6 STEPS to MAXIMIZING

YOUR BUSINESS GROWTH

STEP 4
YOUR ONLINE
MARKETING PLAN
P R E S E N T S
STEP 4: YOUR ONLINE MARKETING PLAN
01
Company Mission:
What We Do:
Ideal Audience:
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
Social Media Strategies
Social media is only valuable if its purposeful.
Our Facebook Strategy
Facebook is a fantastic platform for building relationships with
current and prospective customers. Growth opportunities include
targeting select demographics with ads and promoting posts to
your audience and friends of your audience.
Good for: Driving tra!c to sites, creating a sense of community
and staying in your customers frame of mind on a less invasive
daily basis.
Purpose of our page:
Total number of fans:
Number of people talking about this on your page (i.e. engagement):
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STEP 4: YOUR ONLINE MARKETING PLAN
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
Goals:
How are you attracting new fans:
To add value to our Facebook community, we will use third-party
content to craft interesting and engaging posts. This includes
articles, blog posts, infographics, stats and photos.
Here is a list of useful resources we can pull from weekly:
1.
2.
3.
4.
5.
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STEP 4: YOUR ONLINE MARKETING PLAN
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
Our Twitter Strategy
Twitter is our ADD societys solution to a social media platform.
Status updates are limited to 140 characters. So keep it short and
sweet! This is a great place to share your original content and
interact with other people and major brands.
Purpose of our account:
Goals:
How are you currently growing your followers?
04
STEP 4: YOUR ONLINE MARKETING PLAN
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
05
Our Pinterest Strategy
Pinterest is THE place to share your photos, images and video
content. Through strategic teasing it can become and excellent
tra!c referral source and a pro#table place to create an online
gallery of your products and services.
Purpose of our page:
Total number of followers:
Goals:
How are you getting more followers?
STEP 4: YOUR ONLINE MARKETING PLAN
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
06
I am adding new original content to my page every ________________.
I have pinned __________ pins that link back to my site.
Resources to create images for our social sites:
1. PicMonkey (enhance existing photos with graphics/text):
http://www.picmonkey.com/
2. Pixlr (online photo editor): http://pixlr.com/
3. SnagIt (for screengrabs): http://www.techsmith.com/
4. Infographic Creation: http://infogr.am/
5. Instagram: http://instagram.com/
Our YouTube Strategy
YouTube is a wonderful way to build trust and a relationship with
your audience by creating entertaining and valuable videos.
Purpose of our channel:
Total number of subscribers:
STEP 4: YOUR ONLINE MARKETING PLAN
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
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STEP 4: YOUR ONLINE MARKETING PLAN
Total number of views:
Goals:
Our Blog Strategy
Many brands choose to have a blog and use it as a central place to
store inspiration and information for their audience. It can be a
great place to showcase valuable content and drive tra!c and
leads back to.
The purpose of our blog:

How often do you post?
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
08
STEP 4: YOUR ONLINE MARKETING PLAN
How do you circulate the content?
Content Strategy
In this age of information, content is king. Your business will be
de#ned by quality of content that you create around your brand.
Content is what is written on your blog, posted on Facebook, and
pinned on your Pinterest page. Good content builds a relationship
with your audience and can even sell your products and services.
Our content helps our ideal customers:
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
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STEP 4: YOUR ONLINE MARKETING PLAN
We are committed to creating original content on a regular basis:
We create original content in the form of:
We post new content every _________________________________________.
Lead Generation & Email Marketing Strategy
Describe the promotional giveaway that you o$er in exchange for
someones name and email. (ebook, video series, report, etc.)
We currently use email to (check all that apply):
___ Send free training
___ Notify our audience about new products or services available
___ Promote sales or special o$ers
___ Survey and get to know our customers better
___ Drive tra!c to our blog when new content is posted
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
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STEP 4: YOUR ONLINE MARKETING PLAN
We get leads from the following places/strategies:
Lead Attraction Strategy #1
Lead Attraction Strategy #2
Lead Attraction Strategy #3
Size of my current list:
Number of emails that I send per month:
Average open rate:
Average click through rate:
Monthly revenue in sales from email:
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
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STEP 4: YOUR ONLINE MARKETING PLAN
Sales & Promotions Strategy
Creating a frenzy around your brand with properly promoted sales
and special o$ers is a great way to turn prospective clients and
customers into paying customers. As well as encourage past
customers to become active once again. Remember, you dont
need to discount your products or services to run a promotion.
We currently run sales & promotions _______ times a year.
Here is the monthly schedule of sales & promotions:
January:
February:
March:
April:
May:
June:
July:
August:
September:
October:
November:
December:
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
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STEP 4: YOUR ONLINE MARKETING PLAN
Ideas for Sales & Promotions:
% O$
Buy One Get One Free
Buy More, Save More ($25 save 10%, $50 save 15%, etc.)
Holiday based sales & promotions
Free gift wrapping
Additional resources/training with purchase
Free consultation with purchase
I currently run ________ contests a year for my business.
Types of Contests
Random winner: sweepstakes
Criteria selection
Voting contest
Photo sharing
I Use the Following Social Media Contests (check all that apply):
_____ Facebook Contest
_____ Pinterest Contest
_____ Blog Contest
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
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STEP 4: YOUR ONLINE MARKETING PLAN
Potential Prizes for Contests
1.
2.
3.
SEO Strategy
Current strategy:
Top 10 keywords & our page rankings
1.
2.
3.
4.
5.
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
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STEP 4: YOUR ONLINE MARKETING PLAN
6.
7.
8.
9.
10.
Paid Advertising Strategy (Adwords, Banners, Retargeting)
We are currently paying $_______ per month for paid tra!c.
We are creating $ _______ per month in revenue from these sources.
We are pro#ting $________ per month from paid tra!c.
Facebook Ads
We are currently spending $_______ per month.
We are creating $ _______ per month in revenue from our ads.
We are pro#ting $________ per month from our ads.
Number of campaigns running:
Average CTR (click through rate) ______%.
Average PCP (pay per click) $_______.
Average CPM (cost per impression) $_______.
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
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STEP 4: YOUR ONLINE MARKETING PLAN
Our Facebook Ad goals are:



At a Glance
Our revenue last year ________________.
Our pro#ts last year __________________.
Our revenue this year ________________.
Our pro#ts this year __________________.
_______% increase/decrease in revenue
_______% increase/decrease in pro#ts
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH