What most astonishes foreigners in the Philippines is that this is a country, perhaps the only one in the world, where people buy and sell one stick of cigarette, half a head of garlic, a dab of pomade, part of the contents of a can or bottle, one single egg, one single banana (J oaquin, 1970). In almost all sari-sari stores in our country, almost all sari-sari stores use retail techniques either by takal (by measured volume) or tingi (by piece, referring to the division of goods into quantities smaller than is usually available in the marketplace. It may either by cigarettes sold by the stick, cooking oil by the cup, etc. A recent survey by Synovate of consumer preferences, revealed on a paper by Malapit (2007), reports that 63 percent of respondents bought items in tingi, with the majority represented in the lowest income groups (D & E market segments). For middle-income households, sari-sari stores are convenient sources of emergency and impulse goods, whereas for low-income households, sari-sari stores as their extended pantry, getting products they need at just the right amounts at the time they need it. According to Pabico (2006), tingi has allowed cash-strapped consumers to continue buying items that their shoestring budget could afford. Food and culture, undoubtedly, are intimately related and mutually constitutive. It is often adduced that one can know a people by what they eat and by their methods of food and preparation (Aguilar, 2005). According to Global Online ACNielsen Consumer Survey (2006), beyond convenience as their reason, one third cited that it is cheaper to purchase ready to eat meals rather than buying all the ingredients and preparing from scratch. Same survey found that 74% of consumers claimed that they didnt have enough money. The survey was from a poll of 22,780 internet users in 41 markets from Europe, Asia Pacific, North America to the Baltics. Meanwhile, regional data for Southeast Asia shows that the Philippines has one of the highest incidences of poverty, with 15.5 percent of its population living below $1 a day (Global Call Action against Poverty, n.d.). Poor Filipinos survive eating instant noodles, which cost P5.50 a pack (Clemente, 2005). Some people would even consume more than one instant noodle brand daily (De Guzman, n.d.). Additionally, according to Ligan (2007), some families cant afford to eat three meals a day while others may have enough budget but make wrong diet choices. It has also been noted that some families frequently eat instant food, fast food dishes or oily food, which dont promote good health. In New York, consumers buy ready-made meals, liked the cooked food, because there are quite a few people who dont have a chance to cook because they are busy with work or they live alone (De J esus, n.d.). In Thailand (Food Navigator, 2001), most consumers want to save and prefer to buy and keep instant foods for consumption in case of emergencies. Similarly, according to Asian J ournal Online (2004), in a Philippine survey, convenience, affordability and the increased incidence of working mothers have made eating out, take-out and home deliveries more practical family choices than cooking their own meals. Filipino food tastes good, but its a lot of work to make, and you cant make it for just one or two people (De J esus, n.d.). Most of the food products commonly taken by the marginalized sector of the Philippine society, particularly those in the depressed area, like sardines, instant noodles,, are now fortified with micronutrients and have the Sangkap Pinoy Seal) label. SPS is the official certification issued by the Department of Health (DOH), through the Bureau of Food and Drugs (BFAD), that food products bearing the seal have been fortified singly or a combination of the three basic micronutrients, namely Vitamin A, iron and iodine (Gov.ph News, 2005). From chips to instant noodles to chocolate drinks, labels have included the term fortified (Veneracion, n.d.). In Belgium, France and Germany during 2003, Knorr launched a new range of premium quality soups to address consumers increasing concerts about nutrition (Unilever, 2003). BIBLIOGRAPHY Aguilar, Filomeno V. J r (2005). Rice in the Filipino Diet and Culture. Retrieved J uly 16, 2007, from http://www3.pids.gov.ph/ris/dps/pidsdps0515.pdf. ACNielsen Survey (2006). Retrieved J uly 16, 2007, from http://dk.acnielsen.com/reports/GlobalRTEReportDec06.pdf. Asian J ournal Online (2004). A Pinoy favorite gets exclusive treatment. Retrieved J uly 16, 2007, from http://www.asianjournal.com/cgi-bin/view_info.cgi?code=00003873&category=HI. Clemente, Cherry B. (2005). The Filipino Youth and the Struggle for National Freedom and Democracy: What is to be done? Retrieved J uly 16, 2007, from http://www.defendsison.be/pages_php/0511210.php. De Guzman, J in Paul (n.d.). Sealed Meals. Retrieved J uly 16, 2007, from http://www.medobserver.com/sep2002/printable/sealedmeals.html. De J esus, Fatima (n.d.). Savoring the Past and Present. Retrieved J uly 16, 2007, from http://www.newarkmetro.rutgers.edu/essays/display.php?id=14. Food Navigator (2001). Consumer Demands New Flavours for Instant Food Market. Retrieved J uly 16, 2007, from http://www.foodnavigator.com/news/ng.asp?id=42436-consumer-demands-new. Global Call Action against Poverty (n.d.). Retrieved J uly 16, 2007, from http://www.pcij.org/blog/wp-docs/gcap_policy_paper.pdf. Gov.ph News (2005). Survey shows wider use of fortified foods in RP. Retrieved J uly 16, 2007, from http://www.gov.ph/news/default.asp?i=7973. J oaquin, Nick (1970). A Heritage of Smallness. Retrieved J uly 18, 2007, from http://getrealphilippines.com/agr-disagr/17-4-smallness.html. Malapit, Hazel J ean (2007). The Filipino Sari-Sari Store. Retrieved J uly 18, 2007, from http://www.aer.ph/pdf/papers/FilipinoSariSariStore_draft_HMalapit.pdf. Pabico, Aleckz (2006). Mini-size Me. Retrieved J uly 18, 2007, from http://www.pcij.org/blog/?p=568. Unilever (2003). About Unilever. Retrieved J uly 16, 2003, from http://www.unilever.com/Images/2003%20About%20Unilever_tcm13-5417.pdf Veneracion, Connie (n.d.) Fortified junk food, etc. Retrieved J uly 16, 2007, from http://www.manilastandardtoday.com/?page=connieVeneracion_sept07_2006
Accounting Practices of Sari Sari Stores in Brgy. Makiling Calamba Laguna Basis For Community Extension Program of The College of Business and Accountancy PDF