Ministerul Educaţiei, Cercetării şi Inovării

Centrul Naţional pentru Curriculum şi Evaluare în Învăţământul Preuniversitar

Examenul de bacalaureat 2009

Proba E/F
Proba scrisă la Limba engleză
L1 - Bilingv

• Toate subiectele sunt obligatorii. Se acordă 10 puncte din oficiu.

• Timpul efectiv de lucru este de 3 ore.

SUBIECTUL I (30 de puncte) Varianta 076

Read the text below and complete the following tasks.

‘Whether we like it or not we have got it, and we are likely to go on having it.’ Thus argues
Mr Walter Taplin in his book Advertising: a new approach. Whether or not his approach is new, his
post is unique and his attitude to his subject is, on the whole, approving. (1) … For example, in a
recent number of The Listener Mr Furneaux Jordan made some rather gratuitous and perhaps
insufficiently considered remarks about advertising to the effect that ‘a fool and his money are soon
parted’ and so on. It is not our habit to censor our contributors’ opinions, but naturally those who
practise the profession of advertising were offended when they got round to reading this. (2) … If
one has not met them in real life, one has surely seen them in films, struggling with that just word
or gem-like phrase that makes all the difference between tasty copy and mere copy-tasting. They
are all aware that their work is often maligned. Mr Taplin quotes a sentence from a book on
economics: ‘There is a strong presumption that most competitive advertising is a social waste.’
In Mr Taplin, however, the profession has found a careful apologist. He brings his fire down
on the critics of advertising from many different angles and levels. He reminds us, in a forthright
way, that the newspaper industry would be ‘decimated’ and ‘whole industries collapse, and a
general depression be set off’ if there were no such things as advertisements. (3) … He is not
afraid of philosophical argument. ‘The public discussion of advertising is shot through with moral
arguments.’ Mr Taplin reminds us that the art of persuasion is an old and noble one; people like
being persuaded: indeed they like paying to be persuaded. (4) …
(Pros and Cons of ‘Ads’)

1. Four sentences have been removed from the text. Select the appropriate sentence for
each gap in the text. There is one extra sentence which you do not need to use. 4 points

A. Also he emphasizes that the profession itself has its own code.
B. After all, like all people who take their own business seriously, advertisers are extremely
sensitive men and women.
C. Advertisement professionals have already started to come up with arguments to change this
point of view.
D. But Mr Taplin is no mere pragmatist.
E. Not that he is unaware that the art of advertising has from time to time met with a certain
amount of criticism.

2. Give the antonyms of the following words. 6 points

1. aware
2. careful
3. moral

3. Sum up the text in about 50 words. 10 points

 Ministerul Educaţiei, Cercetării şi Inovării
Centrul Naţional pentru Curriculum şi Evaluare în Învăţământul Preuniversitar

4. For the following questions, choose the answer (A, B or C) which fits according to the
text. 6 points

1. What is singular about Mr. Taplin’s statement?

A. He believes advertising should be stopped.
B. He is appreciative of advertising.
C. He states that we all should like advertising.

2. The writer’s opinion about Mr. Taplin’s article is …

A. appreciative.
B. laudatory.
C. reserved.

3. In the author’s view, advertisement professionals are …

A. hard-working people.
B. treasure hunters.
C. superficial individuals.

5. Comment upon the following in about 100 words: There is a strong presumption that most
competitive advertising is a social waste. 4 points