Professional Documents
Culture Documents
September 2009
• Media Overview
• Handling of Media Queries
• Press Releases
• Authorized Spokesperson
• Key Functional Head Spokespersons
• SOPs for Spokespersons on critical issues
• Global Corporate Communications Members
• Global Media Relations/External
• Communication Coordinators
• Corporate Identity
• Corporate Advertisements
• Website
• Internal Communications, Corporate Brand Identity & Website
Coordinators
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Chapter I Ranbaxy’s Global Corporate Communications Policy
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Chapter II Media Disclosure
Media Overview
In order to streamline the flow of information from the Company to the Media
and leverage it to the best of our advantage, we have formulated SOP’s
which will guide all HOD’s/Functional Heads on how to handle the Media:
• GCC will assess the nature of all requests and address the issues,
keeping in mind the various sensivities. It will take the necessary
concurrence from the CEO/GCC wherever necessary. On specific
issues, GCC will assess each request and identify the
spokesperson to whom it should be forwarded, giving its
recommendations.
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• GCC will facilitate these interviews/photo sessions in terms of
time and venue and will be present along with the journalist, if it
happens to be in Delhi/Gurgaon.
Press Releases
• All queries from the local media following a press release should also
be directed to GCC.
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Authorized Spokesperson:
The following are the authorized spokespersons who will speak to the Press
(National & International):
1. Mr. Atul Sobti will be the face of the organization. All issues relating
to the following will be addressed by him.
2. Mr. Ramesh Adige will represent the Company on Corporate Affairs &
together with Mr. Raghu Kochar, on Global Corporate Communications,
as the case may be from time to time.
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SOPs for Key Functional Head Spokespersons on critical issues
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Global Corporate Communications Members
Based in India
Ramesh Adige
President
Corporate Affairs & Global Corporate Communications
ramesh.adige@ranbaxy.com
Tel: +91-124-4166009, 4135126, Fax: +91-124-4166010, M: +91-
9810020547
Raghu Kochar
Director – Corporate Communications
raghu.kochar@ranbaxy.com
Tel : +91-124-4135141, Fax : +91-124-4135131, M: +91-9811617256
Krishnan Ramalingam
General Manager – Corporate Communications
krishnan.ramalingam@ranbaxy.com
Tel: +91-124- 4135143, Fax: +91-124- 4135131, M: +91-9810042540
Based in the US
Chuck M Caprariello
Vice President, Corporate Communications
Ranbaxy Inc. USA
chuck.caprariello@ranbaxy.com
Tel: +1 - 609-720-5615, M: +1-609-462-7354
Raghu Kochar
Director – Corporate Communications
raghu.kochar@ranbaxy.com
Tel:+91-124-4135141, Fax: +91-124-4135131, M: +91-9811617256
Krishnan Ramalingam
General Manager – Corporate Communications
krishnan.ramalingam@ranbaxy.com
Tel: +91-124- 4135143, Fax: +91-124- 4135131, M: +91-9810042540
Gaurav Chugh
Manager - Corporate Communications
gaurav.chugh@ranbaxy.com
Tel: +91-124-4135145, Fax: +91-124- 4135131, M: +91-9810471414
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Chapter III Publications Produced by GCC
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Chapter IV Corporate Identity Manual
Corporate Identity:
• The Ranbaxy Corporate Brand needs to maintain its uniform identity
across the globe hence all business heads are required to follow the
brand guidelines specified in the Corporate Identity Manual with
respect to the Company logo, colour and it’s positioning on all
Company stationery, marketing literature as well as building signage
and advertising boards, conference backdrops and other collaterals.
Corporate Advertisements:
• The Corporate Ads in each of the markets needs to be developed in
conjunction with Global Corporate Communications.
Website:
• Corporate Website, www.ranbaxy.com aims at providing information
on all global markets. The content is updated regularly based on inputs
provided by each country/business.
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Internal Communications, Corporate Brand Identity & Website
Coordinators:
Raghu Kochar
Director - Corporate Communications
raghu.kochar@ranbaxy.com
Tel: +91-124-4135141, Fax: +91-124- 4135131, M: +91-9811617256
Krishnan Ramalingam
General Manager – Corporate Communications
krishnan.ramalingam@ranbaxy.com
Tel: +91-124- 4135143, Fax: +91-124- 4135131, M: +91-9810042540
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Chapter V Crisis Communication
Alternate
Raghu Kochar
Director - Corporate Communications
raghu.kochar@ranbaxy.com
Tel: +91-124-4135141, Fax: +91-124- 4135131, M: +91-9811617256
Krishnan Ramalingam
General Manager – Corporate Communications
krishnan.ramalingam@ranbaxy.com
Tel: +91-124- 4135143, Fax: +91-124- 4135131, M: +91-9810042540
Gaurav Chugh
Manager- Corporate Communications
gaurav.chugh@ranbaxy.com
Tel: +91-124-4135145, M: +91-9810471414, Fax: +91-124- 4135131
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Chapter VI Dos & Don’ts
Internal Communications
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