Accenture Video Solution

Video Services Over Any Network, Anywhere, Anytime

The opportunities created by IP video are
considerable. So are the challenges. The IP
video ecosystem is being redrawnfrom
content origination, through distribution to
consumption. AVS is designed to enable the
primary players in this spacewhere ever they
are starting fromto ensure that the services
they offer maintain pace with fast-changing
consumer demands, constant innovation
and diversifying commercial opportunities
as efficiently and effectively as possible.
The acquisition of Nokia Siemens Networks
IPTV assets and subsequent integration with
Accenture Video Solution has created the
industrys most comprehensive, feature-rich
video platform, seamlessly supporting
unicast and multicast distribution models.


Accenture Video Solution: flexible
components, innovative features
Accenture Video Solution leverages the
following key components:
Platform: a single, standards-based, scalable,
adaptable and responsive software platform
serving IPTV and OTTV enabling convergent
consumer experiences. A flexible SDK
stemming from a multi-year DNA of system
integration enables integration with legacy
systems.
Networks: services delivered over both
managed and unmanaged networks, AVS
offers a best-in-class video quality experience
on and off net.
Applications: provision of native apps or a
full HTML5 application framework to reduce
TCO and deliver a compelling multiscreen
consumer experience.
Devices: a wide set of vanilla apps available
for all existing video devices and a broad
range of certified IPTV set-top boxes.
Services: more than 300 video related off-
the-shelf features orchestrated by a powerful,
scalable and flexible Service Delivery Platform,
delivering an end-to-end video solution. These
include a content management system, an ad
insertion solution, a recommendation engine,
and analytics tools.
Accenture Video Solution enables:
Telcosto move swiftly to extend and develop
their existing IPTV platforms with either on-
premise or cloud-based component offerings
from AVS. Alternatively AVS can be used to
migrate from current legacy IPTV platforms
to a future-proofed multi-device convergent
platform while maintaining the investments
made on legacy set-top boxes.
Cable operatorsto deliver a common video
experience across main and second screens,
extend that experience to IP STB, establish
a back office mediation layer and expose
video-on-demand (VoD) libraries to IP devices.
Broadcastersto move over the top of their
traditional linear satellite or terrestrial offer
as well as to integrate and converge existing
legacy, and often fragmented, IP offerings.
Content ownersto monetize digital content
rights in many different ways to reach and
engage todays video consumers.
To drive standardization, follow uniform
requirements and ensure it stays abreast
of market trends Accenture Video Solution
subscribes to industry bodies such as Open
IPTV Forum and DBV.
Managed device
(STB software stack)
Unmanaged device
Open Internet & Multi CDN Multicast CDN
Service delivery platform
Advertising CMS Analytics
Content
recommendation
Content commerce
APIs
APIs
BSS and OSS systems
APIs
IPTV/OTTV convergent services
APIs
Over-the-top TV services
APIs
IPTV services
APIs
VAS provider
APIs APIs
Multi-channel Delivery
Telco Broadcaster Cable company
Content provider
Accenture Video Solution:
comprehensive, connected video experiences
Accenture Video Solution (AVS) is a modular software platform that manages, delivers and monetizes digital
video services in a seamless, easy-to-use experience. The solution operates on managed IPTV set-top-boxes
and a wide range of unmanaged Over-the-top TV (OTTV) devices such as hybrid or pure IP set-top boxes,
Internet-enabled TVs, tablets, smartphones, PCs and gaming consoles. It enables our clients to launch IPTV
and OTTV services at speed with reduced IT and infrastructure set-up costs. In a fast-moving market, the
solution is optimized to allow dynamic adjustments in line with the rapidly changing consumer demands,
while simultaneously reducing IT and infrastructure set-up costs.
Accenture Video Solution: compelling benefits
Speed to market
With AVS Accenture can
overcome the challenges
of legacy platforms to put
major new services into
operation just four weeks
from design.
Maximum customer
engagement
AVS provides 300+ end-
user features available
off-the-shelf, backed by
sophisticated analytics to
deliver personalized offers
and targeted content.
Reduced TCO
Accenture offers a number
of differentiating solutions
to help service providers
reduce their TCO. For
example, AVS reduced over-
all TCO for an IPTV client by
20 percent over five years.
Fully managed service
Accenture can provide
exceptional support
and maintenance with
customized SLAs; all the
way from fully managed
services supported 24/7
to more limited support
levels depending on
business need.
Investment reuse
Open APIs and a standards-
based approach mean that
AVS will integrate with
current deployments. Also,
a unique proposition for
legacy STBs is a complete
software stack from boot-
loader to application layer
that runs on previous
generation STBs protecting
significant investments in
legacy devices.
Flexible and scalable
deployment
Services, from content
management to ad insertion,
are moving to the cloud as
content providers seek econo-
mies of scale and service
providers pursue cost reduc-
tions in operational workflows
and capital expenditure
|investments. AVS supports
these goals, providing a
multi-tenant cloud based,
as well as an on-premise,
capability, all of which is
scalable to millions of users.
Reduced risk
With a standards-based,
modular and API-driven
architecture with a pure
software focus, AVS avoids
single vendor lock-in
and protects against
obsolescence. Further,
Accenture can take care
of the end-to-end product
introduction chain including
consulting, system
integration, operations
and maintenance.
Pay as you grow
Our commercial model,
based on per subscriber
fee, allows AVS customers
to have an operating
expenditure based scenario,
requiring low initial
investments that increase
in relation to subscribers
base growth. In this way
Accenture shares the
business risks with clients
in the early phases of
service launch and
operations.
Accenture Video Solution: vital statistics
In production
>2.5m IPTV subscribers and more than 3m subscribers on
OTTV devices
>400 linear channels delivered to current customers
24x7 operations resulting in 99.98 percent availability
over the last three years (certified by clients)
Engaging customers
300 IPTV off-the-shelf services
150 HTML widgets available on STB
First to launch a video service on Microsoft XBOX 360 in 2011
Return on investments
More than 600m revenues generated every year by AVS
80% reduction in call center calls
Churn rate reduced from 20% to 2%on the primary linear TV business
Solid and proven
>100.000 mmdd invested to create and evolve the IPTV platform
More than 100 open APIs fully documented
Accenture Video Solution: proven success
Accenture Video Solution (AVS) has been successfully deployed in a
number of markets for a variety of players:
Major European telco operator uses AVS to serve its subscribers
and football championship fans with a multi-device live and VoD video
streaming service.
Koninklijke KPN N.V. (KPN)Dutch landline and mobile telecommu-
nications company extended its existing IPTV platform with AVS to
create a new multiscreen service in a highly competitive market.
Mediaset S.P.A.AVS enables Mediaset, the largest broadcaster in
Italy, to reach the first million users for Mediaset Premium Play;
its the first OTT service launched by a broadcaster in Italy
(February 2011).
PFCi for Globosat Programadora Ltdathe largest pay TV operator
in Latin America selected AVS for a rapid launch of live Brazilian
Soccer coverage in new markets outside Brazil.
Contact us
To learn more about how AVS can
help your business and accelerate
your internet video journey to high
performance, please contact:
Angelo Morelli
angelo.morelli@accenture.com
Francesco Venturini
francesco.venturini@accenture.com
Gino Galassi
gino.galassi@accenture.com
Or visit:
http://www.accenture.com/us-en/Pages/
service-accenture-video-solution-
comms-media-entertainment.aspx
About Accenture
Digital Services
Accenture Digital Services is designed
to deliver value from digital content in a
complex environment. It engages digital
consumers with unique, personalized
interactive experienceson a massive
scale. It supports a mix of business
models to drive new revenue streams
and find new ways to monetize content.
It distributes digital content in any
format, across all platforms, to any
device. And it optimizes operating
models, delivering next-generation
solutions on a pay-as-you-grow basis
all to help clients thrive in a changing
digital ecosystem. Its home page is
www.accenture.com/digital-services.
About Accenture
Accenture is a global management
consulting, technology services and out-
sourcing company, with approximately
259,000 people serving clients in
more than 120 countries. Combining
unparalleled experience, comprehensive
capabilities across all industries and
business functions, and extensive
research on the worlds most successful
companies, Accenture collaborates with
clients to help them become high-per-
formance businesses and governments.
The company generated net revenues
of US$27.9 billion for the fiscal year
ended Aug. 31, 2012. Its home page is
www.accenture.com.
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