Web Design Proposal

From: John Smith

Acme Web Design proposable.webdesign@gmail.com
To: Sample Recipient
Sample Company sample.recipient@gmail.com
Web Design Proposal Template
September 2! 2"#$
Prepared %or&
[Customer First/Last Name], [Customer
Title] [Customer Company]
[Customer Address]
[Customer City, ST
ZIP] [Customer Phone]
Prepared by&
[Proider Conta!t/"ep# First/Last
Name] [Proider Company]
[Proider Address]
[Proider City, ST ZIP]
[Proider Phone]
[Proider $e%site]
[Proider Conta!t &mail]
Aion 'e% studio ( Atlanta, CA ( )**+,-.+/-01/1 ( a!me'e%2a!me'e%desi3n#!om
'ntrod(ction
[Proider] )herea4ter 5no'n as the Proider, is pleased to su%mit a proposal 4or the 'e% site deelopment o4
[Customer Company] )herea4ter 5no'n as the Client,# This proposal des!ri%es the te!hnolo3y, seri!es, terms,
and s!hedule 4or the 'e% site deelopment pro6e!t#
In the di3ital a3e, a 'e% site 4re7uently seres as your %usiness or or3ani8ation9s 4ront entran!e throu3h
'hi!h many !ustomers 'ill pass# :ur mission is to 3ie you a pro4essional on-line presen!e that 'ill 3enerally
enhan!e your or3ani8ation9s ima3e and %randin3, as 'ell as moe prospe!ts throu3h the sales pro!ess#
Abo(t )s
[Proider] is a top proider o4 pro4essional 'e% site desi3n and deelopment# $e hae oer [;+] years o4
e<perien!e in the 'e% deelopment 4ield 'ith a lon3 list o4 satis4ied !ustomers# $e 'ill %e happy to proide
additional re4eren!es upon re7uest#
$e hae a !lear understandin3 o4 the 'e% site deelopment re7uirements, and 'e hae the 5no'led3e,
s5ills and e<perien!e to su!!ess4ully !omplete the 'e% site pro6e!t#
*(r Team + ,eadership
,isa Stone - Senior Partner! Creati.e Director / Pro0ect 1anager
Lisa Stone, 'ell-5no'n 4or her strate3i! ima3ination in ali3nin3 %usiness
3oals 'ith !reatie strate3y and e<pression, has su!!ess4ully led %rand
desi3n and mar5etin3 en3a3ements 4or a ariety o4 !lients#
=er e<perien!e a!ross a ariety o4 industries>in!ludin3 te!hnolo3y,
health!are, retail, !onsumer produ!ts and pro4essional seri!es#
Committed to ele3ant solutions and po'er4ully simple !ommuni!ations, her
areas o4 e<pertise are sustaina%le desi3n solutions, lo3o desi3n and
inte3rated %rand identity systems, %rand desi3n and strate3y, print desi3n, 'e% desi3n, di3ital media
strate3y, site ar!hite!ture, and site mar5etin3#
John Jones - Website Designer
?ohn is a hi3hly re3arded desi3ner 'hose pro!ess-drien approa!h to
deelopin3 ri!h !ustomer e<perien!es helps our !lients 3et into mar5et 4aster
and more e44e!tiely# For ;@ years, he has applied his trainin3 in the areas o4
!orporate identity, %randin3, and desi3n 4or su!h nota%le !lients in a ariety
o4 erti!als#
?ohn is !ommitted to simpli!ity and passionate a%out !ra4tin3 !lear, en3a3in3, e44e!tie !ommuni!ations# =is
dedi!ation to desi3n e<!ellen!e>redu!in3 !omple<, meanin34ul ideas to their isual essen!e>is
a!!ompanied %y e<pert 5no'led3e o4 !olor theory and the simpli!ity o4 Artisan 3raphi! desi3n and
typo3raphy in4luen!es#
Web De.elopment Pro0ect Description
In order to deelop a 'e% site that 4ul4ills all the 3oals o4 the 'e% site deelopment pro6e!t, the proposed
'e% deelopment 'ill ta5e pla!e in seeral distin!t phases:
Planning& =ere the s!ope, re7uirements, and des!ription o4 the 4inal 'e% site 'ill %e determined and
do!umented, in!ludin3 the oerar!hin3 site 3oals, num%er o4 pa3es, site hierar!hy, mer!handi8in3 needs,
lan3ua3e and 'e% tools used )i#e# Flash or !arts,, plus 4orms, animations/3raphi!s, and other spe!iali8ed
!ontent#
Concept Design& S5et!hes and/or pa3e mo!5-ups are !reated that re4le!t the 3eneral appearan!e and the
loo5 and 4eel o4 the 'e%site 4or isitors# :n!e these are reie'ed and approed 'e% deelopment 'ill %e3in#
Creation and Coding %or Primary Pages& Primary site )i#e# top leel, 'e% pa3es are !reated in the
preiously determined lan3ua3e )html, P=P, ABS!ipt, to meet all the appearan!e, per4orman!e, and
!ontent re7uirements# Then primary pa3es 'ill %e reie'ed %y the Client 'ith appropriate 4eed%a!5 4or
reision#
Primary Page Re.isions- Creation and Coding %or Secondary Pages& Primary 'e% site pa3es are
reised in a!!ordan!e 'ith the reie'/4eed%a!5# All site se!ondary pa3es are !reated#
Web Site Re.iew and Testing& The 4inished 'e% site 'ill %e reie'ed and all 4un!tional aspe!ts tested )i#e#
4orms, !arts,#
Acceptance and Pro0ect Completion: :n!e reisions and modi4i!ations resultin3 4rom reie's are
!omplete, the 'e% site 'ill %e uploaded and 3o lie# A4ter a su!!ess4ul one 'ee5 trial period, the 'e% site
pro6e!t 'ill %e !onsidered !omplete#
Ser.ices + Technology
The 'e% deelopment pro6e!t 'ill %e !ompleted in the 4ollo'in3 'ay:
1. The Proider 'ill assi3n a 'e% pro6e!t mana3er to oersee the pro6e!t and sere as a sin3le
point o4 4or pro6e!t !ommuni!ation# The proider pro6e!t team 'ill also !onsist o4 additional 'e%
deelopers and other support sta44 mem%ers 'ho 'ill !ontri%ute as pro6e!t re7uirements di!tate#
2. Pro6e!t 'or5 'ill 3enerally ta5e pla!e at the Proider 4a!ilities, ho'eer the Proider pro6e!t
mana3er 'ill !oordinate re3ular on-site isits on Client premises 4or meetin3s, ealuations,
o%serations, reie's, testin3, and other pro6e!t purposes as needed#
3. All pro6e!t 'or5 'ill %e in a!!ordan!e 'ith a!!epted %est pra!ti!es 4or 'e% deelopment#
4. Cey re7uirements 4or the 'e% deelopment pro6e!t 'ill %e esta%lished and do!umented in
Plannin3 sta3e, and 'ill %e added as an Addendum to the Statement o4 $or5#
This proposal only !oers 'e% site deelopment# The Proider 'ill %e happy to proide an on-3oin3
maintenan!e and support proposal#
Deli.erables + Testing
The Proider 'ill delier the 4ollo'in3 items durin3 or at the !on!lusion o4 the so4t'are deelopment
pro6e!t:
1)Fully 4un!tional and approed 'e% site in the re7uired lan3ua3e)s, uploaded to the !lients desi3nated
serers#
2) A $ordpress 4eature allo'in3 the Client to easily add %lo3 postin3s#
The timeline 4or pro6e!t milestones and deliera%les is listed in Ta%le ;#
Table #& Web De.elopment Timeline
1ilestone Description Complete
;# Plannin3 ++/++/1+;.
1# Con!ept Desi3n ++/++/1+;.
E# Primary Pa3e Deelopment ++/++/1+;.
.# Primary Pa3e "eision/Se!ondary Pa3e Deelopment ++/++/1+;.
@# "eie' and Testin3 ++/++/1+;.
F# Final "eision and A!!eptan!e ++/++/1+;.
Terms and Agreement
The terms 4or the 'e% deelopment pro6e!t are de4ined %elo':
Pro3ress payments 4or the pro6e!t 'ill %e made as 4ollo's:
Pur!hase order ###################### @+G
Test Lin5 and approal ##########1@G
Final deliery###########################1@G
The Proider 'ill inoi!e the Client Net ;@ at the !ompletion o4 the listed pro6e!t milestones#
Concl(sion
A3ain, 'e are happy to present this proposal 4or your reie'# Hpon a!!eptan!e o4 this proposal, the Proider
'ill dra4t a !omprehensie statement o4 'or5 4or your reie' that 'ill sere as the pro6e!t !ontra!t %et'een
the Proider and the Client#
I4 you hae any 7uestions or need additional in4ormation amended to the proposal, please let us 5no'# Iou !an
rea!h me dire!tly %y phone at [Conta!t phone] or %y email at [!onta!t email]#