Corporate Profile

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Brief History
Culture Communications started operations in January 2010 and has since
delivered ground breaking creative marketing communications solutions
for some of Nigerias leading brands.
We are proud to say weve earned a name for ourselves among the best
marketing communications agencies in Nigeria.
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About Us
We are a Marketing Communications Firm totally committed to creating
contemporary and culturally relevant communication while
leveraging key consumer insights to deliver value to our clients.
Our Vision
To Be the Leading Culturally Oriented Agency In The World.
Our Mission
To Consistently Create Rapid Yet Culturally Relevant and Internationally
Acclaimed Creative Solutions.
Our Systems
State Of The Art Virtual Systems That Tap into the Best Minds, 24/8
Our Environment
Open, without barriers, urbane, healthily competitive atmosphere with very
cultured, intelligent and happy people.
A place of Freedom, Equity and Creativity.
Our People
Graduate of the humanities
PGD in Advertising
MBA qualified
Full Member APCON
Over 18 years rounded experience in advertising, brand management and sales
Commenced Advertising career at OBM as Client Service Executive in 1994
Was at STB-McCann. Left as Group Head Client Service in 2001
Joined BAT as Brand manager on International VFM Brands in 2001
Joined Insight as Senior Account Director, 2004
Promoted Group Account Director Insight Communication in 2005
Managing Director Media Plus International in 2009
Alumnus, LBS
Major Accounts Worked on
Benson & Hedges, London King Size
GSK, Macleans, Ribena, Lucozade Boost, Andrews Liversalt
Heineken, Amstel, Nigerian Breweries Corporate
Visafone, Starcomms
Central Bank, Sterling Bank, Oceanic Bank, Intercontinental Bank, Afribank.
UAC, Indomie, Dettol, Nandos
Suzuki, UPS,Vitafoam
Stallion Motors: Hyundai, Audi, Skoda, VW.
Yomi
Benson
Managing
Director/CEO
Holds B.Sc. And M.Sc. In Mass Communications from The University Of Lagos.
Was a member of The Liberty Bank Corporate Affairs Department from where
he joined STB McCann
Left STB McCann in 2007 as Client Service Manager having worked on the
following accounts
Coca-Cola,
Accelon Nigeria,
Dabur Range of Products,
Western Union,
Oando Plc,
Central Bank of Nigeria,
Ecobank
Joined Media Plus as Senior Manager Client Service and Strategic Process
Development and worked on:
Oceanic Bank, Lanre Shittu, Orange Drugs, Swiss Trade, Wapic Insurance,
Office Depot.
Current Group Head Client Service, Culture Communications.
An alumnus of the prestigious McCann World Group Demand Chain Cascade
workshop. He has attended courses on Winning Strategy , Practical Guide to
Marketing Research , Effective Brand Management, and several others
Okuntilu
Dare
Emmanuel
Head, Client
Service
Laolu
Adefemi
Head, Strategy
Graduate of Psychology (B.Sc)
Has over 7 years experience ranging from Advertising,
Entertainment, Action and Experiential Marketing, with various
organizations.
Headed or was a member of teams that handled various successful
campaigns and activations including:
Intercontinental Bank e-Banking campaign
Diamond Bank Visa Card Launch
Afribank Visa Card Launch
Hi-Malt Lets go Hi-gher Campaign
Turbo King Real Ale 4 Real Men Campaign.
KFC Double Chicken Campaign
Trophy Lager Honorable Campaign
And lots more
Laolu is also a screenwriter and a frequent contributor to various
advertising and entertainment publications and blogs.
Laolu recently kick-started a movement to improve local interest
and professional interest in e-sports.
Graduate of Sociology
Tony holds an MBA in Marketing
He has over 15 years of experience across board in advertising and marketing
Tony has been privileged to work on some of Nigerias biggest brands including :
Zenith Bank
CFAO
SCOA
Premium Chicken
WAPIC
Royal Exchange
Oceanic Bank
Intercontinental Bank
FinBank
Union Assurance to mention a few
Tony is also an Associate Member of APCON and avid lover of football.
Tony Anokwu
Head, Creative
Graduate of Lagos State University (B.Sc. Business Administration)
Daniel has over 9 years experience in the field of experiential marketing and
events management having worked in various activation agencies in Nigeria
before joining Culture Communications.
Daniel has successfully led activation teams to successful campaign drives for
the likes of:
Guinness
P&G
BAT
MTN
Total Nigeria amongst others
With a strong attention to detail and strong people and project management
skills, he has expertise meeting the desired objectives of any activation for all
our clients.
James Daniel
Friday
Head, Direct
Marketing
Bayo is a Graduate of The Polytechnic Ibadan and also holds an MBA from Lagos
State University.
A versatile Financial Planner and Accounting Guru with 17 years experience in
the industry.
He is ICAN certified and skilled in the use of modern accounting and fiscal
planning software.
Prior to joining Culture Communications, Bayo held key accounting positions in
various firms in many different sectors of the Nigerian economy, such as:
Admiralty Homes Ltd
Integrated Microfinance Bank
SCOA Nigeria Plc
Beta Computers Ltd to mention a few.
Bayo is a goal-driven and resilient self-starter with strong initiative, personal
integrity and excellent communication skills.
Bayo Ajeniyi
Head, Admin
& Finance
Culture
Group
Culture
Comms
Culture
Digital
Culture
Activ8
Culture
Media
Culture
Mobile
Culture
Prints
Culture
Productions*
ADVERTISING
DIGITAL
ADVERTISING
MEDIA
EXPOSURE
MOBILE
APP DESIGN
A/V
PRODUCTIONS
*Coming Soon
EVENTS
& ACTIVATIONS
PRINTING
Structure
MD
Group Head
Client Service
Account MGR
Account
Executive
PR/Direct
Marketing Group
Head
DM / Manager
Activation
Executive
Group Head
Creative
Copy Writer Art Director Copy Writer
Art Directors
Production Unit
Copy Writer
Finance/Admin
Manager
Admin / HR Exec
Reception
Finance Exec
Media Manager
Media Manager
PR /Events
Manager
Strategy
Manager
Deputy MD
New Business
Dev.
Manager
Our Process Chart
JOB EXECUTION PROCESS




















BRIEF FROM CLIENT BRIEF ACCOUNT
MANAGEMENT
PLANS BOARD
MEETING
CREATIVE/ACTIVATION
BRIEF (by Account
Management)
CONCEPT
DEVELOPMENT (by
creative dept)
CREATIVE REVIEW
(within creative
dept.)
AGENCY REVIEW (of
creative materials)
DESIGN/ACTIVATION
DATA MANAGEMENT

FINAL CHECK+SIGN
OFF/PRESENTATION
REHEARSAL
CLIENTS APPROVAL
& SIGNED
ESTIMATES/INVOICES
PRODUCTION/ACTIVA
TION
REVIEW
DELIVERY/PAYMENT
PROCESSING
Our Proposition
Is based on Deep Understanding of The Consumer , their culture and their
environment with the aim to create disruptive yet relevant communication
solutions.
Strategic Approach
We work with Clients to refine their consumer engagement strategy via
DEEP rooted understanding of the market and Consumer.
This sharpens our message and strengthens the target consumer bond
which is vital to strategic business success.
Why?
Brands must instantly accelerate to critical mass or could die on the
vine.
Brand Position is too static a concept for the dynamism of todays
competitive marketplace.
We can no longer just ask what our brand stands for today,
increasingly, we must ask:
What is the brand becoming?
The objective is to establish a positive brand direction or brand
trajectory that will continually elevate and separate our brand
from its competitors.
We Therefore Offer You:
Visions that represent a distinctive point of view and have the power to
transform markets, i.e.: PlayStation, Absolut Vodka etc
The more powerful the vision
the more it revitalises our
brand
Our Clients
Some of our work
Philips
Intercontinental Bank
Intercontinental Bank
Royal Air Maroc
Prime Track
Prime Track
Prime Track
KFC NIGERIA
KFC
KFC
KFC
KFC
KFC
TOTAL NIGERIA
KFC
Total Nigeria
KFC
Total Nigeria
Total Nigeria
BRITISH AMERICA TOBACO
British American Tobacco
British American Tobacco
SABMiller
SAB Miller
SAB Miller
SAB Miller
SAB Miller
SAB Miller
SAB Miller
Heinz
British American Tobacco
British American Tobacco
British American Tobacco
British American Tobacco
BTL: Activation Images
Why Culture
We know the Nigerian Market because we have extensive working
experience with her consumers
Can deliver best practice in Nigeria because we are culturally
focused on basic segment requirements.
Proven track record of key personnel in the agency
Our financial capability guarantees stability of service and
objectivity
We have detailed and defined teams with specific individuals in all
roles
We bring truly innovative skills and practices: Brand accelerating
ideas, Brand management, Media Buying and Dialogue Marketing.
Thank You
Yomi Benson
yomi.benson@culture-ng.com
yomibenson20@yahoo.com
Dare Okuntilu
darenteen@yahoo.com
Dare.okuntilu@culture-ng.com
No 6, Ashabi Adewale Close
Lekki Phase 1
Victoria Island Lagos.
08028021526,08035381722,
www.cuture-ng.com
Contact Us