DIFFERENT ENVIRONMENT THE INDUSTRY IS AFFECTED BY

SOCIO- CULTURAL ENVIRONMENT

In todays times, every individual from all classes of the society possesses a phone.
But according to the changing trends, newer and attractive features are being
developed in phones. However, everybody cannot afford to have such phones as they
are expensive. Therefore, the pricing of the phones should be reasonable and
moderate and affordable by most of the sections of the society.
With continuous influence from the west and changes in trends and times, it is
becoming essential for people to have internet facilities at home and also when they
are on the move. Hence, companies these days are facing the challenge of providing
internet facilities in their products.
As India is a diverse nation and many languages are spoken .. mobile phones and
other communication services should be made available in different languages.
The languages and appeals in the advertisements should be decided by keeping in
mind the culture and traditions and languages of the target market.
As the generation is keeping the past behind and moving on, the demand for telecom
services is going to increase.
Telecommunication provides as a medium of communication and interaction
internationally.
Lifestyle of people is changing continuously and because of this companies have to be
on their toes throughout and come up with new innovative products.
Growth rate of population also moulds the working of this sector.
As there is rampant migration,demand for smartphones is increasing. People living in
the rural areas are migrating to the urban areas for a better life and opportuniyies and
therefore the demand is on the rise.
As the life expectancy rate is increasing, the life of the products should also be
substantial. The products should be strong and sturdy.
The companies have to plan the design their products according to the needs of the
customers, this, indirectly depends on the sex ratio.











POLITICAL ENVIRONMENT
New developments always bring with them politics. Different groups vie for money, power,
the ability to bring new products to market first and alone, and the right to squash others' new
ideas. A prominent characteristic of the telecommunications sector is the extent to which it is
influenced by government policy and regulation. The forces these exert on the sector are
inextricably tied to technological and market forces.

Because of the pervasive nature of information and communication technologies and the
services that derive from them, coupled with the large prizes to be won, the
telecommunications sector is subjected to a lot of attention from policymakers. Particularly
over the past 20 years or so, telecommunications policy and regulation have been prominent
on the agendas of governments around the world. This reflects the global trend toward
liberalization, including, in many countries, privatization of the former monopoly telcos.
However, interest from policymakers in telecommunications goes much deeper than this. A
great deal of this interest stems from the extended reach and wide impact that information
and communication technologies have. Here are some examples:
Telephony, e-mail, and information services permit contact between friends and families
and offer convenience to people in running their day-to-day lives. Thus, they have major
economic and social implications.

In the business arena, information and communication technologies offer business
efficiency and enable the creation of new business activities. Thus, they have major
employment and economic implications.

Multimedia and the Internet offer new audio, video, and data services that affect
entertainment and education, among other areas. These new services are overlapping with
traditional radio and television broadcasting, and major cultural implications are appearing.

News delivery influences peoples' perceptions of governments and their own well-being,
thereby influencing voter attitudes. Telecommunications brings attention to cultural trends.
Therefore, telecommunications has major political as well as cultural implications.

Government applications of information and communication technologies affect the
efficiency of government. Defense, national security, and crime-fighting applications are
bringing with them major political implications.


Given this background of the pervasive impact that information and communication
technologies have, it is hardly surprising they get heavy policy attention.



ECONOMIC ENVIRONMENT:

The gross domestic product trends in the country affect the working of the companies
in the sector. The GDP is the gross annual income of the country within the national
boundaries. The fluctuations in the GDP hamper this sector. The motive of the sector
should be to maximize contribution towards the GDP.
Companies borrow money from banks and other financial institutions in order to meet
their day to day requirements and investments. It is implied that they have to pay
interest in return. The prevailing interest rates are very critical in encouraging or
discouraging the borrowing.
The inflation rate refers to the rise in the price of the commodities in a country. The
inflation rate affects the pricing of the products which ultimately affects the net profit
and sales of the company and the overall success of the industry
The unemployment level is another important economic factor affecting the
telecommunications sector.
The cost of the materials to be purchased to produce final products, the cost of
running the company and other costs involved are directly related to the future of the
company and its success and survival in the long run


TECHNOLOGICAL ENVIRONMENT:
The total government spending on research & development is connected to the
overall enhancement and enrichment of the industry. The more the R&D undertaken,
the better will it be for the players in the sector. Through research & development
newer technologies can be discovered and put into practise. R&D practices helps to
progress rapidly as innovation can be introduced in products and services regularly.
The focus on technological efforts by the industry and government on the whole adds
to the success of the sector. Continuous efforts should be put in to increase the
technological advancement of the companies. If the government constantly focuses
on improvement and concentrates on technology advancement then the attitude of the
companies change and leads to progress and prosperity.
New products in the same sector brings about a lot of competition in the market. New
products should be made available on a regular basis so that the customers have a lot
of variety to choose from. The working of the companies in the sector changes
because of the launch of new products as they have to come up with something
similar or better in order to compete and survive in the market
The technology transfer from the lab to the marketplace has also led to changes in the
companys profits, image and customer base.
The internet availability at all times boosts the efficient working of the organisation
and the industry at large. Transactions can be done online and also personal
communication between the customer and company can take place. The clients can
also seek solutions to their complaints over the internet.
Automation leads to higher productivity as tasks become simpler and convenient.
Automation of machineries, information systems and other components leads to
convenience in work processes and ultimately leads to higher productivity in all
departments.