PARLE PRODUCTS : Sales Promotion involves engaging in activities which help to

increase the revenue of the company. Every company practices some or the
other kind of promotion to boost their sales. Every year Parle holds day fairs at
branded venues where games and fun events are organized for the employees of
Parle and their families, where Parle products are given away as prizes. In the
year 1997, Parle-G sponsored the tele-serial of the Indian superhero,
Shaktimaan that went on to become a huge success. In the year 2002, a national
level promo - `Parle-G Mera Sapna Sach Hoga' was run for a period of 6
months. The promo was all about fulfilling the dreams of children. Parle
Saraswati Vandana, one of its initiatives, is an inter-school contest based on the
Saraswati Puja celebrations. Since it started in 2002 it has seen a tremendous
increase in participating each year, with entries coming from schools of West
Bengal. Parle had introduced the novel promotion called Parle Golu Galata
contest in 2005. Parle has introduced lucky draw systems for retailers, where
there are 51 prizes to be won. They have different contests for wholesalers in
navratri etc. the company also has display and demonstration facility. This is
generally provided to cinema canteen etc.
The other biscuit variants like parle marie, parle hide and seek, parle magix are also
promoted by offering the customer a certain percent extra at the same price. This
helps the company to attract more customers as the customer feels that it is worth
their money. Other offers such as selling at a lesser price during festivals or the
scheme of buy one and get one free are also popular.
Confectionary items of Parle such as Melody and Mango bite are sold in packs of
100, 250, 500 and 750 pieces. These packs are sold at a discounted rate so that the
target base gets tempted to buy a higher quantity of the product.
Parle Cheeselings, Rola Cola, Poppins etc also offered at certain percent more of
the regular quantity to boost the sales.
Parle is associated with many NGOs, many of them being schools for orphans and
under-privileged children. Parle provides the schools with their products for the
children free of cost.
In many cities of India, Parle organises inter-school cricket tournaments which helps
them to promote their brand amongst school going children.



PARLE AGRO : Products like Frooti, Appy Fizz, LMN, Saint Juice, Bailey, Mintroxx,
Hippo are under the company Parle Agro. They undertake various sales promotion
techniques to boost the sales and enjoy large revenue.
Frooti, Appy Fizz and LMN are available in different sizes so that a customer can buy
a particular size of the product according to his want, this makes it very convenient
for him/her. These brands also go through regular makeovers so that they are fresh
in the minds of the target base and also retain their market share. In the summers,
the prices are reduced of the products to boost sales as one tends to have more of
liquids in summers. Recently, there was an offer where in if one buys a 1 litre bottle
of any of these beverages, he/she gets a 200 ml tetra pack free. Such kinds of offers
and schemes are implemented on a regular basis.
Bailey is available in different sizes to serve the convenience for its customers. In a
few areas, it has also introduced 100 ml pouches which are ideal to quench one
mans thirst. This variant of bailey is popular in the semi-rural areas.

PARLE BISLERI : Bisleri is available in a variety of pack sizes. A campaign high-
lighting the break-away seal of the bottle signifies that only Bisleri as a brand
guarantees pure drinking water and that helps to increase the revenue even more
because of the safety and security that it assures its target base. The company also
provides high stock margins and incentives to retailers for keeping the product as the
customer will buy that what is instantly and easily available to him/her.