A

Proposal
For
A Music Video
Unknown by Foxes
Prepared by
Khrystlyn Wilson and Clare OMara
Attack Promo
6
th
eptember !"#$
Client
Ahem
Copyright %!"#$&
PROPOSAL
Prepared by
Khrystlyn Wilson
I will be in partnership with Clare OMara in order to a!e a usic "ideo with the
length o# #our inutes and si$ inutes% Our purpose in a!ing this usic "ideo
is purely #or ad"ertiseent o# the song and #or the entertainent o# the
audience and get the to ac!nowledge the song and en&oy it% It would also be to
raise awareness o# who the artist is and to becoe well !nown within the usic
industry and within the audience% Clare OMara and I ha"e agree that the target
audience #or the usic "ideo would predoinantly be #eale' howe"er ales
ay watch it was well and the age #or the "ideo would be about () * +,% -his is
ainly because o# the category o# the !ind o# people who listen to this genre o#
usic and the type o# usic that it is% We will try and achie"e aiing it #or our
audience through the use o# costue as well as location% -his will hope#ully draw
the in to watch the "ideo because i# would gi"e the audience the sense o# what
the real artist ay wear%
-he concept that would be portrayed in the usic "ideo is a young #eale
tra"elling to "arious settings% We will show this within the "ideo through the use
o# our costues' props' shots types and o# course the location% .ue to ha"e two
artists within the usic "ideo we both plan o# ha"ing the sae aount o#
e$posure through lip/synch and di0erent !inds o# shot types% 1y doing this the
audience would hope#ully understand the storyline o# the usic "ideo and the
eaning behind the lyrics% We would also try and represent the artist through the
use o# our locations' costues and other things that the artist ay or would use
within their own usic "ideo%
Within the usic "ideo we plan to 2l in "arious locations * this is ainly in
order #or the audience to 2nd the "ideo engaging as well as a!ing sure that the
"ideo becoe con#orist% I ha"e already tal!ed to y partner 3Clare OMara 4
and we ha"e decided that soe o# a shooting would ta!e part in 5utton' Kingston
and 6lenthorne 7igh 5chool% We ha"e also ade soe plans to 2l in other
locations that show the thee really well such as 8ondon and getting to the
location such as 2ling on the 8ondon transport syste% -his is show the
concept o# a woen tra"elling to "arious places and eeting new things% In
order to also show our thee there would be a wide range o# "arious costue
changes within alost e"ery scene% -his is to a!e the usic interesting and
e$citing though the use o# our wardrobe% -he type o# clothing that would be seen
within the "ideo would ostly be casual wear% -his would include things li!e
&eans' &upers and shirts% -his is so that the audience can #eel li!e they can
relate to not only the audience but also the character in the "ideo% 7owe"er the
crucial thing within the "ideo would be our props% -his would be soething li!e a
wallet and ruc!sac!% -his is so that it can 2t in with the thee o# a woen
tra"eling around because i# you are tra"eling these would be crucial things to
ha"e and would help the audience understand the eaning o# the "ideo%
.ue to the #act that there is only two artist within the usic "ideo 3e/ Khrystlyn
Wilson and y partner Clare OMara4 there would be no need to boo! any !inds
o# cast within the production because the two artists would be the ain #ocus in
the "ideo% 7owe"er due to the thee and location that we are trying to portray
within the "ideo we would need to e$tra people to be in the bac!ground in soe
o# our shoots% We would ha"e to ha"e ore people in the usic so that we a!e
sure the audience !nows what the storyline is and ha"ing ore people that
a!es the usic "ideo loo! #un gi"es o# the ipression that the song is a #un
and e$citing usic to listen to%
Our chosen technology would be the caera and the tripod% It would be "ery
crucial that we ha"e these set o# e9uipent because it is needed #or us to shoot
the usic "ideo and #or us to a!e it loo! as pro#essional and well put together
that it could possibly loo!/ we also wish #or it to be engaging to the audience that
are watching the "ideo% In order #or our achinery not to get daaged whilst we
are a!ing our usic "ideo we would be !eeping sa#e in a sa#e holder% -his is
also to pre"ent it #ro being stolen or replaced%
:nd