We will ask respondents to link attributes they associate to LP and symbolic

associations to LP along with Van Huesen

No limit to the options given in symbolic associative questions so add more if
you feel like adding esp. music/movie
Also the question on attribute linkage I have added adjectives that generally
emcompass a range of association, ofcourse all possible cannot be added, just
review those too
We need to find info on The actual brand personality of LP; will look at this
later on
If all OK just make it in questionnaire format and send me
Demographics
name
age
income
gender
Home Residence

Symbolic
If LP were a movie James bond flick/tranporter/dark knight/ godfather/ Sherlock holmes/
midnight in paris/
If LP were an actor - Bale/DI caprio/johnny depp/g clooney/AL Pacino/owen Wilson/ cruise/
If LP were a musician/band beatles/Kishore kumar/metallica/jazz Add some more you
think are relevant & aspirational
If LP was a car - ferrari/hummer/rolls royce/aston martin/Porsche/Mustang/prius/jaguar -
Add some more you think are relevant & aspirational
If LP was an occupation - Actor/Musician/athlete/Writer/racer /
explorer/activist/investment banker/ creative director/Pilot
your idea of an ideal weekend - rock concert/club Party/Movies/Relax with
family/bowling/pool/book discussion club/social conference/ feast at a restraint/reading
If LP were a magazine to read - India Today/Mens Health/Sportstar/GQ/Economist/Lonely
planet/Better Photography/People/Caravan/Tehelka/Newsweek/
If LP was a dream travel destination - Hawaii/African Safari/Venice/Las
Vegas/Egpyt/amazon/Greece/Bali/Miami/Monte Carlo
If LP was a cuisine - Italian/Mughlai/Thai/Lebanese/Continental
Japanese/French/Mexican/street food

Have you bought from Louis Philippe & Van Huesen?
Rate on following parameters 5 point likert scale
Quality
Designs
Stitching
Variety
Price
Durability
Touch and Feel


Attributes you associate with LP and Van Huesen
1. Bohemian
2. Contemporary
3. agreeable
4. Free
5. Dutyful
6. Rebellious
7. Boldness
8. unassuming
9. Lively
10. Aggressive
11. Ambitious
12. Playful
13. Social
14. charismatic
15. sympathetic
16. Intelligent
17. broadminded
18. Thinker
19. Happy
20. Jovial
21. Serious
22. Helpful
23. decisive
24. Rich
25. Adventurous
26. versatile
27. calm
28. flirtatious
29. diligent
30. easygoing
31. romantic