Product Reputation Market Intelligence Report for Headphones

Prepared for Greg Y, Amplified Analytics

December 08, 2009

Product Name Manufacturer CSI PFS PRS PSS No. of

Reviews

Califone First Stereo Headphone Lightweight for Young Children Blue ACP 1.58 1.56 1.08 1.00 28

AKG Closed-Back Foldable DJ Headphones - K81DJ AKG 1.56 1.62 1.12 1.01 31

Skullcandy SC-BHESH07 Hesh Headphone, Black Skullcandy 1.55 1.61 1.00 1.00 212

Sennheiser HD 202 Headphones Sennheiser 1.55 1.59 1.01 1.00 828

Sony Pro MDR-7506 Headphones Sony 1.53 1.59 1.00 1.00 57

Koss PortaPro Headphones with Case Koss 1.53 1.57 1.00 1.00 495

HARMAN K81DJ Akg Closed-Back Folding Dj Headphone AKG 1.51 1.59 1.17 1.01 34

Audio Technica ATHM40FS Precision Studio Headphones Audio Technica 1.51 1.57 1.00 1.01 72

Audio Technica ATH-A700 Closed-Back Dynamic Headphones With Double Air Damping Audio Technica 1.49 1.64 1.01 1.02 36

Sound-Squared "SPORT" earphones earbuds for ipod or MP3 MP4 SOUND-SQUARED 1.49 1.61 1.09 1.06 28
CO.

Sony MDR-V600 Studio Monitor Series Headphones with Circum-Aural Earcup Design Sony 1.48 1.59 1.03 1.00 184

Sennheiser EH-150 Evolution Hi-Fi Stereo Headphones Sennheiser 1.48 1.55 1.01 1.00 256

Skullcandy SC-HESH Headphones Skullcandy 1.46 1.59 1.01 1.01 137

Sony MDR-V6 Monitor Series Headphones with CCAW Voice Coil Sony 1.45 1.58 1.03 1.00 304

Sennheiser PXC 300 Noise Cancelling Headphones Sennheiser 1.38 1.50 1.00 1.00 150

Sony MDR-XD100 Stereo Headphones Sony 1.38 1.49 1.06 1.02 35

Sony MDR-DS6000 Wireless Surround Digital 2.4GHz RF Sony 1.38 1.51 1.05 1.03 48

Klipsch IMAGE S4i Premium Noise-Isolating Headset w/3-button Apple control Klipsch 1.37 1.53 1.06 1.01 40

Sennheiser PMX60 Headphones Sennheiser 1.32 1.47 1.02 1.01 183

Audio-Technica ATH-EM7 GM Adjustable Aluminum Clip-On Headphones AUDIO TECHNICA 1.32 1.46 1.05 1.01 40

Sony MDR-V150 Monitor Series Headphones with Reversible Earcups Sony 1.31 1.44 1.03 1.00 400

AUDIO TECHNICA ATH-EM7GM Clip-on Headphones Audio Technica 1.29 1.44 1.06 1.01 38
Product Name Manufacturer CSI PFS PRS PSS No. of
Reviews

Lowrider Headphones - Color: Native Turquouise Skullcandy 1.27 1.43 1.00 1.00 111

Arriva cordless iPod Shuffle 2G headphones with in-ear earbud Arriva Inc 1.25 1.43 1.03 1.11 37

Sennheiser PXC 150 Active Noise Cancelling Headphones Sennheiser 1.23 1.30 1.06 1.00 27

Sony MDR-IF540RK Wireless Headphone System with Rechargeable Battery Sony 1.21 1.38 1.00 1.00 85

Sony MDR-Q22LP w.Ear Headphones with Interchangeable Headphone Caps Sony 1.21 1.41 1.09 1.00 91

Sennheiser MM50 iP Earbuds / Headset (iPhone Compatible) Sennheiser 1.18 1.39 1.11 1.00 37

Arriva cordless iPod Shuffle headphones with in-ear earbud Arriva Inc 1.17 1.36 1.03 1.13 33

JVC HA-F130AN Gumy Headphone (Peppermint Blue) JVC 1.16 1.41 1.01 1.00 35

Koss VC20 Volume Control Koss 1.16 1.19 1.03 1.01 69

Stereo Bluetooth Headphones DirectForSale 1.13 1.31 1.09 1.01 14

Apple In-Ear Headphones - M9394G/C Apple Computer 1.11 1.14 1.02 1.03 27

Cyber Acoustics USB Stereo Headset/Microphone with Direct Noise Canceling Technology AC-850 Cyber Acoustics 1.05 1.30 1.00 1.02 33

As of December 08, 2009 the Headphones category contains metrics for 450 products based on the analysis of 70632 customer
reviews

Glossary
CSI (Customer Satisfaction Index) - The Customer Satisfaction Index is an aggregate measurement of the delta between a
customer's expectation of a product and their actual experience with it.
PFS (Product Functionality Score) - The Product Functionality Score measures the gap between customer expectations of a product
and their actual experience with it.
PRS (Product Reliability Score) - The Product Reliability Score measures the gap between the customer's expectations of a product's
performance over its life-cycle and their actual experience with that product. A low reliability score points a Product Manager to potential
problems in either the manufacturing or packaging processes that can be addressed before the erosion of their brand value begins.
PSS (Product Support Score) - The Product Support Score measures the delta between the customer's expectations of a product's
support against their actual experience. Currently it is an aggregate score that measures performance of a channel, delivery, and
technical support organizations combined.