2014

Researching Plan
MAURICIO TREVIO SANCHEZ
TECOM
Primary research: 10 WAYS TO MORE SECURE CYBERSAFETY

1. Install a home firewall and virus protection. Hackers comb the Internet looking for
vulnerable computers, in some cases trying to steal credit-card numbers and
personal information. Home firewall software such as BlackICE Defender or Zone Alarm can
fend off these attacks. You should also install virus protection if it is not bundled with your
computer's basic software.

2. Be careful what you give out. Don't send sensitive information, like your home address,
phone number and names and ages of children, to strangers over the Internet. Be careful what
you put on personal home pages. If you want to post pictures of yourself or your family online,
consider doing it on a hosting site that allows you to set up a password-protected access. And
keep in mind that any postings you make on Internet discussion groups will be archived, and
can be easily retrieved.

3. Don't download anything unless you trust the sender--and the file. Harmless-looking e-
mail enclosures can contain spyware. To be safe, never download anything unless you know
and trust the sender and have confidence that the file being sent won't hack your computer.

4. Use dummy e-mail accounts. When you fill out online profiles, post messages in
newsgroups or give out your e-mail address to strangers, consider using a secondary e-mail
account from a free service such as Hotmail or Yahoo Mail. If it gets e-mail bombed, you can
drop it and start over. Reserve your primary e-mail account for friends and people you trust.

5. Don't let your browser be a blabbermouth. Your name and e-mail address may be
embedded in your browser. Websites can then take them from your browser and make a
permanent record of your visit. To prevent this, you can go into your browser's preferences
menu and delete thisinformation or replace it with a false name and a dummy e-mail account.

6. Opt out. Check the privacy policies of websites you visit. Many are "opt out," meaning that
unless you tell them otherwise, they reserve the right to share your data with third parties.
Opting out can be a chore. Start with the site's Privacy Statement, and be prepared to wade
through a lot of fine print.

7. Don't accept unnecessary cookies. You will probably want to accept cookies--code stored
on your computer that identifies you--since it's hard to shop, among other things, without them.
But you can reject unwanted cookies by resetting your browser preferences or using software
like Cookie Crusher.



8. Use encryption for sensitive data. Before sending credit-card numbers and other
financial information over the Internet, be sure the transfer is encrypted--that is, scrambled to
prevent unauthorized access. Protected websites will tell you that the transfer is encrypted, and
your browser will usually display a symbol, often a lock, confirming that the transfer is secure.

9. Consider using an anonymizer. Since websites keep a record of your visits and may be
able to identify you by name, you might want to hide your identity with anonymizers like
www.anonymizer.com. Anonymizers also encrypt the URLs you visit so your Internet-service
provider cannot keep a record of them.

10. Clear your memory cache after you surf the Internet. Your computer keeps a memory
cache, effectively a log, of sites you visit.

APA: Adam Cohen. With reporting by David Jackson, (Los Angeles); Laura Locke, (San
Francisco) and Elaine Shannon, (Washington) 2014, Web.ebscohost.

Secondary Research: Steps to make a commercial
1. Find a commercial director.
A director will lead the production crew and the cast of your
commercial and bring the creative and technical know-how to advance
your initial thoughts and ideas.
The director will supervise casting by holding auditions to cast actors
and interviews to hire crew members.
A director will brainstorm with you and give you some realistic goals to
set during pre-production. He or she will also help expand on your
initial ideas and bring theatricality, drama or comedy to the concept.
This will make the commercial memorable or catchy to further reinforce
the product you're advertising.




2
Develop the script.
The director will devise a shooting script even if the commercial has no
dialogue. This script will act as a reference for everyone working on the
commercial project, and ensure that everyone on the set is pursuing
the same creative goals for the piece.
A shooting script will detail the shots, camera moves, dialogue,
captions and any voice-over copy that will be featured in the
commercial. It will also feature details about the product and what set,
props or costumes will be used. Specifying how and where props could
be obtained depends solely on what the commercial is advertising, but
there are prop storage and costume rental facilities in most U.S. cities,
to provide for film and commercial productions.











3
Scout locations.
Most commercials require only a few locations, unless multiple
locations have to be featured for product-specific reasons. Locations
will have to be arranged ahead of time. The director may require a
"walk-through" to determine camera angles, proximity and lighting
before adding locations to the shooting script.
No permits will be required for interior shots at private properties, but
shooting in an outdoor location that could disrupt the general public will
involve filing for a permit with your state film commissioner's office.
Interior locations are often a safer option for shooting a commercial
project, since you can control the environment, lighting and sound.
Shooting on an exterior location brings variables like the general
public, intermittent sunlight and delays due to inclement weather.









4
Shoot the commercial.
The commercial director will schedule the crew and actors for however
many days are required to film the commercial. He or she will be
responsible for the shot selections, giving direction to the talent and
directing the crew on the set. Most television commercials will take less
than a week to shoot.




5
Edit the footage from the shoot.
The director will hire an editor to cut the footage. The editor will select
all the takes from the shoot and assemble them for the commercial.
The editor may cut several versions of the commercial, each at a
different length. It is common to produce several spots from the same
shoot.



6
Add the final touches.
The director will hire and supervise sound editors and musicians to add
sound effects and a musical score to the commercial. Music can play
an important part in the advertising model and a catchy melody line or
jingle will create a recognizable musical motif for your product.


APA: (http://www.wikihow.com/, 2014)




























Secondary research: