1) Cleanliness in School Education:

We need to bring the attitude from the school education about cleanliness.
Salient feature of Japanese Schooling system are as below:
a. o-soji starts after lunch and lasts 20 minutes, after which the kids are set free for recess. This
happens four times a week (they dont clean on Wednesday or Saturday). On the last day of
each semester, there is a longer sprucing-up called osoji (big cleaning). Throughout cleaning
time, the public announcement system blasts cheerful marching music (the o-soji song, my
kids call it).

b. Every class is responsible for cleaning its own classroom and two other places in the school.
My sons fourth-grade class is currently in charge of the nurses office and the library. The
class is divided into han (small groups), each of which is responsible for one of the areas to
be cleaned.

c. Heres one assignment I find really sweet and typical of the attention to human relations at
Japanese schools: A group of sixth-graders is sent to each first-grade classroom to help the
little kids clean. Many schools provide this kind of interaction between the upper and lower
grades because so many Japanese kids are hitorikko (only children, i.e., they have no
siblings). Teachers believe older students need to experience helping younger children. And
little kids need older role models.

d. Three times a year, students in third grade and above do chiiki seiso(neighborhood cleanup).
The school has an arsenal of kid-size brooms and dustpans that are brought out for the
event. The kids put on cotton-knit gloves called gunte (another item on my list of school
supplies) and head out to pick up trash in the neighborhood around the school.

http://www.japantimes.co.jp/life/2001/11/30/lifestyle/kids-get-down-to-classroom-clean-
ups-2/#.U917HfldWNw
We can see the values that are taught in school in their actions. Japanese football fans have
a tradition of cleaning up the stadium after matches at home. One such display at FIFA 2014
world cup between Japan and Greece has given opportunity to the world to learn Japanese
Culture.
http://rt.com/news/167408-japan-fans-cleaning-stadium/
http://www.newindianexpress.com/nation/Goa-school-children-to-clean-
beaches/2013/10/08/article1825668.ece

2) Clean Campaigns:
Campaigns can be done in 2 folds: General awareness campaigns and Regular Campaigns.
For general awareness start a massive campaign with Mission Clean India by 2019 from
Prime Minister himself. In General awareness campaigns tell the public about and different
kinds of waste, general tips/suggestions on cleanliness, facts about cleanliness activities. Use
Panchayats, municipal corporations, government hospitals and all other government offices
to display in notice boards on Clean India. Have a Clean India section where ever possible in
government offices. Use all kinds of media to promote the campaign and drive it.

Clean Campaign should be part of Environmental Ministry and there should clear mission,
goals and objectives defined for widespread program.

http://www.mfa.gov.il/mfa/pressroom/1997/pages/cleanliness%20campaign%20-%20apr-
97.aspx
http://login.dm.gov.ae/wps/portal/CommonPageEn?WCM_GLOBAL_CONTEXT=/wps/wcm/c
onnect/DMContentEn/Home/News/news_pr_15052014_01

Once the general awareness campaign is established have regular campaigns/road shows in
villages and towns on cleanliness and importance. Especially emphasising the need to
women is most important as the African proverb goes If you teach a man, you teach one
person. If you teach woman you teach enter nation. Appoint Women as Health Workers
and have regular meetings on cleanliness. Prepare easily understandable material with
pictures on Dos and Donts of various aspects of cleanliness.

The following is one such material guide from United Nations Development Programme
www.unwater.org/downloads/EHB_Sanitation_EN_lowres.pdf


Some Road shows/campaign examples can be seen here:

http://www.tn.gov.in/dtp/publications/SWM/SWM_161to184.pdf

CleanHome should be part of the campaign. Appoint Hygiene councils. The Hygiene Council
can be a group of leading global experts in the fields of microbiology, virology, infectious
disease, immunology, and public health. The Council review current infectious disease
threats to society and formulate realistic recommendations on simple hygiene measures to
help the public improve levels of hygiene in the home and community and in turn help to
prevent the spread of all kinds of infections.

Washing hands, Keeping Surfaces Clean, Clean water containers and prevent contamination,
Food Preparation, cooking & Storage and Laundry are some key things to keep clean as
outlined in the following article.
http://www.hygienecouncil.org/Portals/1/pdf/Hygiene_Standards_Booklet.pdf



3) PPP model for Cleanliness:

Its more of bringing change in the attitude of the people towards cleanliness. Use PPP
model to the effectiveness.
The following is one best practice of PPP model in Bangalore:
http://www.multidimensions-india.com/responsible-marketing.html

Also encourage and engage enthusiastic individual groups who are already doing the job
silently. Few examples where youth is taking active part voluntarily are:

https://www.facebook.com/theugl.yindian - The Ugly Indian

http://www.comecleanindiawith.me/index.html - Come Clean India

http://www.cleanindia.org/

Encourage corporates to be part the mission clean India and adopt few parks and any other
public places to take responsibility of maintaining cleanliness as part of their CSR activities.
IT companies at Chennai used to do beach cleaning on weekends when I was working there.

4) Clean Technology and Innovation:
Introduce a comprehensive course in clean technologies in major institutes and encourage
research in clean techniques. Start a Journal/Magazine on Cleanliness or subscribe to
already running clean journals and make a copy available in all government schools,
hospitals and all other offices.
(http://www.asenmco.info/magazine.htm#m14).
http://www.cleanindiajournal.com/

Encourage publication of best practices in clean technology.

http://www.ihs.nl/fileadmin/ASSETS/ihs/IHS_Publication/IHS_Project_Paper/IHS_PP_12_Cit
y_Wide_Best_Practices_in_Solid_Waste_Management_in_Collection__Transportation_and_
Disposal.pdf

There should be labs and infrastructure for proper research on different aspect of
cleanliness. Integrate Ganga cleaning mission with these technological courses.
Also encourage the entrepreneurs who have innovative ideas on cleanliness with cost
effective products.
The following one such story on innovating low cost sanitary Napkin for all villages in India.

http://www.youtube.com/watch?v=V4_MeS6SOwk

There are also other innovations going on recycling waste and producing energy which
needed a push from government to be able to mass produce and readily available in market
with less hassle.

http://www.indiatomorrow.co/business/1615-petrol-from-plastic-waste-courtesy-indian-
scientists
http://timesofindia.indiatimes.com/home/science/Indian-scientists-turn-plastic-bags-into-
car-fuel/articleshow/29499044.cms

5) Clean Committee
Form a Clean Committee that includes environmental ministry, Research groups, Clean
Technology institutes, Corporate CSR wing, Hygiene Council, Health Workers, Government
officials from municipal corporations, Panchayats, metro nagarpalikas, NGOs, HRD Minister,
Transport, Tourism and health Minister which formulates vision, mission and goals and
review the performance. It is essential for the country like India where the population is so
high and literacy is not up to the mark to bring in awareness. The Committee can then
formulate strategies and do the necessary campaigning to take the message to the public.
Clean committee along with clean technology institutes should be able to prepare training
materials, hand outs for campaigns, broachers etc., which can be used in the Clean
campaign. Clean committee should work hand in hand with Environment and health ministry
in deciding key government policies on clean and green India.

6) Clean Centres
Clean Centres can be formed under the supervision of the Clean Committee which can give
training on various cleaning techniques and encourage small and medium scale
entrepreneurs to start bio-diversity plants, sewage treatment plants to name few. The
students in the Clean Technology courses can have practical experience in Clean Centres.
These Clean centres can segregate the wastes collected from various parts of the city into
recycled, non-recycled, Degradable, non-degradable etc., to treat the waste accordingly and
use them to the relevant techniques as raw materials. Integrate the Clean centres with the
Skill development program of the HRD and encourage youth and provide job opportunities.
Clean Centres can be provided with various journals/news on alternative energy sources
that help reduce waste. The following is one such example:
http://www.alternative-energy-news.info/technology/garbage-energy/page/2/


7) Clean Talks
There should be conferences on best practices and knowledge sharing at different levels in
clean committee. The best practices on various aspects of the cleanliness can be shared,
discussed and implemented wherever it is applicable.
An example of city-city to learning can be seen below:
http://www.unisdr.org/campaign/resilientcities/assets/documents/city2city/Report-of-City-
to-city-learning-San-Francisco.pdf

Play clean talk videos at schools; arrange conferences, video conferences at various
government offices, schools, hospitals etc., on clean talks regularly.


Some of the best practices in different aspects of the cleanliness are as below:

Waste Water Best Practices:

http://www.ampc.com.au/site/assets/media/reports/Resources/Wastewater-enviromental-
best-practice-manual.pdf
https://www.citywestwater.com.au/documents/clean_in_place_best_prac_guidelines_part
3.pdf

Public healthcare settings Cleanliness Best practices:
Best Practices for Environmental Cleaning for Infection Prevention and Control in All Health
Care Settings

http://www.publichealthontario.ca/en/eRepository/Best_Practices_Environmental_Cleaning
_2012.pdf

Solid Waste Best Practices:

http://pub.iges.or.jp/modules/envirolib/upload/4336/attach/Dickella_Premakumara_final%
5BBest_Practices%5D.pdf

http://www.cleanindiajournal.com/case-study-biogas-methane-plant-at-pepsico-pune/

8) Clean Awards
Recognise the Clean India initiatives and reward them to encourage more and more people.
Awards should be given at different levels like Clean Panchayat, Clean Muncipal
Corporations, Clean Metro, Clean Park, Clean City, Clean Government School, Clean
Government Hospital, Clean beach, Clean Railway, Clean River, Clean State etc., This should
be done every year/half year and widely publicized.

http://bestcityawards.co.in/ - An initiative by ABP News India

http://www.itv.com/news/granada/story/2014-05-20/blackpools-beaches-given-cleanliness-
award/

http://www.zeiss.co.in/microscopy/en_in/about-us/awards/fraunhofer-award.html

9) Clean Audits
Appoint an independent body to Audit the Clean India at various levels. This body can work
hand in hand with Clean Committee on framing guidelines for audits, procedures and body
selection etc., Clean Audit input can be used as an input for the clean awards. Clean Audit
observations and recommendations should again be thoroughly publicized in clean
campaigns, clean talks. Clean Audit should only focus on the cleanliness and their standards
across various entities which help revising guidelines, policies etc., and they should not be
studying the expenditure, functioning of these entities. This committee can also audit other
boards like pollution control board, environmental boards, forest boards, health regulatory
boards etc., that are related to Clean and Green India. This can give insights to the
government on how various boards are functioning. For example how clean a municipality is
maintaining its office, garden, how effective it is in waste management using any non-
conventional sources, reducing any wastes like paper etc.,

10) Clean and Green Initiatives
Encourage the clean and green initiatives undertaken by various entities.
Some of the best practices are as below:
http://www.eai.in/schools/2012/09/ten-interesting-eco-friendly-initiatives-taken-by-
schools-in-india/
http://www.earthday.org/campaign/india
https://www.indiegogo.com/projects/the-gauterine-village-solar-project
http://www.csrwire.com/press_releases/29527-McDonald-s-Announces-Global-Best-
Practices-in-Sustainable-Supply-and-Green-Initiatives-