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Advances in Knowledge
Discovery & Big Data Analytics:
Teaching & Research Results in
Formal Concept Analysis
Prof. Dr. Guido Dedene
Katholieke Universiteit Leuven
Faculty of Economics and Business
Decision Sciences & Information Management
E-mail guido.dedene@kuleuven.be
University of Amsterdam
Vlerick Business School
Keynote Lecture PSITE 2014, Baguio PH
Who is Guido Dedene?
Phd in Sciences (Mathematics) at Catholic University of
Leuven (K.U.Leuven), Belgium
Full Professor Management Informatics at the Faculty of
Business & Economics at K.U.Leuven
Part-time Professor holding Chair on Development of
Information & Communication Systems & Executive Master
in Information Management at University of Amsterdam
1995 IEEE Software
Best Practice Award for
Large Scale Outsourcing Project
With Philippines
2006 IBM Europe SSME Service Science
Management & Engineering Award
http://beta.orgph.com
FORPH Fundatio
ORgana PHilippinicis
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Todays Economy is driven by
Information & Services
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SERVICE = ... A Meaningful BUNDLE of
ASSETS/TECHNOLOGY & RESOURCES
satisfying a predefined Service Contract
TECHNOLOGY
RESOURCES SERVICES
KNOWLEDGE
EXPERIENCE
SYNTAX
SEMANTICS
PRAXIS
Services versus Technology/Resources
INFORMATION
SERVICE
CONTRACT
(Preconditions,
Postconditions
Invariants)
Bundling of
Assets,
Technology &
Resources
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Strategy & Service Bundle Imperfections
Service Bundle
Incompleteness
Service Bundle
Asymmetry
Asymmetry of
Meaning/
Communication
SEMANTICS
ANALYSIS vs.
DISCOVERY
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Examples of Imperfections for Services
Incomplete Bundles
Asymmetric Bundles
Asymmetry of meaning for Bundles
Education
Entertainment

Hotels/Restaurants
Travel/Transport
Banking
Government

Health care
Auto Repair
Professional Services

The services provide

the Technology, Assets
& Resources that
individuals never can
organize separately
The services exchange
the Technology, Assets
& Resources between
experts & clients
The services give an
additional meaning to the
bundled Technology, Assets
& Resources
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Avoiding incomplete bundles:
Develop BLUEPRINTS
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Avoid Asymmetry of meaning:
Semantic & Master Data Management
Sharing Information is more
than sharing data
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Strategy & Service Bundle Imperfections
Service Bundle
Incompleteness
Service Bundle
Asymmetry
Asymmetry of
Meaning/
Communication
SEMANTICS
ANALYSIS vs.
DISCOVERY
This is
the HARD
one...
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I know what is unknown I dont know the unknowns
I dont know what is known I know what is known
USER
I KNOW I DONt KNOW

T
A
R
G
E
T

K
N
O
W
N
U
N
K
N
O
W
N
DISCOVERY
MONITOR
COMPLIANCE
RESEARCH
SEARCH
MINING
WHY ?
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Augmentation and Intelligence:
One approach to manage unknown unknowns
Engelbert !
C
C
K
K
The C/K
Design
Square
Disjunction:
Conceptualisation,
Tagging & Mining
Conjunction:
Activate & Experiment
Discovery &
Exploration
Validation &
Learning
Innovation Models for Creative Design
Identify the
Symbols !
Find
the
Concepts
The
C-K-
Process
Software
Discovery
Robots
C/K-theory: example
A camping seat
with
4 legs 3 legs

1 leg
0 legs
Balance
thru person
Balance
thru both
Balance
thru seat
Concepts
Knowledge
What are good conceptual C-models ?
Rich Semantic Expressiveness
Donts : Hierarchies
Un-ambigous Models
Donts : Many to many relations
Optional to optional relations
Search for normalized models
Provide Guidance for unknown unknowns
Donts : Nothing is wrong so everything is good
A mystery is not a puzzle
Christopher Alexander
A City is not a tree
1965
Baguio
Hierarchies are artificial structure
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Formal Concept Analysis is one approach
The symbols
are
Colour &
Experience
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Formal Concept Analysis is one approach
The symbols (attributes) describe
one view on the subjects
FCA discovers the concepts and
orders them in a LATTICE
(= desired non-hierarchical structure)
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Formal Concept Analysis reveals
unknown unknowns
Discovery of potential suspects in human trafficking
(Amsterdam case study)
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Formal Concept Analysis reveals
unknown unknowns
Discovery of potential fraud in Tax Declarations
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Formal Concept Analysis helps to organize
political discussions and priorities
Structuring of society values and rural regional services in view of
demand priorities (e.g. elderly population)
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Formal Concept Analysis leads to
normal form models
Formal Concept Analysis leads to normalized representations AUTOMATICALLY:
Normalized Data Models, Process Models, Behaviour Models and Decision Rules
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Concept Lattices are an underlying model
for understanding the Human Mind
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Concept Lattices are an underlying model
for understanding the Human Mind