4 th Post Graduate Programme in Management(Human Resources PGDM(HR) Term IV-200-20!! Instructor" R#$# Masilamani Tele%hone &!00&2'( )mail r*masilamani+,ahoo#com -.*ecti/es" To .uild a 0or1ing understanding o2 strategic management as the long term %rocess o2 ena.ling a 2irm to com%ete 0ith sustained ad/antage in its .usiness en/ironment and to create a conce%tual 2rame0or1 that 0ills ser/e students as a re2erence throughout their .usiness careers and ena.le them to ma1e %rogressi/e and a%%ro%riate use o2 the learned conce%ts to0ards su%erior %er2ormance and e22ecti/e contri.ution to the sustained success o2 the 2irms the, 0ill .e a %art o2# Pedagogy: The 2ocus 0ill .e on %artici%ati/e learning# The course 0ill ha/e a *udicious mi3 o2 theoretical conce%ts including models and %ractical illustrations# 4ttem%ts 0ill .e made to lin1 real li2e situations (not necessaril, 2rom con/entional .usiness) 0ith the theoretical 2rame0or1s# There 0ill .e ma*or em%hasis on continuous interacti/e and shared learning# 5ase studies and %resentations 0ill .e used to rein2orce the learning 5riti6uing o2 theories7 models relating to real 0orld e3%erience 0ill also .e encouraged# 5ase anal,sis and criti6uing 0ill ser/e as a .asis 2or e/aluation o2 student %er2ormance# )/aluation 5riteria" )nd term )3am 80 Mar1s -ne assignment 5ase stud, and %resentation or Pa%er su.mitted on a s%eci2ic area o2 9trateg,7 cou%led 0ith 4ttendance and 5lass %artici%ation e/aluation 40 Mar1s Total !00 Mar1s Session Plan A. Content 1. Introduction and overview; 9trategic Management as a 1e, .usiness conce%t# Its e/olution 2rom its ince%tion in the science o2 0ar2are Its crucial signi2icance in .usiness organi:ation# The 2lo0 o2 strateg, 2rom organi:ational /ision and core /alues through 1e, 2ocus areas7 setting and achie/ement o2 targets to ensure attainment o2 long-term strategic goals# 2. A theoretical model of the strategic management process; ;e, terms include /ision7 core /alues7 sta1eholder re6uirements7 en/ironmental scan (internal and e3ternal)7 strategic goals7 1e, .usiness dri/ers7 1e, 2unctional result areas7 targets7 action %lans7 results and 2eed.ac1# De2initions o2 each o2 these terms and their lin1ages 0ith the other elements o2 the model# Relating the strategic management model to the .asic model o2 s,stems %ro/iding conce%tual clarit, and an eas, to 2ollo0 re2erence 2or .etter strategic %lanning# 9ession !-2 Competitive Advantage: )3%loring the 2actors that contri.ute to com%etiti/e ad/antage and result in sustained le/els o2 %er2ormance in the 2irm<s .usiness en/ironment# De/elo%ment o2 uni6ue ca%a.ilities# The challenge o2 de2ending against imitation# Di22usion-the co%,ing o2 inno/ati/e %ractices ., com%etitor 2irms and the time to di22usion as a contri.utor to sustenance o2 industr, leadershi%# Internal %rocess as su%erior casual 2actors to sustaina.le com%etiti/e ad/antage# The need 2or antici%ator, de/elo%ment o2 com%etiti/e ad/antage to sustain industr, leadershi%# 9ession (-4 . !usiness "efinition: )la.oration o2 the term =.usiness de2inition=- di22erentiation 2rom com%etitors- %ro/ision a theor, o2 the .usiness# 5reati/e e3%loration o2 de/elo%ments in the 2irms .usiness en/ironment# 5haracteristics o2 good .usiness de2initions# Ho0 .usiness de2initions contri.ute to the de/elo%ment o2 com%etiti/e ad/antage# >eed 2or continuous re2inement - and 0here necessar, rede2inition# 5hallenges %osed ., rede2inition-demand on resources# 9ession '-? @ui: ! #. Analysis of Industry $nvironment: Industr, en/ironments characteri:ed ., ,oungAemerging7 oldAmature7 less com%etiti/e or more com%etiti/e# 4d/antages and disad/antages o2 using 9B-T anal,sis 2or stud,ing industr, en/ironments# The 2i/e 2orces model 2or anal,sis o2 industr, structure# 5orrelation o2 2orce intensit, to industr, %ro2ita.ilit,# Cimitations o2 9B-T and the 2i/e 2orces model in %ro*ecting =long= term de/elo%ments# 9ession &-!! Mid Term )3am %. Change as a &ey driver of Strategic 'anagement: Cac1 o2 res%onsi/eness to change the greatest .usiness %ro.lem# The 2actors res%onsi.le 2or lac1 o2 res%onsi/eness-managerial cognition7 lac1 o2 em%hasis on higher-le/el learning7 homogeneit, in managerial thin1ing# Cimiting in2luence o2 industr, norms# Thin1ing and acting li1e industr, outsiders# Role %la,ed ., general mangers in managing change# India<s %olitical and economic leaders# The 2ailure o2 /ision-Cicense and its role in limiting the de/elo%ment o2 com%etiti/e ca%a.ilities in India<s %olitical and economic leaders# 9ession !2-!4 (. Corporate strategy and diversification: Bhat is 5or%orate 9trateg, - concern 0ith scale and sco%e o2 .usiness 2irms# Bh, 2irms di/ersi2,# Integration /ertical and hori:ontal# Related di/ersi2ications# DnrelatedAconglomerate di/ersi2ication# 4d/antages and disad/antages o2 each# Desired out outcome o2 cor%orate strateg,-s,nerg,-Bh, to achie/e s,nerg,-%it2alls to .e a/oided# ;e, role o2 manager<s .elie2s and understanding in creating a %ositi/e relationshi% .et0een di/ersi2ication and %er2ormance# De/elo%ing s1ills in managing di/ersi2ications7 learning 2rom e3%erience# 9ession !'- !?
). Analysis of the Indian !usiness $nvironment: !! a 0atershed# 4nal,sis o2 the .usiness en/ironment %rior to and %ost this di/iding line# 4d/antages and gains 2rom the %olicies 2ollo0ed ., India<s %olitical and economic leaders# The 2ailure o2 /ision-Cicencing and its role in limiting the de/elo%ment o2 com%etiti/e ca%a.ilities in Indian 2irms# Current $nvironment: India 9B-T# The road ahead# 4reas o2 o%%ortunit,# 4reas o2 ris1# 5om%arison 0ith other emerging economies# Human resources the /ital 2actor# The need 2or national consensus on the 0a, 2or0ard# 9ession !& # 4nal,sis o2 signi2icant recent Managerial 5once%ts and Techni6ues# Their rele/ance 2or strategic %lanning# 5ore 5om%etence# Process re-engineering# )nter%rise resource management# $a%anese contri.utions including T@M# Managing these conce%ts to im%act su%erior %er2ormance and ensure com%etiti/e ad/antage# 9ome interesting conce%ts including creati/it, and intuition# 9ession !-20 Einal )3am *ecommended +e,t: Strategic 'anagement -y Pitts *o-erts: Pu-lisher +hompson Press Alternate +e,t: $,ploring Corporate Strategy +e,ts and Cases !y .ohnon /erry and Scholes 0evin ( th edition Pearson 211% *eference *eading Strategic 'anagement -y Ale, 'iller !. +eaching Approach The 2ocus 0ill .e on %artici%ati/e learning# The course 0ill ha/e a *udicious mi3 o2 theoretical conce%ts including models and %ractical illustrations# 4ttem%ts to lin1 real li2e situations (not necessaril, 2rom con/entional .usiness) 0ith the theoretical 2rame0or1s# There 0ill .e ma*or em%hasis on continuous interacti/e and shared learning# 5ase studies and %resentations 0ill .e used to rein2orce the learning 5riti6uing o2 theories7 models relating to real 0orld e3%erience 0ill also .e encouraged# 5ase anal,sis and criti6uing 0ill ser/e as a .asis 2or e/aluation o2 student %er2ormance# +e,t !oo& *ecommended Strategic 'anagement2 Strategy formulation and Implementation Pearce 3 *o-inson Pu-lished -y AI+!S Price *s. 2#1 *eference for *eading. Strategic 'anagement -y Ale, 'iller Strategy and !usiness 4andscape -y Pan&a5 /hemawat Pearson $ducation .