Professional Documents
Culture Documents
Objective
The objective of this course is to familiarize students with contemporary thought and
practice in strategy implementation as well as other advanced issues in Business Strategy.
Crafting and Executing Strategy – the Thompson et al. Tata McGraw Hill - 2006
Quest for Competitive Advantage –
Concepts & Cases, 14th e
Mergers, Restructuring and Corporate Weston, J Fred et al. Prentice Hall, India
Control
Cases
· Business Transformation at Telefónica De España
· JCPenney’s People Strategy: Setting the Right Climate for Human Resource Development
· Coral Divers Resort (Revised)
· The Hutchison Essar Acquisition: Vodafone’s Foray into an Emerging Market
· Volkswagen’s Acquisition of Skoda Auto: A Central European Success Story
· The betapharm Acquisition: DRL’s Inorganic Growth Strategy in Europe
· BenQ Corp.’s Failed Acquisition of Siemens’ Mobile Devices Division
· Tata Motors and Fiat Auto: Joining Forces
· eBay’s Problems in China
· Corporate Turnaround of Pharmacia & Upjohn
· Alan Mulally’s Challenges at Ford Motor Company
· SC Johnson’s CSR Initiatives: Testing the ‘Base of the Pyramid’ Protocol
· Innovation at Whirlpool: Creating a New Competency
· Strategic Planning at United Parcel Service
· Tesco’s ‘Steering Wheel’: A Tool for Strategic Value Creation and Business Transformation
· Priceline’s Pricing Strategy: Name Your Own Price (NYOP) & Beyond
· Restructuring Pantaloon Retail: The ‘Future Group’ Initiative
· The Body Shop: Social Responsibility or Sustained Greenwashing?
· Innovation at Cirque du Soleil
· MTV Networks International: Localizing Globally
Source: Case Studies in Business Strategy VolVII
Suggested Schedule of Session
Implementation of Strategy 5
Internal development 4
Total Sessions 33