AUGUST 2012

To get in touch with us, please contact

our local PR department at:
Janice Simonsen
IKEA Design Spokesperson
email janice.simonsen@ikea.com
phone 610-834-0180 x5343
BRING
NEW LIFE
TO YOUR
HOME.
2013 IKEA CATALOG
PRESS KIT
PE317809
CF: 12000-mcre06a CF: 12000-mcre06a TF: 12000-xx_000
01 new SDERHAMN sofa combination $000
A seating series with sections that can be con-
nected in different ways or used as solitaires;
combine as you like. Cover: cotton, viscose,
polyester, lyocell and linen. Designer: Ola Wihl-
borg. Isefall light turquoise 699.084.43
02 new IKEA PS 2012 nest of tables, set of 3
$000 One table can become three; keep them
stacked or use them individually when you need
extra tables. Clear lacquered solid beech, beech
veneer and steel. Designer: J Karlsson/N Karls-
son. L50W50, H42cm. White/beech 302.084.47
03 DUM rug, high pile $000 The thick pile
creates a soft surface for your feet and also
dampens sound. The rug is machine-woven. Pile:
100% polypropylene. W200L300cm. Off-white
001.856.40
04 new MALIN FRANSAR cushion $000 Cotton
velvet gives depth to the colour and softness to
the touch. Cover: 100% cotton velvet. Filling:
polyester fibres. Designer: B B Becker/M Bache.
L30W65cm. Turquoise 102.248.15
05 new MALIN BAND throw $000 100% acrylic.
W120L180cm. Multicolour 602.265.72
06 ANGENM bowl $000 Tinted, clear lacquered
aluminium. Designer: Nike Karlsson. L30W23,
H16cm. Dark brown 001.865.69
Nest the three tables together when you need
more foor space. Then un-nest them again
when you need more table-space.
The sofa that grows with
your family.
With different modules you can turn SDERHAMN into anything
from a single armchair to a sofa for 30 people. And then rear-
range the different parts to new combinations. Life changes
pretty fast, especially if you have kids. Now your sofa can, too.
For every new spurt theres another extension to add.
1
IKEA PS 2012 nest of tables,
set of 3
$
000
new
new
SDERHAMN sofa combination
$
000
new
03
RELAXING
SCAN TO
UNLOCK
EXTRA
CONTENT
Need help getting it home?
See our Delivery Services
on page XX.
01
02
04
05
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CF: 12000-mcor10a
CF: 12000-mcor10a
TF: 12000-xx_000
01 JOSEF cabinet $000/ea Suitable for both in- door and outdoor use. Powder coated/galvanised steel. W40D35, H86cm. White 502.131.41 02 EXPEDIT shelving unit $000 Can be hung on the wall or placed on the floor; choose what fits your needs best. This furniture must be fixed to the wall with the enclosed wall fastener. Painted finish. Designer: Tord Bjrklund. W79D39, H79cm. White 201.353.00 03 TRAN lockable cabinet $000 The cabinet can be wall-mounted with the opening to the right or left. Powder coated steel. W35D15, H45cm. 245.865.10
04 HELMER drawer unit on castors $000/ea Slot for label on each drawer; helps keep contents organised and easy to find. Powder coated steel. W28D43, H69cm. 001.078.74 05 LACK wall shelf $000/ea Concealed mount- ing fittings; the shelf becomes part of the wall. Painted finish. L110D26cm. 500.110.15 06 IKEA PS cabinet $000 Lockable doors for safe-keeping of things that you are extra careful of. Powder coated steel. Designer: Nicholai Wiig Hansen. Max. load 60 kg. W119D40, H63cm. White 401.001.92
More ways to stash your stuff on page XX.
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ORGANISING
04 HELMER drawer unit on castors
$
000/ea
Put all your little storage pieces together to make one big stor- age piece.
Order in disorder. Just because its not perfect looking, doesnt mean its not
perfectly organised.
06
EXPEDIT shelving unit $000
$
000/ea
02
LACK wall shelf $000
$
000/ea
05
01
03
CF: 12000-mcsl04a
CF: 12000-mcsl04a
TF: 12000-xx_000
01 FEJKA artificial potted plant $000/ea Plastic.
Assorted herbs. 001.403.26 02 SOCKER plant pot $000/ea Galvanised steel.
Designer: Sarah Fager. Max diameter flowerpot
10.5cm. 901.556.72 03 EKTORP lumbar cushion $000 Cover: 100%
cotton. W40L70cm. Linghem light brown/stripe
601.842.99 04 BENZY quilt cover and 2 pillowcases $000
Yarn-dyed; the yarn is dyed before weaving;
gives bedlinen with a soft feel. 100% cotton. De-
signer: Inga Leo. W240L220cm. L50W60cm.
Blue 002.117.62 05 HEMNES bed frame $000 Slatted bed base,
mattress and bedlinen are sold separately.
Stained, clear lacquered solid pine. W174L211,
H122cm. Takes mattress size 160200cm.
Black-brown 298.895.21
02
03
Bedside, meet outside. When you cant take your bed to your garden, bring your garden
to your bed. Put the frame away from the wall to make room for
plenty of plants behind the headboard.
04
FEJKA artifcial potted plant $000
$
000/ea
01
1
SLEEPING
HEMNES bed frame 000
$
0
0
0
Sleep naturally in a bed made of solid wood.
05
Need help getting it home?
Delivery Service from 000
Read more about our Delivery Service on page XX
CF: 12000-mcre10b
CF: 12000-mcre10b
TF: 12000-xx_000
01 PPLAR bench with wall panel and shelf
$000 Solid acacia and galvanised steel. Design-
er: K Hagberg/M Hagberg. W80D44, H158cm.
Brown 199.174.02
02 PPLAR storage bench $000 Store away
outdoor accessories, such as garden tools and
plant pots. Solid acacia. Designer: K Hagberg/M
Hagberg. W80D41, H44cm. 702.049.23
03 RITVA cushion cover $000/ea Fits inner
cushions 50x50 cm. 100% cotton. L50W50cm.
Beige 301.729.95
04 GURLI throw $000 70% acrylic, 30% polyester
W120L180cm. White/beige 602.049.09
1
RELAXING
RITVA cushion cover
$
000/ea
On your way out the door,
grab some throws and
cushions to bring a little
cosiness outside.
04
04
PPLAR storage bench
$
0
0
0
Bring the
inside out.
01
02
03
READY, SET,
SNEAK PEEK!
Ready for a chance to let your mind run away with ideas? The 2013 IKEA Catalog
comes out the week of July 30, with 324 pages of products, tips and inspiration for
a better everyday life at home. From modular sofas to LED lamps, there are tons of
new products out of our full product range found online and in stores.
This year, were giving more attention and celebration to textiles and their
importance at home. An easy and affordable way to bring new life to a room,
textiles make a big difference without creating a big dent in your budget.
Since we believe it can ft into any space, theres focus on creativity. To top things
off, weve created more flms and interactive features that bring the
catalog to life and keep the inspiration coming!
Until you can touch, fold, rip, keep and love the 2013 IKEA Catalog, grab a pen
or your smartphone to take notes or pictures and get ready to be inspired! On the
following pages, there are preview images, behind-the-scenes info, background
about how we strive to meet sustainability goals in catalog production and, as
always, free home furnishing ideas.
Welcome to the 2013 IKEA Catalog preview! A better everyday life at home awaits.
2013 IKEA Catalo quick facts
211 million copies
Distributed in 43 countries in 62 versions
Focuses on soft, impactful textiles and encourages creativity
Includes flms and interactive material for even more inspiration
CF: 12000-mcet02a
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TF: 12000-xx_000
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19
13
17
FRASERA whiskey glass 000
$
000/ea
new
07
I made this whiskey glass large, so theres plenty of room for ice cubes to clink around, and facet cuts in the glass
sparkle when the light hits them.
Designer: Sarah Fager
FORSLA deep plate 000
$
000/ea
12 FRGRIK side plate $000/ea Stoneware.
Designer: Maria Vinka. 21cm. Dark lilac 401.316.45
13 new FRASERA whiskey glass $000/ ea Glass. Designer: Sarah Fager. 30cl. 002.087.88
14 FRGRIK bowl $000/ea Stoneware. Design-
er: Maria Vinka. 16cm. Dark lilac 801.316.53
15 FORSLA deep plate $000/ea Variations in
the glaze give life and character to each bowl.
Stoneware. Designer: Ebba Strandmark. 20cm. Lilac 201.966.09 16 FORSLA serving plate $000/ea Variations in
the glaze give life and character to each bowl.
Stoneware. 35cm. Lilac 201.875.63 17 FABULS glass $000/ea Handmade; each
piece is unique. Glass. Designer: Gunnel Sah-
lin. 30cl. Lilac 001.869.51
18 FORSLA bowl $000/ea Variations in the glaze give life and character to each bowl. Stoneware. Designer: Ebba Strandmark. 13cm. Lilac 401.875.62 19 NRHET red wine glass $000/ea Mouth blown; each piece is unique. Glass. Designer:
Gunnel Sahlin. 28cl. 801.545.12 A per- fectly set table is a real tone setter. Get
inspired at the IKEA store.
01 ARV deep plate $000/ea Earthenware. Designer: Sissa Sundling. 26cm. White 601.878.58
02 HEDERLIG white wine glass $000/ ea Glass. Designer: Anne Nilsson. 36cl. 801.548.71
03 ARV side plate $000/ea Earthenware. Designer: Sissa Sundling. 22cm. White 401.878.64
04 ARV plate $000/ea Earthenware. Designer:
Sissa Sundling. 32cm. White 601.882.64
05 ARV plate $000/ea Earthenware. Designer:
Sissa Sundling. 28cm. Pink 702.096.52
06 LNSAM carafe $000/ea Glass. Designer:
Henrik Preutz. 1l. 202.135.43 07 GODTA bowl $000/ea Tempered glass. Designer: S Sundling/S Edholm/L Ullenius.
11cm. Lilac 302.195.68
08 IDEELL bowl $000/ea Tempered glass. Designer: S Sundling/S Edholm/L Ullenius.
11cm. Pink/green 102.126.43 09 ARV bowl $000/ea Earthenware. Designer:
Sissa Sundling. 15cm. Pink 602.229.70
10 ARV side plate $000/ea Earthenware. Designer: Sissa Sundling. 22cm. Pink 102.096.45
11 ARV plate $000/ea Earthenware. Designer:
Sissa Sundling. 28cm. White 201.878.60
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09
11
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14
LNSAM carafe
000
$
000/ea
TABLEWARE
15 16
18
CF: 12000-mcts03a
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TF: 12000-xx_000
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Get rustic.
Grey-brown stain with an addition of brushed natural pine, faded
colours on metal, linen and natural fbres. Thats the quick recipe
for creating a style thats rustic and easy living. Inspired by old
farms, factories, schools and hospitals where things were simple,
honest and highly functional.
STYLE
Go for an industrial-inspired
trolley with dozens of uses.
01 HEKTAR pendant lamp $000 Gives a di-
rected light; good for lighting up for example
dining tables or bar tops. Polypropylene plas-
tic and steel. 47cm. 602.152.05
02 BRAVUR wall clock $000 Steel and glass.
57cm. Black 600.989.75
03 BRCKE tealight holder $000/ea Dual
function; suitable for both tealight and candle
in cup. Glass and galvanised steel. H10cm.
101.673.39
04 URSULA throw $000 100% cotton.
W120L180cm. Bleached 302.006.96
05 IVAR cabinet $000 Untreated solid pine is a
durable natural material that can be painted,
oiled or stained according to preference.
W80D50, H83cm. 700.337.66
06 RSKOG kitchen trolley $000 Steel.
Designer: Nike Karlsson. L35W45, H78cm.
Turquoise 302.165.36
07 URSULA cushion cover $000 Ramie; highly
lustrous, hard-wearing fabric in a coarser
quality. L65W65cm. Bleached 402.006.91
Express yourself. Find your style at the
IKEA store.
08
09
13
14
10
08 LYRIK shade $000 Shade of textile; gives a
diffused and decorative light. HEMMA cordset
is sold separately. Powder coated steel and
100% cotton. Designer: Sissa Sundling.
36cm. 501.959.72
09 SOCKERRT vase $000/ea Can also be used
as a jug. Enamelled steel. Designer: Sigga
Heimis. H22cm. White 801.484.65
10 BERTA RUTA fabric $000/m Yarn-dyed
fabric; the pattern is visible on both sides;
looks good from the back, too. 100% cotton.
W150cm. Black 502.237.29
11 HEMNES chest of 3 drawers $000
Solid wood, a hardwearing natural material.
Stained, clear lacquered solid pine. Designer:
K Hagberg/M Hagberg. W110D51, H97cm.
Black-brown 901.595.71
12 DEKAD alarm clock $000/ea Steel and
glass. W10H14cm. Black 501.875.66
13 ALVINE RFFLA cushion cover $000/ea
Yarn-dyed; the colours are retained wash
after wash. 100% cotton. L65W65cm. Red/
blue/natural 301.599.13
14 HEMNES bedside table $000 Stained, clear
lacquered solid pine. Designer: Nike Karlsson.
W46D35, H70cm. Red 501.241.59
Get relaxed.
Inspired by the Swedish countryside, this humble and down-to-
earth style gives a home comfort. By mixing checks and stripes,
and handcrafted accents this style has a relaxed and
welcoming feeling. A rustic and simple approach mixed with
heartwarming craftsmanship.
11
Hang a fabric lamp shade
with a handmade feel.
12
CF: 12000-mcts06a
1
CF: 12000-mcts06a
TF: 12000-xx_000
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Bring in nature.
Its only natural that we as human beings feel comfortable sur-
rounded by natural materials and the colour green. It reminds us
of nature. By bringing in rattan, bamboo, untreated pine, organic
patterns and green accent colour, we simply feel more at home
and more calm.
01 VTE pendant lamp shade $000/ea Dif-
fused light; gives a general light. To be com-
pleted with HEMMA cord set. Rice paper and
steel. Designer: Maria Vinka. 55, H26cm.
901.757.69
02 new IKEA PS 2012 chest of 5 drawers/1
door $000 Solid wood, a hardwearing natural
material. Tinted, clear lacquered solid pine.
W130D48, H86cm. 102.194.56
03 KNIPSA basket $000/ea This basket is suit-
able for storing your newspapers, magazines,
photos or other memorabilia. Clear lacquered
sea grass. W32D33, H32cm. 201.105.40
04 BLANDA MATT serving bowl $000/ea
Bamboo. Designer: Anne Nilsson. 20cm.
202.143.40
05 BEKVM stepladder, 3 steps $000 Solid
beech. Max. load 100 kg. H63cm. 901.904.11
06 TRNBY rug, flatwoven $000 The rug is
hand-woven. 100% jute. W180L250cm.
Natural 600.501.72
07 URSULA cushion cover $000 Cushion
cover fits pillow 65x65 cm. 100% ramie.
L65W65cm. Beige 002.006.93
08 SENIOR 3-piece kitchen utensil set $000
Kind to pots and pans with non-stick coat-
ing. Solid beech. Designer: Johanna Jelinek.
701.493.28
09 IKEA PS 2012 rug, flatwoven $000
Latex backing; keeps the mat firmly in
place. User surface: 100% polypropylene.
Backing: latex. Designer: Maria Vinka.
W186L300cm. 202.116.62
10 TORVA soft toy $000 L50cm. 301.957.46
11 HREN bath sheet $000/ea Made of
combed cotton; the long, fine fibres
create a softer and more durable towel.
W100L150cm. 801.635.64
12 DVALA pillowcase $000 /2 pack. 100%
cotton. L50W60cm. 001.899.16
13 STUVA storage combination with
drawers $000 Foil and painted finish.
W60D50, H64cm. 898.887.07
14 new IKEA PS 2012 easy chair $000
Powder coated steel. Designer: Wiebke
Braasch. W75D84, H112cm. 502.049.00
Find everything you need at the IKEA
store.
15 GURLI throw $000/ea 70% acrylic, 30%
polyester. W120L180cm. 002.049.07
16 new IKEA PS 2012 bowl $000/ea Wood
Plastic Composite. Designer: Marcus Ar-
vonen. 39. H7cm. 802.060.40
17 SKOJIG work lamp $000/ea Safety
tested and tamper-proof to protect
little fingers. Steel and plastic. H40cm.
001.518.62
Design courtesy of mother nature:
visible growth rings create an inter-
esting pattern in the solid pine.
06
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new
STYLE
When you cant bring nature in, take
this chair to nature (it can live indoors
and out).
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new
new
INSPIRATION
MADE
EVEN EASIER
Its never been hard to fnd inspiration in the IKEA catalog, but this year its even easier.
Weve taken our insights about everyday life and used them to make changes in the
catalog to room settings, product displays, styles and more.
For instance, weve stopped dividing life at home into rooms. Bedrooms, for example
theyre as varied as the ways people sleep. Weve taken away our notions of what
defned a bedroom and replaced them with the idea sleeping. We know that some
homes dont have bedrooms they have one 24-hour room where people live and
sleep. Life is about activities; not the walls that defne where they unfold.
And now, when were showing a selection of products, weve changed things up so its
easier to compare products. Theres a better overview of the sizes, designs, styles,
colors and materials of what we have but not all we have since the web and the store
show all IKEA products.
Speaking of styles, weve dedicated several pages of the catalog to show our range
of styles side by side. Whether you like traditional, modern, simple, bold, a little bit
more Scandinavian or a little bit less, with styles grouped and shown together, its
easier to fnd looks and products that speak to you.
Plus, throughout the catalog, look for the smartphone symbol. It leads to additions and
extended material that enhance the catalog experience with more ideas and inspiration.
Once youve found what youre looking for (and maybe what you didnt realize you
needed), weve made it easier to fnd more information on IKEA-USA.com, where youll
fnd even more tips, ideas and inspiration.
All these changes make it easier to be inspired by what you see in the catalog and bring
new life to your home!
THANK YOU,
TEXTILES
Whether we stop to think about it or
not, life would be rather cold and lonely
without textiles. Thats why this year
at IKEA and in the 2013 IKEA Catalog,
were celebrating textiles for making life
soft, snuggly, lively and personal.
From blankets and rugs to curtains and
towels, textiles are an easy, affordable,
attractive and quick way to bring new
life to your home. Refresh a sofa with
cushions or throws. Switch out curtains
instead of repainting a room. Change
doesnt have to be big and diffcult.
It can be as small and simple as
changing the sheets.
KAJSAMIA curtains, PE318986
MALIN textile collection, PE316314
IKEA STOCKHOLM throw, PE319447
EIVOR FGEL cushion, PE323295
BERTA RUTA fabric, PE315757
EMMIE BLOM
textile collection, PE323258
GSER rug, PE316064
COME ON,
CREATIVITY
The 2013 IKEA Catalog goes well with
paint, scissors, glue, needle, thread and
an open mind. Thats because, this year,
we hope our ideas spark even more
inspiration for people to express them-
selves and their creativity at home.
Customizing REGOLIT lampshades,
embroidering DUKEN bed frames,
painting TARVA chests of drawers the
catalog shows these and more ways to
get creative!
PE317964
PE315096
PE317394
PE316807
PE316804
PE323219
PE317392
INVITING
DIGITAL IDEAS
TO PAPER PAGES
With this years catalog, we want to give you more. Thats why weve added
inspiring flms and interactive features to delight, entertain and offer even more ideas
and insights for a better life at home. We love having a printed catalog that can be a
part of everyones homes all year long, but with todays technology you get more:
flms with how tos and behind-the-scenes clips
image galleries with additional photos
stories from product designers
3D and interactive views
To access the bonus material, you can download the app to smartphones/tablets or
see everything at IKEA-USA.com. If youre using a smartphone or tablet, look for the
phone symbol throughout the catalog (as seen below) and scan the whole page.
SCAN THIS PAGE
TO UNLOCK
EXTRA
CONTENT
BEHIND THE SCENES
Work on this years IKEA catalog began in September 2011 at IKEA Communications
(ICOM) in lmhult, Sweden. Catalog production takes the teamwork and skill of
many employees from art directors to project leaders and carpenters. There will be
211 million copies of the 2013 catalog, at about 324 pages each. Distributed in
43 countries, the catalog will have 62 different versions.
Follow an IKEA crew on location as they flm a photo shoot for the 2013
IKEA Catalog. Watch the flm at IKEA-USA.com
Heres what a typical day of working on the catalog looks like for an
ICOM creative:
8:00 Lets start at the catalog wall, which shows each of its 324 pages and
where we are in the process with text and photos.
9:00 Check in with the 3D team, who create digital images using advanced
technology to make the impossible possible
10:00 While were on the same foor, lets look closely at some of the catalogs
photos to see if anything needs to be touched up.
11:00 Brainstorm with an interior designer. ICOMs 33 interior designers come
from 13 countries and use insight from home visits and magazines
for inspiration.
12:00 Lunch! Meatballs, a salad or Thai takeaway?
1:00 Its time to walk through the 8,800-square-foot studio to catch up with the
different product and room photos.
2:00 Meeting with a project leader. Most work days have these, dont they?
2:45 Fika! Most of ICOMs 285 employees take a coffee break in the cafe
(usually with something sweet to eat, too.)
3:15 Studio time again. This time we need a new vase thats missing from a
room setting. Lets look in the studios mini store.
4:00 Still in the studio. One room needs a prop. Will it be food? Plants?
An old camera? A snowman?
5:00 Its time to go home, relax and rest for tomorrow. Theres still more to do!
Want to see for yourself? Contact your local PR department for information about
press visits to lmhult.
9:00 8:00
3:15 1:00
10:00
PE322654
ELEMENTS OF
SUSTAINABILITY
The IKEA catalog is something we know people keep at home on
bookshelves, coffee tables and desks all year long. To make the 2013 IKEA
Catalog even more enjoyable, weve improved the paper quality and
increased the width. Still, with 50 paper and print suppliers in more than
19 countries, there were many complex challenges to address.
All paper fber used in the 2013 IKEA Catalog is traceable back to the forests and will
be audited according to criteria set by the Forest Stewardship Council (FSC). As we
transition to a new format and paper type, we will set clear goals for ourselves and
our suppliers to further improve the sustainability elements of future IKEA catalogs,
including water use, paper sources and carbon emissions.
Want to know more about how we work to reduce the IKEA catalogs environmental
impact? Please read the IKEA Sustainability Report on IKEA-USA.com