APPENDIX 1.2. SUMMARIZED CONTENT OF THE VARIABLES Product Brand Friends / family are using the same brand (Liao 2012) brand nationality (Dmitrovic and Vida 2010) brand Quality (strong reception (Ngo 2013) High durability (Hue 2013) Long battery life (Hue2013) Design (slide with keyboard, flip with keyboard, touch, etc.)
APPENDIX 1.2. SUMMARIZED CONTENT OF THE VARIABLES Product Brand Friends / family are using the same brand (Liao 2012) brand nationality (Dmitrovic and Vida 2010) brand Quality (strong reception (Ngo 2013) High durability (Hue 2013) Long battery life (Hue2013) Design (slide with keyboard, flip with keyboard, touch, etc.)
APPENDIX 1.2. SUMMARIZED CONTENT OF THE VARIABLES Product Brand Friends / family are using the same brand (Liao 2012) brand nationality (Dmitrovic and Vida 2010) brand Quality (strong reception (Ngo 2013) High durability (Hue 2013) Long battery life (Hue2013) Design (slide with keyboard, flip with keyboard, touch, etc.)
Attention Significative a. Quality b. Price c. Distinctive d. Service e. Availability
Symbolic a. Quality b. Price c. Distinctive d. Service e. Availability
Social a. Family b. Reference Groups c. Social class
APPENDIX 1.2. SUMMARIZED CONTENT OF THE VARIABLES Product Brand Friends/family are using the same brand (Liao 2012) Brand nationality (Dmitrovic and Vida 2010). Quality Strong reception (Ngo 2013) High durability (Hue 2013) Long battery life (Hue 2013) Design The variety of color selection (Liao 2012) Genre (slide with keyboard, flip with keyboard, touch, etc.) (Hue 2013) Suitable size (fit into pocket, or phablet size, etc.) (Hue 2013) Features Availability multiple functions apart from phone calls and text messaging (Osman, Sabudin et al. 2011)
Sufficient built-in memory (Liao 2012) Compatibility with computer (Liao 2012) Service, guarantee and return Good services (maintenance, guarantee, etc.) (Haghshenas, Abedi et al. 2013) Price Selling prices Compatibility of cost to performance (Liao 2012) The price of related devices (Liao 2012) Discounts Availability of best price deals (Haghshenas, Abedi et al. 2013) The selling price is on sales Haghshenas, Abedi et al., 2013 Place Distribution channels Source of supply (from a grey market or licensed distributor) (Haghshenas, Abedi et al. 2013) Supply locations Distance to a regularly-visited place of buyer (school, workplace, house, etc.) (Tran 2012) Display Attractive display and sufficient samples (Haghshenas, Abedi et al. 2013) Promotion Sales promotion Attractiveness promotional programs (Tran 2012) Frequency of promotional programs (Tran 2012) Advertising Attractiveness of advertisements (on television, magazines, videos, online newspapers, etc.) (Haghshenas, Abedi et al. 2013) Involvement of celebrity endorsement Haghshenas, Abedi et al., 2013 Public relations Frequency of appearance on game shows and other TV/fair programs as sponsored products (Haghshenas, Abedi et al. 2013) Consumer behavior Buying attitudes and preferences Decision to prefer or choose a specific type of phone Nguyen 2012 Brand and company relationship behavior Reference of that phone to a family member or a friend Nguyen 2012 Source: Composed by the author