ROMALLUS O. MURPHY, JR.

909-614-3625 romallusmurphy@gmail.com linkedin.com/in/romemurphy

DIGITAL MARKETING COMMUNICATIONS

Forward thinking, success-driven and highly successful marketing and client leader with extensive experience
championing digital marketing communications. Accomplished at conceptualizing and executing marketing and
sales programs to deliver immediate and long-term results. Diverse skills in executive management include
problem solving, process re-engineering and client leadership. Excellent communicator - particularly skilled at
developing internal and external partnerships to build consensus and achieve corporate objectives.
Accomplished leader, with motivational management style and excellent people development skills.


Strategic Planning Market Communications Digital Strategy SEO SEM Budgeting
Business Development Mobile Commerce Negotiations Presentations
Internet Marketing Interactive Marketing Web Site Development Social Media
Market Analysis Team / Consensus Building


PROFESSIONAL EXPERIENCE

Elite Interactive Solutions, Los Angeles, CA 02/2012 - Present
Elite Interactive Solutions is a facility based digital security guarding system. Elites combination of processes
and software are used to remotely monitor facilities in our Command Center by our Security Agents.

Security Consultant
Conduct onsite forensic security analysis, develop engineering diagrams, proposal development, cost analysis
and comparisons, client negotiations and proposal delivery. Enhance ongoing client relationship.

Accomplishments:

Generated over $2 million in revenue to the company with zero crime loss for clients.
Maintained the highest closing ratio in the history of the company.
Pioneered the companys products and services into the office complex and multiplex housing
industries.

Unified Energy, A Subsidiary of Tullett Prebon, Houston, Texas 11/2011 5/2014
Unified Energy is a national leader in power purchasing and negotiations. Specializing in price discovery and
timely market assessments, Unified Energy simplifies the purchase and management of energy.
Energy Resource Partner
Worked with large size businesses on energy procurement, energy efficiency programs and demand response
services. Provided a holistic approach to energy management for clients in several industries including
automotive, education, city governments and commercial properties. Generated $500,000 in revenue to the
company while savings clients an average of 22% in energy costs.

Chino Hills Branch Public Library, Chino Hills, California 05/2010 - 11/2011
A branch of the San Bernardino County Library System, offering free computer training at all levels, from
Novice to Expert
Marketing Communications Instructor - Volunteer
Provided instruction on marketing communications products including Word, PowerPoint and Excel. Created
and implemented curriculum addressing social media applications; i.e. LinkedIn, Twitter, and Facebook.
Developed and presented how to classes related to email, online banking, and retail buying sites. Offered
assistance in building and maintaining websites and instruction on search engine optimization (SEO).


ROMALLUS O. MURPHY, JR. Page 2

City of Angels School, LAUSD, Los Angeles, California 10/2009 12/2010
Educational institution providing dropout prevention resources for at risk students.

Computer Skills Instructor - Volunteer
Tutored at risk students in grades 9 - 12 in Microsoft Office products such as Word, Excel and PowerPoint.
Curriculum included instruction on Internet use, keyboarding skills, email and basic concepts of search.

COBALT GROUP, Seattle Washington 05/2008 - 09/2009
National Automotive Digital Marketing Services Company
Senior Client Executive
Managed, directed, and facilitated the success of account team members in all initiatives related to web site
and eCommerce sales and revenue. Designed new and improved existing marketing communications
campaigns; created proposals and presentations; negotiated client contracts. Worked with executive
management teams to delivered key performance indicators. Updated clients on project status, timeline,
budget, deliverables, and performance reporting and market intelligence. Collaborated with internal and
external cross-functional departments to align on goals and objectives. Prepared quarterly client business
reviews and annual sales forecasts.
Accomplishments:
Realized a 12% increase of client ROI in 2008 versus 2007 by establishing and maintaining client
satisfaction via Internet consultation services, strategic planning and competitive and financial analysis.
Successfully negotiated increase in clients three-year contract from $15 million to $17 million.
Generated a 17% increase in client satisfaction; ranking second in company.
Initiated and conducted monthly retailer meetings to gain feedback on existing programs and to announce
innovative programs designed to increase dealer web site traffic and ecommerce sales and revenue.
Conceptualized and launched Benchmark Study leading to foundation for new customer handling
processes and retailer performance measurements. Conducted research at the 20 best performing
Internet dealerships as a foundation for a best practices training program.
Launched new video and mobile application technologies for client, generating 6% revenue increase.

FORD MOTOR COMPANY, Irvine, California
International Automotive Design, Manufacturing, and Sales Corporation
Interactive Marketing Manager - Jaguar Cars 01/2007 - 04/2008
Lead the marketing communications team and was the driving force in the Jaguar Cars interactive marketing
growth across 180 retailers. Synchronized efforts of multiple departments and agency partners to achieve
corporate sales goals. Managing a budget of $5 million, developed and implemented diverse corporate
marketing communications programs and initiatives to increase web site traffic for JaguarUSA.com, regional
and dealer sites, and close rate performance. Conducted market research and positioning to create and
deliver B2B/B2C messaging. Defined customer segmentation, conducted competitive analysis, and launched
innovative mobile and social media solutions. Managed and directed five third party agencies to support
Jaguar's advertising, media buying - SEO/SEM, digital marketing, dealer network and performance
measurement efforts. Created and maintained infrastructure for corporate and dealer digital reporting.
Developed and conducted performance improvement training programs for field personnel.
Accomplishments:
Propelled interactive marketing activities in 2006-2007 for JaguarUSA.com, Dealer Web Sites, Lead
Management and Build Your Vehicle Tool initiatives, achieving a 16% increase in web site traffic in 2007
over 2006.


ROMALLUS O. MURPHY, JR. Page 3

Jaguar Cars (continued)
Conceptualized, planned and launched monthly eNewsletter providing story direction for distribution of
200,000 prospects per month. Efforts involved segmenting existing owner base with prospects to deliver
the "new" Jaguar Design Language.
Collaborated with global company teams and suppliers on the development and implementation of Jaguar
Land Rover Build Your Vehicle Tool, increasing monthly prospect use by 1,500 users.
Generated and implemented digital brand owner communications, creating a 5% increase in repurchase
loyalty over previous year.
Developed & delivered first ever eCommerce reporting process, increasing close rate from 5.3% to 7.4%.
Served as U.S. representative on global team charged with evaluating and selecting new worldwide
advertising/ digital agency.

eBusiness Manager Ford & Lincoln Mercury Division 01/2001 - 01/2007
Designed and created digital marketing communications plans for retailer and regional web sites to meet traffic
and lead generation objectives; developed online marketing communications plans to drive site traffic. Led and
directed internal departments, retailers, field personnel and support agencies to ensure best practices and
processes to improve close rate and customer satisfaction ratings. Interfaced with executive and retailer
management to review campaign performance and identify areas for improvement and potential market
opportunities. Collaborated with internal departments and dedicated resources to manage all projects related
to lead generation and management. Directed all aspects of retailer support including response to retailer
inquiries, lead management training, technical assistance and retailer feedback for improvements. Created
and established company interactive marketing growth across 250 retailers. Facilitated retailer process
reviews, retailer training sessions, and sales meetings outlining new products and services.

Accomplishments:
Consulted extensively with dealerships to launch retailer association digital advertising strategy, including
direct mail and Internet prospects.
Designed lead scoring process to identify Internet prospects most likely to purchase a new vehicle within
30 days. Identified and managed distribution of prospects to automotive retailers boosting results of over
40,000 sales in 2006, versus 32,000 in 2005.
Increased Internet sales from 12% in 2001 to 25% in 2006 by conducting retailer and field team training
teams to optimize Digital Marketing processes.
Collaborated with dealer advertising boards and advertising agencies on development and execution of
Digital Marketing strategies with a budget of over $60 million per year.
Initiated and developed dealership training analyses and enrollment processes, facilitating collaboration
with a cross functional team, to implement a $1.3 million training plan, and establishing a benchmark for a
national roll out.

Career Note: Prior positions with Ford Motor Company included Brand Manager; Sales Development
Manager; Planning and Distribution Manager; Merchandising Manager; and Zone Manager.
Details upon request.

Education
Master Business Administration
Howard University, Washington, DC

Bachelor Business Administration
Major: Computer Based Information Systems
Howard University, Washington, DC