Cases in Strategic Management

(BUS589-01)
Fall 2014
School of Business,
SUNY, New Pal!
"ns#uco#$
%#& 'un (in
Pa)e * 1
Cases in Strategic Management, BUS589-01, Fall 2014
School of Business, SUNY, New Pal!
+e,nes,a- .$/0-9$20 P0, 12 214 o# (ea,e#shi3 (a4
Instructor$ P#of& 'un (in, Ph&%&
5ffice$ 12 //1
Phone$ (845) 256-/989
Fa7$ (845) 256-2946
8-9ail$ lin:;new3al!&e,u
Oice !ours
<ues,a- = F#i,a-$ 12$20 -1$50 P0
+e,nes,a-$ 5$20-.$20 P0
Course "escri#tion
>ase su,ies an, #ea,in)s a#e use, o 4uil, e73e#ise in s#ae)- fo#9ulaion an,
i93le9enaion& <his ca3sone e73e#ience ine)#aes ?nowle,)e an, conce3s in#o,uce,
h#ou)hou he 3#o)#a9& 893hasis on a33licaion of conce3ual, anal-ical,
co99unicaion, an, ea9-wo#? s?ills&
Stu$ent %earning O&'ecti(es
@fe# he co93leion of his cou#se, su,ens shoul, 4e a4le o$
(1) %iscuss he 3#ocess ha o3 e7ecuiAesBs#ae)iss usuall- follow in #esolAin)
s#ae)ic issues faces 4- fi#9sC
(2) @ssess he fo#9ulaion an, i93le9enaion of s#ae)iesC
(3) %eAelo3 a f#a9e of #efe#ence ha can 4e followe, in c#afin) sho#-#un e7isenial
an, lon)-e#9 s#ae)iesC
(4) %eAelo3 conce3ual, anal-ical, co99unicaion, an, ea9-wo#? s?ills ha a#e
nee,e, in anal-!in) 4usiness siuaionsC
(5) "ne)#ae ?nowle,)e an, conce3s lea#ne, h#ou)hou he cu##iculu9&
<o aain hese lea#nin) o4:eciAes, su,en will
(1) >o93lee a co93eiiAe anal-sis fo# in,us#ies wih i93licaions fo# #iAals in he
in,us#-C
(2) ",enif- s#ae)ic issues facin) he e7ecuiAes in a fi#9C
(/) >o93lee a co93#ehensiAe anal-sis of fi#9s wih he o4:eciAe of fo#9ulain)
s#ae)ies an, s-se9s fo# i93le9enin) he s#ae)iesC
(4) Fo#9ulae a se of aciona4le #eco99en,aions fo# 9ana)e#sC
(5) >#iicall- an, c#eaiAel- hin? a4ou liAe 4usiness 3#o4le9sC an,
(.) P#e3a#e clea# an, cohesiAe w#ien 4usiness #e3o#s an, 3#esen he9 o au,ience
such as a )#ou3 of e7ecuiAes&

Pa)e * 2
)rogram *oals Su##orte$
0B@
)oals
Dlo4ali!aion
@nal-ical
S?ills
>o99unicaion 8hics (ea,e#shi3
0a:o# A A
0ino# A A A
+e,uire$ -e.t an$ Ot/er Materials
1& 2a#Aa#, Business School Pu4lishin)$ Selece, >ases = @#icles
Noe$ Please )e hese cases f#o9 2a#Aa#, Business School Pu4lishin) ,i#ecl-
(%i)ial >o3-)& You 9a- nee, o call he >uso9e# Se#Aice o c#eae -ou# accoun
4efo#e o#,e#in)$ https://cb.hbsp.harvard.edu/cbmp/access/24395535
Use li4#a#- ,aa4ase o locae 2BE @#icles&
2& Su))ese, Eea,in)s$
Bloomberg BusinessWeek, Wall Street Journal, Forbes, Fortune, New York Times
)rere,uisites
BUS52., BUS528, BUS5.8 (@ll wih 0ini9u9 D#a,e of >-)&
<eachin) 0eho,
<his cou#se inen,s o hel3 -ou )ain an un,e#san,in) of cen#al issues in 4usiness
s#ae)-, an, o ,eAelo3 an, a33l- 3e#suasiAe lo)ic o #eal 4usiness 3#o4le9s, which a#e
no#9all- un,e# uns#ucu#e, siuaions& <he#efo#e, an e93hasis will 4e 3lace, on he
culiAaion of c#iical hin?in), an, he connecion o #eal-wo#l, 4usiness& >onsisen wih
hese 4eliefs, " a,o3 an aciAe lea#nin) a33#oach, which #eFui#es 3a#ici3aion, su4sanial
o#al 3#esenaion an, w#iin) e7e#cises f#o9 he su,ens&
<his cou#se is o#)ani!e, as a se9ina# #ahe# han he #a,iional lecu#e fo#9a&
%iscussion on cases an, 3e#inen a#icles 3la-s a cen#al #ole in his cou#se& >ase an,
a#icle #ea,in) is -ou# fi#s se3 o 3#e3a#e fo# in-class ,iscussion& @ ho#ou)h #ea,in) of
selece, a#icles hel3s -ou 4uil, he )ene#al 3icu#e of he focal o3ic in each class, an,
i,enif- co93licae, conce3s an, i,eas ha nee, fu#he# cla#ificaion& 0- occasional 4#ief
lecu#es will no coAe# eAe#-hin) ,iscusse, in he a#icles an, cases, 4u hi)hli)h ?e-
conen, e73lain whe#e -ou feel ,ifficul, an, hel3 -ou 3#o)#ess in -ou# hin?in)& 1ia
#ea,in)s, lecu#es, an, case ,iscussions, -ou a#e e73ece, o un,e#san, he coAe#e,
4usiness e#9s an, heo#ies, an, use he9 o conAe- i,eas in class an, fuu#e ca#ee#&
>lass ,iscussion is no ,esi)ne, o e94a##ass an-one, 4u o hel3 -ou 3#o)#ess in
-ou# hin?in)& %o no 4e af#ai, o s3ea?& @n- Fuesion o# co99en will 4e le)ii9ae if i
Pa)e * /
is #elae, o cou#se 9ae#ial, an, 4ase, on -ou# hin?in) an, anal-sis& You# Fuesion,
c#iiFue an, co99en shoul, ai9 o add value o he class& So9e will no a)#ee wih -ou,
an, -ou 9a- 4e as?e, o ,efen, -ou# a#)u9en o# chan)e -ou# 9in,& @s lon) as c#iicis9
is ,i#ece, a a#)u9ens #ahe# han a in,iAi,uals, is #eleAan o he issues a han, an,
cohe#enl- a#)ue,, i is Ae#- 9uch welco9e,& " will occasionall- cu in if " nee, o
hi)hli)h so9e 3oins o# feel he ,iscussion is )ein) off he #ac?& @ciAiies such as
#e3eain) wha haAe al#ea,- sai,, o# #aisin) i##eleAan 3oin o 9as? ill-3#e3a#aion will 4e
,iscou#a)e,& Doo, e7a93les of ,iscussion 9a- inclu,e he followin)$
(1) provoking a onstrutive dialogue among students,
(!) introduing insig"t#ul perspetives,
($) lari#%ing di##iult onepts&relations"ips wit" substantial #ats and e'amples,
(() demonstrating an in)dept" understanding o# t"e lass material*
" will ,eAoe he 9a:o#i- of ou# class i9e o he anal-sis an, ,iscussion of selece,
2BS 4usiness s#ae)- cases& >ases f#o9 #eal 4usiness wo#l, 3#oAi,e AiAi, e7a93les ha
hel3 us un,e#san, conce3s an, 9o,els& 8ach case is inen,e, o each us so9ehin)
s3ecific, -e each can each 9an- hin)s& " will no ae93 o e7haus each case of all is
lea#nin) e73e#iences, 4u #ahe# 4uil, u3 3#o)#essiAel- anal-ical ools, s?ills an, insi)hs,
oAe# all he selece, cases& @ he en, of he se9ese#, -ou a#e e73ece, o )#as3 he whole
3icu#e an, haAe he chance o 3#esen -ou# assi)ne, #esea#ch 3#o:ec in a 9o#e
co93#ehensiAe a33#oach&
>ase ,iscussion 9eho, has 9an- a,Aana)es co93a#e, o 9e#e lecu#es& <he case
9eho, allows -ou o ,eAelo3 s?ills a 3#o4le9 ,efiniion in a,,iion o 3#o4le9 solAin)&
>ases -3icall- fo#ce -ou o sif h#ou)h a 9ass of info#9aion, so9e of i i##eleAan o#
con#a,ico#-, in o#,e# o i,enif- he s#ae)ic issues& "n a,,iion, he case 9eho, )iAes
-ou a chance o ,eal wih a94i)ui-& 0os cases ,o no haAe o4Aious G#i)hG answe#s&
0ana)e#s 9us 4e a4le o funcion in siuaions whe#e he #i)h answe# is no ?nown,
wihou fallin) ino he #a3 of assu9in) ha an- answe# is as )oo, as anohe#& So9e
anal-ses an, 3#o3ose, s#ae)ies a#e clea#l- w#on) an, so9e a#e clea#l- 4ee# han ohe#s&
@lso, he#e will 4e 9an- i9es when -ou# ins#uco# will no #eAeal own o3inions a4ou a
3a#icula# issue, an, he#e will 4e 9an- cases ha will no en, u3 neal- 3ac?a)e, wih an
Ganswe#&G <his is a no#9al 3a# of he lea#nin) e73e#ience&
<he#e is a )oo, chance ha -ou will feel conuse$ or o(er0/elme$ ,u#in) he fi#s
seAe#al classes& <his is a 4-3#o,uc of he s#ucu#e of he s#ae)- cou#se, which ,oes no
4uil, u3 linea#l- 4- successiAel- a,,in) co93onens of ?nowle,)e wee? 4- wee?& Eahe#,
eAe#- case in a sense conains all he 9ae#ial in he eni#e cou#se& Fu#he#9o#e, he ea#l-
heo#eical conce3s 3#o4a4l- wonH haAe 9uch 9eanin) fo# -ou unil -ouHAe wo#?e,
h#ou)h a few cases& @s a #esul, he#e is no lo)ical wa- o sa# off e7ce3 4- h#owin) -ou
in he ,ee3 en, of he 3ool an, lein) -ou s#u))le o sa- afloa& <he )oo, news is ha
he nu94e# of new i,eas fo# -ou o lea#n ,#o3s off Fuic?l- afe# he fi#s seAe#al classes an,
ol, i,eas coninue o 4e #eleAan& You will )e 9uli3le o33o#uniies o )#as3 he
fun,a9enal conce3s of he cou#se&
Pa)e * 4
+ase ,reparation& Because his cou#se #elies heaAil- on case 9ae#ial, e7ensiAe
3#e3a#aion 4efo#e class an, 3a#ici3aion in class a#e #eFui#e, o ensu#e he cou#seHs
success& 0os class ,iscussion will 4e le, 4- -ou# fellow class9aes, alhou)h " will cu in
if necessa#-& <he#efo#e, he Fuali- of -ou# lea#nin) e73e#ience will 4e ,i#ecl- ,ee#9ine,
4-$ (1) -ou# ,e)#ee of 3#e3a#aion, aciAe lisenin), an, 3a#ici3aion, an, (2) -ou#
class9aesH 3#e3a#aion, lisenin), an, 3a#ici3aion&
2e#e a#e he su))ese, 3#oce,u#es of 3#e3a#aion fo# -ou# class$
(1) Be)in wih a #a3i, #ea,in) of he assi)ne, case an, ohe# 9ae#ialsC
(2) <hen, #eAiew he ,iscussion Fuesions 3#oAi,e, fo# clues as o wha issues
#eFui#e s3ecial aenion& " will 3#oAi,e hese ,iscussion Fuesions 4efo#ehan,C
(/) Ee-#ea, he case ca#efull-, a?in) noes ha so# info#9aion, facs, an,
o4se#Aaions un,e# a nu94e# of #eleAan hea,in)s& <#- o fo#9ulae heo#ies o# h-3oheses
a4ou wha is )oin) on as -ou #ea,, 9o,if-in) o# #e:ecin) he9 as new info#9aion
su#faces& Push -ou#self o #each ,efiniiAe conclusions 4efo#e -ou co9e o classC
(4) " is also Ae#- i93o#an o 3#oAi,e FuaniaiAe su33o# whe#eAe# 3ossi4le,
3a#icula#l- when e73lo#in) Aa#ious h-3oheses as o he nau#e an, i93o#ance of ce#ain
3heno9ena& " is usuall- wo#hwhile o i,enif- tren$s in he fi#9 o# in,us#-, 3#efe#a4l-
wih a FuaniaiAe 9easu#e9enC
(5) Finall-, use noes o )ui,e -ou# ine#Aenions in class ,iscussions&
Building +ommuniation and Team Skills* You a#e encou#a)e, o 4uil,
co99unicaion s?ills in 4oh o#al an, w#ien fo#9as& You haAe o hin? clea#l- 4efo#e
s3ea?in) an, w#iin) clea#l-& @lso, he s3ea?in) an, w#iin) e7e#cises will fu#he# es an,
#ain -ou# c#iical hin?in) ca3aci-& 0eanwhile, 9os of he cou#se 3#o:ecs a#e ea9-
4ase,& You a#e encou#a)e, o ,eAelo3 ea9-s?ills o wo#? colla4o#aiAel- an, 9a?e uniFue
con#i4uion si9ulaneousl-&
(1) "n a,,iion o in-class 3a#ici3aion, we will fo#9 )#ou3s a he 4e)innin) of he
se9ese#, an, assi)n s3ecific cases o -ou& Fo# ha case, -ou will assu9e 9o#e
#es3onsi4iliies as lea,in) ,iscussans& You a#e N5< su33ose, o ,o a fo#9al 3#esenaion,
4u #ahe# o )ui,e he ,iscussion& You, as a )#ou3, will nee, o w#ie a #e3o# o a,,#ess
he ,iscussion Fuesions&
(2) Fo# a#icles (ohe# han cases), no#9all- each a#icle will 4e assi)ne, o one of
-ou& " will no 3#oAi,e ,eaile, ,iscussion Fuesions I "nsea,, " woul, encou#a)e -ou o
#- eAe#- 3ossi4le an, ine#esin) ,i#ecions of -ou# un,e#san,in) of he 9ae#ial& <he
lea,in) ,iscussan will 3#e3a#e a one-3a)e (sin)le-s3ace) su99a#- of he a#icle an, sen,
o 9e 4efo#e he class& " will 3os i on Blac?4oa#, fo# each of -ou&

(/) <he sa9e 9e94e#s of each case-lea,in)-,iscussion-)#ou3 will 4e wo#?in)
o)ehe# o anal-!e a 3ai# of #iAalin) fi#9s, w#ie a #esea#ch #e3o#, an, 3#esen i a he en,
of he se9ese#& You a#e encou#a)e, o 3ic? u3 fi#9s of ou# 9uual ine#ess as -ou#
Pa)e * 5
#esea#ch a#)e& 8ach ea9 will 3#e3a#e a 3#esenaion an, a w#ien #e3o# on -ou# )#ou3Js
co93#ehensiAe anal-sis of he fi#9s& 0o#e ,eails a#e 3#oAi,e, 4elow&
+ase -eading .isussion&
(1) +ase leading disussion is not a /presentation*/
No#9all-, a 3#esenaion ,eliAe#s clea# answe#s fo# -ou# 3#esene, o3icC he#efo#e,
-ou coul, 3#esen he i,eas an, hen ,iscuss on he9& >ases 9ainl- coAe# facual 9ae#ials
waiin) fo# us o 9a?e sense an, anal-!e& >ase ,iscussion in he fo#9a of 3#esenaion
wonH se#Ae ou# cou#se lea#nin) 3u#3ose&
(2) 0oles o# leading disussants, ot"er lass members, and instrutor*
@ll he h#ee 3a#ies nee, o )e inAolAe, in he case ,iscussion 3#ocess& (ea,in)
,iscussans nee, o a?e 9o#e #es3onsi4iliies, 4u i ,oes no 9ean ha he- coul, #e3lace
he ohe# wo 3a#s& <hei# #oles shoul, 4e 3#e3a#in) 9o#e ho#ou)hl- fo# he ,iscussion
Fuesions, 4#in)in) 9o#e a#)u9ens, an, soliciin) #es3onse an, a,,iional a#)u9ens f#o9
he class& "n he 9i,,le of lea#nin) 3#ocess, lea,in) ,iscussans canno 4e #es3onsi4le
solel- fo# #eachin) he G#i)hG soluions o# Gs#on)G answe#s& No# coul, he- full-
un,e#san, whe#e he case ,iscussion lea,s o 4efo#e he class& <he- coul, no 4e e73ece,
o 9ana)e he i9e allocaion fo# he class eihe#&
5he# class 9e94e#s nee, o #es3on, o he a#)u9ens f#o9 lea,in) ,iscussans an,
-ou# ins#uco#& You coul, 4#in) in 9o#e a#)u9ens, o# #eFues fu#he# cla#ificaion, o# )e
inAolAe, in G,e4aes&G You 9a- #efe# o he a4oAe9enione, e7a93les of )oo, ,iscussion&
5nce a)ain, he Fuali- of -ou# lea#nin) e73e#ience is ,ee#9ine, 4- he 3#e3a#aion,
lisenin) an, 3a#ici3aion f#o9 4oh -ou an, -ou# class9aes&
You# ins#uco# nee,s o 9a?e su#e$ (a) he ,iscussion is on he #i)h #ac?C (4) he
Gai# i9eG a?en 4- each of -ou a,,s Aalue o he eni#e classC an, (c) all he 9a:o# 3oins
he case su,- inen,e, o illus#ae a#e coAe#e, in an efficien an, effeciAe wa-& <he
ins#uco# will co99en on e9e#)in) 3e#s3eciAes, fine-une he a#)u9ens, an, ,ocu9en
?e- issues an, )oo, 3oins on he 4oa#,, o hel3 he class o#)ani!e an, a4so#4 he floain)
info#9aion& %onH 4e af#ai, ha " woul, seal -ou# hun,e#& You sill haAe -ou# Gshow
i9eG - when -ou 3#esen -ou# final )#ou3 3#o:ec& >ase ,iscussion is no he #i)h i9e -e
- You sill haAe ou# lea#nin) o4:eciAes o 3ic? u3&
<he a4oAe #elaionshi3 is si9ila# o wo scena#ios$ (1) (ea,in) ,iscussans a#e
lea,in) aco#s an, ac#esses& <he- a#e 3la-in) he 9a:o# #oles 4u sill nee, he su33o#
f#o9 ohe# aco#sBac#esses, as well as he )ui,ance f#o9 he ,i#eco#C (2) @s in 3#ofessional
se9ina#s, lea,in) ,iscussans a#e 3anel 9e94e#s who a#e he 9a:o# con#i4uo#s, 4u he
ohe# 3a#ici3ans will ine#ac wih he9& @n, he#e will 4e a chai#3e#son who con#ol he
3ace an, ,i#ecion of he ,iscussion&
(/) Format o# ase disussion
%o no use Powe#Poin sli,es& 5he#wise lea,in) ,iscussans woul, en, o
,o9inae case ,iscussion, an, fo#ce all he ohe#s o #ea, #ahe# han o 3a#ici3aeC
he#e wonJ 4e s3ace fo# he ins#uco# o 3la- his #ole eihe#&
Pa)e * .
@n o3enin) oAe#Aiew (s-no3sis) of he case is a )oo, 3#acice& " su))es a h#ee-
9inue i9e li9i on ha&
Focus on he assi)ne, Fuesions& B#in) a#)u9ens o a,,#ess he Fuesions ,i#ecl-&
You 9a- use class han,-ou o le he class follow -ou# 3oins& You 9a- ela4o#ae
he assi)ne, Fuesions ino s9alle# ones& Bu 9a?e su#e ha he- a#e closel- #elae,
o an, wonH )o 4e-on, he o#i)inal one& 5he#wise, )iAen he i9e #es#ains, we
will #is? leaAin) 9o#e i93o#an suffs ou&
@ he en, of he ,iscussion, eihe# lea,in) ,iscussans o# ohe# Aolunee#s w#a3 u3
wih so9e conclusions 4ase, on he ,iscussion&
>ou#se 8Aaluaion
You# cou#se )#a,e will 4e ,ee#9ine, Aia one w#ien 0i,-e#9 87a9, >ase
%iscussion an, Ee3o#, @#icle %iscussion (ea,e#shi3, >lass Pa#ici3aion, an, D#ou3
Eesea#ch P#o:ec an, P#esenaion, as shown 4elow&
1& 0i,-
e#9 87a9$ 20K
Pa)e * 6
*ra$e Com#onent )ercentage o
O(erall *ra$e
0i,-e#9 87a9 20 K
>lass Pa#ici3aion 10 K
@#icle Su99a#- an, %iscussion 10 K
D#ou3 >ase %iscussion Ee3o# 10 K
"n,iAi,ual >ase +#ie-u3 (Su4:ec o >han)e) 5 K
8<S 0B@ 0a:o# Fiel, <es 5 K
D#ou3 Eesea#ch P#o:ec an, P#esenaion 40 K
Total 111 2
<he 9i,-e#9 e7a9 9a- conain 9uli3le choice an, sho# essa- Fuesions 4ase, on
he e7 an, cases coAe#e, unil ha ,ae o# Fuesions f#o9 an assi)ne, 4usiness case,
which will 4e 3#oAi,e, fo# -ou# #efe#enceB#ea,in) well 4efo#e he sche,ule, e7a9& <he#e
will 4e no 9a?e-u3 o# 3os3one, es wihou 3#io# a##an)e9en wih he ins#uco#&
2& >lass Pa#ici3aion$ 10K
@en,ance
Since in-class ,iscussion is an essenial co93onen of -ou# lea#nin), -ou#
aen,ance a he class is a 9ini9u9 #eFui#e9en& 0issin) one 9o#nin) o# afe#noon class
will no affec -ou# )#a,e& Fo# each a,,iional a4sence, " will #e,uce -ou# final )#a,e one
3e#cena)e 3oin in he >lass Pa#ici3aion an, @en,ance 3a#& No #eason will 4e as?e,
fo# a4sences& So #ese#Ae -ou# f#ee a4sence fo# e9e#)enc- 3u#3ose& (aeness an, leaAin)
class ea#l- will 4e #eae, as a4sence fo# a half i9e&
>lass Pa#ici3aion
You# oAe#all co99i9en owa#, his cou#se an, -ou# ,ail- aciAe 3a#ici3aion in
case ,iscussions will 4e closel- 9onio#e,& "n )#a,in) class 3a#ici3aion, " will loo? a
4oh he 3uantit% an, 3ualit% of -ou# class con#i4uions& @ class#oo9 is a cos-f#ee
enAi#on9en fo# #--an,-e##o# owa#,s 4uil,in) s?ills fo# -ou# #eal 4usiness ca#ee#& So
9a?e full use of i& "f -ou feel -ou haAe lan)ua)e 3#o4le9, 3lease see 9e as soon as
3ossi4le so we can wo#? o)ehe#& Sh-ness is no an e7cuse fo# low 3a#ici3aion& @ he
en, of he se9ese#, " will ,ee#9ine his 3o#ion of he eAaluaion&
<he )#a,e will 4e assi)ne, as follows$
4utstanding ontributor5 6)11
7ood ontributor5 8)9
:de3uate ontributor5 ;)<
Non)partiipant5 $
=nsatis#ator% ontributor5 1
/& @#icle Su99a#- an, %iscussion$ 10K
%e3en,in) on class si!e, -ou will 4e assi)ne, one o# wo a#icles o 3la- a lea,in)
#ole in he ,iscussion& Befo#e he class, he lea,in) ,iscussans will w#ie a one-3a)e
su99a#- an, 3#oAi,e o he class fo# fuu#e #efe#ence& " will N5< )iAe -ou Fuesions in
a,Aance& D#a,e will 4e 4ase, on 4oh lea,in) ,iscussion an, he su99a#-&
<he su99a#- shoul, use essa- fo#9a #ahe# han 4ulle 3oins&
4& D#ou3 >ase %iscussion Ee3o#$ 10K
8ach )#ou3 will haAe a chance o 3la- as lea,in) ,iscussans of he assi)ne, case& "
will sen, -ou Fuesions in a,Aance ha will hel3 wih he anal-sis of he case& @fe# he
class, he )#ou3 will w#ie a . o 8-3a)e #e3o# in which -ou a#e #eFui#e, o answe# all he
assi)ne, Fuesions, which shoul, inco#3o#ae in3u f#o9 class ,iscussion&
Pa)e * 8
You nee, o 9enion he con#i4uo#(s) of each secion of he #e3o#& You# )#a,es
will 4e a,:use, acco#,in) o -ou# in,iAi,ual con#i4uion&
<he #e3o# shoul, use 8ssa- fo#9a #ahe# han 4ulle 3oins& Use hea,in)s o# he
assi)ne, Fuesions o s#ucu#e -ou# w#ie-u3&
Fo# ohe# in,iAi,uals, -ou nee, o show 9e wha -ou 3#e3a#e, fo# he case a he
4e)innin) of he class& @ 4ulle-3oin ouline o# so9e ,ia)#a9s will suffice& Use ha o
4ee# 3#e3a#e fo# he 0i,-e#9&
5& "n,iAi,ual >ase +#ie-u3 (Su4:ec o >han)e)$ 5K
8ach in,iAi,ual su,en will lea, he ,iscussion of 9o#e case Fuesions, an, hen
,eAelo3 a w#ie-u3 o coAe# he assi)ne, Fuesions&
6. 8<S 0a:o# Fiel, <es fo# 0B@$ 5K
<he 8<S 0a:o# Fiel, <es fo# 0B@ is inco#3o#ae, in his ca3sone cou#se o
eAaluae -ou# 9ase#- of su4:ec 9ae# u3on he co93leion of -ou# 0B@ 3#o)#a9& You#
in,iAi,ual sco#e is no use, ,i#ecl- o calculae owa#,s he cou#se eAaluaion, 4u he
3a#ici3aion ea#ns -ou fou# c#e,i 3oins, an, an- sco#e wih 50 3e#cenile o# hi)he# )ains
anohe# 3oin& 0o#e i93o#anl-, -ou coul, use he sco#e o fin, -ou# san,in) in naional-
wi,e )#a,uain) 0B@s& So9e of ou# su,ens we#e #an?in) in he hi)hes 3e#cenile
naionall- an, )aine, faAo#a4le aenion f#o9 #ec#uie#s in he :o4 9a#?e& <he School of
Business will #eco)ni!e he 9e#i of hi)h 3e#fo#9e#s ,u#in) S5B @wa#,s >e#e9on-&
6& D#ou3 Eesea#ch P#o:ec$ 40K
<he#e a#e ,iffe#en sa)es of his 3#o:ec as ouline, 4elow an, noe, in he wee?l-
sche,ule& Please #ea, he9 ca#efull- an, a?e necessa#- acions a each sa)e&
a& P#o:ec <o3ic$ You will 3ic? u3 a 3ai# of #iAalin) fi#9s f#o9 a9on) he o3ions
3#o3ose, in he class an, confi#9e, 4- he ins#uco#& <he ins#uco# will 3#oAi,e )ene#al
)ui,elines fo# ,oin) #esea#ch an, ,iscuss i in class fo# fu#he# cla#ificaion&
4& "niial 5ulineBF#a9ewo#?$ 5n +ee? 5 u3on he sa#in) of he class session, -ou
will nee, o 3#oAi,e an iniial oulineBf#a9ewo#? of anal-sis fo# -ou# assi)ne, 3#o:ec&
c& e-0ail >o99unicaion$ 8ach )#ou3 will encou#a)e o sen, 9e a wee?l- e-9ail
oulinin) -ou# ,eAelo39en on he 3#o:ec& <h#ou)h hese e-9ails, -ou can as? 9e
Fuesions an, see? )ui,ance on #elae, issues& Use he Blac?4oa#, e-9ail se#Aice o )e
9- i9el- aenion&
,& "ne#i9 Ee3o#$ 5n +ee? 12 u3on he closin) of he class session, -ou will nee,
o su49i an ine#i9 #e3o# conainin) he ,#af of -ou# #esea#ch 3#o:ec& @ )oo, ine#i9
Pa)e * 9
#e3o# will hel3 ensu#e a hi)he# Fuali- of -ou# final wo#?, ?ee3 -ou on #ac? so ha -ou ,o
no #ush -ou# wo#? in conclu,in) 9o9ens&
e& Final +#ien Ee3o# (wei)hin) /B4 of he D#ou3 Eesea#ch P#o:ec o# /0K of he
cou#se I he )#ou3 an, in,iAi,uals wihin he )#ou3 will 4e eAaluae, se3a#ael-)$ You#
)#ou3 will nee, o su49i a w#ien #e3o# on he las ,a- of 3#esenaions fo# all he )#ou3s&
<he )#ou3 #e3o# is e73ece, o 4e nea, -3e,, well hou)h of, c#eaiAe, an, on i9e& <he
#e3o# 9a- follow he s#ucu#e of he )#ou3 3#esenaion& " will assi)n -ou# )#a,e
in,iAi,uall- 4ase, on he eAaluaion of he 3a# -ou con#i4ue in he final #e3o#&
Fo# 4oh "ne#i9 an, Final Ee3o#s, -ou a#e #eFui#e, o u#n in a ha#, co3-, as
well as a $igital co#1 Aia <u#n-"-"n funcion in Blac?4oa#, wihin he sa9e ,a- when i is
,ue&
"n 4oh "ne#i9 an, Final Ee3o#s, -ou nee, o 9enion he con#i4uo#(s) of each
secion of he #e3o#s& You# )#a,es will 4e a,:use, acco#,in) o -ou# in,iAi,ual
con#i4uion&
f& Final P#esenaion (wei)hin) 1B4 of he D#ou3 Eesea#ch P#o:ec o# 10K of he
cou#se I he )#ou3 an, in,iAi,uals wihin he )#ou3 will 4e eAaluae, se3a#ael-)$ <he ,ae
of -ou# final 3#esenaion is lise, in he class-sche,ule&
<he final 3#esenaion will 4e fo#9al an, use 0ic#osof Powe#Poin& 8ach 3#esene#
shoul, a?e no 9o#e han a oal of 20 9inues 3e# 3e#son& <he )#ou3 as a whole shoul,
no a?e 9o#e han .0 9inues o 3#esen an, shoul, 3#ese#Ae a4ou 10 9inues fo# L=@ o#
class ine#acion&
Fu#he# ,eails on he )#ou3 #esea#ch 3#o:ec 9a- 4e ,iscusse, in class o#
co99unicae, h#ou)h e-9ail& Fo# s3ecific Fuesion, 3lease 9ee 9e ,u#in) 9- office
hou#s o# afe# he class&
You# in,iAi,ual 3#esenaion )#a,es will 4e assi)ne, 4ase, on he followin)
3#esenaion s?ills #u4#ic$
Pa)e * 10
O&'ecti(es Belo0 2.#ectations 3(erage 2.em#lar1
)erormance
5#)ani!aion No lo)ical seFuence of
info#9aion
%ifficul o follow
4ecause 3#esenaion
:u93s a#oun,
"nfo#9aion is
3#esene, in a lo)ical
seFuence
>onen %oes no 9ee
assi)n9en
#eFui#e9ens
Fulfills assi)n9en,
uses a33#o3#iae
sou#ces an, #easona4le
anal-sis
<ho#ou)h, s#on)
anal-sis&
Su4:ec Mnowle,)e Su,en ,oesnJ haAe
)#as3 of info#9aion
Su,en is so9ewha
co9fo#a4le wih he
info#9aion
Su,en ,e9ons#aes
full ?nowle,)e
@4ili- o answe#
Fuesions
>anno a,,#ess 4asic
Fuesions
>an a,,#ess 9os
Fuesions
>an a,,#ess all
Fuesions wih #eleAan,
co##ec info#9aion&
Luali- of sli,es Slo33- an,Bo#
un3#ofessional&
"na33#o3#iae leAel of
,eail (oo wo#,- o# oo
Aa)ue)C fon si!e oo
s9all fo# #ea,a4ili-&
Eea,a4le an,
3#ofessional&
@33#o3#iae leAel of
,eail ha e93hasi!es
9ain 3oins&
Eea,a4le, 3#ofessional,
i9a)inaiAe an,Bo# hi)h
Fuali-&
1oice Fuali- an, 3ace %e9ons#aes one o#
9o#e of he followin)$
9u94lin), ha#, o
un,e#san, 8n)lish, oo
sof, oo lou,, oo fas,
oo slow o# Nu99sO
8as- o un,e#san,,
a33#o3#iae 3ace an,
Aolu9e& %eliAe#- is
9osl- clea# an,
nau#al
87cellen ,eliAe#-&
>onAe#saional,
9o,ulaes Aoice well,
3#o:ecs enhusias9,
ine#es an, confi,ence&
0anne#is9s %e9ons#aes one o#
9o#e ,is#acin)
9anne#is9s, which
9a- inclu,e 4a,
3osu#e, shifin) fee,
ec&
No ,is#acin)
9anne#is9s& %ecen
3osu#e&
Uses 4o,- lan)ua)e
effeciAel- (an,
nau#all-) o 9ainain
au,ienceJs ine#es
8-e >onac Eelies heaAil- on sli,es
o# noes& 0a?es lile
e-e conac wih
au,ience, 9a- loo?
3#i9a#il- a sli,es
(oo?s a sli,es o ?ee3
on #ac? wih
3#esenaion, 4u
9ainains e-e conac
wih au,ience 9os of
he i9e
Sli,es a#e use,
effo#lessl- o enhance
s3eech& S3eech coul,
4e effeciAel- ,eliAe#e,
wihou he9& Pe#fec
e-e conac&
@i#e %oes no 9ee
9ini9u9 #eFui#e9en
fo# 4usiness ,#ess&
@i#e is nea, 9ees
9ini9u9 san,a#,s fo#
a 4usiness 3#esenaion
%#esses as if al#ea,- a
wo#?in) 3#ofessional
(Fuali-, s-le,
)#oo9in))&
Im#ortant "ates
See i93o#an ,aes as hi)hli)he, in he cou#se sche,ule&
Pa)e * 11
+ee?l- >ou#se Sche,ule
Noe$ <his sche,ule is su4:ec o chan)e 4ase, on he 3#o)#ess of -ou# lea#nin)& +e will
3#ocee, as a 3ace suia4le fo# lea#nin) 4- he 9a:o#i- of he class, since su,ens haAe hei#
uniFue aca,e9ic c#e,enials& 2ence, if necessa#-, we 9a- a,:us cou#se 9ae#ials
acco#,in)l-&
+ee? 1B2 3ugust 24 5 Se#t6 7, 2014
Strategi >anagement and Business ,oli%5 :n 4verview(?)
Eecen Bloomberg BusinessWeek a#icles on S#ae)- issues
2BE @#icle$ +ha is S#ae)-P
B- 0ichael Po#e#
2BE @#icle$ <he Fou# P#inci3le of 8n,u#in) Success
B- >h#isian Sa,le#
>@S8$ @33le "nc& in 2012 (Su#Ae- >ase)
b% .avid B* Yo##ie@ ,enelope 0ossano
DE5UP E8S8@E>2 PE5'8><$
Fo#9 )#ou3s an, choose #esea#ch a#)e&
+hich 3ai# of #iAals a#e -ou ine#ese, in fo# -ou# #esea#ch 3#o:ecP
+ee? /B4 Se#t6 10 5 14, 2014

Strategi >anagement and Business ,oli%5 :n 4verview(??)
@#icle$ Usin) he Balance, Sco#eca#, as a S#ae)ic 0ana)e9en S-se9
B- Eo4e# Ma3lan = %aAi, No#on
@#icles$ >o93ein) on >a3a4iliies$ <he New Eules of >o#3o#ae S#ae)-
B- Sal?, 8Aans, an, Shul9an
@#icle$ S#ae)ies o Fi)h (ow-cos EiAals
B- Ni#9al-a Mu9a#
>@S8$ +al-0a# So#es in 200/ ((ow-cos >o93eio#s)
b% ,ankaA 7"emawat , Step"en ,* Bradle%, Ben >ark
DE5UP E8S8@E>2 PE5'8><$ (i4#a#- Eesea#ch
+o#? on "niial 5ulineBF#a9ewo#?& %ue a he 4e)innin) of he ne7 class&
Pa)e * 12
+ee? 5B. Se#t6 24 5 Oct6 1, 2014
?ndustr% Struture
@#icle$ 2ow >o93eiiAe Fo#ces Sha3e S#ae)-
B- 0ichael Po#e#
@#icle$ <he Fall an, Eise of S#ae)ic Plannin)
B- 2en#- 0in!4e#)
@#icle$ <he Ei)h Da9e$ Use Da9e <heo#- o Sha3e S#ae)-
B- @,a9 B#an,en4u#)e# = Ba##- Nale4uff
>ase ,iscussion le, 4- D#ou3 1
>@S8$ B0D 8ne#ain9en (S#ae)ic Posiion an, <#ansfo#9aion)
b% Jan W* 0ivkin , 7errit >eier
DE5UP E8S8@E>2 PE5'8><$ 873lo#ao#- su,- an, ,aa collecion& @
#e3o# on "n,us#- S#ucu#e ,ue a he 4e)innin) of he ne7 class session&
+ee? 6B8 Oct6 8 5 15, 2014
+ompetitive :dvantage, 0esoure, and +ompetitive .%namis
@#icle$ >o93ein) on Eesou#ces$ S#ae)- in he 1990s
B- %aAi, >ollis = >-nhia 0on)o9e#-
@#icle$ 2ow "n,us#ies >han)e
B- @nia 0cDahan
@#icle$ %is#u3iAe <echnolo)ies$ >achin) he +aAe
B- 'ose3h Bowe# = >la-on >h#isensen
>ase ,iscussion le, 4- D#ou3 2
>@S8$ Q@E@$ Fas Fashion (%iffe#eniao#s)
b% ,ankaA 7"emawat , Jose -uis Nueno
DE5UP E8S8@E>2 PE5'8><$ +o#?in) on "ne#i9 Ee3o#&
+ee? 9 Oct6 22, 2014
MI"--2+M 283M
DE5UP E8S8@E>2 PE5'8><$ +o#?in) on "ne#i9 Ee3o#&
+ee? 10B11 Oct6 29 5 9o(6 5, 2014
Pa)e * 1/
10B/1
(as ,a- fo#
cou#se
wih,#awal
11B06
(as ,a- fo#
SBU o3ion
+orporate Strateg%
@#icle$ >#eain) >o#3o#ae @,Aana)e
B- %aAi, >ollis = >-nhia 0on)o9e#-
@#icle$ "s You# D#owh S#ae)- Fl-in) Blin,P
B- 0eh#,a, Ba)hai, SAen S9i, Pa#ic? 1i)ue#ie
@#icle$ S#ae)- an, Socie-
B- 0ichael Po#e# an, 0a#? M#a9e#
>ase ,iscussion le, 4- "n,iAi,ual Su,ens
>@S8$ News >o#3& (Eelae, %iAe#sificaion)
b% B"arat N* :nand , Bate :ttea
DE5UP E8S8@E>2 PE5'8><$ +o#?in) on "ne#i9 Ee3o#& %ue a he en,
of he ne7 class session&
+ee? 12 9o(6 12, 2014
?mplementation, and Strategi -eaders"ip
@#icle$ <u#nin) D#ea S#ae)- ino D#ea Pe#fo#9ance
B- 0ichael 0an?ins = Eicha#, Seele
@#icle$ <he +h-, +ha, an, 2ow of 0ana)e9en "nnoAaion
B- Da#- 2a9el
>@S8$ D8Hs <wo-%eca,e <#ansfo#9aion$ 'ac? +elchHs (ea,e#shi3
(Un#elae,-%iAe#sificaionC S#ae)ic <#ansfo#9aion)
b% +"ristop"er :* Bartlett, >eg WoCn%
+ee? 1/ 9o(6 19, 2014
2-S Ma'or Fiel$ -est or MB3
+ee? 14 9o(6 2:, 2014 -/an;sgi(ing, 9o Classes
+ee? 15 "ec6 7, 2014
DE5UP E8S8@E>2 PE5'8><$ PE8S8N<@<"5N D#ou3s 1 = 2
Final +ee? "ec6 14, 2014
DE5UP E8S8@E>2 PE5'8><$ PE8S8N<@<"5N D#ou3s / = 4
Pa)e * 14
Paltz School of Business Ethics Statement
School of Business students are expected to maintain the highest standards of honesty in their
college work. Cheating, forgery, and plagiarism are serious ofenses, and students that engage in
any form of academic dishonesty will be subject to disciplinary action. While we prefer to adhere
to a code of honor in the School of Business, due to national trends in cheating, forgery, and
plagiarism, we are instituting this policy within the school. ny student found cheating,
committing forgery, or plagiari!ing may sufer serious conse"uences ranging from failing a
speci#c piece of work to failing the course. $n some cases, a student may be expelled from the
School of Business and the college.
%our business education includes learning ethics and &alues. We trust that you ha&e the basic
foundation upon which we can build. %ou will be judged by your character as well as by your
knowledge and skills since the business world increasingly demands ethical beha&ior of its
employees. 'onesty remains an admirable "uality.
(he academic integrity policy of S)*% *ew +alt!
,http-..www.newpalt!.edu.ad&ising.policies/integrity.html0 de#nes cheating, forgery, and
plagiarism as follows.
Cheating is de#ned as gi&ing or obtaining information by improper means in meeting any
academic re"uirements or in other aspects of your professional conducts. (he use for academic
credit of the same work in more than one course without knowledge or consent of the
instructor,s0 is a form of cheating and is a serious &iolation of academic integrity.
Forgery is de#ned as the alteration of forms, documents, or records, or the signing of such
forms or documents by someone other than the proper designee.
Plagiarism is the representation, intentional or unintentional, of another1s words or ideas as
one2s own. When using another person2s words in a paper, students must place them within
"uotation marks or clearly set them of in the text with appropriate citation. When students use
another1s ideas, they must clearly identify the source of the ideas. +lagiarism is a &iolation of the
rights of the plagiari!ed author and of the implied assurance by the students that when they
submit academic work it is their own work product. $f students ha&e any issues with respect to
the de#nition of plagiarism, it is their responsibility to clarify the matter by conferring with the
instructor.
Cases re"uiring disciplinary and.or grade appeal action will be adjudicated in accordance with
+rocedures for 3esol&ing cademic $ntegrity Cases, a copy of which is a&ailable in the o4ce of
the 5ice +resident for Students fairs, the o4ce of the +ro&ost for cademic fairs, and in the
academic 6eans2 o4ces.
We, the members of the S)*% *ew +alt! School of Business community, are committed to
practicing the highest standards of ethical beha&ior and demonstrating integrity in all we do. We
practice these standards and expect them to be demonstrated by others not only in our business
dealings, but in all our relationships. 7urs is a culture of integrity. 8or us, ethical beha&ior
means adhering to certain standards in both public and pri&ate.
School of Business Policy Regarding Unethical or Dishonest Behavior
(he school maintains a system ,including software and web9based resources0, by which students
are well informed, educated and re"uired to acknowledge by electronic signatures, the ethics,
honesty and integrity standards of the School of Business, and the conse"uences of &iolating
those standards.
$nstructors who identify any &iolators should report the incident to the 6ean1s o4ce for
disciplinary action. (he following procedure is followed by the dean1s o4ce for handling such
incidents.
,enalties5
(he in&ol&ed students may re"uest an appeal through cademic ppeal Committee
,undergraduate0 or :raduate Council ,graduate students0.
8irst time ofenders recei&e a failing grade for the course, which can only be changed based on a
fa&orable outcome of the appeals process, if applicable. (he dean1s o4ce keeps a list of #rst
Pa)e * 15
time ofenders. (he ofenders are also re"uired to recertify their understanding of our ethics,
honesty and integrity standards.
second time undergraduate ofender will be referred for possible dismissal to the 74ce of
Student fairs. second time graduate student ofender will be dismissed from the ;aster2s
degree program in which he or she is matriculated, subject to re&iew by the :raduate Council.
*ote- 7nce a student completes the training program, he.she shall be treated e"ually regardless
of their pre&ious educational experience and cultural norms. $nstructors are encouraged to
remind students of our ethics, honesty and integrity standards at the beginning of each course.
Pa)e * 1.