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com
Big Data
For
Big Sports
Sports
Perception is changing rapidly as
we view this presentation.
In the Past
It was difcult to analyze and
anticipate the outcome of
sports without credible data.
Image source - creativecommons.com
In the Future
Big Data & Analytics will
change the way we watch
sports.
Image source - facebook.com/faworldcup2014
Coaching Decisions
Player Predictive
Analytics
Digital Experience
Scope
Fan Insights
& Engagements
Operational Analytics
1
Player Predictive
Analytics
Player Predictive Analytics
There are many ways to win the cup. Player predictive analytics will help the player and improve
the game performance with better-insights
Analyzes play-by-play effectiveness on live performance.
Provides various reports from variety of data sources
-New players performance tracking report
-Referee and Coach Reports
-Panoramic feeds
-Biometric Data
Anticipates the players strength, safety issues and prevent injuries.
Tool helps to identify the right player for game.
Awards ranking through predictive analysis of players performance.
Baseball Football Cricket
Player Predictive Analytics
Major sports which use data and analytics to improve the performance
Tennis
2
Coaching
Decisions
Coaching Decision
Predictive decision making is now easy
Coach can collect real-time data of players from wearable sensor technologies.
The data can be analyzed and accessed using mobile devices by managers, trainers and physicians.
Analytics tool provides live feed of players
-Speed
-Heart Rate
-Hydration
-Breathing
-Fatigue
-Pain
Based on the data-insight, management can make the call in terms of resting the player or who to play next
or move the players to disabled list.
Coaches can also help in identifying aws in player technique and help individuals to overcome it.
Coaching Decision
Teams and Individuals who won big using Big Data & Analytics
KKR - IPL 2014 Germany - FIFA Worldcup 2014 Boston Red Sox - 2004 World Series
Champions
Billy Beane - Genral Manager
Oakland Athletics
3
Digital
Experience
Digital Experience
Game is on and its personal
Sporting teams directly engage with their fans through league and team sites.
Teams respond quickly to gauge fan sentiment.
Social media platforms are literally on re with more creative and engaging player stats.
Most of all, they allow comparison between fantasy drafts which adds to the personal experience.
Teams also keep a track on how, where and by whom their data is consumed.
Digital Experience
One of the analytics screen displaying the game formation to viewers
4
Fan Insights
& Engagement
Fan Insights & Engagements
Building audience and loyal fan club is very important in terms of sports sustainability. Finding where
they are and what they want is no more a painful job
Most of the fans are in social media. Hence, huge data is acquired from social media to analyze their sentiments.
Data helps to enhance the fans experience with more personalized content and relevant communication.
Insights will ignite the conversations among the fans without teams being the center of conversation.
Fans explore the digital content and teams explore the fans preferences which in turn create positive engagements.
Sports event promotions are based on huge data mining. So, next time if you see a sports event ad on your
social media then you are more likely to have explored sports content often on the internet.
Fan Insights & Engagements
Fans engaging on social media sites
5
Operational
Analytics
Operational Analytics
Front ofce on and off the eld for perfect game plan
Insights help to predict which promotions will successfully draw new fans towards franchise.
Increases the accuracy of front ofce plans and optimizes the revenue during the game.
Pricing model will be imposed uniquely based on different market segments.
Sport needs sponsors and to give them best ROI, analytics tools have measuring techniques on each player and
team.
Analytics feed separates the loyal fans and new fans in order to provide discounts on ticket sales.
Operational Analytics
Maximizing the overall performance on the eld and off the eld
Off the eld On the eld
Moneyball is an American 2011 biographical sports drama lm directed by
Bennett Miller from a screenplay by Steven Zaillian and Aaron Sorkin.
The lm is based on Michael Lewis's 2003 nonction book of the same
name, an account of the Oakland Athletics baseball team's 2002 season
and their general manager Billy Beane's attempts to assemble a
competitive team.
source - http://en.wikipedia.org
True story on how analytics helped baseball
team to improve their performances
on eld
Thank you
www.triconinfotech.com
Sources:
http://www.cio.com/article/2377954/data-management/8-ways-big-data-and-analytics-will-change-sports.html
http://smartdatacollective.com/bernardmarr/200446/big-data-and-analytics-sports-game-changer
http://www.newsweek.com/nbas-tech-revolution-will-change-way-we-watch-sports-563
http://www.ibm.com/smarterplanet/us/en/sports/
https://communities.intel.com/community/itpeernetwork/blog/2014/06/12/german-national-football-team-uses-real-time-analytics-for-a-competitive-edge
http://www.sas.com
http://pixabay.com
http://creativecommons.com
http://facebook.com
http://twitter.com
http://en.wikipedia.org
http://imbd.com