The Mahindra Group has signicant presence in the IT Industry through Tech Mahindra and Bristlecone which serve several Global 100 and Fortune 500 companies, to deliver effective business solutions that help drive their success. This caselet pertains to the Bristlecone Business of the Mahindra IT Sector.
BUSINESS BACKGROUND Bristlecone was founded in 1996 to help businesses maximize the strategic value of their supply chains using SAP enterprise software. Bristlecone works closely with large enterptises in areas such as strategy and business process consulting, systems implementation services, SAP Netweaver and independent software vendor (ISV) services, and business process outsourcing (BPO) and knowledge process outsourcing (KPO) services. Bristlecone has a team of more than 1,000 professionals with ofces in USA (California), Canada, Singapore, Malaysia, UK, Germany, Switzerland and India. Bristlecone has implemented SAP for over 150 clients across the globe, spanning industries like Automotive, Technology & Telecommunications, Semiconductors, Life Sciences & Pharmaceuticals, Media & Entertainment & Mining. Among Bristlecones clients are global leaders like Exxon Mobil, Shell, BP, LSI Logic, Motorola, Nestle, Nike, Palm, Unilever, and more. LIVE CHALLENGE: OPTIMIZING SUPPLY CHAIN USING BIG DATA Bristlecone being a niche consulting rm focuses on select industries and consulting solutions, unlike large management consulting rms, focusing its energies to help clients optimize their supply chains using technology as an enabler. With the advent of the Big Data, companies see an opportunity to better integrate their business processes and drive cost efciencies in their supply chain processes. However, most of them have not been able to gain clarity over where the application or opportunities of Big Data lie with respect to supply chain. Depending on the context it is used, the term Big Data has been around for many years, but has recently gained tremendously in popularity. In 2010, Big Data started appearing as google search term, and in 2011, it was mentioned in Gartners Hype Cycle Report of Emerging Technologies. In 2012, it started getting used widely, and was added to the Oxford Mahindra War Room 2014 Bristlecone Business Caselet Broadvision Perspectives Client Condential Page 1 of 2 English Dictionary in 2013, dened as data of a very large size, typically to the extent that its manipulation and management present signicant logistical challenges. Bristlecone views Big Data as an opportunity to help enterprises solve supply chain challenges. Bristlecones core competence lies in facilitating this critical link between meeting the supply chain expectations of a business with effective use of technology. Evolve a strategy for Bristlecone to leverage the Big Data opportunity within the supply chain space for future growth, considering its position as a niche, boutique consulting rm. How can Bristlecone leverage Big Data to create a new market? How can Big Data be applied to various supply chain processes? What kind of services can Bristlecone provide to customers to optimize their supply chains using Big Data? Mahindra War Room 2014 Bristlecone Business Caselet Broadvision Perspectives Client Condential Page 2 of 2
The Machine That Changed the World: The Story of Lean Production-- Toyota's Secret Weapon in the Global Car Wars That Is Now Revolutionizing World Industry
Value Stream Mapping: How to Visualize Work and Align Leadership for Organizational Transformation: How to Visualize Work and Align Leadership for Organizational Transformation