SPARK ACADEMY INTERNSHIP

PROGRAM


ADDITIONAL MATERIALS
Aaliyah Singleton
Courtney Clayton
Jade Hudson

Creative Brief

What is the Creative Assignment?
Drafting a new way to reach college students for a Marketing/Communications internship
at a full PR agency.
What is the Audience Demographic?
Female and Male, 18 to 24
He or she currently attends a four-year university and is seeking a degree in
Communications and/or Marketing.
What is our greatest strength?
Real world experience one can gain through this internship will be beneficial to ones
professional career.
What is the point we want to get across?
That this internship will help college students gain experience that they will need in the
future.
Where will they get this message?
Online, through appropriate publications and displays and through university internship
programs.



NEWS RELEASE
FOR IMMEDIATE RELEASE For more information, contact:
Kaitlin Sapp, Account Coordinator
704.996.3447 or ksapp@sparksi.com


Spark Announces New Internship Program Aimed at College Students
Spark Strategic Ideas to unveil Spark Academy

Charlotte, N.C. (August 1, 2014) Spark Strategic Ideas has announced the creation of an
internship program designed to provide an immersive experience through participation and
assistance in all facets of a full-service agency. Spark will offer non-paid internships in the areas
of public relations, advertising, social media, marketing, media planning, and web design.
Spark is looking for applicants majoring in the Communications/Marketing field or a comparable
industry with prior experience in copywriting, editing, market research, and design. Interns will
work 15-20 hours per week with the expectation of working both individually and within groups.
Applicants may submit a resume and cover letter to Kaitlin Sapp at ksapp@sparksi.com. It is
also strongly suggested that additional writing samples be submitted along with all required
materials in order to be considered for an intern position.
As one of Charlottes premier full service branding agencies, Spark allows students the unique
and full bodied experience of not only PR, but advertising, marketing, media buying, social
media and web development, stated Spark CEO, Anne Marie Holder, Weve had a number of
wonderful interns in the past and we hope that Spark Academy can empower more students to
explore these fields in the safe, warm, creative and encouraging atmosphere that is Spark
Strategic Ideas.
For more information on Spark Academy go to our website, or follow Spark Strategic Ideas on
Facebook and Twitter to learn more about upcoming news and events from Spark Academy.

About Spark Strategic Ideas
Spark Strategic Ideas is a strategic branding firm that focuses on integrating advertising,
marketing and public relations to maximize results for our clients. Based in Charlotte, N.C., we
put together a customized team of strategic planners, designers, web developers, media
planners/buyers, PR professionals and social media managers for each client based on their
needs


Social Media Calendar
Date Day Genre Post
08.06.14 Wed. GEN
It's a bittersweet week at Spark as we say fairwell to our three
summer interns this Friday. Here are a couple pictures of what
they've been up to the past couple if months: [3-4 pictures of J, A &
C]
08.06.15 Mon. GEN
We'd like to give a big welcome to our Fall interns that start this
week, can't wait to see what they all bring to the Spark team!
[photo of new interns]
09.04.2014 Thurs.
INT.
SPOT
At Spark we take great pride in our current in past interns. Today
we want to highlight someone many of you may be familiar with,
did you know our redheaded Dame of Deadlines was once a
marketing intern at Spark. She also graduated __ years early from
@UNC-Charlotte and landed her first job in public relations at the
young age of __! [photo of Autumn]
09.15.14 Mon. INT.SPOT
"Our fabulous interns got to __ last week at ____" or something to
this nature [photo of interns onsite]
10.01.14 Wed. GEN
Wondering how you can apply to become one of our awesome
interns next semester? Make sure to like our page and follow us on
Twitter (@SparkStrategicIdeas) for more information coming very
soon! #SparkAcademy
10.10.14 Fri. GEN
Calling all aspiring marketing mavins and public relations pros, we
have something very exciting to unvail for you! Click on over to our
brand new site where you can find out everything you need to
know about our marketing internship program, Spark Academy!
10.16.14 Thurs.
INT.
SPOT
In honor of #ThrowbackThursday here's a look back on one of our
most succesful interns, ______! ______ is now a _____ at
_______ in ___________, we are so proud to say he/she was a
marketing intern with Spark in _____ and look at ___ now! [photo
of pervious intern at work]

10.21.14 Mon. GEN
In the wake of internship applications coming up, we can't wait to
see the creativty students have in store for us. We are loving all the
fun resume designs out there and different ways for applicants to
stand out! What do you think of nontraditional resume styles? [link:
10.31.14 Mon. GEN
Are you a college student and want to gain some insite into the
advertising and marketing industry? Check www._______.com and
apply to our internship program, Spark Academy accepting
applications for the Spring semester November 1-14th!
#SparkAcademy
11.08.14 Sat. GEN
Want to add a spark to your resume before graduation? Apply to
our internship program, Spark Academy and gain real life
experience in marketing, advertising and public relations before its
too late! Accepting applications until November 14th at www.
_____.com #Spark Academy [photo of past interns]
11.14.14 Fri. GEN
Today is the last day to get in your applications to Spark Academy!
To apply just go to www._______.com
11.28.14

INT.
SPOT
Past intern Spotlight (Include what they are doing now)
12.5.14

GEN About fall interns leaving.
1.15.15

GEN
Welcome Spring interns, first semester under name Spark
Academy.