is that the experience of selling your home will refect luxury in every way. WE WILL DELIVER THE SERVICE YOU DESIRE
IN THE MANNER YOU DESERVE WITH THE RESULTS YOU EXPECT. THAT IS LUXURY COLLECTION.
Thank you for the opportunity to present our services.
LuxurySeller032014

You might also like