Operations Strategy

Term Paper Proposal: Empirical Study based on

H-W Framework
Submitted To: Prof. L S urt!y
"ate: #$
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INTRODUCTION
)ny manufacturin* system s!ould adapt itself to reflect t!e c!an*es in its competiti+e en+ironment.
"urin* initial sta*e of life cycle, a product is a+ailable in multiple confi*urations and low +olumes. )s
product matures, it e+ol+es to smaller number of !i*!er +olume products. Hence, Hayes and
W!eelwri*!t su**ested t!at bot! competiti+e strate*y and t!e manufacturin* system of a typical
company in t!e industry mi*!t be e-pected to e+ol+e in predictable manner. Hayes and W!eelwri*!t
.H-W/ !a+e pro+ided a si*nificant breakt!rou*! towards strate*ic manufacturin* by proposin* a four-
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sta*ed framework of manufacturin* effecti+eness of any *i+en operation. For any or*ani0ation t!e
de*ree of manufacturin* effecti+eness is e+aluated on a continuum from sta*e ' to sta*e (.
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IMPORTANCE OF STAGE 1 TO 4
At each stage of manufacturing efectiveness, an organization embraces
its manufacturing as depicted in below diagram,
OBJECTIES OF OUR STUD!
'. Study a set of or*ani0ations and analy0e t!eir manufacturin* effecti+eness. .Secondary
1esearc!/.
&. Prepare detailed 2uestionnaire and conduct inter+iews to analy0e t!e manufacturin*
effecti+eness. .Primary sur+ey/.
#. 3perationali0in* H-W framework by analysis of primary sur+ey data.
(. Perform 4ap-)nalysis and su**est possible actions to mo+e into ne-t sta*e.
MET"ODO#OG!
We will consider t!ree firms for our study namely 5nile+er, icropack, "antal Hydraulics. ) detailed
sur+ey 2uestionnaire will be prepared and re+iewed. We will conduct in dept! inter+iews wit!
employees of manufacturin* department of eac! or*ani0ation. T!e obtained data is di*iti0ed and
furt!er analy0ed to find t!e patterns and confirm t!e sta*e of eac! or*ani0ation in H-W framework. To
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di+ersify t!e portfolio, we would try to find or*ani0ations w!ic! we t!ink could be in different sta*es of
manufacturin* effecti+eness.
SECONDAR! SOURCES
Secondary researc! would be conducted by referrin* to online 6ournals, researc! articles and ot!er
secondary sources. ) s!ort description about eac! identified or*ani0ation is *i+en below,
"U# $"in%&stan Uni'e(er #i)ite%*
H5L is 7ndian 8onsumer 4oods 8ompany and subsidiary of 5nile+er *lobal. H5L9s products include
foods, be+era*es, cleanin* a*ents and personal care products. a6ority of *oods produced are
procured t!rou*! suppliers. Tar*eted production facility is in ysore.
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Danta' "y%ra&'i+s $D"*
"H is one of t!e leadin* manufacturers of customi0ed Hydraulic 8ylinders and Hydraulic Systems,
)ircraft Hydraulic Ser+ice Trolleys and 8ar Parkin* Solutions in 7ndia. 7t !as manufacturin* facilities in
anesar, Haryana and Peenya 7ndustrial Estate near :an*alore. T!e company is into ade to 3rder
manufacturin* w!ere custom built !ydraulic solutions are pro+ided accordin* to customers demand.
"H is into desi*n de+elopment as well as manufacturin* functions.
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Mi+ropa+, #i)ite% $M#*
icropack Limited is a manufacture of professional *rade P8:s. 7t !as a complete product ran*e
of multilayer P8:s, Heat Sink P8:s, and Fle-i ri*id P8:s etc. 7t !as a customer base co+erin*
+arious se*ments w!ic! include "efense, Space, )+ionics, Telecom, edical Electronics and
7ndustrial Electronics. 7t !as manufacturin* facility in %i*ani 7ndustrial area, :an*alore.
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TIME#INE
REFERENCES
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Tas, To -e Co)p'ete% E.pe+te% Ti)e
E.pe+te% Date o/
Co)p'etion
'
1esearc! ; 3nline %ournals,
articles < ot!er secondary
sources for eac! or*ani0ation
' week =>?>&$'(
&
Prepare 2uestionnaire for
inter+iewin* or*ani0ations
' week '&>?>&$'(
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8onduct sur+eys and analy0e
t!e data
& week &@>?>&$'(
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3perationali0in* t!e H-W
framework
$.= week &>A>&$'(
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)**re*ation and 4ap-)nalysis
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1) Practice of manufacturing strategy evidence from select !ndian
automobile companied by "#$# %angayach and $#"# %eshmu&h#
2) http''www#hul#co#in'
3) http''www#dantal#in'
() http''www#micro)pac&#com'spage#php*page+id,1
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