INTRODUCTION

Parle Products company was founded in 1929 in British India. It was owned by the Chauhan family of
Vile Parle, Mumbai. Parle began manufacturing biscuits in 1939. In 1947, when India became
independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian
alternative to the British biscuits.The Parle brand became well known in India following the success
of products such as the Parle-G biscuits and the Thumbs Up soft drink.The original Parle company
was split into three separate companies, owned by the different factions of the original Chauhan
family:
1.Parle Products, led by Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G, Melody,
Mango Bite, Poppins, Monaco and KrackJack)
2.Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the
brands such as Frooti and Appy)
3.Parle Bisleri, led by Ramesh Chauhan
All three companies continue to use the family trademark name "Parle". The original Parle group
was amicably segregated into three non-competing businesses.
PARLE PRODUCTS :
Parle Glucose and Parle Monaco are the market leaders. They have won acclaim at the Monde
selection awards. Since 1970, they enjoy 35% share of the total biscuit market and 15% share of the
total confectionery market. They have 14 manufacturing units for biscuits & 5 manufacturing units
for confectioneries. Parle has large manufacturing units in India. Annual turnover 2000 crores. All
throughout It has managed to provide its products to the masses at affordable prices. Parle company
practices mass marketing for Parle- G which appeals to masses. It is a product liked by everyone and
does not cater only to a specific group or part of the whole market. It has brands such as Parle-G,
Krackjack, Monaco, Kreams, Hide and Seek Hide and Seek Milano, Bourbon,Parle Marie, Parle 20-20
Cookies, Nimkin under the Parle Products umbrella.
Parle biscuits are linked with factors of power and wisdom providing nutrition and strength. Parle
biscuits are indeed much more than a tea- time snack, they are considered by many to be an
important part of their daily food. Parle biscuits cater to all tastes from kids to senior citizens. They
have found their way into the Indian hearts and homes. Over 65 years, Parle G has been a part of the
south, from frenetic cities to laid back villages, Parle G has nourished strengthened and delighted
millions.

PARLE AGRO
Parle Agro is an Indian private limited company that owns several popular brands including Frooti,
Appy, LMN, Hippo and Bailley. Several Parle soda brands including Citra, Thums Up, Limca, Gold Spot
and Maaza were sold to Coca Cola in 1993 for a reported $40 million.
At the time of sale, the Parle brands together had a 60% market share in the industry.The brand was
strong in South India. Citra was phased out by 2000 to make way for Coke's international brand,
Sprite. Parle Agro commenced operations in 1984. It started with beverages, and later diversified
into bottled water (1993), plastic packaging (1996) and confectionary (2007). Frooti, the first product
rolled out of Parle Agro in 1985, became the largest selling mango drink in India.
The original Parle group was amicably segregated into three non-competing businesses. But a
dispute over the use of "Parle" brand arose, when Parle Agro diversified into the confectionary
business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle
Agro for using the brand Parle for competing confectionary products. Later, Parle Agro launched its
confectionery products under a new design which did not include the Parle brand name. In 2009, the
Bombay High Court ruled that Parle Agro can sell its confectionery brands under the brand name
"Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate
company, which has no relationship with Parle Products.Parle Agro Pvt. Ltd operates under three
major business verticals:
Beverages fruit drinks, nectars, juice, sparkling drinks.
Water packaged drinking water.
Foods confectionery, snacks.
Parle Agro also diversified into production of PET preforms (semi-finished bottles) in 1996. Its
customers include companies in the beverages, edible oil, confectionery and pharmaceutical
segments.
Frooti launched in 1985, was India's only beverage sold in a Tetra Pak packaging at the time. It went
on to became the largest selling Mango drink in the country. AppyAppy Classic was launched in 1986
as an apple nectar and originally available in a white Tetra Pak packaging with an apple and leaf
graphic. As of now, it comes in black Tetra Pack packaging. It was the first apple nectar to be
launched in India. Appy FizzLaunched in 2005, is Indias first sparkling apple drink available in a
champagne shaped PET bottle. Saint Juice launched in 2008, is available in three variants Orange,
Mixed fruit, Grape and Apple. At the time of its launch, its USP was "100% juice with no added color,
sugar or preservatives". LMNLMN was launched in March 2009, as non-carbonated lemon drink
(nimbu paani or lemonade). Parle Agro have launched BAILLEY packaged drinking water.

Mintrox mints (launched in 2008), hard mint candy available in 2 flavors, Buttercup candies
(launched in 2008), hard boiled candy,Buttercup Softease, a toffee available in 4 flavors, Softease
Mithai, a toffee available in 3 flavors include the variants in the confectionary department. A snack
called Hippo was launched in 2008 in 6 different flavours.

PARLE BISLERI
There is no life without water. But there is no safety without Bisleri. Water is a necessity of every
living being. Bisleri International Pvt Ltd is a brand of bottled water that has been serving pure and
germ free water for decades now. It is the most trusted brand of bottled water in India. Bisleri was
founded by Felice Bisleri in 1965. It was then bought by Parle in 1969. It is popular brand of drinking
water preferred by most of the population in India. The main headquarters of the brand is at Bisleri
Andheri Office. The brand serves scientifically purified and fortified drinking water. It is available at
the common general stores and is very affordable too. In fact it has become a generic name in the
category of bottled mineral water. The company has 17 plants and 11 franchisees all over India and
Bisleri, Mumbai is one of them. As an initiative taken under Aqua Green Revolution, Bisleri stores 10
billion litres' of rain water every year. Bisleri bottles were first sold in glass bottles. It was later on
sold in PVC containers and finally in PET containers. The bottles are packed from the Bisleri factory,
Andheri (east), Mumbai. The bottles are then distributed in the various parts of India. The brand is a
household name. Every drop of water in the bottle is purified through a 6-step process. From color,
odor to the removal of harmful salts and minerals, every minute drop is well examined. The water is
then tested during the bottling and storing process in order to prevent any accidental
contamination. This brand has also introduced Vedica Mountain Water. This brand uses Himalayan
water from a natural spring, located in Uttaranchal nestled in the vast Shivalik Mountain ranges and
it is further flavored with herbs and minerals to give additional benefits. Vedica is bottled in
Uttaranchal and is available in six different pack sizes of 500ml, 1 litre.