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Prepared For Professor Francis Tobienne

Client Based Project
2009
Client: Harvest Solar
Includes: A redesigned six page sales insert and brochure

Team Green Eggs & Ham
Chales Piercey
Melissa Taylor
Jenna Valenti
Haley Webber
WANT TO HELP THE ENVIORNMENT
AND YOUR WALLET?
WE CAN HELP.
Harvest Solar was founded on the simple goal to help
make solar power an economical and practical energy
source for Florida homeowners and businesses.

It’s obvious that consumers are tired of paying ridiculous
electric bills and we often hear people say that they think
that solar power sounds smart, after all it is the Sunshine
State, but think that it’s just too expensive. We are
actively working to dispel this myth about solar power.
With the number of government incentives available,
Harvest Solar’s excellent pricing and superior products
along with our home/business energy evaluation, solar
power is a viable option.

Our approach to sustainable energy conversion is
comprehensive. Solar power in conjunction with solar hot
water as well as often minor weatherization/energy
efficiency upgrades can virtually eliminate your
dependence on the electric grid system.

http://www.harvestsolarinc.com • info@harvestsolarinc.com
THE SOLAR POWER
DIFFERENCE.
Solar Power is a
rewarding investment
both environmentally
and financially.

THE HARVEST SOLAR INC.
EXPERIENCE ENVIRONMENTAL BENEFITS
Harvest Solar Inc. provides quality CLEAN AND RENEWABLE - Solar Power is West
solar and renewable energy Florida’s best renewable energy option.
solutions. We prepare detailed
site evaluations, system design, SELF SUFFICIENT – Stop relying on the power
FSEC submittals, permitting and company and the grid system.
coordination, construction and
commissioning appropriate to
each system we deliver. Harvest FINANCIAL BENEFITS
Solar’s dedicated team has over
20 years of energy efficient SAVINGS ON YOUR MONTHLY BILLS – Experience
residential and commercial substantial savings on your power bill and hedge
construction and energy systems against future power company rate hikes.
experience. We are members of
multiple organizations including RETURN ON INVESTMENT – Due to recent
staff who are LEED AP through the manufacturer price decreases as well as rebates,
US Green Building Council. solar power system’s can pay for themselves in
as little as two years.
Our team includes licensed
master electricians, roofers, REBATES – Get your share of our government’s
electrical, mechanical and bailout funds (incredible incentives are still
structural engineers and certified available)
building contractors.
PROPERTY VALUE - Added value and equity to
We traveled the United States
your home or business
searching for the best solar panel,
rack systems and inverter
VIRTUALLY MAINTENANCE FREE – no moving parts
manufacturers available. We
and solar panels include a 25 year
wanted it all – the latest
manufacturer’s warranty
technology, made in the USA,
reliability and quality. http://www.harvestsolarinc.com • info@harvestsolarinc.com
ENVIORMENTAL
BENEFITS

CLEAN AND RENEWABLE:
A GREENER ENVIRONMENT
GREENHOUSE GAS REDUCTION - Imagine installing a large solar
system on your home and knowing that you just reduced the
world’s greenhouse gases by as much as 40,000,000 pounds! Take
it a step further and imagine that if the installation and
convenience of your system inspires three of your neighbors to
add systems to their homes and you have caused the collective
reduction of 160 million pounds of greenhouse gas!

LOCAL INSTALLERS – We are not flying people in from Seattle,
Washington to install these systems. The closer the trade
partner, the greener the project and we want it green.

THE POWER COMPANY – As more and more people install solar on
their homes, the power companies become more and more
interested in getting actively involved with the process. As they
feel the loss of revenue their commitment to this technology will
be forced to increase. As they replace the segment of power
production generated by burning coal our planet’s sustainability
will increase dramatically.

EVERGREEN SOLAR’S CONTRIBUTIONS - Harvest Solar utilizes
solar panels from Evergreen Solar. Evergreen not only produces
one of the highest quality crystalline silicon panels available but
it also has the smallest carbon footprint. Recently Evergreen
launched a pilot project that eliminated cardboard from its
shipping process and replaced it with reusable plastic corners.

RENEWABLE ENERGY CERTIFICATES (REC’s) - We include a “mini-
meter” in our installation process. This meter allows you to
record how much power your system has produced over time.
Each Watt of renewable energy has an intrinsic value that can be
sold even though you are still consuming the power. Companies /
programs will become available that will purchase these
“credits” from you, providing you with added income.
http://www.harvestsolarinc.com • info@harvestsolarinc.com
FINANCIAL
BENEFITS

AFFORDABLE:
MORE GREEN IN YOUR WALLET
RETURN ON INVESTMENT AND MONTHLY SAVINGS - For
the next several months, Florida is providing a
tremendous opportunity to those interested in owning a
Solar Power system. State and Federal rebates combine
to return your initial investment in as little as two
years.

FEDERAL REBATES – As of the 2009 Federal Tax Returns,
the government offers a 30% tax rebate with no cap on
the cost of a solar power system and/or a solar hot
water heater. If necessary, the rebates can be carried
over to subsequent years.

STATE REBATES – Through June 30, 2010, the state of
Florida is offering a $4/Watt rebate on your qualified
solar power system (up to $20,000 for residential
systems) There is also a $500 rebate for solar hot water
heaters.

POWER COMPANY INCENTIVES – Different power
companies such as Florida Power and Light (FPL) and
Progress Energy offer additional rebates for qualifying
systems.

PROPERTY VALUE – Your home’s value is substantially
increased by the installation of a solar power system.
Due to recent changes in Florida law, your county
property appraiser cannot increase your home’s
appraised value as a result of the system installation.

http://www.harvestsolarinc.com • info@harvestsolarinc.com
INSTALLATION AND
MAINTENANCE

HOW IS HARVEST SOLAR INC.
DIFFERENT? INSTALLATION
INNOVATIVE INSTALLATION IT’S ALL IN THE DETAILS - We at Harvest Solar have
compiled a team whose ownership and installers are
It is paramount that we preserve consummate construction and renewable energy
professionals that have been trained to spend the
the overall integrity of the structure
additional time necessary to be sure that a job is done
when making any additions to your right the first time. We do not look for short cuts. All of
home or business. Therefore, we our installers know that each job is carefully reviewed
take extreme measures to prevent by ownership upon completion and any inferior
water penetration. During workmanship is not tolerated.
installation, many contractors drill
right through the roof overhang
and simply caulk around the MAINTENANCE
conduit hole. Our highly trained,
experienced roofing professionals VIRTUALLY MAINTENANCE FREE – We’ve all heard the
do not take these kinds of short- phrase “virtually maintenance free” and have varying
beliefs about what that statement means. What that
cuts. means for a solar system is that if you want, you never
have to do anything to the solar panels ever again. They
will typically survive thirty plus years on your roof and
never require tuning or adjustment. We recommend
cleaning the glass on the panels once a year so that you
receive optimum quantities of electricity. When the
glass is too dirty the panels can lose three to four
percent of their efficiency. The only other potential
replacement item is the inverter. Inverters typically
have a lifespan of between 15 and 30 years. We are
happy to include the cost of an inverter in your
personalized financial analysis at your request.

http://www.harvestsolarinc.com • info@harvestsolarinc.com
MAKE THE CHANGE
TODAY

HOW IS HARVEST SOLAR INC.
DIFFERENT? RESIDENTIAL PRICING
QUALITY, AMERICAN-MADE Harvest Solar will provide you a complete “one price”
PRODUCTS engineered solar power system to include the following
components:
• EverGreen® Solar Electric Photovoltaic (PV) Panels
ENGINEERED, FSEC APPROVED
• Unirac® Mounting Hardware approved to your location’s
SYSTEM DESIGN hurricane rated wind specifications
• Fronius® Pure Sine Wave Inverter, a/c-d/c disconnects,
COMPREHENSIVE REBATE GFI and all safety protection
ASSISTANCE • Lightning Arrestor
• Engineered and FSEC Approved Electrical Drawings for your
Individual system
“ONE-PRICE” ENGINEERED SYSTEM
• Owner’s Manual

This is our best bottom line price S
STANDARD PRICING
for a standard 3 or 5 kW PV
system coupled with a solar hot 3kW Residential system (shingle roof) standard
water heater. We believe we are installation…………………………………………………………. $23,500
the best price and value in the 5kW Residential system (shingle roof) standard
State of Florida and will not installation…………………………………………………………. $33,000
change a quoted price as many of 80 gallon Solar Hot Water Heater (by Solene)…… $ 4,900
our competitors do.
COMPREHENSIVE REBATE ASSISTANCE

Example for 5kW Residential:
Price …………………………………………………………………… $33,000
Anticipated Federal Rebate (30%)……………………… - $9,900
Anticipated State of Florida
Rebate for solar power system …………………………. - $20,000
Balance of Cost to User $3,100
Evergreen® is a registered trademark of EverGreen Solar Inc., Unirac® is a registered trademark of
Unirac, Inc., Fronius® is a registered trademark of Fronius USA, Inc. Solene® is a registered trademark
of We are not the manufacturer, we are a systems integrator. Pricing is subject to change without
notice.

http://www.harvestsolarinc.com • info@harvestsolarinc.com
The Power of the Sun Let us Introduce
SAVINGS – Experience substantial savings on your
power bill and hedge against future power company
Ourselves!
rate hikes. Harvest Solar Inc. provides superior solar and
renewable energy solutions. We prepare detailed
RETURN ON INVESTMENT – Due to recent
site evaluations, system design, FSEC submittals,
manufacturer price decreases as well as available
permitting and coordination, construction, and
rebates, solar power systems can pay for
commissioning appropriate to each system we
themselves in as little as two years. deliver. Harvest Solar’s dedicated team has over 20
PROPERTY VALUE – Add value and equity to your years of energy efficient residential and commercial
home or business. construction expertise along with energy systems
experience. We are members of multiple
LOW MAINTENANCE – No moving parts and solar organizations and we have staff on hand that are
panels include a 25 year manufacturer’s warranty. LEED AP certified through the U.S. Green Building
Council.
CLEAN AND RENEWABLE – Solar power is West
Florida’s best renewable energy option. Our team includes licensed master electricians,
roofers, mechanical and structural engineers, and
SELF-SUFFICIENT – Stop relying on the power
certified building contractors.
company and the grid system.
Contact us at Realize the power of
We have traveled the U.S. searching for the best the sunshine state
813-367-7888
solar panel, rack systems and inverter manufacturers
available.
or on theWe
webwanted it all – the latest technology,
at www.harvestsolarinc.com
service that is a cut above our competitors and
reliable products that are made in the USA.
The Power of Incentives We Offer…
The Latest Technology Available Products
RETURN ON INVESTMENT AND MONTHLY STRING RIBBON TECH- maximizing the panel’s per- This is critical because the 5KW Evergreen/SMA/Unirac
SAVINGS NOLOGY - Evergreen Solar’s formance. laws of physics determine that Power System *
new ES-A Series feature when panels are connected
String Ribbon™ solar panels QUALITY INVERTERS – together each can only work 3KW Evergreen/SMA/Unirac
For the next several months, Florida is
are made with the latest Sunny Boy SMA Inverters are as well as the lowest power Power System *
providing a tremendous opportunity to those generation of revolutionary high quality and the most panel in the system.
interested in owning a solar power system. wafer techno-logy. No other widely sold line of inverters 80 Gallon Solene Solar Hot
solar panels combine (63% of the market). Water Heater
State and Federal rebates combine to return exceptional performance and
your initial investment in as little as two years. industry-leading environ- GUARANTEED NAME- TEMPERATURE RATING –
mental credentials with the PLATE POWER – Many determined by how much
ability to be installed on manufacturers utilize a +/- 5% power a panel loses when it’s *Included in both Evergreen
FEDERAL REBATES – As of the 2009 Federal Tax packages is a standard rack
virtually any roof and in the when quoting their power hot. Evergreen Panels are
Returns, the government offers a 30% tax harsh Florida climate. rating. This means that a rated at 90% (at the top of the system designed for shingle
200W panel will range from industry). Evergreen’s panels roofs. Additional cost may be
rebate with no cap on the cost of a solar power
AR GLASS – Anti-Reflective 190-210W. Evergreen Solar can produce up to 4% more required for tile roofs or roofs
system and/or a solar hot water heater. If Glass allows 96% light guarantees 0/+2.5% which power than other major that require orientation
necessary, the rebates can be carried over to transmittance and the AR means that Evergreen panels manufacturers. modifications. Second story
coating prevents dirt build-up can range from 200-205W roofs are additional.
subsequent years.

STATE REBATES – Through June 2010, the state
of Florida is offering a $4/Watt rebate on your
qualified solar power system (up to $20,000 for
residential systems and up to $100,000 for
commercial applications). There is also a $500
rebate for solar hot water heaters.

POWER COMPANY INCENTIVES – Some power
companies such as Florida Power and Light How It Works…
(FPL) and Progress Energy offer additional Solar panels silently convert light into electricity. They have no moving parts, require
rebates for qualifying systems. little maintenance and are designed to last for many years. Solar panels use the
“photovoltaic effect”, discovered by Edmund Becquerel in 1839. Solar panels work
best in direct sunshine, but they also work well even on cloudy days. Solar panels
can supply a substantial proportion of the electricity needs of a typical household.
Apart from reducing your utility electricity bill, homeowners can often sell any surplus
PROPERTY VALUE – Your property’s value is
electricity directly back to the utility at an attractive rate.
substantially increased by the installation of a
solar power system. Due to recent changes in