Department of Communication Internship Program

University of Maryland

LEARNING AGREEMENT for COMM386

Students name: Veronica Spak
Address: 7303 Dickinson Ave., College Park, MD, 20740
Phone number: 847-436-7078 e-mail: vspak@comcast.net

Worksite supervisor's name and title: Paige Greenberg, Account Executive
Organization name: DC United
Address: RFK Stadium, 2400 East Capitol Street NE, Washington, DC, 20003
Phone number: 202-587-5442 e-mail: PGreenberg@dcunited.com
Fax: 202-587-5400

Academic Instructor's name and title: Julie S. Gowin, Outreach Coordinator
Address: Department of Communication, R2130 Skinner Bldg., College Park, MD 20742
Phone number: (301) 405-7323 e-mail: gowin@umd.edu
Fax: (301) 314-9471

Descriptive Title of Internship Position: Corporate Sponsorship Intern

Job description including general duties to be undertaken as part of the internship:

! The students work should meet this description, the student should receive adequate
supervision, the student should have a safe place to work, and the student should have the
opportunity to fulfill learning requirements.

! The student should provide diligent performance of work, safeguard the interests of the
organization, and share information that may impact the students ability to do the job
including the level of internship course for which the student has registered.

The Sponsorship Intern will work closely, alongside front-office staff, on the relationships
involving D.C. United's official sponsors. Interns will gain hands-on experience in a
professional setting while learning about the sport industry work environment and polishing
skills learned in class. Sponsorship Interns will learn to communicate with sponsors, apply
creative skills, learn the logistics and components of event planning as well as learning
styles/formats of professional business meetings.

Essential Duties and Responsibilities (including but not limited to the following):
Organization of Sponsored Elements
Facilitation of game day programs and half-time events
Production of event and match summaries
Sponsorship research

Description of compensation including amount, how and when paid and treatment of taxes, as
well as, facilities, and supervision to be provided by the worksite organization to the student:
Unpaid, but game days are paid at $9.50/hour

Units of credit to be earned 6 (require a minimum of 45 hours of work per credit)

Time frame of internship:
Start date: 6/3/14
End date: 8/17/14
Weekly schedule: Tuesday, Wednesday, Thursday 10am-4pm, Game days and community
events aside from weekly schedule are TBD

Grading
Intern: The student should follow the syllabus provided by the instructor.

Supervisor: The supervisor should write an evaluation of the student and send it to the
instructor by semesters end. It should be signed and on company letterhead. This letter should
verify the number hours the student has worked and give a descriptive evaluation of the quality
of work provided by the student during the internship. A copy of the evaluation should be
provided to the student. Please note that students will be allowed to view the evaluation.

Instructors access to evaluate the student
Early in the internship the student should coordinate and the organization should welcome an
onsite visit at the worksite for the instructor. The onsite visit should include a tour of the facility
and the students workspace, and an opportunity to meet and talk briefly with the supervisor.

Student Interns Goals and Objectives (including project plan)
Goal: Fully understand the ins and outs of stadium activation (contracts, LED videos, etc.)
Objective: Attend every home game and work with the other interns to select contestants for
half-time activations. Master the Scarborough application online in order to cater my ideas to
certain target publics and beat the competition.
Objective: Brainstorm ideas for future activations at games and community events (and bring
them to life in LED videos, parking lot events, half-time events, etc.).

Goal: Circulate the new internal newsletter within the office
Objective: Work with another intern to come up with stories that sum up what happened with the
team/office throughout the month.
Objective: Layout the design of the newsletter on InDesign or other program and push it to
employees via email.

Project plan: I plan to come in every day on time and see what Paige and Jess have for me. Short
term projects will be game days and activation plans. A long term project that I will work on is
the summer edition company newsletter. This is an ongoing project because the stories will be
based on the happenings throughout the summer and requires continual updates from outside and
internal news sources. I plan to do research by reading news articles posted in the Washington
Post as well as press releases from MLS and D.C. United. I will then write and layout articles.

Weather emergency plan and absenteeism policy
Call in to Paige or Jess to reschedule a workday if it has a negative impact on my credit hours.
Schedule is very flexible and I can add days if I want to/if the team needs me.

Rights of the worksite in supervising the student
The supervisor has the right to direct the students work, hours, discipline, and termination.

Process of termination
Student and supervisor should share concerns with the instructor before taking action to
terminate the internship. The student should have permission of the instructor before