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Aesthetics in Design

Comparison of Fashion in India and Tokyo.


Friday 27 January 2012
Top Row:
Harajaku fashion is when people dress
up like other characters, also known as
cosplay but they wear the outts just
like everyday wear.
Can be: Kwaii (cute)
Gothic Lolita (based on the Victorian-
era) Ganguro (blonde hair and tanned
skin).
Middle Row:
Shibuya is a shopping district in Tokyo
and is known to be one of the fashion
centers of Japan.
The sailor look is adorable and
accessorizing with hot pink is the way
to go.
Bottom Row:
Spotted in the Shinjuku area of Tokyo
were some more individuals with
stylish fashion.
Friday 27 January 2012
India Street fashion is a mix of traditional pieces
!om a girls mothers or grandmothers wardrob"
combined with her latest top !om zara or sarojni.
When it comes to design , Indian fashion can be bes#
termed as amalgamation of the core elements of
traditional India with western inuences in terms of
silhouette, tailoring , details etc, $hich is why it has a
global appeal and creates a symphony with a wide variety
of clients !om a% around the world.
COMPARISION
India has a rich textile industry and henc"
indian fashion is more about traditional weaves
done in an interesting manner and rich
embroideries and drapes.
Whereas Tokyo showcases a vividity in their
silhouttes and surfaces.A lot of vigourous
pattern making is involved in the clothes and
less of surfacing.
Friday 27 January 2012
Comparison of National And International
Designers
Friday 27 January 2012
Issey Miyake vs Amit Aggarwal
&Heavyweight in the world of international fashion.
This designer, born in Hiroshima, studied graphic
design .
&His strength comes with his unique and original
designs.
&Furthermore, his distinctive uses of traditional
Japanese textile designs make his work one of a kind as
much as it is particularly Japanese.
&Issey Miyakes style is best known for its blend of
owing fabrics and designs of Eastern style with th"
technology and modern sensibilities of Western style.
Uses a wide array of both natural and synthetic
materials.
& Utilize both function and form in his designs.
& In addition to his Pleats Please line, Miyake is
known for his development of A&POC 'A Piece of
Cloth( ) a single piece of ready to wear clothing
) various perfume, home furnishing, and hosiery
products.
Friday 27 January 2012
Issey Miyake vs Amit Aggarwal
&Amit graduated in Fashion Design, !omNIFT, New
Delhi in 2002.
&His inspirations come !om various forms of ar# and
nature, yet he retains a+ interior landscap" of
imagination.
&Amits vision is to create a label that women treasure,
live and love in, and can pass on to the next generatio+
as an eternal symbol of style.
&A,arwal has rmly established himself as a fashio+
guru in a short span of time.
&creating successful co%ections !om day one; th"
designers latest faire is no exception.
&The co%ectio+ juxtaposes hard silhouettes with
diaphanous fabrics and architectural forms $ith so-
pastel shades. Blending shapes and materials $ith a+
eye for detail, the designer manages to successfu%y adds
fun while retaining a classic appeal to his ensembles.
Friday 27 January 2012
Issey Miyake vs Amit Aggarwal
These Designers emphasize mostly on
the Tactile (textural) element of
aesthetics.
Friday 27 January 2012
Rei Kawakabo vs Manish Arora
&Rei Kawakubo born in 1942 in Tokyo, she studied
ne arts and literature.
&In 1973, she established her own company, Comme des
Garons Co. Ltd in Tokyo and opened rst boutique i+
Tokyo in 1975.
&Comme des Garons specialises i+ anti&fashion,
austere, sometimes deconstructed garments.
&She rose to fame when she popularized what was
ca%ed by journalists as Hiroshima chic, clothes with
a+ asymmetric cu# $ith holes and !ayed, unsow+
edges.
&During the 1980s, her garments were primarily i+
black, dark grey or white. The materials were o.e+
draped around the body and featured !ayed,
unnished edges along with holes and a general
asymmetrical shape.Later started to use brighter colors.
&Comme des Garcons designs include such elements as a
mix of bright and dark colors, $himsica%y placed or
upside&down pockets, de&emphasized shoulders and
extra&long sleeves.
Friday 27 January 2012
Rei Kawakabo vs Manish Arora
&Manish Arora graduated in 1994 a.er winning th"
Best Student Award !om Ni.,Delhi.
&In 1997 Manish Arora launched his ow+
label "Manish Arora"
&Arora launched his second label, "Fish Fry", i+
2001.This colorful, sportswear&styled lin" $as
created in association with the athletic apparel
manufacturer Reebok.
&He had a successful debut at the London Fashio+
Week in September 2005 and received a+
overwhelming response !om the press as we% as th"
buyers.
&Manish Arora is regarded by many as "the Joh+
Ga%iano of India".
&He is known for a rich palett" of psychedelic colours
and kitsch motifs in garments that combine traditional
Indian cra.s lik" embroidery, appliqu and beading
$ith Western silhouettes.
Friday 27 January 2012
Rei Kawakabo vs Manish Arora
These designers primarily
emphasize on Visual and Tactile
elements of Aesthetics.
Friday 27 January 2012
Hanae Mori vs Pankaj & Nidhi
&Hanae Mori born January 8, 1926, in Yoshika,
Shimane. First Asian woman to be admitted as a+
o/cial haute couture design house by the fdratio+
!anaise de la couture in France
&Her fashion house, opened in Japan in 1951, grew to
become a 0500 mi%ion international business by th"
1990s.
&In 1965, she successfu%y presented her rst New Yor1
co%ection, "East Meets Wes#".
&Her signature design inspiration is th" buttery.
&Hanae Mori has made costumes for operas including
"Madame Buttery" and "Elektra", ba%ets including
"Cindere%a" and musicals such as the Japanes"
production of "Evita".

&Her published books include Hanae Mori 1960&1989"
and "Fashion ) A Buttery That Flew Across th"
Border.
Friday 27 January 2012
Hanae Mori vs Pankaj & Nidhi
&Pankaj & Nidhi are a talented young designer duo who
launched their label in May 2006.
Pankaj graduated with top honors !om the National
Institute Of Fashion Technology 'N.I.F.T.(.
&Pankaj & Nidhi made sure their co%ectio+ Florescenc"
stayed on top of things with their a%uring individualistic
style.
&They use a lot of ower motifs & even dream&like with
silhouettes of roses in layered appliqus, pixilated
precision and dynamic sequinwork with ombre dyeing.
&folds, pleats and four point tucks in dissymmetric
patterns tied together with the unique technique of ba%&
gathering.
&The diaphanous cotton&silk voiles, satins, silk&jerseys,
gauzy silk&linens and gossamer silk&chi2ons tied the oral
e2ervescence together.
& easy&going and quain#
&Sensuously and e2ortlessly marrying western and
Indian aesthetics, their label has received rave reviews
in local and international media.
Friday 27 January 2012
Hanae Mori vs Pankaj & Nidhi
These designers basically emphasize on
kinesthetic element of aesthetics in design.
Friday 27 January 2012
Kenzo Takada vs Falguni & Shane Peacock
&Kenzo launched in 1970 as the brainchild of Japanese&
born Kenzo Takada.
&The look epitomizes "West meets Eas#"
& merging fun prints with a+ ethnic vibe, owers
'the houses signature(, and textures to blend Kenzo's
natural Japanese inuences with Parisian culture.
& In 1983, Kenzo launched menswear, and ve years later,
the rst Kenzo !agrance was introduced, starting a
highly successful series of !agrances and skin care.
&At the age of 60, Takada announced his retirement i+
1999. Sardinia&based Antonio Marras took over as th"
head designer in September 2003 fo%owed byHumberto
Leon and Carol Lim which currently head Kenzo.

Friday 27 January 2012
Kenzo Takada vs Falguni & Shane Peacock
& Th"designer duos story is synonymous with high
luxury prt and di2usio+;
&Falguni & Shane Peacock have created their ow+
niche over the last few.
&Falguni & Shane Peacock us"bold colors, wild
patterns
&A striking interweaving of reptilian scales and
insect&like patterns.
&They use oral, dainty and spring like prints.
&The Peacocks, known for their irtatious animal
prints, they add colours to the fashion weeks.
&$ith parrot greens, bright oranges and sunny
ye%ows.
Friday 27 January 2012
Kenzo Takada vs Falguni & Shane Peacock
These designers basically emphasize on the
Olfactory and Visual elements of Aesthetics.
Friday 27 January 2012
Yohji Yamamoto vs Narendra Kumar
&Yohji Yamamoto is amazingly playful.
&He's a master tailor, yes, but that ski% is o.en put to
$ork conjuring up $ildly avant&garde silhouettes
that conceal the wearer's form, creating a new shap"
altogether.
&And yes, much of his lineup might be done in his favorit"
color, blac1, but th" sobriety is usua%y interrupted by
shots of ultrabrights.
&Constantly exploring the relationship between th"
masculine and the feminin".
&Yamamoto makes clothes for women with an artistic or
inte%ectual bent.
&Raised by his mother, a self&employed seamstress working
in postwar Japan, Yamamoto arrived at fashion a.er
studying law at Keio University.
&in 1977 showed his rst co%ection in Tokyo, under th"
nam" Y's. In 1981, he moved his presentations to Paris;
he accepted France's Chevalier de l'Ordre des Arts et des
Lettres in 1994.
Friday 27 January 2012
Yohji Yamamoto vs Narendra Kumar
&Narendra Kumar was part of the second graduating
class !om National Institute of Fashion Technology
'NIFT( New Delhi in 1990.
&Narendra launched his eponymous line in 2000 with a
complete range of western wear for men and women.
&The line is based o+ modern cuts and silhouettes
$hich integrates th" luxurious aspects of specia%y
$oven Indian fabrics with hand cra.ed detailing.
&Narendra Kumar's company, Arenah Design Studio,
undertakes various corporate identity&clothing projects
such as Marriott Group of Hotels, HSBC Bank, Kota1
Mahindra Bank, Unilever etc.
Friday 27 January 2012
Yohji Yamamoto vs Narendra Kumar
These designers basically emphasize on
Visual elements of Aesthetics.
Friday 27 January 2012
By: Prakriti , Tarveen, Chitrarth, Tenzing, Satyam and Saptarshi.
Friday 27 January 2012

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