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Leadership Pitch Deck

Marketing Engagement
September 2014 Internal
The Future of
Run with Purpose
2014 SAP SE or an SAP affiliate company. All rights reserved. 2 Internal
Run with Purpose
Run with Purpose engages employees by encouraging them
to think and talk about how their personal inspiration ties to a
bigger vision to see how what we do each day matters - not
just to us individually, but to the people we work with, to SAP,
and to the broader world.
2014 SAP SE or an SAP affiliate company. All rights reserved. 3 Internal
Why Leaders Should Care
Engaged employees are 21% more productive and 87%
less likely to leave their organizations than disengaged
employees.
Do you want to maximize productivity rates
through helping employees become self aware,
feel appreciated and self confident, and
understand SAP strategy?

Engage your team through
Run with Purpose.
2014 SAP SE or an SAP affiliate company. All rights reserved. 4 Internal
Quality of
Life
Work
Company
practices
Total
rewards
People
Opportunities
Run with
Purpose
Balance
Impact
Purpose
Connection to strategy
Connection to brand
Leadership
Diversity
Teams
Development
Learning
Training
Recognition
6 External Drivers of Employee Engagement
Bringing Run with Purpose To Life
2014 SAP SE or an SAP affiliate company. All rights reserved. 5 Internal
Step Into The Future Of Run with Purpose
The Ultimate Manager/Employee Connection
As a Manager,
I want to help my
employees:
As an employee,
I want to:
Run with Purpose
Become self aware, identifying
their passions
Understand who am I,
where do I want to go and
how do I get there
Initiate development discussions
through Run with Purpose. Use your
poster as an example to demonstrate
your purpose and have them create a
poster or other (blog, video, pic).
Feel appreciated, knowing I
understand what motivates
them and they can
successfully apply their
passions at work
Be appreciated for my
contributions
Use our nomination process (in
development) to nominate an
employee for a spotlight on Marketing
jam. They will have a Run with
Purpose interview and a poster
created.
Enrich self confidence Build my brand, expand my
network
Allows employees to share on their
social networks
Understand SAP strategy See how my purpose can
impact SAP
Creation of poster etc. connects work
you do to SAP vision
6 2014 SAP SE or an SAP affiliate company. All rights reserved.
The Engagement
Drivers Come to
Life Through
Run with Purpose
2014 SAP SE or an SAP affiliate company. All rights reserved. 7 Internal
Quality of Life
76% of employees say they stay in their current jobs because of
work/life balance.
Run with Purpose has employees reflecting on their everyday passions
and identifying how to apply them at work.
Moya brought her
passion for
supporting LGBT
youth to SAP by
launching SAPs
It Gets Better
film
2014 SAP SE or an SAP affiliate company. All rights reserved. 8 Internal
Work
Employees who derive meaning and significance from their work were more than
three times as likely to stay with their organizations. These employees also reported
1.7 times higher job satisfaction and they were 1.4 times more engaged at work.
Run with Purpose helps employees develop a sense of purpose, which allows them
to see how theyre making an impact.
Alexandra creates
an impact on
society by sending
SAP employees to
emerging markets
2014 SAP SE or an SAP affiliate company. All rights reserved. 9 Internal
People
Employees want their managers to care about their
personal lives, to take an interest in them as people, to care about
how they feel, and support their health and well-being.
Run with Purpose Serves as a tool for managers to help members of their
team become self-aware, enrich their self-confidence, and work better.
The Run with Purpose campaign has unique value as a tool for personal
development specifically for identifying passions, leveraging strengths, and
building a personal brand. For a manager, giving the employee the opportunity to be
highlighted in Run with Purpose demonstrates appreciation of diversity, an
understanding of what motivates employees, and an opportunity to apply the
passion to the objectives of the organization. For an employee, it creates a feeling of
being appreciated for your unique contribution, to identify ways in which your
purpose can drive impact to the organization, and the opportunity to highlight your
personal brand, expand your network, and increase your visibility.
-Shannon Platz, Vice President, SAP Platform Solutions
2014 SAP SE or an SAP affiliate company. All rights reserved. 10 Internal
Opportunities
Employees will always perform at their best when the
environment is conducive to growth.
Run with Purpose provides employees with the opportunities to: build their
brand, network with colleagues, inspire others, and discover what it is
about their job that has them running at their best.
Employees
finding their
purpose helps
them develop
and inspire
other
employees to
do the same.
Our social presence allows employees to
build their brand and interact with
colleagues about whats inspiring them!
2014 SAP SE or an SAP affiliate company. All rights reserved. 11 Internal
Total Rewards
Recognition can account for up to 50% of a companys
improvement in employee engagement.
Run with Purpose can be used as a way for managers to reward great
talent through recognition and appreciation
2014 SAP SE or an SAP affiliate company. All rights reserved. 12 Internal
Company Practices
Through the economic downturn and into the recovery, employees are even more
concerned about what the company stands for and the consistency between the
stated employer value proposition and the day-to-day reality of work.
Run with Purpose connects employees to the companys strategic vision by
helping them discover the inspiration behind their work at SAP
SAPs mission
empowers
Abdulrazaq to
deploy new
systems and make
the world run
better.
2014 SAP SE or an SAP affiliate company. All rights reserved. 13 Internal
Be an Exemplar
Leaders have been getting involved
You should, too!
2014 SAP SE or an SAP affiliate company. All rights reserved. 14 Internal
Action Steps
Please contact Alyse Wyler (alyse.wyler@sap.com) or
Melanie VanLeeuwen (melanie.vanleeuwen@sap.com) to
get your showcase story interview scheduled

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